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All Journal Jurnal Ilmiah Universitas Batanghari Jambi AkMen JURNAL ILMIAH EQIEN - JURNAL EKONOMI DAN BISNIS Saintifik : Jurnal Matematika, Sains, dan Pembelajarannya IMJ (Indonesian Midwifery Journal) Jurnal JKFT Jurnal Celebica : Jurnal Kehutanan Indonesia Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Pengabdian Mandiri Jurnal Kebidanan dan Keperawatan Aisyiyah Proceedings of The International Conference on Business and Economics Valid Jurnal Pengabdian Cendikia Pendidikan Jurnal Manajemen dan Pendidikan Agama Islam International Journal of Community Engagement and Development IECON: International Economics and Business Conference Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) Hidayah : Cendekia Pendidikan Islam dan Hukum Syariah International Conference on Digital Advanced Tourism, Management, and Technology INTELEKTUAL: JURNAL ILMIAH MULTIDISIPLIN MAHASISWA DAN AKADEMISI Brilliant International Journal of Management and Tourism
Hikmah Hikmah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Desain Produk, Kualitas Produk dan Kreativitas Iklan Terhadap Keputusan Pembelian Produk Aerostreet di Kota Batam Elvan Maulana Rif’at; Hikmah Hikmah
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1393

Abstract

The rapid growth of the local fashion industry, particularly footwear, demands companies like Aerostreet to enhance competitiveness through product innovation and effective marketing strategies. This paper analyzes how product design, product quality, and advertising creativity affect Aerostreet product purchase decisions in Batam City. Using a quantitative approach and data from 204 purposively selected consumers, the study applies multiple linear regression with SPSS 29. Results confirm that all three variables significantly influence consumer decisions, both independently and jointly. An adjusted R² score of 48.8% indicates strong explanatory power over consumer purchasing behavior. These findings suggest that a combination of attractive design, good quality, and creative advertising is crucial in encouraging consumers to purchase Aerostreet products
The Effect of Delivery Timeliness, E-WOM,¬ and Trust on Consumer Satisfaction of E-Commerce Users Bibli.com Erry Alberth; Hikmah Hikmah
Brilliant International Journal Of Management And Tourism Vol. 6 No. 1 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i1.6421

Abstract

Increasing competition in the e-commerce industry requires companies to continuously improve the quality of service in order to achieve and maintain customer satisfaction. Customer satisfaction is an important indicator of an organization's success, as it directly affects customer loyalty and long-term business sustainability. This study aims to analyze the influence of delivery timeliness, electronic word of mouth (E-WOM), and trust on customer satisfaction on Blibli.com e-commerce platforms. This study adopts a quantitative approach with an explanatory research design. Data were collected through the survey method by distributing a structured questionnaire to active users Blibli.com who met the predetermined research criteria. Data analysis was carried out using inferential statistical techniques to examine partial and simultaneous effects among the research variables. The results showed that delivery timeliness, E-WOM, and trust each had a positive and significant effect on customer satisfaction when partially tested. In addition, these three independent variables simultaneously show a significant influence on customer satisfaction. These findings suggest that ensuring on-time delivery performance, effectively managing online consumer reviews and information, and strengthening customer trust are strategic factors that should be prioritized by Blibli.com to improve customer satisfaction and strengthen competitiveness in the highly dynamic e-commerce industry.
Co-Authors Ade Tyas Mayasari Andalan Tri Ratnawati Andalan Trin Ratnawati Arfiany Azizah Al Ashri Nainar Catur Erty Suksesty Citta, Andi Batary Djauhar Ismail Eka Mardiana Afrilia Elvan Maulana Rif’at Erry Alberth Ester Jenny Kristina Siahaan Fachrama Fachrama Faidha Rahmi, Faidha Fauzi, Agus Khazin Galuh Juniarto Guntur Suryo Putro IMAM GHOZALI Ina Mega Nuryati Jefri Hasibuan Khotmi, Herawati M Wahyullah M. Syarif Hidayatullah Masrun masrun Monik Kasman Muhamamad Tahnur Nasrin Hasibuan Nurchayati Nurchayati Nurhidayanti Nusyafitri Amin Peppy Herawati Rilfan Kasi Ranteta’dung Rosmita Nuzuliana, Rosmita salman paris nasution Shinta Eka Kartika Sirajuddin Nasir Siti Indah Farida Slamet, Sukmatica Sri Afridola Sri Suprapti Sukardi Sukardi Sunargo Sunargo Suparmi Suparmi Suryansah Syifa Nuraeni Titin Martini Tri Widayati Tria Ishma Rosita Uci Widya Astuti Ulfa Dwi Yanti Wina Arsita Yanti Riyantini Yuri Wahyuni Yusi Faizathul Octavia Yvonne Wangdra