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All Journal Journal of Management and Business Review Jurnal Bisnis dan Kewirausahaan JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) EPIGRAM (e-journal) BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Jurnal Administrasi Profesional Jurnal Manajemen dan Bisnis (Performa) Journal of Business Administration and Entrepreneurship Innovation Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Endah Wartiningsih
Politeknik Negeri Jakarta
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Implementasi Pendekatan Konsep 3A (Attitude, Attention, Action) dalam Mewujudkan Pelayanan Prima Iis Mariam; Nining Latianingsih; Titik Purwinarti; Endah Wartiningsih
Bhakti Persada Vol. 8 No. 1 (2022): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v8i1.26-33

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisi bagaimana konsep 3A (Attention, Attitude, Action) dapat meningkatkan pelayanan prima. Manfaat yang diperoleh untuk peserta pengabdian kepada masyarakat adalah dapat melaksanakan tugas dan fungsinya dengan menggunakan pelayanan yang prima. Peserta pelatihan adalah para staf administrasi, Guru, Kepala Sekolah Taman Kanak-Kanak di kecamatan Sawangan, kotamadya Depok sebanyak 20 orang.Metode penelitian  yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data memakai, observasi,  diskusi dan studi kasus. Sedangkan evaluasi pelaksanaan menggunakan angket yang berisi pertanyaan tentang konsep 3A dengan konstruktor jawaban merujuk pada skla Likert (sangat tidak setuju, tidak setuju, deskriptif kualitatifsetuju dan sangat setuju. Hasil dan analisis angket  selanjutnya diolah dan  dijelaskan dan menunjukkan bahwa konsep 3A dalam pelayanan telah digunakan para Guru dan Kepala Sekolah Taman Kanak-Kanak dengan baik (setuju 80 %) dan sangat setuju (20%). Hasil ini membuktikan bahwa peserta pengabdian kepada masyarakat setelah mengikuti pelatihan telah menunjukkan perubahan yang baik dalam  perhatian, sikap dan tindakan yang baik  kepada siswa pada waktu pembelajaran berlangsung, kepada orang tua dan masyarakat dalam menyampaikan komunikasi dan informasi.
Penerapan Collaborative Knowledge Creation dan Pentahelix dalam Meningkatkan Daya Saing UMKM di Depok dan DKI Jakarta Iis Mariam; Endah Wartiningsih; Titik Purwinarti; Zaenal Abidin Eko Putro; Nining Latianingsih
Bhakti Persada Vol. 11 No. 2 (2025): November (2025): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v11i2.60-66

Abstract

This community service aims to improve the competence of MSME actors through the implementation of collaborative knowledge creation and pentahelix concepts in digital marketing training. The main problems faced by MSME partners are low digital literacy, limited visual promotion skills, and underdeveloped business collaboration networks. This community service used a descriptive qualitative method through document studies, participatory observation during training activities, and evaluation questionnaires distributed to training participants, including MSME actors from Curug Maju Bersatu and Jakarta Enterpreneur. The results show that 60% of participants strongly agreed that collaborative knowledge creation-based training provided valuable insights and benefits for business development. Additionally, 65% of participants strongly agreed that the pentahelix collaboration was effective for business development, 65% strongly agreed that product photography practice was easy to follow, and 65% agreed that their knowledge and skills in digital marketing and product photography improved after participating in the training. Collaboration among government, academics, communities, and business actors strengthened business networks and enhanced the quality of MSME digital promotions. Therefore, this training received positive responses from participants for being practical and has the potential to become a collaborative-based MSME development model across sectors.
Optimalisasi Peran Ikatan Guru Taman Kanak-Kanak (IGTK) Depok Dalam Meningkatkan Kualitas Pelayanan Organisasi Iis Mariam; Endah Wartiningsih; Titik Purwinarti; Zaenal Abidin Eko Putro
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

