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Yelly Zamaya
Fakultas Ekonomi Dan Bisnis, Universitas Riau
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Journal : Ecosains

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Preferensi UKM Kuliner dalam Pengolahan Sertifikasi Halal Secara Online di Kota Pekanbaru Sidabalok, Supriani; Misdawita, Misdawita; Zamaya, Yelly; Mayes, Anthony
Ecosains: Jurnal Ilmiah Ekonomi dan Pembangunan Vol 13, No 1 (2024): Ecosains: Jurnal Ilmiah Ekonomi dan Pembangunan (Mei 2024)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecosains.12849357.00

Abstract

This research aims to determine the preferences that influence the decision of culinary SMEs in Pekanbaru City in processing halal certification online. Preference measurement is based on factors that influence individual perceptions in making decisions, namely ease, trust, benefits, and risk. The data collection method is a questionnaire with a Likert scale and data processing using binary logistic regression (logit regression). Based on data collection and analysis from 78 of culinary SMEs, the results showed that simultaneously all perception variables influenced culinary SMEs decisions to obtain halal certificates online. As for the individual test results, it showed that three perception factors, namely ease (X1), benefits (X3), and risk (X4) had a significant effect on culinary SMEs preferences for processing online halal certificates, while perceptions of trust (X2) had no significant effect. This is in accordance with the odds ratio value for each influential variable, namely 3.910 times, 2.593 times and 5.510 times for each variable. Perception of usefulness is the strongest factor influencing the decision of culinary SMEs in Pekanbaru City to process halal certification online.
Co-Authors Abael, Karla Rizkika Afrinald Rizhan Agil Syafni Prakoso Agus Saputri Agus Sutikno Agus Sutikno Aisyah Mutia Khansa Sukma Alfaridzi, Afif Randra Ananda, Hanif Adhitya Angga Pramana Angga Pramana Angga Pramana, Angga Anthony Hamzah Anthony Mayes AR, Nur Hasnah Ardian Ardian Arifudin Arifudin Arifudin Arifudin Arigi, Dylan Haikal Arum Rovarti Ningsih Besri Nasrul Bila Pitu Legiana, Salsa Bunga Chintia Utami Dahlan Tampubolon Deny Setiawan Dwiki Agung Rumboko Eka Nurjanah Eriyati Eriyati Eriyati Eriyati, Eriyati Erlangga, Intan Aziizah Fahmi Rasyid Sitompul Farida Hanum Hamzah Geovana, Reydina Audi Handoko, Tito Hapasri, Aulia Dwi Hardian, Kania Harsanto Mursyid Hendro Ekwarso Hilmah, Zuryani Ilham Nugraha Indri Yovita Jayalaksamana, Maghfirah Kurniasih, Cut Endang Lola Noviyanti Mardiana Mardiana Mardiana Mardiana Mayentri Citra Pribandari, Reza Misdawita Misdawita Misdawita, Misdawita Ningsih, Arum Rovarti Nita Rimayanti Nurasriani, Nurasriani Nurul Qomar Perdana, Arief Faizar Putra, Tri Agil Yaridha Putri, Della Putri, Vivin Jenika Rahmah, Anania Rahmita Budiartiningsih Rakha, Muhammad Alif Reza Mayentri C.P Rita Yani Iyan Riza Shapira Andini Rizaldi, Rizky Rizwan, M Rosalina Rosa Rosyetti, Rosyetti Roza Yulida Ruzain, Raihanatu Binqalbi Saputra Saputra Selly Prima Desweni Sharnuke Asrilsyak Sidabalok, Supriani Simanjuntak, Fransa Juve Jonatan Sri Endang Kornita Sri Saputri Suhaimi Ali, Arifudin Sukma R.Ab, Dodi Supriani Sidabalok Taryono Taryono Taryono Taryono, Taryono Ufira Isbah Widayatsari, Any Widia Edorita Yelmira Zalfiatri