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Moral Construction of the Message Transformation Process in the Scene from the Film 'Budi Pekerti' Vera Alfina Syifa; Ika Amelia; Khaerudin Imawan
Journal of Science and Education (JSE) Vol. 6 No. 1 (2025): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v6i1.597

Abstract

In today's era, the dissemination of information often experiences distortion due to external factors or interpretations from social media. This study aims to explain the development of information dissemination values using the film “Budi Pekerti.” Through the lens of social construction theory proposed by Peter L. Berger and Thomas Luckmann, this method identifies three forms of reality: externalization, objectification, and internalization. This study falls under qualitative research with a descriptive approach. The film illustrates how moral values are socially constructed and perceived in the current media context, particularly social media. This highlights the implications of moral relativism, where moral beliefs are seen as relative to individual or social perspectives. The narrative follows the character of Mrs. Prani, a Guidance Counselor, whose actions and public reactions highlight the complexity of moral judgment in the digital age. The study reveals that the lack of moral awareness in message transformation is exacerbated by a lack of mutual respect and honesty, leading to negative consequences for those involved. Ultimately, the film serves as a medium to convey important moral messages and critique the role of media in shaping public perception and moral standards.
Social Interaction Between Mountaineers And Climbing Guides In Enhancing Mountain Safety Awareness Ale Zidane Saputra; Khaerudin Imawan; Rahmayanti
Journal of Science and Education (JSE) Vol. 6 No. 1 (2025): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v6i1.604

Abstract

Mountain climbing is becoming increasingly popular as a recreational and adventure activity, but this trend is accompanied by an increased risk of accidents due to a lack of safety awareness. This study aims to examine the communication patterns used by the climbing community and trail managers in an effort to raise awareness of the importance of safety in climbing areas. The approach used is descriptive qualitative, with data collection techniques including interviews, observations, and document analysis. The Activity, Interaction, Sentiment (AIS) theory is used as the analytical framework, focusing on three aspects: activity, interaction, and sentiment. The research findings indicate that group communication strategies are carried out in three main stages. First, activity, which includes hiking briefings, education about risks, and checks on equipment and logistics. Second, interaction, which involves the exchange of information among members regarding hiking trails, weather conditions, and emergency procedures, including the use of nonverbal signals such as whistles and hand signals. Third, sentiment, which refers to personal experiences, trauma, and emotional support that reinforce awareness of the importance of safety. This study concludes that effective communication plays a crucial role in shaping a culture of safety and shared responsibility among hikers. Synergy between the climbing community and trail managers, supported by technology and good interpersonal communication, is a key factor in creating a safe, orderly, and sustainable climbing environment.  
Affilate Practices Through Youtube Streamers In Product Promotion On The @set1awanade Channel Reizal Rizki; Khaerudin Imawan
CONVERSE Journal Communication Science Vol. 2 No. 4 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i4.5681

Abstract

This study examines the formation of affiliate practices through social interactions in YouTube live streaming, focusing on the @set1awanade channel. Grounded in Pierre Levy’s New Media Theory, this research aims to identify the forms of social interaction that underlie organic affiliate practices and to analyze how social integration is constructed among streamers, audiences, and brands. A descriptive qualitative approach was employed, using content analysis of live streaming recordings and in-depth interviews with three selected informants who have engaged in purchasing based on the streamer’s recommendations. The findings reveal that affiliate practices emerge organically through three main interaction patterns: (1) audience-initiated communication via the Saweria donation platform, which allows viewers to influence discussion topics; (2) the internalization of the attention economy as a social ritual, where donation value determines message visibility and response priority; and (3) the development of authenticity through parasocial closeness, fostering trust between the streamer and audience. Furthermore, social integration is formed through dynamic interactions in the live chat, the use of community-specific symbolic language, and the streamer’s role as a validator who legitimizes product recommendations. This study concludes that in the new media environment, social interaction and integration function as the primary foundation enabling the emergence of affiliate practices. Economic actions, such as purchasing through affiliate links, are preceded and strengthened by social processes within the digital community. These findings highlight the importance of community-based engagement in developing sustainable and effective digital marketing strategies, this study also offers practical implications for content creators and digital marketing practitioners.
The Phenomenon of Fear of Missing Out (FOMO) in the Formation of a Healthy Lifestyle and Social Identity of Golerun Running Club Members Lia Amalia Supandi; Khaerudin Imawan; Leni Rohida
Journal of Social Science Vol. 7 No. 3 (2026): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v7i3.1062

