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All Journal Jurnal Ketahanan Nasional Kanal : Jurnal Ilmu Komunikasi JSW (Jurnal Sosiologi Walisongo) Syntax Literate: Jurnal Ilmiah Indonesia k@ta Journal of Social Science Jurnal Syntax Transformation jurnal syntax admiration Jurnal Ilmu Komunikasi Journal of Economics and Business UBS International Journal of Business, Economics, and Social Development Journal of Science and Education (JSE) Devotion: Journal of Research and Community Service International Journal of Social Service and Research Interdisciplinary Social Studies Jurnal Impresi Indonesia Indonesian Journal of Multidisciplinary Science Journal of Social Research International Journal of Humanities Education and Social Sciences Jurnal Signal Journal of Comprehensive Science Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Asian Journal of Management Analytics INJURITY: Journal of Interdisciplinary Studies Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Indonesian Journal of Advanced Research (IJAR) Journal of Social Science Enrichment: Journal of Multidisciplinary Research and Development Jurnal Bisnis dan Komunikasi Digital Journal Of Public Policy (Social Politics) Sciences (Polisci) Asian Journal of Social and Humanities INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Perspektif Administrasi Publik dan hukum Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Siber Nusantara of Law and Politic Review (SNLPR)
Khaerudin Imawan
Universitas Swadaya Gunung Jati
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

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Building Influencer Popularity Trends Through Beauty Content on Tiktok Putri Salsabilla Azzahra; Ika Alianza; Khaerudin Imawan
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.913

Abstract

. TikTok is an effective platform for influencers to build popularity and increase interaction with audiences. This study aims to analyze Tasya Farasya's strategy in conveying beauty content on TikTok and its contribution to engagement and popularity. Using descriptive qualitative methods, data were collected through documentation, observation, and interviews. Data analysis was carried out using a qualitative content analysis approach. New media theory (Flew, Power, and Littlejohn) is used to understand the role of TikTok's digital interactivity, while Social Influence Theory (Kelman) explains Tasya's influence through three levels: compliance, identification, and internalization. The results of the study showed that Tasya Farasya leveraged TikTok's interactive features, such as comment replies, viral trends, and direct interactions to build engagement. The storytelling technique in product reviews and the "Tasya Farasya Approved" label also strengthens her credibility as a beauty influencer. The study concludes that influencer success depends not only on the quality of the content, but also on communication strategies, audience engagement, and the ability to build trends and trust. These findings are expected to be a reference for influencers and content creators in developing effective strategies on social media, especially TikTok.
Critical Analysis of the Lyrics of the Song "Kenakalan Remaja di Era Informatika" By Efek Rumah Kaca Sesilia Maharani; Khaerudin Imawan
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 1 (2025): November 2025
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i1.5560

Abstract

The rapid development of information technology has changed the patterns of communication among teenagers in the digital space and given rise to new forms of juvenile delinquency, one of which is related to the dissemination of pornographic content. This social phenomenon has led to the creation of the song “Kenakalan Remaja di Era Informatika” by Efek Rumah Kaca, which represents social criticism of the ethical crisis among teenagers in their use of digital technology. This study aims to analyze how text structure, social cognition, and social context construct social criticism discourse in the song's lyrics, as well as to identify the forms of criticism conveyed. This study uses a descriptive qualitative approach with Teun A. Van Djik's Critical Discourse Analysis (CDA) model. Data was obtained through song lyric analysis and interviews with informants selected purposively. The results show that this song builds social criticism through the representation of youth behavior in the digital realm, constructed as a form of ethical deviation, particularly in digital pornography. Through the relationship between the text structure, the social cognition of the songwriter, and the social context of the time, this song functions not only as a musical work but also as a discourse of social criticism that reflects the reality and concerns of society regarding the morality of adolescents in the digital space.
The Construction of Rider Community Identity In Yamaha Indonesia’s Tiktok Content Aden Bagus; Khaerudin Imawan
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5816

