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All Journal Jurnal Komunikasi Media Wisata Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Communicatus: Jurnal Ilmu Komunikasi Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Kajian Jurnalisme Bricolage : Jurnal Magister Ilmu Komunikasi Communicare : Journal of Communication Studies Jurnal Ilmu Komunikasi dan Bisnis Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Teknik Industri Terintegrasi (JUTIN) Madaniya Jurnal Ilmiah Wahana Pendidikan Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema PARAHITA : Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Komunikasi Dan Media ETAM: Jurnal Pengabdian kepada Masyarakat Dharma: Jurnal Pengabdian Masyarakat Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi
Ringgo Eldapi Yozani
Jurusan Ilmu Komunikasi Universitas Riau
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PERSEPSI MASYARKAT TERKAIT VAKSINASI VIRUS COVID-19 DI KOTA PERAWANG KECAMATAN TUALANG KABUPATEN SIAK Pioni Auzella Wahyuni; Ringgo Eldapi Yozani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Corona Virus Disease 2019 or commonly abbreviated as COVID-19 is an infectious disease caused by SARS-CoV-2, a type of corona virus. People with COVID-19 may experience fever, dry cough, and difficulty breathing.With this COVID-19 vaccine, of course, this is good news for people in all parts of the world, especially in the Perawang community, Tualang District, Siak Regency. However, not all people directly accept and want to be vaccinated, not a few people are still doubtful about the vaccine and tend to reject it because there are still many of them who do not understand well about this COVID-19 vaccine.This study uses descriptive qualitative research methods with purposive techniques where the informants consist of 8 people from Perawang community, Tualang District, Siak Regency, including 2 people with high education, 4 general public, and 2 community leaders. Collecting data using unstructured interview techniques, non-participant observation and documentation. The data analysis technique used the Miles and Hubermann interactive data model by validating the data using the participation extension and triangulation techniques.Keywords: Perception-vaccine-Covid19-Siak
Study of communication phenomenology of Tiktok users who have experienced fear of missing out on behavior Welly Wirman; Ringgo Eldapi Yozani; Sesdia Angela; Rian Stevanus Surbakti
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 1 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i1.3918

Abstract

TikTok users who experience fear of missing out behavior is a new phenomenon in the development of TikTok social media. This study aims to know the meaning of TikTok social media for TikTok users who experience Fear of Missing Out behavior. This study uses a qualitative research method with a phenomenological approach and uses qualitative research data analysis techniques according to the analysis of the Miles & Hubermen model. The results show that the utilization and use of TikTok for TikTok users who experience fear of missing out behavior are influenced by 2 motives, firstly, past motives (because motives) which are classified as sociogenetic motives, in the form of curiosity motives, documentation motives and future motives (in order). To motive which are classified as sociogenetic motives, namely curiosity motives, self-esteem motives, and competence motives, there are also biological motives, namely eliminating boredom as well as improving the mood where a person needs rest activities. Meanwhile, the meaning of TikTok for TikTok users who experience fear of missing out behavior is as a medium of information, as a versatile and functional medium, and as a space for creativity.
INTEGRATED MARKETING COMMUNICATION VIERA OLEH-OLEH DALAM MEMPERTAHANKAN BRAND AWARENESS Windy Aulia Asshafa; Ringgo Eldapi Yozani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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ABSTRACT Viera Souvenirs is a typical Riau Malay souvenir shop located in Pekanbaru City and has been established since 2015. Good business prospects in the field of selling souvenirs typical of Pekanbaru City have certainly caused many similar competitors to emerge. So that makes Viera Souvenirs continue to be aggressive in carrying out marketing communication activities. Viera Souvenirs communicates Viera Souvenir products and stores to the public by carrying out a series of marketing communication activities by applying the concept of Integrated Marketing Communication (IMC). The purpose of this study was to find out the implementation and form of integration of IMC elements carried out by Viera Souvenir in maintaining brand awareness in the people of Pekanbaru. This study uses a qualitative method. This research was conducted at the Viera Souvenir Shop on Jl. Melati No.2, Simpang Baru, Kec. Tampan, Pekanbaru City. The selection of informants was carried out using a purposive technique. Using data collection techniques through observation, interviews, and documentation. Meanwhile, to test the validity of the data, researchers used extended participation and triangulation. The results of this study are in maintaining brand awareness of Viera Souvenirs in the people of Pekanbaru city, Viera Souvenirs uses five elements of IMC namely advertising, sales promotion, personal selling, sponsorship and social media marketing. While the form of integration carried out is the divisional unit in Viera Souvenirs to operate the Viera Souvenirs marketing communication program and other forms of integration are from messages such as logos, images, and product specifications of Viera Souvenirs which are designed in shades of yellow according to the company concept. Overall, the IMC carried out by Viera Souvenir can be said to be quite good. Which is brand Awareness that is maintained in Pekanbaru society today up to the level of brand recognition. Which people can describe the specifications of Viera Souvenirs.