Abstract

This study aims to analyze the role of FOMO in the running community, describe the process of forming social identity through membership, interaction, and shared activities, and interpret its relevance in influencing the way members interpret their involvement, both as an effort to maintain health and as a need for social recognition and existence. The study used a descriptive qualitative method with in-depth interview techniques with six informants, participatory observation, and documentation. The results of the study show that there is a shift in the meaning of FOMO to "Good FOMO" which plays a role in disciplining health behaviors, especially related to sleep patterns and smoking cessation. The formation of social identity emerges through the categorization of the self as an inclusive group, the internalization of the role of the "runner" in the concept of self, and social comparison through digital media that encourages motivation to achieve. The research also found a paradox of participation, namely the involvement of members more driven by the need for social existence, making physical health a by-product. It is concluded that in hybrid communities, FOMO serves as an informal social control mechanism that maintains adherence to a healthy lifestyle while strengthening the group's social identity.
When the Movie Screen Becomes An “Emotional” Narrative Within the Family (Film Analysis of NKCTHI) Dea Fiqri Amalia; Khaerudin Imawan
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 1 (2025): November 2025
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i1.5607

Abstract

The film Nanti Kita Cerita Tentang Hari Ini (NKCTHI), or We'll Talk About Today Later, depicts emotional communication within families through symbols, expressions, and visual atmospheres by revealing the denotative meanings, connotations, and myths in each scene depicting emotional communication within the family, as well as understanding how viewers interpret the messages conveyed in the film using a participatory approach with descriptive qualitative methods. Content analysis was conducted on ten scenes and supported by viewer interviews and literature reviews. The results of the study show that the film (NKCTHI) depicts the dynamics of emotional communication such as loss, inner pressure, conflict, and the healing process. The audience interprets each scene in the film differently, influenced by their respective experiences and emotional backgrounds. Films can be a medium that reflects patterns of emotional communication in modern families
Public Relations Strategies for Promoting the Modernization of Smart Ambulance Facilities at PT. Ambulance Pintar Indonesia Mohamad Alfian Yusuf Nurrahman; Khaerudin Imawan; Welly Wihayati
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 2 (2026): February 2026
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i2.5612

Abstract

Modernization of ambulance facilities is very important in elevating the standard of medical care services as well as fostering confidence among service providers among the community. PT. Ambulance Pintar Indonesia continuously invests in updating its facilities, requiring a suitable public relation strategy to market them. Therefore, the current research study seeks to assess the public relation strategy utilized in promoting ambulance facility modernization and determine the facilitating and hindering aspects. Qualitative methodology with descriptive techniques was used for the current research. The data collected were gathered from in-depth interviews conducted with the branch managers, PR staff, and consumers as well as other relevant documents. The outcome is that the implementation of the public relations strategy was made following the steps of fact-finding, planning, communication, and action, as well as evaluation. The strategy has been implemented using social media tools, the company's website, and involvement in health exhibitions, emphasizing visualization of modernization and regulation. The success of the strategy has been defined by the increase in consumer trust, positive public reaction, and sales growth. Supporting factors included the tangible quality of modernization and regulatory legitimacy, while inhibiting factors related to differences in audience understanding of medical technical terms. Overall, the implemented public relations strategy strengthened the company's professional image and positioning in the ambulance provider industry.
Communication Management for the UGJ Tancap Qris Event Regarding Literacy in Digital Payment Systems Ananda Farhan Tamamala; Khaerudin Imawan; Novicky Alban Adiputra
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 2 (2026): February 2026
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i2.5735

Abstract

The development of digital payment systems using the Indonesian Standard Quick Response Code (QRIS) calls for improved digital literacy, particularly among college students. One of the efforts undertaken is through event-based outreach activities, such as the UGJ TANCAP QRIS event organized by the Indonesian New Generation (GENBI) chapter at Swadaya Gunung Jati University (UGJ) in Cirebon. This study aims to analyze the application of communication management in organizing the event and its impact on improving students’ digital payment system literacy. This study uses a qualitative approach with a descriptive mode. Data were collected through in-depth interviews with GENBI executives, the organizing committee, and event participants, as well as supporting documentation. Data analysis was conducted using thematic analysis. The results indicate that communication management in the UGJ TANCAP QRIS event was implemented through four main stages: planning, organizing, execution, and evaluation of communication. Clear message planning, an organized communication structure, a communicative and interactive communication style, and post-event evaluation positively contributed to the effectiveness of information delivery. The research findings also indicate an increase in students’ understanding and interest in the use of QRIS after participating in the activity. This study concludes that well-planned and coordinated communication management plays a crucial role in supporting the success of digital payment system outreach activities within the university environment.
A Framing Analysis of News Coverage of Book Seizure Following The “17+8 People’s Demands” Demonstration on Tempo.co and CNNIndonesia.com Dewi Putri Yanti; Khaerudin Imawan
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 2 (2026): February 2026
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i2.5751

