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SOROT REPUTASI DALAM KOMUNIKASI KRISIS BADAN KEPEGAWAIAN NEGARA: STUDI KASUS KECURANGAN SELEKSI CASN TAHUN 2021 Wirman, Welly; Yozani, Ringgo Eldapi; Sandro, Sandro
Jurnal Ilmu Komunikasi Vol 13 No 2 (2024): Jurnal Ilmu Komunikasi (JKMS)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v13i2.7630

Abstract

Seleksi CASN tahun 2021 dikejutkan dengan kasus kecurangan yang dilakukan oleh beberapa peserta dan oknum PNS serta doxing akun Twitter Abel Kate yang membuat tagar BKNsarangMaling menjadi trending topic. Peristiwa ini menyebabkan krisis terhadap Badan Kepegawaian Negara (BKN), sehingga dapat mengancam reputasi organisasi. Penelitian ini menggunakan metode kualitatif untuk menganalisis bagaimana komunikasi krisis BKN dalam membangun reputasi organisasi dengan menggunakan konsep Situational Crisis Communication dan Image Repair Theory. Hasil penelitian ini menunjukkan bahwa dalam menangani krisis, Humas BKN menggunakan strategi menyangkal atau penolakan terhadap tuduhan (denial), menghindari tanggung jawab atas tindakannya (Evasion of responsibility), meminimalisir persepsi negatif (Reduce of Offensiveness), melakukan perbaikan atas kondisi yang terjadi (Correction Action) dan strategi respon krisis bolstering untuk memuji stakeholders dan menginformasikan prestasi organisasi kepada publik
Komunikasi Adaptasi Lintas Budaya antara Karyawan Lokal dan Pemimpin Asing di Perusahaan PT. Asia Pacific Rayon Olfat, Ferdinan Favian; Yozani, Ringgo Eldapi
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Persoalan perbedaan budaya menjadi di setiap tempat baik pekerjaan, Masyarakat, instansi ataupun perusahaan menjadi sebuah permasalahan yang sering terjadi. Seperti permasalahan komunikasi, sosial, dan kebudayaan dari tempat tersebut. Setiap individu akan melakukan adaptasi ketika berada di tempat baru terutama Perusahaan. Banyaknya Perusahaan multinasional membuat cara beradaptasi bukan lagi sesama dengan warga negara yang sama melainkan dengan negara asing. Penelitian ini bertujuan untuk mengetahui Komunikasi Adaptasi Lintas Budaya Antara Karyawan Lokal Dan Pemimpin Asing Di Perusahaan PT. Asia Pacific Rayon. Selain itu penelitian ini bertujuan untuk mengetahui bagaimana akulturasi, dekulturasi, asimilasi pada proses Komunikasi Adaptasi Lintas Budaya Antara Karyawan Lokal Dan Pemimpin Asing Di Perusahaan PT. Asia Pacific Rayon. Penelitan ini menggunakan teori adaptasi lintas budaya menurut Guddykunts dan Kim yang menggunakan indicator: Akulturasi, Dekulturasi, Asimilasi. Metode penelitian ini menggukan metode kualitatif dan jenis penelitian deskriptif yang dilakukan di Perusahaan PT. Asia Pacific Rayon. Dari hasil pengukuran terhadap masing-masing sub indikator penelitian yang dilakukan, dapat dinyatakan bahwa komunikasi adaptasi lintas budaya sudah dilaksanakan dengan baik tetapi tidak dapat terjadinya asimilasi yang membuat kebudayaan baru. Teknik pengambilan data menggunakan Teknik purposive. Terdapat 3 cara pengambilan data yaitu: (1) Wawancara, (2) Observasi, (3) Dokumentasi. Hasil dari penelitian ini menunjukkan bahwa akulturasi terjadi dengan saling memahami budaya dan Bahasa satu sama lainnya. Dekulturasi juga terjadi disaat saling memahami budaya satu sama lainnya tetapi lebih memilih kelompok masingmasing individu. Asimilasi tidak terjadi dikarenakan tidak adanya budaya baru yang muncul dari proses adaptasi lintas budaya.
Strategi Komunikasi Pemasaran Dinas Kebudayaan Dan Pariwisata Kabupaten Kuantan Singingi Dalam Meningkatkan Kunjungan Wisata Budaya Event Pacu Jalur Pasca Covid-19 Aulina, Novia; Rumyeni, Rumyeni; Yozani, Ringgo Eldapi
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 15 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13827399

