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All Journal JKMS : Jurnal Ilmu Komunikasi Jurnal Komunikasi Media Wisata Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Communicatus: Jurnal Ilmu Komunikasi Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Kajian Jurnalisme Bricolage : Jurnal Magister Ilmu Komunikasi Communicare : Journal of Communication Studies Jurnal Ilmu Komunikasi dan Bisnis Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Teknik Industri Terintegrasi (JUTIN) Madaniya Jurnal Ilmiah Wahana Pendidikan Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema PARAHITA : Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Komunikasi Dan Media ETAM: Jurnal Pengabdian kepada Masyarakat Dharma: Jurnal Pengabdian Masyarakat Jurnal Masyarakat Madani Indonesia Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi
Ringgo Eldapi Yozani
Jurusan Ilmu Komunikasi Universitas Riau
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STRATEGI KOMUNIKASI DINAS PARIWISATA DAN KEBUDAYAAN DALAM MEMPROMOSIKAN DESTINASI WISATA DI KABUPATEN ROKAN HULU Bolantara, Dwiki; Yozani, Ringgo Eldapi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The communication strategy that has been implemented by the Tourism and Culture Office of Rokan Hulu Regency in promoting tourist destinations in Rokan Hulu Regency has not implemented optimally. This can be seen from the many tourist destinations, there are only four tourist objects that can attract many tourist to visit and contribute to lacal revenue. To see the communication strategy that has been carried out, the purpose of this study was to identify and analyze the strategy of the Tourism and Culture Office of Rokan Hulu Regency in installing communicators, messages, media and targets to promote tourist destinations in Rokan Hulu Regency. The research method used is qualitative with a descriptive approach. The informants in this study came from two elements, namely local government and tourists. The selection of informants used a purposive technique with the criteria of informants being people who know best about the implementation of strategic communication in promoting tourist destinations in Rokan Hulu Regency and people who have known and visited tourist destinations in Rokan Hulu Regency. Data collection was carried out by means of observation, interviews and documentation. The results of the study indicate that strategic communication carried out by the Tourism and Culture Departement of Rokan Hulu Regency in promoting tourist destinations has not gone well. The appointment of Bujang and Dara Rokan Hulu as brand ambassadors in promoting tourist destinations has not been fully able to lift the very many tourist destinations in Rokan Hulu Regency. The message strategy implemented has been going well, it's just that the content of the messages conveyed is not good yet, because there is still a lack of information provided regarding other supported tours. The media selection strategy used is appropriate, but the management of social media as a promotional medium is not good, so that many of the target groups do not choose social media as promotional media. The strategy in setting targets is also considered appropriate, namely by making observations and developments based on data on tourist visits. Keywords: strategy, communication, tourist destinations
KOMUNIKASI PARIWISATA POKDARWIS DALAM MEMBENTUK DESTINATION BRANDING DESA WISATA ALAHAN PANJANG DANAU DIATAS KABUPATEN SOLOK ', Karina; Yozani, Ringgo Eldapi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi I Januari - Juni 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Alahan Panjang Danau Diatas Tourism Village is a tourist destination in Solok Regency that has great potential for development in improving the tourism sector. Pokdarwis plays an important role in mobilizing local communities to develop the potential of their area through cooperation with the government and other external parties to attract tourists to visit. The purpose of this study is to analyze Pokdarwis tourism communication through the potential of the 3A tourism components and strategies for forming destination branding. The research method uses a descriptive-qualitative approach with the selection of informants through purposive techniques. Data collection techniques include interviews, observations, and documentation, which are analyzed through interactive models, namely reduction, data presentation, and conclusion drawing, which then use triangulation techniques to test the validity of the data. The results showed that Pokdarwis tourism communication through the 3A component is natural beauty, tourism products become attractions offered, accessibility is easy to reach, and amenity is quite complete and good. The destination branding strategy carried out by Pokdarwis is through market investigation, analysis, and recommendation; brand identity development; brand launch; brand implementation; and monitoring, evaluation, and review. Keywords: Tourism Communication, Destination Branding, 3A Tourism Components, Tourism Village, Pokdarwis
STRATEGI BAURAN PEMASARAN RUJAK HOUSE PEKANBARU DALAM MENINGKATKAN DAYA TARIK PELANGGAN Aprianda, Yogi; Yozani, Ringgo Eldapi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Marketing strategy is a directed and planned marketing effort to achieve optimal results. If this strategy is developed taking into account the marketing environment. Considering the possibilities in the food and beverage culinary industry today, many companies usually offer menus and flavors that are very attractive to culinary lovers. Rujak House Pekanbaru is a culinary delight with the sensation of enjoying food while playing with KOI fish. Offers the sensation of eating while accompanied by KOI fish. KOI fish are not placed in aquariums, but in ponds. This pool is filled with chairs and dining tables, where visitors can interact directly with KOI fish. Research shows that the strategy implemented by Rujak House Pekanbaru to increase customers is by using the 4P marketing mix strategy (produce, price, place, and promotion). Namely product, price, place and promotion strategies. The product strategy implemented is selling Apart from rujak, Rujak House also presents other typical Indonesian food menus such as meat soup, Balinese chicken satay wrap, grilled rice, fried chicken, fried rice, penyet chicken, and drinks such as orange ice, fruit salad, tamarillo juice and other types of juice, as well as the prices offered are affordable. And the promotion implemented is only using a word of mouth promotion strategy (personal selling strategy). Keywords: Marketing Mix, Rujak House, Customer Attraction
KORELASI PAPARAN IKLAN ROKOK DAN SPONSORSHIP TERHADAP PENINGKATAN PREVALENSI PERILAKU MEROKOK REMAJA DI KOTA PADANG Ath Thaariq, Muhammad; Yozani, Ringgo Eldapi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Adolescent smoking behaviour is currently experiencing a drastic increase. Data shows that West Sumatra is one of the cities that has the highest number of teenage smokers, where this study aims to determine the relationship between exposure to cigarette advertising and cigarette sponsorship on the prevalence of adolescent smoking behaviour in Padang City with 5 schools being the object of research which happened to have been given counseling on the dangers of smoking from the surrounding health centre. This study used quantitative methods with a cross sectional approach. Data analysis used univariate analysis, bivariate with chi-square test and smoking prevalence and multivariate and validity and reliability tests to see the feasibility of the data. The results of the study there is a picture of exposure to advertising resulting in adolescents smoking as many as 58 students and cigarette sponsorship 80% of students support. As well as the correlation between exposure to cigarette advertising on adolescent smoking behaviour in Padang City with a p value of 0.000 (OR 3.086 (1.477-4.476), 4.631 (1.761-6.397), 5.690 (3.949-8.596)) and cigarette sponsorship with (OR 4.250 (1.674-10.787) and 1.619 (1.199-2.186)). While based on multivariate results with a POR value of 3.956 there is an influence of exposure to cigarette advertising on adolescent smoking behaviour. Keywords: cigarette advertising exposure, sponsorship and prevalence of adolescent smoking behaviour
Akomodasi Komunikasi dalam Interaksi Antar Budaya Suku Banjar dengan Suku Melayu di Desa Sanglar, Kecamatan Reteh, Kabupaten Indragiri Hilir, Provinsi Riau Suryan, Restu; Salam, Noor Efni; Yozani, Ringgo Eldapi
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i2.6531