ABSTRACT In the current era of globalization and information technology, the world of education has challenges as well as opportunities to be able to adapt to changes that occur both in the internal and external environment of the school. Kindergarten education is one form of early childhood education which has an important role in developing a child's personality and as a foundation in entering the next level of education. Improving the competence of administrative staff, teachers and principals still needs to be improved In an effort to improve the quality of Kindergarten educational organizations, one part of the Pentahelix concept, namely the involvement of associations, plays an important role. The Depok Kindergarten Teacher Association (IGTK) has a role in improving the quality of administrative services for administrative staff, teachers and school principals to students, parents and the community. The research was conducted on administrative staff, teachers and kindergarten principals in Sawangan sub-district, Depok. The analytical method used in this community service training activity is descriptive qualitative. Data collection techniques were carried out through observation, interviews with three principals of kindergarten, and questionnaires to 24 peoples (administrative staff, teachers and kindergarten principals). The results of the training showed that the role and function of IGTK was important. The answer was strongly agree (73%) and IGTK had played a role in increasing the competence of teachers and principals which has a positive impact on the organization of the school, answered strongly agree (67%), IGTK has had an impact on improving the quality of service of kindergarten school organizations for students, parents and the community has been answered strongly agree (70%). The concept of Pentahelix also has an impact on the collaboration that is built not only between administrative staff, teachers and school principals but also with the government, the community (parents of students), and the media. The answer is strongly agree (73%). Keywords: organizational services, pentahelix, associations ABSTRAK Dalam era globalisasi dan teknologi informasi saat ini, dunia pendidikan memiliki tantangan sekaligus peluang untuk mampu adaptif dengan perubahan yang terjadi baik dalam lingkungan internal maupun eksternal sekolahnya. Pendidikan Taman Kanak-kanak merupakan salah satu bentuk pendidikan anak usia dini (PAUD) yang memiliki peran penting dalam mengembangkan kepribadian anak serta sebagai fondasi dalam memasuki jenjang pendidikan selanjutnya. Dalam upaya meningkatkan kualitas organisasi pendidikan Taman Kanak- Kanak, salah satu bagian dari konsep Pentahelix yaitu adanya keterlibatan asosiasi menjadi penting perannya. Masalah yang dihadapi IGTK adalah peningkatan kompetensi staf administrasi, guru dan kepala sekolah masih harus ditingkatkan. Ikatan Guru Taman Kanak-Kanak (IGTK) Depok memiliki peran untuk meningkatkan kualitas pelayanan administrasi para staf administrasi, guru dan kepala sekolah kepada siswa, orang tua siswa dan masyarakat. Penelitian dilakukan kepada staf administrasi, guru dan kepala sekolah Taman Kanak-Kanak di kecamatan Sawangan, Depok. Metode analisis yang digunakan dalam kegiatan pelatihan pada pengabdian kepada masyarakat ini adalah deskriptif kualitatif. Teknik pengumpulan data dilakukan melalui observasi, wawancara dengan 3 orang kepala sekolah, dan angket diberikan kepada 24 orang (staf administrasi, guru dan kepala sekolah TK) Hasil pelatihan menunjukkan bahwa peran dan fungsi IGTK menjadi penting dijawab sangat setuju ( 73%) serta IGTK telah berperan meningkatkan kompetensi guru dan kepala sekolah yang berdampak positif pada organsisasi sekolahnya dijawab sangat setuju (67%), IGTK telah memberikan dampak pada peningkatan kualitas pelayanan organisasi sekolah TK pada siswa, orang tua dan masyarakat telah dijawab sangat setuju (70%). Konsep Pentahelix juga berdampak pada kolaborasi yang dibangun tidak hanya antara staf administrasi, guru dan kepala sekolah akan tetapi juga dengan pemerintah, masyarakat (orang tua siswa), serta media dijawab sangat setuju (73%). Kata kunci: pelayanan organisasi, pentahelix, asosiasi
Analisis Penerapan Pelayanan Prima dalam Meningkatkan Kepuasan Customer di PT Setiajaya Mobilindo Cimanggis Nadira; Endah Wartiningsih; Nidia Sofa