Abstract

The rise of social media, particularly TikTok, has prompted brands to act not only as producers but also as key players in shaping community identity. The research problem in this study arises from the scarcity of research examining how the identity of the rider community is constructed by automotive brands through short-form video content on TikTok. This study aims to analyze the construction of rider community identity built by the TikTok account @yamahaindonesia through linguistic, visual, and symbolic representations, as well as how that identity is interpreted by the audience. This study employs a descriptive qualitative approach, utilizing data collection techniques such as observation of Yamaha Indonesia’s TikTok content from November 2025 and in-depth interviews with three informants who are Yamaha riders and TikTok users. Data analysis was conducted using semiotic analysis of representation. The results indicate that Yamaha constructs the identity of the rider community as a cohesive, modern, and community-oriented group through the use of casual language, visuals of group riding, and consistent brand symbols. However, this identity construction still reflects a negotiation between community interests and brand promotional interests. This study concludes that TikTok functions as a strategic space for symbolically framing the identity of the rider community, however, it is recommended that the brand engage the community in a more participatory manner to strengthen long-term loyalty
A Unpacking Music Video Production Practices: Case Study: “Hollow” by Breacheven Muhammad Riffat Alfito; Khaerudin Imawan; Aghnia Dian Lestari
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5967

Abstract

This study aims to analyze broadcasting production practices in the creation of the music video “Hollow” by the indie band Breacheven, which was independently produced using a do-it-yourself (DIY) approach. This research employs a qualitative descriptive methodology, utilizing in-depth interviews with the director and the band’s vocalist, along with an analysis of the audiovisual production process. The findings indicate that the production of the “Hollow” music video is not merely a technical activity, but a social and cultural practice that reflects values of independence, work flexibility, and the collective identity of indie musicians. During the production stage, broadcasting elements such as cinematography, lighting, and editing were applied adaptively by optimizing available resources, accompanied by meaning negotiation between the band and the director in developing the visual concept. Distribution was carried out through digital platforms, particularly YouTube and Instagram, representing decentralized broadcasting practices that enable independent dissemination without reliance on conventional media institutions. In terms of consumption, audiences were not positioned as indicators of commercial success, but rather as interpretative spaces for meaning-making and visual identity formation. This study concludes that independent broadcasting production through a DIY approach can serve as an effective strategy for local indie bands to enhance visual quality, maintain creative autonomy, and strengthen their presence within the digital music industry.
Communication Barriers Between Children and Parents On Whatsapp: A Case Study Of Students at Sindang Elite Junior High School Selpi Pebriyani; Khaerudin Imawan
Interaction Communication Studies Journal Vol. 3 No. 2 (2026): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i2.6231

Abstract

Advances in electronic technology have transformed communication patterns within families, including communication between parents and children. WhatsApp has become an essential tool for maintaining connections when face-to-face communication is not possible. However, the use of WhatsApp in family communication does not always go smoothly and often presents various challenges. This study aims to identify and analyze the forms of communication barriers between parents and children via the WhatsApp app among students at SMPN Unggulan Sindang. This study employs a descriptive qualitative approach, using in-depth interviews with six informants comprising four students and two parents as the data collection technique. Data analysis was conducted by applying Communication Network Theory. The results indicate that the most prominent communication barriers include slow responses, differences in communication styles and digital literacy across generations, and tension between children’s need for privacy and parental control. While WhatsApp facilitates coordination and maintains connectivity, it has not yet fully succeeded in strengthening emotional closeness. These findings suggest that the success of digital communication within the family context depends not only on technical factors but also on mutual agreement and the management of communication patterns between parents and children.
The Phenomenon of Fear of Missing Out (FOMO) in the Formation of a Healthy Lifestyle and Social Identity of Golerun Running Club Members Lia Amalia Supandi; Khaerudin Imawan; Leni Rohida
Journal of Social Science Vol. 7 No. 3 (2026): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v7i3.1062