Abstract

Kabupaten Indragiri Hilir adalah sebuah kabupaten yang terletak di Provinsi Riau. Berbagai suku bangsa yang tinggal di Inhil, di antaranya melayu dan Banjar. Dengan setiap perbedaan dan perbedaan budaya yang mereka miliki dapat berdampak pada komunikasi seseorang satu sama lain. Untuk menghindari kesalahpahaman, orang melakukan akomodasi komunikasi agar sesuai dengan gaya komunikasi dan sikap orang yang berinteraksi dengannya. Namun, akomodasi yang tidak tepat dapat menyebabkan kesalahpahaman baru dan bahkan konflik. Sebuah studi menunjukkan bahwa strategi konvergensi melibatkan adopsi bahasa yang digunakan oleh orang lain, sedangkan komunikasi non-verbal melibatkan penciptaan gerakan yang menunjukkan minat dalam berkomunikasi. Di sisi lain, strategi divergensi yang digunakan oleh orang Melayu dan Banjar antara lain tidak berusaha menggunakan bahasa lawan bicara, menciptakan batas jarak, dan menunjukkan perbedaan status sosial dan etnis melalui objek yang digunakan dalam komunikasi. Akomodasi berlebihan, juga dikenal sebagai akomodasi berlebihan, terjadi ketika orang membuat kesalahan dalam penggunaan bahasa, melebih-lebihkan pengalaman dan pengetahuan mereka, atau menyesuaikan jarak komunikasi tanpa mempertimbangkan kondisi fisik.
Strategi Komunikasi PT. Karimun Granit dalam Membangun Relasi dengan Internal dan Eksternal Perusahaan Revaldesnita, Vinny; Rumyeni, Rumyeni; Yozani, Ringgo Eldapi
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.11524