Abstract

The seizure of books belonging to demonstrators following the “17+8 People’s Demands” protest in August 2025 sparked controversy in the public sphere. The books confiscated by authorities were considered part of the evidence of the riots, yet they were also viewed as symbols of freedom of thought and literacy. This incident has sparked a debate regarding the boundary between law enforcement and the protection of the right to knowledge. Online media play a crucial role in shaping public perception of this issue through varying reporting styles; Tempo.co and CNNIndonesia.com, as national media outlets, exhibit distinct editorial approaches in presenting this event. This study employs a comparative qualitative approach using Robert N. Entman framing analysis model to examine five Tempo.co news articles from September 23, 2025, to October 2, 2025, and five CNNIndonesia.com news articles from September 19 to 27, 2025, supplemented by in-depth interviews with readers. The results indicate that Tempo.co frames the book seizure as an issue of freedom of thought and literacy, whereas CNNIndonesia.com places greater emphasis on legal and security aspects. These framing differences influence how readers understand the event. This study concludes that the media plays a strategic role in shaping public perception regarding issues of freedom of expression and the actions of state authorities within a democratic context.
The Representation of Inequality and Social Class in Bong Joon-Ho’s Film, Parasite (2019) and Its Impact on The Formation of Audience Perspectives and Thinking Cikal Fazri Al Ghazali; Khaerudin Imawan
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 2 (2026): February 2026
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i2.5857

Abstract

Parasite (2019) at the same time depicted as social representation alongside entertainment, provides an insight into a functioning society and visualizes social class and inequality similar to modern-day society through Bong Joom-Ho Essentially, the narrative structures, visual signs and inter-character relations that Parasite uses to construct representations of social class and inequality are examined. It also explores how such representations might affect people and their understanding of socially constructed realities. The study uses qualitative analytical method with Critical Discourse Analysis (CDA) as the main approach. It is supported by data collection techniques including in-depth interviews with viewers, analysis of reviews on the Letterboxd application, and examination of reviews from the CineCrib YouTube channel. This study finds that the film Parasite uses specific cinematic visuals and social symbols to present class inequality, and audiences accurately grasped its core critique of social systems, which verifies the effectiveness of the film’s class narrative.
The Portrayal of the Eldest Daughter in the Song “Eldest Daughter” By Taylor Swift Alifya Zafira Subakti; Khaerudin Imawan
Jurnal Syntax Transformation Vol 7 No 4 (2026): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v7i4.1135