SELF DISCLOSURE PENGGUNA INSTAGRAM STORIES OLEH GENERASI Z DI KOTA PADANG Akhsanul Pikri; Ringgo Eldapi Yozani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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ABSTRACT The use of social media, especially Instagram stories among Generation Z is to expand relationships in cyberspace without any limitations. They also do not have any obstacles in the virtual world because their lives can be very different between the real world and the virtual world. The act of self-disclosure through Instagram Stories is done by uploading photos, videos, and in the form of text. This study aims to find out how the form of self-disclosure through the aspects of selfdisclosure of Generation Z in Padang City through Instagram Stories. This study uses the theory of self-disclosure (Johari Window). This study uses a type of qualitative research with a phenomenological approach. The subject of this research is Generation Z in Padang City, then the researcher selects the informants according to the criteria of the informants to be studied. The informants in this study were six informants. Data collection techniques using observation, interviews, and documentation. Based on the results regarding self-disclosure, it can be concluded that the self-disclosure carried out by Generation Z in Padang City through Instagram stories which are included in Johari's three windows are open areas, blind areas, and hidden areas. Self-disclosure means disclosing, informing, and sharing moments or information with others, both private and public. There are two impacts that Generation Z gets in carrying out self-disclosure through Instagram Stories, namely positive and negative impacts and there are four goals of Generation Z in Padang City to carry out self-disclosure, namely, to express themselves, motivate others, show off, and share information. The tendency of their goal of selfdisclosure is to express themselves. Self-disclosure by Generation Z in Padang City through Instagram Stories is mostly done in a hidden form. Researchers found that the informants studied did not openly self-disclosure, they were wiser in expressing themselves and filtered and sorted out first which ones were good to upload or share and which ones deserved to be uploaded in their Instagram stories. Keywords: Self Disclosure, Media Social, Z Generation
Manajemen Produksi Program Televisi Berbasis Streaming Pada PT. Centro Riau Mediatama (CERIA TV) Pekanbaru Moh Agung Wibowo; Ringgo Eldapi Yozani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The development of local broadcasting media in Indonesia continues to progress alongside technological and information advancements. Local television stations, including Ceria TV, play an important role in the Indonesian television industry by offering unique and diverse program offerings. However, they also face fierce competition from national television stations, which have advantages in terms of capital, equipment, human resources, and societal presence.This research aims to study the pre-production, production, and post-production processes of streaming television programs at Ceria TV Pekanbaru. An interpretative approach is employed, focusing on a deep understanding of human experiences and the social construction of reality. The research findings indicate significant differences between live streaming production and conventional television production. The main differences lie in the stages of pre-production, production, and post-production.During the pre-production stage, the determination of themes, selection of sources, and preparation for live streaming are carried out. Challenges faced include difficulties in finding suitable schedules with sources and budget constraints.Subsequently, the production stage encompasses preparations for capturing footage and the actual filming process. Special equipment such as stable internet connections and appropriate broadcasting channels are required for live streaming production. Flexibility in the duration of the broadcasts becomes an advantage, but challenges such as unstable internet connections and adequate power supply also need to be considered.Once the production stage is completed, it is followed by the post-production stage, which involves tasks such as equipment setup and program evaluation. Unlike conventional television, live streaming broadcasts do not require editing processes as the content is aired directly. Common challenges include equipment adjustments, especially for outdoor programs. This research provides an understanding of the pre-production, production, and post-production processes of streaming television programs at Ceria TV. Despite the differences from conventional television, Ceria TV successfully manages its streaming production broadcasts. The study also offers insights into how local television can confront the challenges of competition in the evolving broadcasting industry.