Abstract

Penelitian ini dilatar belakangi oleh pacu jalur bukan semata- mata event olahraga yang menarik minat masyarakat. Event pacu jalur ini diadakan setiap tahunnya, namun ditiadakankan selama dua tahun dikarenakan penyebaran covid-19. Event pacu jalur sendiri dikelola oleh Dinas Kebudayaan dan Pariwisata tentu tidak melupakan strategi sebagai komukasi pemasaran event yang akan dilaksanakan. Adanya beberapa jenis komukasi pemasaran yang dapat dilakukan oleh Dinas Kebudayaan dan Pariwisata dalam melakukan promosi event tersebut. tujuan penelitian ini adalah untuk menganalisis strategi komunikasi pemasaran yang digunakan oleh dinas Kebudayaan dan Pariwisata dalam meningkatkan jumlah pengunjung wisata budaya pacu jalur pasca covid-19. Penelitian ini menggunakan metode pendekatan kualitatif deskriptif, dengan proses pengumpulan data melalui observasi, wawancara dan dokumentasi. Penelitian ini dilakukan di Dinas Kebudayaan dan Pariwisata Kabupaten Kuantan Singingi. Informan dalam penelitian ini adalah orang-orang yang terlibat dalam pemasaran event pacu jalur. Berdasarkan hasil penelitian dalam meningkatkan jumlah pengunjung wisata budaya pacu jalur, dinas kebudyaan dan pariwisata menggunakan beberapa strategi. Dari hasil strategi yang digunakan (1) Advertising dimana tim pemasaran memanfaatkan media elektronik dan media cetak dan mampu meningkatkan jumlah pengunjung. (2) internet marketing, dimana dalam melakukan strategi ini dinas menggunakan media sosial yakni Instagram dan Tik Tok. Dengan menggunakan strategi ini tingkat jumlah pengunjung meningkat hingga mencapai 90% (3) public relation, dimana dinas memperbaiki infrastrukur yang berkaitan dengan masyarakat setempat dan juga pengunjung seperti jalan dan kawasan yang ada di pacu jalur (4) event marketing, dimana dinas cenderung lebih banyak ikut serta pada event yang diadakan pihak lain dibanding menyelenggarakan event dan (5) Word of Mounth, dimana dinas menggunakan strategi ini karena tidak menggunakan biaya dan yang menguntungkan adalah strategi tersebut dapat mudah tersebar sehingga dapat membuat minat pengunjung dan dapat meningkatkan jumlah pengunjung.
Pola Komunikasi Ritual Purnama dan Tilem pada Umat Hindu di Kota Pekanbaru Siagian, Dewi Radiatul Irabiah; Yozani, Ringgo Eldapi; Yazid, Tantri Puspita
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 1 (2024): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v7i1.22765

Abstract

Hindus in Pekanbaru City are migrants who come from various regions. Hindus in Pekanbaru City have a small number compared to other religions with a presentation of 0.02%. But this does not reduce their obedience in carrying out purnama and tilem rituals. This research uses a ritual perspective, where communication is not a process of message transmission but as a representation of shared beliefs. This research aims to describe the communication patterns of full moon and tilem rituals in Hindus in Pekanbaru City. The method used in this research is descriptive qualitative which focuses on observation and interview. The results showed that the communication of purnama and tilem rituals in Pekanbaru City was carried out with five series of processes, namely nganteb banten, puja trisandya, kramaning sembah, hening and doa, and dharma wacana. Hindus perform purnama and tilem rituals as a form of gratitude and devotion for all the blessings that have been given by Sang Hyang Widhi.
Identity negotiation and cross-cultural strategies of Young Southeast Asian Leaders Initiative participants Yozani, Ringgo Eldapi; Arifin, Mohd Yahya Mohammed; Octavianti, Meria; Sari, Genny Gustina; Handoko, Tito; Azzmi, Muhammad
Manajemen Komunikasi Vol 10, No 2 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i2.67617

