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Journal : COMMICAST

Mapping Television ownership concentration in West Java after the Analog Switch-Off Harikal Ramadhan, Muhamad; Rahmat Hidayat, Dadang; Yudhapramesti, Pandan
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.12719

Abstract

Broadcasting digitization in Indonesia reached a major turning poin with the implementation of the Analog Switch-Off (ASO), as mandated by the Job Creation Law No. 11 of 2020. This policy requires television stations to migrate from analog to digital broadcasting, which brings significant changes to technological advancements and the broadcasting business ecosystem, especially in the media ownership structure. Prior to the ASO, television ownership in West Java was highly centralized and dominated by a few large media groups, which impacted the diversity of content production and distribution. This study aims to analyze the impact of the ASO on the concentration of television ownership in West Java and see whether this transition encourages media diversity or strengthens media conglomeration. Using a qualitative approach with descriptive case study method, this research utilizes Anthony Giddens' Structuration Theory to explore the relationship between media ownership structure and agency in the post-ASO era. Data was collected through in-depth interviews with representatives from television stations and industry stakeholders, supported by document analysis. The findings reveal that despite regulatory changes, media ownership remains concentrated among large networks, limiting opportunities for independent and local television stations to thrive. The study highlights that structural barrier, including financial constraints and regulatory complexity, hinder the democratization of media ownership. In conclusion, while ASO provides the potential for a more diverse broadcasting landscape, existing power structures still dominate, necessitating further policy interventions to promote fair competition and ownership diversity in Indonesia's digital broadcasting era.
Analysis of organizational communication in improving the working climate of employees at Radio Maestro Viannisa, Nadhifa; Wardiana Sjuchro, Dian; Yudhapramesti, Pandan
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.13191

Abstract

In the face of an era of media convergence and increasingly fierce competition, radio as a mass media continues to strive to remain relevant to its listeners this article highlights the important role of organizational communication in building a positive work climate at Radio Maestro Bandung. Through a qualitative approach, the research identifies effective communication practices such as open communication, ongoing training, and collaboration across social media platforms that support employee motivation and performance. Radio Maestro implements a positive attitude-based strategy in the recruitment process, competency development, as well as providing innovative challenges, despite the challenges of funding and digital media competition. Digital transformation is a key focus in their adaptation to media convergence, including upskilling employees, rebranding, and using platforms like TikTok to expand the reach of young audiences. Effective internal communication support and proactive management are key to success in this change process. Despite facing resistance to innovation, Radio Maestro remains committed to growing and strengthening its digital infrastructure for sustainability in an increasingly competitive media industry. As a result, a conducive “full heart” work culture is created, maintaining the relevance and adaptability of radio in the digital era. This research contributes to enriching the understanding of the strategic role of organizational communication in the process of digital media transformation, especially in local radio, and provides an overview of effective communication practices that can be replicated by other media in facing the era of convergence.