KORELASI PAPARAN IKLAN ROKOK DAN SPONSORSHIP TERHADAP PENINGKATAN PREVALENSI PERILAKU MEROKOK REMAJA DI KOTA PADANG Muhammad Ath Thaariq; Ringgo Eldapi Yozani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Adolescent smoking behaviour is currently experiencing a drastic increase. Data shows that West Sumatra is one of the cities that has the highest number of teenage smokers, where this study aims to determine the relationship between exposure to cigarette advertising and cigarette sponsorship on the prevalence of adolescent smoking behaviour in Padang City with 5 schools being the object of research which happened to have been given counseling on the dangers of smoking from the surrounding health centre. This study used quantitative methods with a cross sectional approach. Data analysis used univariate analysis, bivariate with chi-square test and smoking prevalence and multivariate and validity and reliability tests to see the feasibility of the data. The results of the study there is a picture of exposure to advertising resulting in adolescents smoking as many as 58 students and cigarette sponsorship 80% of students support. As well as the correlation between exposure to cigarette advertising on adolescent smoking behaviour in Padang City with a p value of 0.000 (OR 3.086 (1.477-4.476), 4.631 (1.761-6.397), 5.690 (3.949-8.596)) and cigarette sponsorship with (OR 4.250 (1.674-10.787) and 1.619 (1.199-2.186)). While based on multivariate results with a POR value of 3.956 there is an influence of exposure to cigarette advertising on adolescent smoking behaviour. Keywords: cigarette advertising exposure, sponsorship and prevalence of adolescent smoking behaviour
STRATEGI KOMUNIKASI DINAS PARIWISATA DAN KEBUDAYAAN DALAM MEMPROMOSIKAN DESTINASI WISATA DI KABUPATEN ROKAN HULU Dwiki Bolantara; Ringgo Eldapi Yozani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The communication strategy that has been implemented by the Tourism and Culture Office of Rokan Hulu Regency in promoting tourist destinations in Rokan Hulu Regency has not implemented optimally. This can be seen from the many tourist destinations, there are only four tourist objects that can attract many tourist to visit and contribute to lacal revenue. To see the communication strategy that has been carried out, the purpose of this study was to identify and analyze the strategy of the Tourism and Culture Office of Rokan Hulu Regency in installing communicators, messages, media and targets to promote tourist destinations in Rokan Hulu Regency. The research method used is qualitative with a descriptive approach. The informants in this study came from two elements, namely local government and tourists. The selection of informants used a purposive technique with the criteria of informants being people who know best about the implementation of strategic communication in promoting tourist destinations in Rokan Hulu Regency and people who have known and visited tourist destinations in Rokan Hulu Regency. Data collection was carried out by means of observation, interviews and documentation. The results of the study indicate that strategic communication carried out by the Tourism and Culture Departement of Rokan Hulu Regency in promoting tourist destinations has not gone well. The appointment of Bujang and Dara Rokan Hulu as brand ambassadors in promoting tourist destinations has not been fully able to lift the very many tourist destinations in Rokan Hulu Regency. The message strategy implemented has been going well, it's just that the content of the messages conveyed is not good yet, because there is still a lack of information provided regarding other supported tours. The media selection strategy used is appropriate, but the management of social media as a promotional medium is not good, so that many of the target groups do not choose social media as promotional media. The strategy in setting targets is also considered appropriate, namely by making observations and developments based on data on tourist visits. Keywords: strategy, communication, tourist destinations
BADUT JALANAN: FENOMENA PERGESERAN MOTIF DAN MAKNA MENGEMIS PADA MASYARAKAT PERKOTAAN Nofra Nilta; Welly Wirman; Ringgo Eldapi Yozani
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 5, No 1 (2023): Maret 2023
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jrmdk.v5i1.22918

Abstract

Badut jalanan merupakan fenomena sosial perubahan praktik mengemis dari cara konvensional yang mengkapitalisasi kesedihan dengan pergeseran menggunakan kostum badut. Tujuan penelitian adalah mengungkap fenomena badut jalanan dan problematikanya yang tentu mengganggu aktivitas masyarakat serta membahayakan pelaku badut itu sendiri. Studi ini menggunakan pendekatan fenomenologi sebagai pisau analisis untuk membahas komunikasi badut jalanan, sedangkan metode penelitian menggunakan metode kualitatif dan dilaksanakan di kota Pekanbaru sebagai kota metropolitan dengan pertumbuhan ekonomi yang cukup tinggi sehingga menjadi magnet orang untuk datang ke kota Pekanbaru. Studi ini menemukan fenomena motif menjadi badut jalanan dari aspek motif karena dan motif masa depan, motif karena menjadi badut jalanan disebabkan himpitan ekonomi dan keterbatasan kemampuan (skill), sementara motif masa depan menjadi badut jalanan hanya sebatas bertahan hidup, mencari modal untuk usaha atau pulang kampung dan menjaga asa/harapan. Sedangkan makna menjadi badut jalanan sebagai bentuk ekspresi dan mengejar setoran.