Abstract

Background: Existing research on face negotiation tends to overlook short-term leadership exchange programs, resulting in a limited understanding of how participants navigate the contrasting communication styles between Southeast Asian high-context cultures and the low-context culture of the United States. Purpose: This study aims to examine the intercultural communication strategies and identity negotiation practices of participants in the Young Southeast Asian Leaders Initiative (YSEALI) 2022–2025 cohort during their exchange in the United States, with a particular focus on how they manage self-face, other-face, and mutual-face concerns. Methods: Employing a qualitative descriptive approach, data were collected through in-depth interviews with 11 participants representing 11 Southeast Asian countries and analyzed using Stella Ting-Toomey’s Face Negotiation Theory. Results: The findings indicate that self-face was primarily expressed through symbolic cultural representations rather than direct verbal confrontation, whereas other-face concerns were managed by avoiding sensitive topics to preserve interpersonal harmony. Mutual-face was achieved through inclusive and collaborative communication styles that emphasized group cohesion and shared understanding. Conclusion: The study concludes that Face Negotiation Theory provides a valuable framework for understanding how individuals from collectivist cultures adapt in short-term intercultural exchanges, demonstrating that cultural identity can serve as a bridge rather than a barrier to effective communication. Implications: These findings have important implications for advancing efforts to reduce social inequalities, suggesting that program organizers should implement targeted pre-departure orientations focusing on intercultural communication styles to enhance participants’ adaptability and foster more inclusive interactions.
STRATEGI KOMUNIKASI PEMASARAN TERPADU MEDIA BISNIS INDONESIA PERWAKILAN PEKANBARU DALAM MENINGKATKAN PENGGUNAAN JASA EVENT Arie Gunawan; Ringgo Eldapi Yozani; Lie Othman
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47416

Abstract

This study examines the implementation of Integrated Marketing Communication (IMC) in enhancing event service sales at Harian Bisnis Indonesia Representative Pekanbaru. It aims to analyze how IMC is applied not only as a coordination mechanism of promotional tools but also as a relational and strategic communication system that supports long-term relationships with event sponsors. A qualitative method was used through in-depth interviews, observation, and documentation to explore the integration of advertising, public relations, sales promotion, and personal selling in marketing communication practices The findings show that IMC operates as a multilevel communication system. Advertising functions as the initial stage in building awareness and cognitive positioning of audiences. Public relations strengthens credibility through media legitimacy and third-party endorsement. Sales promotion accelerates perceived value through bundled offerings and integrated marketing solutions, while personal selling serves as the main interpersonal channel that enables negotiation, trust-building, and co-creation of value between the organization and sponsors.The study also finds that IMC implementation is not linear but cyclical and adaptive, where each communication touchpoint contributes to continuous relationship building and value creation. In addition, the integration of the marketing mix 7P demonstrates that IMC is operationalized across product, price, place, promotion, people, process, and physical evidence, reflecting a holistic communication system in the service industry. In conclusion, IMC at Bisnis Indonesia Pekanbaru functions as a relational communication system that goes beyond promotional effectiveness to foster trust, commitment, and sustainable partnerships with stakeholders. This study contributes to IMC literature by highlighting its shift from a transactional promotional framework to a strategic system of value and relationship creation
Dimensi Konsep Diri Aktivis Perempuan Penyintas Cybermisogyny Di Instagram Annisa Muasrani; Welly Wirman; Ringgo Eldapi Yozani
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/3v82jq75

Abstract

This study aims to analyze the self-concept of cybermisogyny survivors among female activists of the HMI-Wati Corps (KOHATI) in Pekanbaru, focusing on the dimensions of self-image, ideal self, and self-esteem. This study used a qualitative approach with a participatory and phenomenological Community-Based Research (CBR) method. Data were collected through in-depth interviews with six informants selected using snowball sampling. The results show that cybermisogyny causes a shift in self-image from positive to negative through the internalization of external assessments such as body shaming and objectification. In the ideal self dimension, there is a shift from an orientation towards freedom of expression to a more defensive orientation, emphasizing mental resilience and self-protection. Meanwhile, self-esteem decreases due to social pressure, but can be recovered through social support, emotional validation, and involvement in a supportive organizational environment. This study confirms that cybermisogyny not only impacts digital communication but also women's psychological structure, as well as the importance of social support and safe spaces in the process of women's recovery and empowerment in the digital space
Diam dan Luka: Pengalaman Komunikasi Remaja Pelaku Self-Harm di Kota Pekanbaru Aidil Fitrian; Welly Wirman; Ringgo Eldapi Yozani
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jx9dhf73