Abstract

This study aims to analyze the role of FOMO in the running community, describe the process of forming social identity through membership, interaction, and shared activities, and interpret its relevance in influencing the way members interpret their involvement, both as an effort to maintain health and as a need for social recognition and existence. The study used a descriptive qualitative method with in-depth interview techniques with six informants, participatory observation, and documentation. The results of the study show that there is a shift in the meaning of FOMO to "Good FOMO" which plays a role in disciplining health behaviors, especially related to sleep patterns and smoking cessation. The formation of social identity emerges through the categorization of the self as an inclusive group, the internalization of the role of the "runner" in the concept of self, and social comparison through digital media that encourages motivation to achieve. The research also found a paradox of participation, namely the involvement of members more driven by the need for social existence, making physical health a by-product. It is concluded that in hybrid communities, FOMO serves as an informal social control mechanism that maintains adherence to a healthy lifestyle while strengthening the group's social identity.
The Effect of Brand Ambassador Ahn Hyo-Seop’s Endorsement on Consumer Satisfaction with Mi:Seum Products Andreyani Andreyani; Khaerudin Imawan
International Journal of Social Service and Research Vol. 6 No. 7 (2026): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v6i7.1450

Abstract

In the New Media era, Instagram serves as a strategic interactive marketing platform for the beauty industry. Beauty brands are capitalizing on the global Korean Wave phenomenon extensively through international celebrity endorsements, as seen in MI:seum's collaboration with South Korean actor Ahn Hyo-Seop. Although existing literature primarily examines short-term impacts such as brand awareness, a significant research gap remains regarding long-term post-purchase effects, particularly overall consumer satisfaction. Based on Source Credibility Theory, this study aims to examine the effect of Brand Ambassador Ahn Hyo-Seop's endorsement credibility on consumer satisfaction with MI:seum products among followers of the Instagram account @mi:seum.id. Using a quantitative explanatory approach with a causal research design, this study sampled active followers from a total population of 22,000. Using the Slovin formula with a 10% margin of error, the base sample of 100 was expanded to 120 respondents through Simple Random Sampling to improve statistical accuracy. Data were collected through a validated and reliable structured digital questionnaire, and analyzed using Simple Linear Regression via IBM SPSS 25.0. The partial hypothesis test (t-test) yielded a calculated t-value of 10.103 ($p < 0.001$), which confirmed that endorsement credibility positively and significantly influenced consumer satisfaction. The overall regression model showed a strong fit ($F = 102.080, p < 0.001$), with a coefficient of determination ($R^2$) of 0.464, indicating that 46.4% of the variance in consumer satisfaction was directly influenced by Ahn Hyo-Seop's endorsement credibility. These findings empirically validate the Source Credibility Theory in the digital ecosystem, indicating that positive perceptions of international brand ambassadors effectively drive sustained evaluative responses in consumers.
Analysis of the Use of TikTok Filter Bubble to Increase Content Engagement on Clipper Accounts: Analisis Pemanfaatan Filter Bubble TikTok untuk Meningkatkan Engagement Konten pada Akun Clipper Ilham Muhammad; Khaerudin Imawan; Yanto Heryanto
Kanal: Jurnal Ilmu Komunikasi Vol. 15 No. 1 (2026): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the utilization of the Filter Bubble phenomenon on TikTok to increase content engagement on Clipper accounts. TikTok uses a personalization-based recommendation system through the For You Page (FYP), which distributes content according to user interests, interaction history, and viewing behavior. In this study, Filter Bubble is examined through three analytical dimensions: information personalization, algorithmic curation, and selective exposure. The research employed a descriptive qualitative method. Data were collected through interviews, virtual observation, and documentation of five Clipper accounts, with @Juaaan as the main informant and @mugniXD, @SuperstarJumbo, @futuregrow.id, and @traeditz98 as supporting informants. The findings show that Clipper accounts utilize trending topics, distinctive editing styles, and content repackaging strategies to increase views, likes, comments, shares, and audience retention. The TikTok algorithm then strengthens the distribution of highly interactive content, creating repeated exposure to similar topics and sustaining engagement growth. This study confirms that Filter Bubble can be understood not only as a risk in digital communication, but also as a strategic opportunity for content visibility when applied ethically, creatively, and systematically.
Implementation of Electronic Word of Mouth (E-WOM) In Shaping The Brand Image of Avoskin Beauty Nabilah Syaharani; Khaerudin Imawan; Yanto Heryanto
Interaction Communication Studies Journal Vol. 3 No. 2 (2026): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i2.6265

