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Anita Handayani
Universitas Muhammadiyah Gresik
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Journal : manajemen dewantara

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ANALISIS STRATEGI BUSSINES MODEL CANVAS PADA PT XYZ Zahrotun, Nafisah; Handayani, Anita
MANAJEMEN DEWANTARA Vol 9 No 1 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20292

Abstract

The company, which provides outsourcing services in various sectors such as cleaning services, security, administration, and others, primarily employs the canvassing method as its main market penetration strategy. This study uses a descriptive qualitative approach with data collection techniques through unstructured interviews and observation, aiming to analyze the Business Model Canvas (BMC) strategy. The results indicate that PT XYZ has implemented the nine elements of the BMC in an integrated manner, ranging from customer segmentation, value proposition, and communication channels to cost structure. The company targets customers from mid-to-large scale industries and government institutions
PENGARUH DIGITAL PAYMENT, SOSIAL MEDIA DAN LITERASI KEUANGAN TERHADAP PERILAKU KEUANGAN MAHASISWA UNIVERSITAS MUHAMMADIYAH GRESIK Azzaroh, Firda Dwi; Handayani, Anita
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21998

Abstract

Penelitian ini bertujuan untuk mengidentifikasi pengaruh setiap variabel secara persial dan simultan. Dengan menggunakan pendekatan kuantitatif melalui survei kusioner pada 169 responden yang merupakan pengguna aktif digital payment dan media sosial, Hasil penelitian ini menujukkan bahwa digital payment tidak berpengaruh signifikan terhadap perilaku keuangan, sosial media berpengaruh signifikan terhadap perilaku keuangan, dan literasi keuangan berpengaruh signifikan terhadap perilaku keuangan. Temuan ini penting untuk meningkatkan literasi keuangan, serta meningkatkan resiko dalam penggunaan digital payment dan sosial media sebagai sarana transaksi dan konsumsi keuangan.
Co-Authors Achmad Davis Endy Pratama Afiatul Musrofah Afifah, Muhimah Agatha, Talitha Hardiyan Ainul Farodisah Aisyatu Rahma Hayati Akhilah Putri Fariyanah Fadiya Hayyah Alkusani, Alkusani Almaida, Lesti Alwiyatun Nisa' Amelia, Imaniar Rizka Amilia Fajrin Ana Malikah Syarifatin Andi Rahmad Rahim Anggi Anjarsari, Tania Anis Zulia Sasmita Anissah Septyaningrum Arifana, Cindy Dwi Ariska Isnaini Putri Arya Setya Nugroho Asiamufidiawati, Isnaeni Dyah Atikotul Fauziyah Ayu rahmawati, Nanda Azzaroh, Firda Dwi Bagas Agung Prasetyo Bagas Hanggara Bahrul Ulum Baitaputra, Moh. Holil Bela Rozalia Bella Ayu Puspita Ningrum Bella Mey Frastista Bilqis Tahta Maulida Candraningrat, Candraningrat Chalimatus Sakdiyah Chaniago, Assifa Salsabilla Deni Yuliatin Dina Dodi Jaya Wardana Eka Martha Yuliatin Ernawati Ernawati Ery Tri Djatmika RWW Esa Safrillah Nur Laila Fansori, Rosihan Faqqihatut Toyyibah Fara Rifdah Faridatul Ulla Fatimatuz Zahroh Fazlur Rahman Rahawarin Firdaus, Achmad Zuhaeri Frastista, Bella Mey Haq, Assyifa Nurul Hasan Hayati Sivak Hikmatus Shobri Nafi’ah Ilham Gresnaidi Ilmia Rahmawati Indah Ayu Isnawati INDAH PUSPITASARI Irma, Dwi Adisa Irmaya Tri Hartanti Jaya Agus Prastyo Jayanti Tri Handayani Jessica Novia Farhen Khakimah, Okky Aliyatul Khusnul Fajriyah Kurnia Dwi Immamah Leriana Trias Handayani Maya Fita Suwahyuni Mei Fita Asri Untari Mohammad Ali Masruri Moyang Waristi Mufidah, Khazimatul Muid.N, Abd.Muid.N Naabilah Surrohmawati Nanda Amalia Nastiti Putri Pertiwi Nazma alaika silma Niswatul Azifah Novita Anggraini Nugroho, Dimas Tri Nur Fauziyah Pertiwi, Nastiti Putri Prianti, Hanna Puji Handayati Putri Rahmah Sari Rafilah Maulidiya Ahmad Rahawarin, Fazlur Rahman Rahmat Agus Santoso Ramadhanti Dwi Novitasari Rikka Ristilestari Ririn Nur Aini Safitri Rizqi, Maulidyah Amalina Roziana Ainul Hidayati Rukhiyatul Jannah Safitri, Ririn Nur Aini Salma Sari, Meyristiana SATRIYAS ILYAS Selfani, Dini Shunhaji, Akhmad Siti Fatimah Siti Lestari Siti Maysaroh Sukaris suratman Syarof, Rizalda Anjach Tania Anggi Anjarsari Utami, Wahyu Putri Vaninda Agustina Varomah Wati Vilantika, Elok Viqka Anggraeni Wahju Wardhana Waristi, Moyang Wasti Reviandani Widiharti Widiharti Wilda Fajriyah Wiyogo, Adinda Putri Yosi Firda Rahmadani Yuyun Istifadah Zahrotun, Nafisah Zamroni Zamroni