Abstract

Popular music is a strategic medium for cultural communication that conveys emotions and ideology, social values, and the construction of gender identity. Taylor Swift's song "Eldest Daughter" depicts the emotional experience of the eldest daughter, who is often burdened with moral and emotional responsibilities within the family. This phenomenon is known as Eldest Daughter Syndrome. The research focus is the meaning contained in the song lyrics and how the representation of the eldest daughter is formed in modern socio-cultural society. To investigate meaning at the denotative, connotative, and mythic levels, the research employs a qualitative approach using Roland Barthes' semiotic analysis method. Research data was obtained thru the analysis of song lyrics as the primary source; interviews with female listeners who are also the eldest child were conducted to support the literature analysis related to representation theory. The research findings indicate that the song "Eldest Daughter" portrays the eldest daughter as a figure imbued with the values of resilience, sacrifice, and emotional responsibility, which are naturalized by patriarchal cultural myths. This presentation highlights the internal conflict between societal expectations and women's personal needs. This research found that the song not only depicts a person's experience but also carries ideological meaning about the role of women in the family. This study also suggests further research on gender representation in popular music.
Co-Authors Abdallah, Mohammad Raja Abdul Aziz Al Hakim Abdul Aziz Al Hakim Abdul Jalil Hermawan, Abdul Jalil Achdi Halim Achdi Halim Achdi Halim, Achdi Adam Ramadhan Aden Bagus Adiputra, Novicky Aghnia Dian Lestari Agnesti, Mega Ahmad Mubarok Aisah Detri Alan Firmansyah, Moch Aldi Febrian Jaya Ale Zidane Saputra Alfandi Fadillah Alfi Auliyansah, Muhamad Alianza, Ika Alifya Zafira Subakti AlqiHernanda Gymnastiar Aminullah, Raynaldi Ananda Farhan Tamamala Andang Buana, Teguh Andreyani Andreyani Andriany , Dian Apredeah Monica Selvi Apriliyanti, Rena Auliya Utami Aura Yulliananda Lesmana Azhar Maulidani Azhar, Faqih Azzahra, Putri Salsabilla Baraya Rizqy Ramadhan Billa, Putri Aoelia Tsalsa Cep Maulana Cikal Fazri Al Ghazali Cusniawati Cusniawati Cusniawati, Cusniawati Dea Fiqri Amalia Dedet Erawati Dedi Muhammad Siddiq Denis Firmansyah Devy Purwanti Darmawan Dewi Putri Yanti Dian Lestari, Aghnia Dwi Andika, Erlangga Elena Dwi Rostanti Erlangga Dwi Andika Fadhillah Shofa Lucyana Faiz Yassar Hakim Fakihani, Mukhamad Falah, Muhammad Bilal Faradila Imeliyanti Fatimah Azzahra Fatria Adipati Ramadhan Fiki Azkiya Fikriyasin, Cikal Aji Fitriana, Wilda G.R. Lono Lastoro Simatupang Gani Akbar, Muhamad Gayatri, Nabilla Putri Genta Tabah Ramadhan Hanna Mazlin Haryani, Salzabila Heddy Shri Ahimsa-Putra Herlina Nur W Ika Alianza Ika Amelia Ilham Muhammad Indra Sukma Wijaya Irma Nirmala Silki Isamayana Isamayana Kartini Kartini Kusuma, Wahyu Dwa Leni Rohida Lia Amalia Supandi Lulu Luqyana Najmi M. Deni Setiawan Maulidin, Nur Mazlin, Hanna Mega Agnesti Meilani Rahmah Moch Alan Firmansyah Modesta Roganda Siboro Mohamad Alfian Yusuf Nurrahman Mohamad Rifaldy Mohammad Fajrul Falaakh Muflih, Hafizh Muhamad Gani Akbar Muhamad Muhamad Muhammad Andra Setia Putra Muhammad Azis Faturrohman Muhammad Faizal Zakky Muhammad Riffat Alfito Mukarto Siswoyo Nabila, Syalma Ghusti Nabilah Syaharani Nadia Putri Yunizar Najwa Zahira Nanda, Reyhan Alif Nirmala Silki, Irma Nirmalasari Nirmalasari Novi Amelia Ramadhan Novicky Alban Adiputra Novicky Alban Adiputra Novicky Alban Adiputra Nur Kiblati, Ersa Kireina Nur Maulidin Nur W, Herlina Nurcahyadi, Asep Nurilawati, Nurilawati Nurohmah, Sintiya Putri Nurul Chamidah Octavia, Venita Oktario, Muhammad Beno Otto Fajarianto Pipit Putri Mayangsari Putri Nurhalizah, Ratu Putri Salsabilla Azzahra Putri, Aprilia Sabila Putri, Ghina Fikriya Putri, Intan Sandika Putri, Meyrani Anggita Raden Bima Sakti Arnanda A Raden Bima Sakti Arnanda A Ragil, Muhammad Rahmah, Meilani Rahmayanti Rahmayanti Rahmayanti Rahmayanti Rahmayanti Ramdani, Fadli Rattanaya, Kayla Regina, Revi Reizal Rizki rifal fathurrohman Rifal Fathurrohman Rifal Fathurrohman, Rifal Rifaldy, Mohamad Rismayanti, Rima Rizki Dwi Nur Fajrian Rizki Septian Firmansyah Rizky Al-Huda Rizky Dwi Andini Rizky Dwi Andini Rohidin Safina Afrilia Mulyanti Salzabila Haryani Sarah Shafira, Siti Selfiani, Via Selpi Pebriyani Sesilia Maharani Setiadi, Mochamad Bilal Shendy Aulia Yusuf Siti Khumayah Siti Sarah Shafira Sofianti, Christina Eka Suardi, Safarina Bunga Subejo Suci Wulandari Sulaimah, Sulaimah Sunarru Samsi Hariadi Suslia ningrum Suyoto Suyoto Tazqiyatas Safira Teguh Andang Buana Tivanka, Giza Ubaydillah, Ahmad Umam, Irfan Umami, Roisatul Valda Fadhila Venita Octavia Vera Alfina Syifa Vika Vika Welly Wihayati Welly Wihayati Wilda Fitriana Winda Winda Winda Winda Yanto Heryanto