Abstract

Brand image builds customer trust, particularly in social media, where open interaction between brands and consumers is encouraged. In the ever-faster flow of information, customers are no longer only the recipients of messages but also share information through Electronic Word of Mouth (E-WOM), especially in the skincare industry. Reviews, user experience, and digital recommendations from E-WOM influence how consumers perceive a brand. This phenomenon is present in Avoskin Beauty, where customer interactions on Instagram show how an individual’s personal experience can affect overall brand perception. The data were collected through in-depth interviews with a descriptive qualitative method. To analyze the effect of digital interactions on brand image formation, the analysis focused on the dimensions of intensity, content, and credibility of E-WOM. The results of the research show that the quality of information in E-WOM, such as honesty and relevance, is more important than the number of interactions. The brand values promoted, and the community participation, too, contribute to the consumer perceptions. Therefore, E-WOM could be a strategic element in the construction of a strong brand image through continuous social interaction on digital media.
CULTURAL COMMUNICATION THROUGH THE RAMPAK GENTENG ART FORM AS A LOCAL IDENTITY OF JATIWANGI Azhar Maulidani; Khaerudin Imawan; Aghnia Dian Lestari
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 8 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21615365

Abstract

Sustainability of local cultures is threatened by globalization and popular culture, including a drop in public interest in traditional arts. A similar phenomenon can be observed in the Jatiwangi community, which has long been involved in the clay roof-tile industry. The community, however, is working to retain its cultural identity with the help of an art form called Rampak Genteng, in which they perform together. This study is designed to examine the role of the community in building and strengthening local cultural identity, analyze Rampak Genteng which is a practice of cultural communication and understand the symbolism of the roof tiles. The approach of this research is qualitative in which the ethnography of communication approach is applied to the theory of Dell Hymes and in-depth interview and observation techniques are used as data collection methods. The findings indicate that Rampak Genteng is a cultural communication event that contains the elements of SPEAKING: setting and scene, participants, ends, act sequence, key, instrumentalities, norms and genre where the social interaction, cultural symbols, and community participation are structured as a communication system. Not only are the roof tiles instruments of music, but they're also a representation of local identity and pride. Moreover, the involvement of the community is evident, indicating that this art form is used as a tool for preserving the culture, thereby creating a sense of community identity. Rampak Genteng is therefore not only a form of art, it also serves as a means of cultural communication and contributes to the maintenance of the sustainability of the local identity in the face of globalization.