STRATEGI KOMUNIKASI PT. BANK RIAU KEPRI SYARIAH CABANG PEMBANTU PETAPAHAN DALAM MENSOSIALISASIKAN PERUBAHAN BANK UMUM KONVESIONAL KE BANK UMUM SYARIAH Moehammad Afrinaldi Saputera Saputera; Ringgo Eldapi Yozani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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ABSTRACT In 2022 PT Bank Pembangunan Daerah Riau Kepri successfully converted to BRK Syariah. Due to the lack of understanding of sharia banking among customers and prospective customers at the Petapahan sub-branch, PT. Bank Riau Kepri Syariah Petapahan Sub-Branch took steps, namely by conducting door to door outreach which was carried out from Monday – Friday every day. This research aims to find out how BRK Syariah Petapahan's communication strategy is in socializing changes from conventional commercial banks to sharia commercial banks. This study uses qualitative research methods with the presentation of descriptive analysis by describing the subject and research object based on the facts that appear. The research location chosen by the author is on Jl. Raya Petapahan, Tapung Kampang, Petapahan, Kec, Tapung, Kampar Regency. Data collection techniques in the form of observation, interviews, documentation. For the technique of checking the validity of the data using triangulation. The results of this study are the strategy for selecting communicators for all employees of the Riau Kepri Syariah bank, Petapahan sub-branch. The strategy for processing communication messages carried out by Bank Riau Kepri Syariah, Petapahan sub-branch, has several core message points, the first is related to the conversion carried out, the second is the concept of Islamic banking, the third is the contract used in Islamic banking, and the last is about Islamic products. The media selection strategy used by Instagram and WhatsApp. The strategy for determining the target of communication is for all the people of Petapahan, civil servants and private employees, DIKPORA and DINKES to work together so that the information provided is wider. Keywords : Communications Strategy, PT.Bank Riau Kepri Syariah, Socialization, Conventional Commercial Banks, Sharia Commercial Bank
Model IMC dalam Bisnis Pendidikan Vokasi di Politeknik Caltex Riau untuk Menguatkan Brand Positioning Edi Tri Prayitno; Yozani, Ringgo Eldapi; Rumyeni
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): Mei
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

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Brand positioning is an effort to position the perception of a brand for consumers. The strength of brand positioning has the power to drive consumers to provide more value than competitors, which can be supported by the Integrated Marketing Communication (IMC) model. This research is based on efforts to improve and strengthen the brand positioning held by Polytechnic Caltex Riau. This is supported by the achievement of student admissions to Polytechnic Caltex Riau, which has shown a positive trend over the past five years amidst intense competition among vocational higher education institutions. This study explores how the IMC implemented by Polytechnic Caltex Riau can help strengthen brand positioning. The research method used in this study is qualitative, with data collection conducted directly and indirectly, and the sample selection technique is purposive sampling. The results of the research analysis found that the Integrated Marketing Communication of Polytechnic Caltex Riau is divided into two categories: the high category (Sales Promotion, Advertising, Sponsorship, Exhibitions, Merchandising, Social media, and Website) and the low category (Direct Marketing, Public Relations, Packaging, and Selling and Sales Management). The implementation process of marketing communication activities at Polytechnic Caltex Riau has seven layers of marketing tools, which the researcher refers to as the wafer layer marketing communication model. It is hoped that the IMC model used by Polytechnic Caltex Riau, which has seven stages in marketing communication activities including the Report, student admission announcement, Socialization, Follow Up, Engagement Program, Workshop, and Goes to School Program, can be used by other campuses to strengthen the brand positioning of vocational higher education institutions.
Co-Authors ', Karina ., Elmustian Achmad Noerkhaerin Putra Akhsanul Pikri Aminuddin, Imam Anuar Rasyid Aprianda, Yogi Ath Thaariq, Muhammad Bolantara, Dwiki Diafitri, Rahmi Dwiki Bolantara Edi Tri Prayitno Efni Noor Salam Evawani Elysa Lubis Fadli, Mashur Febrianisa, Winne Firnayanti, Esthi Handoko, Tito Hevi Susanti Ikhma Zurani Ismandianto Kasmirudin, Kasmirudin Lintang Arum Bagasati Mariaty Ibrahim Moehammad Afrinaldi Saputera Saputera Moh Agung Wibowo Muhammad Ath Thaariq Muhammad Firdaus Nainggolan, Marissa Yunda Sonata Nofra Nilta Nova Diana, Nova Nova Yohana Novia Aulina Nurul Mustaqimmah, Nurul Permata Sari, Indah Pioni Auzella Wahyuni Pradita, Dea Anandya Revaldesnita, Vinny Rian Stevanus Surbakti Rumyeni Rumyeni, Rumyeni Salsabila Salsabila Sari, Mutia Novela Sari, Nova Serliana Sesdia Angela Silfa, Syarifah Alfina Suci Andarini Sundari, Dini Suryan, Restu Tantri Puspita Yazid Tarigan, Efraim Arapenta Tika Isma Hamida Tika Isma Hamida Tutut Ismi Wahidar Welly Wirman Wibowo, Moh Agung Windy Aulia Asshafa Wirdatul Aini