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi bisnis PT. Karimun Granit dalam membangun relasi dengan internal dan eksternal perusahaan. Dilatar belakangi dengan perusahaan melakukan ekspansi internasional agar berkembangnya bisnis perusahaan. Disisi lain bermunculan perusahaan-perusahaan sejenis yang masuk ke dalam pasar, sehingga perusahaan membuat trobosan baru untuk pengembangan produknya. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Penelitian ini menggunakan konsep strategi komunikasi bisnis pengembangan bisnis menurut Kind Dan Knyphausen-aufseß sebagai pisau bedah dalam penelitian. Aktivitas dalam analisis meliputi reduksi data (data reduction), penyajian data (data display) serta Penarikan kesimpulan dan verifikasi(conclusion drawing/verification). Dari hasil penelitian ini menunjukkan bahwa komunikasi yang efektif menjadi kunci dalam kberhasilan suatu perusahaan dalam membangun relasi.
The KONSTRUKSI MAKNA SELF HEALING MILLENIAL MOMS DI INSTAGRAM: KONSTRUKSI MAKNA SELF HEALING MILLENIAL MOMS DI INSTAGRAM Sundari, Dini; Wirman, Welly; Yozani, Ringgo Eldapi
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 11 No 1 (2023): Medium (Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau)
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2023.vol11(01).12135

Abstract

ABSTRACT This research is motivated by the high dynamics of life affecting millennial moms for mental health disorders. So, every millennial moms really has the right to do self-healing or known as self-healing. Today's Digital Era has changed the way millennial moms view self-healing, which is very busy being carried out through Instagram social media with indications of sharing travel, care, shopping, quotes, and pouring out their hearts content. Millennial moms' familiarity with digital media is not in line with literacy skills which are considered to be still at a low level, so that the self-vulnerabilities experienced by millennial moms form an easy attitude to self-diagnose as sufferers of depression, stress and feel the need for self-healing. The purpose of this study is to find out the various meanings of self-healing behavior that millennial moms do on Instagram. The phenomenon of Self Healing Millennial Moms on Instagram can be studied through a phenomenological approach by applying symbolic interaction theory to reveal all the hidden meanings of the symbols depicted through self-healing actions of millennial moms on Instagram. This research also applies purposive techniques as the selection of informants. The data collection technique used in this study was through in-depth interviews, observation and documentation which were then analyzed through the stages of phenomenological research. The results of this study consist of the meaning of self-healing millennial moms via Instagram divided into three points according to the theory of symbolic interaction based on the Mind, namely self-healing as a form of self-healing process, self-pleasing, self-strengthening and self-disclosure. the second point is Self which means as a process of building positive suggestions, comparing oneself, building an image as a victim and the third point is Community, self healing means support. Key Word : Meaning, Self Healing, Millennial Moms, Instagram
Sinergitas Kemitraan melalui Pelatihan Media Digital Marketing bagi Pengrajin Batik Bono Wirman, Welly; Wahidar, Tutut Ismi; Yozani, Ringgo Eldapi; Ismandianto, Ismandianto; Zurani, Ikhma
MENARA RIAU Vol 18, No 2 (2024): Oktober 2024
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v18i2.25501

Abstract

Batik Bono is a work of art typical of Pelalawan district which has various motifs including Batik Kloso, Batik Sekijang and so on. The aim of this service is so that technological advances can be enjoyed by everyone, especially regional Batik craftsmen, to be able to adapt and maximize existing potential. In this case, the service team uses the method of implementing lectures and digital marketing media practices to help craftsmen market their products digitally so they can reach national and international markets. Realizing the limited human resources of Batik craftsmen in Pelalawan Regency, especially in using digital media to increase marketing of Bono Batik products, the service team collaborated with the Pelalawan Regency Manpower Service. From the results of the service, there are 50 Batik craftsmen spread across Pelalawan district. This dedication is a potential collaboration between the Riau Andalan Pulp and Paper (RAPP) company and the Pelalawan Regency Tourism Office to advance the business of Bono Batik craftsmen in the future.
The Effectiveness of the Instagram Account @Pariaman.tourism as a Media of Tourism Information and Promotion in Kota Pariaman Pradita, Dea Anandya; Yozani, Ringgo Eldapi
Media Wisata Vol. 21 No. 2 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i2.371