Co-Authors Abdallah, Mohammad Raja Abdul Aziz Al Hakim Abdul Aziz Al Hakim Abdul Jalil Hermawan, Abdul Jalil Achdi Halim Achdi Halim Achdi Halim, Achdi Adam Ramadhan Aden Bagus Adiputra, Novicky Aghnia Dian Lestari Agnesti, Mega Ahmad Mubarok Aisah Detri Alan Firmansyah, Moch Aldi Febrian Jaya Ale Zidane Saputra Alfandi Fadillah Alfi Auliyansah, Muhamad Alianza, Ika Alifya Zafira Subakti AlqiHernanda Gymnastiar Aminullah, Raynaldi Ananda Farhan Tamamala Andang Buana, Teguh Andreyani Andreyani Andriany , Dian Apredeah Monica Selvi Apriliyanti, Rena Auliya Utami Aura Yulliananda Lesmana Azhar Maulidani Azhar, Faqih Azzahra, Putri Salsabilla Baraya Rizqy Ramadhan Billa, Putri Aoelia Tsalsa Cep Maulana Cikal Fazri Al Ghazali Cusniawati Cusniawati Cusniawati, Cusniawati Dea Fiqri Amalia Dedet Erawati Dedi Muhammad Siddiq Denis Firmansyah Devy Purwanti Darmawan Dewi Putri Yanti Dian Lestari, Aghnia Dwi Andika, Erlangga Elena Dwi Rostanti Erlangga Dwi Andika Fadhillah Shofa Lucyana Faiz Yassar Hakim Fakihani, Mukhamad Falah, Muhammad Bilal Faradila Imeliyanti Fatimah Azzahra Fatria Adipati Ramadhan Fiki Azkiya Fikriyasin, Cikal Aji Fitriana, Wilda G.R. Lono Lastoro Simatupang Gani Akbar, Muhamad Gayatri, Nabilla Putri Genta Tabah Ramadhan Hanna Mazlin Haryani, Salzabila Heddy Shri Ahimsa-Putra Herlina Nur W Ika Alianza Ika Amelia Ilham Muhammad Indra Sukma Wijaya Irma Nirmala Silki Isamayana Isamayana Kartini Kartini Kusuma, Wahyu Dwa Leni Rohida Lia Amalia Supandi Lulu Luqyana Najmi M. Deni Setiawan Maulidin, Nur Mazlin, Hanna Mega Agnesti Meilani Rahmah Moch Alan Firmansyah Modesta Roganda Siboro Mohamad Alfian Yusuf Nurrahman Mohamad Rifaldy Mohammad Fajrul Falaakh Muflih, Hafizh Muhamad Gani Akbar Muhamad Muhamad Muhammad Andra Setia Putra Muhammad Azis Faturrohman Muhammad Faizal Zakky Muhammad Riffat Alfito Mukarto Siswoyo Nabila, Syalma Ghusti Nabilah Syaharani Nadia Putri Yunizar Najwa Zahira Nanda, Reyhan Alif Nirmala Silki, Irma Nirmalasari Nirmalasari Novi Amelia Ramadhan Novicky Alban Adiputra Novicky Alban Adiputra Novicky Alban Adiputra Nur Kiblati, Ersa Kireina Nur Maulidin Nur W, Herlina Nurcahyadi, Asep Nurilawati, Nurilawati Nurohmah, Sintiya Putri Nurul Chamidah Octavia, Venita Oktario, Muhammad Beno Otto Fajarianto Pipit Putri Mayangsari Putri Nurhalizah, Ratu Putri Salsabilla Azzahra Putri, Aprilia Sabila Putri, Ghina Fikriya Putri, Intan Sandika Putri, Meyrani Anggita Raden Bima Sakti Arnanda A Raden Bima Sakti Arnanda A Ragil, Muhammad Rahmah, Meilani Rahmayanti Rahmayanti Rahmayanti Rahmayanti Rahmayanti Ramdani, Fadli Rattanaya, Kayla Regina, Revi Reizal Rizki rifal fathurrohman Rifal Fathurrohman Rifal Fathurrohman, Rifal Rifaldy, Mohamad Rismayanti, Rima Rizki Dwi Nur Fajrian Rizki Septian Firmansyah Rizky Al-Huda Rizky Dwi Andini Rizky Dwi Andini Rohidin Safina Afrilia Mulyanti Salzabila Haryani Sarah Shafira, Siti Selfiani, Via Selpi Pebriyani Sesilia Maharani Setiadi, Mochamad Bilal Shendy Aulia Yusuf Siti Khumayah Siti Sarah Shafira Sofianti, Christina Eka Suardi, Safarina Bunga Subejo Suci Wulandari Sulaimah, Sulaimah Sunarru Samsi Hariadi Suslia ningrum Suyoto Suyoto Tazqiyatas Safira Teguh Andang Buana Tivanka, Giza Ubaydillah, Ahmad Umam, Irfan Umami, Roisatul Valda Fadhila Venita Octavia Vera Alfina Syifa Vika Vika Welly Wihayati Welly Wihayati Wilda Fitriana Winda Winda Winda Winda Yanto Heryanto Zalfa Khansa Ainiyyah