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Penelitian ini ditujukan untuk mengetahui penerapan pelayanan prima dan kepuasan customer dengan penerapan pelayanan oleh Customer Relationship Coordinator (CRC) di PT Setiajaya Mobilindo Cimanggis. Penelitian menggunakan metode kualitatif deskriptif dan dilakukan dengan mewawancarai karyawan dan customer PT Setiajaya Mobilindo Cimanggis yang berjumlah lima orang informan. Hasil analisis deskriptif menunjukkan bahwa penerapan pelayanan di PT Setiajaya Mobilindo Cimanggis memenuhi delapan indikator pelayanan prima, yaitu (a) kecepatan waktu pelayanan, (b) akurasi/ketepatan pelayanan, (c) kesopanan dan keramahan, (d) tanggung jawab dalam menangani komplain pelanggan, (e) jumlah petugas yang melayani dan fasilitas pendukung, (f) kualitas pelayanan yang berkaitan dengan lokasi pelayanan, (g) ketersediaan informasi dan petunjuk, (h) kualitas pelayanan yang berhubungan dengan kenyamanan, fasilitas, teknologi, dll. Pelaksanaan pelayanan yang prima di PT Setiajaya Mobilindo Cimanggis memberikan kepuasan kepada customer, dan memberikan dampak positif kepada perusahaan karena penjualan unit mobil di showroom dan jumlah kendaraan servis di bengkel PT Setiajaya Mobilindo Cimanggis mengalami peningkatan setiap tahunnya.
Pengaruh Gofood Terhadap Pendapatan Dengan Promosi Sebagai Moderator Pada Umkm Beji Muhammad Akbar; Risya Zahrotul Firdaus; Endah Wartiningsih
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study is to investigate the impact of promotion as a moderating variable in enhancing the effect of GoFood service utilization on revenue growth of Gojek partner MSMEs in Beji Subdistrict. This study employs primary and secondary data collection methods in a quantitative manner. Partial Least Square Structural Equation Modeling (PLS-SEM) using an inner model, an outer model, and bootstrapping testing was used to analyze the data. The research population is unknown, while the sample size is 100 respondents who are GoFood service users, determined using the Lameshow formula. Data testing and analysis were performed using SmartPLS 4.0 software. The results show that the use of GoFood services has a positive impact on MSME revenue growth, with a t-value of 5.495, which exceeds the t-table value of 1.96, and a significance level of 0.000, which is less than 0.05. However, promotion as a moderating variable does not significantly strengthen the effect of GoFood service usage on MSME revenue, with a t-value of 1.532, which is less than the t-table value of 1.96, and a significance level of 0.126, which is greater than 0.05. Therefore, the hypothesis that promotion can moderate the effect of GoFood service usage on MSME revenue growth is rejected.
Strategi Program CSR dalam Pemberdayaan Masyarakat pada PT Bukit Asam TbK Alivsta Andini; Titik Purwinarti; Riza Hadikusuma; endah wartiningsih; Haris Satria Putra
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the implementation strategy of the corporate social responsibility (CSR) program in community empowerment by PT Bukit Asam Tbk through the SIBA Batik Kujur program. This program represents a creative industry-based CSR initiative that utilizes local cultural potential as a means to enhance the economic independence of the community. However, its implementation still faces several challenges, such as stagnation in the number of active artisans, limited product innovation, and partner dependence on the company. This research adopts a descriptive qualitative approach using a case study method. Data were collected through in-depth interviews with four key informants, documentation, and literature studies. The data analysis technique used is SWOT analysis to identify strengths, weaknesses, opportunities, and threats in the program’s implementation. The findings show that the implemented strategy consists of three stages of strategic management: formulation through identifying community needs and local potential, implementation in the form of batik training and capital assistance, and periodic program evaluation. The IFAS analysis shows that SIBA Batik Kujur is in an average position with a score of 2.82. Likewise, the EFAS analysis also indicates an average position, with a score of 2.33. The recommended strategy for PT Bukit Asam Tbk is the weakness–opportunities (WO) strategy.
Prosedur Peminjaman dan Pengembalian Arsip Fisik Statis di Unit Layanan Arsip Statis Arsip Nasional Republik Indonesia Dwiana Novita Kirani; Endah Wartiningsih; Laras Afifah; Yuningsih
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Archives play a crucial role in preserving information and documentation about the nation's government, social, and cultural activities. This study aims to determine the procedures for borrowing and returning physical archives and the obstacles encountered in borrowing and returning them at the Static Archives Service Unit of the National Archives of the Republic of Indonesia. This study employed a descriptive approach, including interviews, observation, and documentation. The results indicate that obstacles exist in borrowing and returning physical archives. These findings indicate that existing risks can be minimized with mitigation strategies tailored to these obstacles. This study recommends the need to modernize the archives borrowing system and conduct regular archive checks.
The Pengaruh Gamification Marketing Dan Perceived Value Terhadap Customer Loyalty (Studi Kasus Kopi Kenangan di Jakarta Selatan) Vindy Nurhaliza Iswahyudi; Endah Wartiningsih; Riza Hadikusuma; Imas Chandra Pratiwi; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7692