Abstract

The Tourism and Culture Office of Pariaman City designed a planning program with several stages, namely content creation, platform determination, program implementation, monitoring and the final stage of evaluating. This planning is carried out to maximize tourism-related information and promotions through media that are considered quite effective, so as to have an influence on the number of tourists visiting both on a national and international scale. The purpose of this study is to determine the extent to which the effectiveness of social media accounts can be a medium for fulfilling information and promoting tourism. This type of research is quantitative with a descriptive approach. The research population is Instagram followers @pariaman.tourism and a sample of 366 respondents. The results of the research on the effectiveness of communication on the Instagram account @pariaman.tourism seen from the theory of communication effectiveness according to Hardjana which consists of six indicators, obtained a value of 3.30 which is included in the very effective scale range. Thus, the Instagram account @pariaman.tourism is a very effective medium in conveying information and promotions about tourism in the city of Pariaman.
Digital Marketing, Keunggulan Bersaing Moderasi Financial Self-Efficacy : Implikasinya terhadap Kinerja Pemasaran Sektor Bisnis UMKM Produk Olahan Budidaya Ikan Patin di Kabupaten Kampar Provinsi Riau Fadli, Mashur; Ibrahim, Mariaty; Yozani, Ringgo Eldapi; Kasmirudin, Kasmirudin
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13038

Abstract

Penelitian ini bertujuan untuk mengukur pengaruh pemasaran digital, keunggulan bersaing, dan financial self-efficacy sebagai variabel moderasi dan dampaknya terhadap kinerja pemasaran pada sektor UMKM produk olahan ikan patin di Desa Koto Mesjid, Kecamatan XIII Koto Kampar. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data primer dengan menyebarkan kuesioner kepada 50 responden pelaku bisnis dan pengolahan data menggunakan teknik statistik Partial Least Square (PLS). Hasil penelitian ini menegaskan bahwa pemasaran digital marketing tidak berpengaruh signifikan terhadap kinerja pemasaran, keunggulan bersaing berpengaruh signifikan terhadap kinerja pemasaran, variabel financial self-efficacy berpengaruh secara langsung dan signifikan terhadap kinerja pemasaran, variabel financial self-efficacy tidak memoderasi pengaruh digital marketing terhadap kinerja pemasaran, variabel financial self-efficacy tidak memoderasi pengaruh keunggulan bersaing terhadap kinerja pemasaran. Masih ada beberapa faktor atau variabel lain yang mempengaruhi variabel kinerja pemasaran baik secara pengaruh langsung maupun moderasi.
Co-Authors ', Karina ., Elmustian Achmad Noerkhaerin Putra Akhsanul Pikri Aminuddin, Imam Anuar Rasyid Aprianda, Yogi Ath Thaariq, Muhammad Aulina, Novia Bolantara, Dwiki Diafitri, Rahmi Dwiki Bolantara Edi Tri Prayitno Efni Noor Salam Evawani Elysa Lubis Fadli, Mashur Febrianisa, Winne Firnayanti, Esthi Handoko, Tito Hevi Susanti Ikhma Zurani Ismandianto Kasmirudin, Kasmirudin Lintang Arum Bagasati Mariaty Ibrahim Moehammad Afrinaldi Saputera Saputera Moh Agung Wibowo Muhammad Ath Thaariq Muhammad Firdaus Muhammad, Fahmi Nainggolan, Marissa Yunda Sonata Nofra Nilta Nova Diana, Nova Nova Yohana Nurita, Riau Nurul Mustaqimmah, Nurul Olfat, Ferdinan Favian Permata Sari, Indah Pioni Auzella Wahyuni Pradita, Dea Anandya Revaldesnita, Vinny Rumyeni Rumyeni, Rumyeni Salsabila Salsabila Sandro, Sandro Sari, Mutia Novela Sari, Nova Serliana Sesdia Angela Siagian, Dewi Radiatul Irabiah Silfa, Syarifah Alfina Suci Andarini Sundari, Dini Suryan, Restu Tantri Puspita Yazid Tarigan, Efraim Arapenta Tauiqqurrachman, Tauiqqurrachman Tika Isma Hamida Tika Isma Hamida Tutut Ismi Wahidar Welly Wirman Wibowo, Moh Agung Windy Aulia Asshafa Wirdatul Aini