Article Per Year (5 Year)
p-Index From 2020 - 2025
4.691
P-Index
This Author published in this journals
All Journal AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM NISBAH: JURNAL PERBANKAN SYARIAH El-Barka: Journal of Islamic Economics and Business JURNAL EKOBIS DEWANTARA Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Abdimas Bina Bangsa Bulletin of Community Engagement Berkala Ilmiah Pendidikan Wisanggeni : Jurnal Pengabdian Masyarakat Indonesian Journal of Economics and Management Journal of Childhood Development Falah: Jurnal Hukum Ekonomi Syariah Margin : Jurnal Bisnis Islam dan Perbankan Syariah Journal of Business Management and Economic Development Jurnal Kompetitif Bisnis Falah: Jurnal Hukum Ekonomi Syariah International Journal of Economics, Business and Innovation Research Jurnal Bisnisman: Riset Bisnis dan Manajemen
May Roni
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Abdimas Bina Bangsa

 1 
PENDAMPINGAN SOCIAL MEDIA PROMOTION (INSTAGRAM) PADA UMKM AJAY FURNITURE BANDAR LAMPUNG Roni, May; Damayanti, Damayanti; Saptiani, Fenny; Paramita Djausal, Gita
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1543

Abstract

The Social Media Promotion (Instagram) assistance program for Ajay Furniture MSMEs in Bandar Lampung aims to increase the competitiveness and market reach of MSMEs through an effective promotion strategy on the Instagram platform. Instagram, as one of the social media that has high active users, offers great potential for MSMEs to introduce products more widely and attract new customers. In this program, Ajay Furniture MSMEs are accompanied to understand how to optimize the use of Instagram, starting from creating interesting content, account management, using advertising features, to analyzing data for promotion performance evaluation. This assistance is carried out intensively with a direct training approach and periodic consultations to ensure the implementation of sustainable strategies. The results of this program show an increase in Instagram account engagement as well as growth in the number of followers and sales of Ajay Furniture products. This program proves that social media optimization, especially Instagram, can be one of the effective solutions in expanding the market for MSMEs in the digital era
Co-Authors Agus Hermanto Agus Iskandar Pradana Putra Agus Suprijanto Agus Suprijanto Ahmad Rifa'i Aprilani, Deddy Arif Sugiono Badarudin Caroline, Susan Melanie Patricia Clara Monica Edira Damayanti Damayanti Daniel Triantoro Deddy Aprilani Etty Kartikawati Ghia Subagja Hartono Hartono Jeni Wulandari Laili Nur Indahsari Laras, Esti Maulana Agung Maulana Agung P Mediya Destalia Meriyati Meriyati Mohammad Fauzi Muhammad Khanifuddin Nugeraha, Prasetya NUR EFENDI Nurmaini Paramita Djausal, Gita Pradana Putra, Agus Iskandar Rensiana, Septa Rifa'i, Ahmad Salsabila Salma Saptiani, Fenny Shintia Indah Pratiwi Sri Ismulyaty Sri Purwanti N Sri Purwanti Nasution, Sri Purwanti Subagja, Ghia Utami, Athiya Aradhana Vira Syavina