Abstract

This study aims to analyze the effect of gamification marketing and perceived value on customer loyalty among Kopi Kenangan consumers in South Jakarta. The research background is based on the decline in Kopi Kenangan's Top Brand Index and transaction volume in 2025, amid increasingly competitive local coffee industry dynamics. This study employed an associative quantitative approach with purposive sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with IBM SPSS version 27. The results indicate that partially, gamification marketing does not have a significant effect on customer loyalty, whereas perceived value has a positive and significant effect. Simultaneously, both variables jointly exert a significant influence on customer loyalty, explaining 49.9% of its variance. These findings suggest that perceived value is a more dominant factor in shaping customer loyalty compared to the application of gamification elements within a digital platform.
Strategi Customer Retention Umkm Warung Bu Gendut Jagakarsa Pasca Viral Berbasis SERVQUAL Dian Rahmawati; Iis Mariam; Riza Hadikusuma; Endah Wartiningsih; Ratri Kurniasari
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7701

Abstract

This research aims to analyze the service quality and optimize the customer retention strategy of MSME Warung Bu Gendut Jagakarsa in the post-viral period through the Service Quality (SERVQUAL) approach. The urgency of this research is driven by a post-viral sales decline indicating weak customer retention resulting from service quality issues. A qualitative case study approach was employed, with data collected through semi-structured interviews, passive participatory observation, and documentation, and analyzed using the Miles and Huberman interactive model supported by NVivo 15. The findings reveal that Warung Bu Gendut Jagakarsa has implemented all five SERVQUAL dimensions that is reliability, responsiveness, assurance, empathy, and tangible at a satisfactory level, with empathy being the most dominant factor in driving customer revisit intention. The assurance and empathy dimensions only need to be maintained, whereas responsiveness and tangible still require optimization, particularly in managing waiting times during peak hours and adding a canopy over the outdoor seating area. It is recommended that the business maintain well-performing aspects, optimize those that require improvement, and develop a customer loyalty program to encourage sustainable repeat purchases.
Co-Authors Alivsta Andini Anwar Mustofa Apreyviesca Shallom Euodia Buana Azwar _ Dian Rahmawati Dwiana Novita Kirani Erlyn Rosalina Firdaus, Risya Zahrotul Haris Satria Putra Iis Mariam Imas Chandra Pratiwi Kurniasari, Ratri Laras Afifah M Ikhsan Mawarta Onida Mawarta Onida Sinaga Moh Zaenal Abidin Eko Putro Muhammad Akbar Nadira Ni Made Widhi Sugianingsih Ni Made Widhi Sugianingsih1 Nidia Sofa Nidia Sofa Nining Latianingsih Putti Annisa Riza Hadikusuma Titik Purwinarti Vindy Nurhaliza Iswahyudi Wahyudi Utomo Yuningsih