Abstract

This study aims to explore the communication experiences of adolescents engaging in self-harm in Pekanbaru City using a qualitative phenomenological approach. Data were collected through in-depth interviews with six participants selected using a snowball technique. The findings reveal that communication experiences are formed within four main contexts: family, peers, romantic partners, and community. Supportive, open, and empathetic communication both verbal and nonverbal, emerges as a protective factor that enhances emotional stability and reduces self-harm tendencies. In contrast, negative communication such as verbal abuse, emotional neglect, social exclusion, and abusive relationships intensifies feelings of isolation, low self-worth, and psychological vulnerability. Additionally, communities serve as alternative spaces that can support recovery, although they may also present risks of social rejection. Thus, the quality of interpersonal communication plays a crucial role in shaping relational experiences and the dynamics of self-harm among adolescents.
Penerapan Kolaborasi Triple Helix untuk Pengembangan Kapasistas Pemasaran Desa Wisata Melalui Platform Digital Taufiqqurrachman Taufiqqurrachman; Ringgo Eldapi Yozani; Mashur Fadhli; Fahmi Muhammad; Riau Nurita
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.462-268

Abstract

Digital platforms have become a fundamental instrument in tourism marketing, especially for developing and promoting tourism villages. However, many village management units still face significant limitations in human resources and digital skills. This community service program was designed to address these challenges in Tourism Village of Sungai Petai through the application of a triple helix collaboration model, which synergizes the roles of academics, local government, and tourism business actors. Within this framework, academics contributed expertise and mentorship, the village government provided policy and logistical support, while local businesses shared practical knowledge relevant to digital promotion and entrepreneurship. The program employed a problem-based learning approach, encouraging participants to identify real issues, formulate strategies, and produce digital content that reflects the village’s cultural and environmental uniqueness. Training materials covered the principles of integrated tourism marketing—encompassing destination image, halal tourism, and sustainability—as well as techniques for visual content creation and social media management. The evaluation design incorporated both pre-test and post-test assessments to measure the participants’ knowledge gains. The findings indicate a measurable improvement, with the average pre-test score of 51.3 increasing to 80.3 after the training, reflecting a 56.6% growth in participants’ digital marketing competence. This significant increase demonstrates that the triple helix model effectively enhances local capacity in managing digital promotion and strengthens the foundation for sustainable village tourism development. In conclusion, the program not only improved participants’ technical understanding of digital marketing but also fostered a collaborative mindset essential for sustaining innovation at the community level. The outcomes affirm that the triple helix approach can serve as a replicable model for empowering rural communities toward inclusive and sustainable digital tourism transformation.
Fenomena Komunikasi Imigran Ilegal Afghanistan di Rumah Detensi Imigrasi Kota Pekanbaru Ringgo Eldapi Yozani; Welly Wirman; Tito Handoko
Communicatus: Jurnal Ilmu komunikasi Vol. 5 No. 1. June (2021): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v5i1.12713

Abstract

This study aims to explore the conscious experience of illegal immigrants from Afghanistan who are in Rudenim Pekanbaru City. This research uses Qualitative method by using Phenomenology Approach. While the theory used in this research is Phenomenology Theory. This is because the author wants to explore the conscious experience of the informant. In this case is the conscious experience of illegal immigrants and want to know the motives possessed by illegal immigrants in illegal immigration. The results showed that there are some motives owned by Illegal Immigrants in conducting immigration seacar illegal. Motive of the past (because motive) is the motive condition of the State is not conducive or the occurrence of war, the motive of disappointment against the State. While the motive will come (in order to motive) is the economic motive, better livelihood motives and motives want to be recognized as someone who has a skill that had never they get in the country of origin.Penelitian ini bertujuan untuk menggali pengalaman sadar para imigran gelap asal Afghanistan yang berada di Kota Pekanbaru. Penulis ingin menggali pengalaman sadar para imigran gelap dan ingin mengetahui motif-motif yang dimiliki oleh para imigran ilegal tersebut dalam melakukan imigrasi ilegal. Metode penelitian yang digunakan dalam penelitian ini adalah metode fenomenologi dengan pendekatan kualitatif. Sedangkan teori yang digunakan dalam penelitian ini adalah teori Fenomenologi.. Hasil penelitian menunjukkan bahwa terdapat beberapa motif yang dimiliki oleh para Imigran Ilegal dalam melakukan imigrasi seacar ilegal. Motif masa lalu (karena motif) adalah kondisi motif Negara tidak kondusif atau terjadinya perang, motif kekecewaan terhadap Negara. Sedangkan motif yang akan datang (in order to motive) adalah motif ekonomi, lebih baik motif penghidupan dan motif ingin diakui sebagai seseorang yang memiliki keahlian yang belum pernah mereka dapatkan di negara asalnya.