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All Journal Jurnal Ketahanan Nasional JSW (Jurnal Sosiologi Walisongo) Syntax Literate: Jurnal Ilmiah Indonesia k@ta Jurnal Informasi dan Teknologi Journal of Social Science Jurnal Syntax Transformation jurnal syntax admiration Jurnal Ilmu Komunikasi Journal of Economics and Business UBS International Journal of Business, Economics, and Social Development Journal of Science and Education (JSE) Devotion: Journal of Research and Community Service International Journal of Social Service and Research Interdisciplinary Social Studies Indonesian Journal of Multidisciplinary Science Journal of Social Research International Journal of Humanities Education and Social Sciences Jurnal Signal Journal of Comprehensive Science Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Asian Journal of Management Analytics INJURITY: Journal of Interdisciplinary Studies Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies ATHENA: Journal of Social Culture and Society Apollo: Journal of Tourism and Business Indonesian Journal of Advanced Research (IJAR) Journal of Social Science Salus Publica Jurnal Bisnis dan Komunikasi Digital Journal Of Public Policy (Social Politics) Sciences (Polisci) Asian Journal of Social and Humanities INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Cognitionis Civitatis et Politicae
Khaerudin Imawan
Universitas Swadaya Gunung Jati
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

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Dramaturgical Analysis of Viral TikTok Phenomena: Case Study of Janice Kaori's “Yareu” Video Selfiani, Via; Imawan, Khaerudin
Indonesian Journal of Advanced Research Vol. 5 No. 3 (2026): March 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v5i3.16301

Abstract

This study aims to analyze how Janice Kaori, as a content creator, presents herself on the TikTok platform, particularly in the “Yareu” content, by using the dramaturgical perspective proposed by Erving Goffman and examining its relation to the process of personal branding formation. This research employs a qualitative approach with a case study method. Data were collected through in-depth interviews with audiences and observations of the TikTok content documentation uploaded by Janice Kaori. The findings indicate that Janice kaori consistently constructs a front stage through the use of the tagline “Yareu”, the use of a school uniform as a costume attribute, an expressive and energetic delivery style, and the selection of public spaces as recording locations. Meanwhile, on the back stage, there are visible processes of emotional management, preparation before content production, and efforts to maintain privacy boundaries in her personal life. This form of self-presentation demonstrates the management of public space (front stage) and private space (back stage) through the regulation of performance, the development of distinctive characteristics, and the establishment of boundaries between personal identity and the identity presented to the audience. The findings of this research suggest that consistency in self-presentation contributes to the formation of a strong, recognizable, and sustainable personal branding for non-celebrity content creators on the TikTok platform.
Analysis of Moral Messages in The Film 'Jumbo' Through Roland Barthes' Semiotics Shendy Aulia Yusuf; Khaerudin Imawan
Greenation International Journal of Tourism and Management Vol. 4 No. 1 (2026): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i1.810

Abstract

The film 'Jumbo' is a 2025 animated film by Ryan Adriandhy produced by Visinema Pictures which tells the story of a friendship adventure containing moral messages and values relevant to everyday life. The film 'Jumbo' shows conflicts related to social conditions or realities that occur in everyday life. The storyline focuses on the emotional journey of the characters. It is studied using Roland Barthes' semiotic approach with three layers of meaning systems, namely denotative, connotative, and myth. The purpose of this study is to determine the moral message through visual signs, characters, or scenes shown in the film and its relevance to social reality. Through qualitative research methods involving observations on the film 'Jumbo' and interviews with film audiences ranging from 18-25 years old. The results of the study show communication values through conflicts that occur between the characters, especially in the aspect of empathy, and the ability to understand each other's feelings. The moral message is also conveyed to be able to appreciate every difference and emphasize the importance of awareness and control of emotions in social relations in society.
The Relation Between Price, Online Reviews, Consumer Trust, and Purchase Decisions for OMG Lipmatte Products on the Shopee Platform Pipit Putri Mayangsari; Khaerudin Imawan; Aghnia Dian Lestari
Journal of Economics and Business UBS Vol. 15 No. 3 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/y41k0286

Abstract

Current consumer behavior has been influenced by advances in digital technology and the increased use of e-commerce platforms in making purchasing decisions, especially for cosmetic products. As a leading marketplace in Indonesia, Shopee offers various features, such as competitive prices, online reviews, and transaction systems that help build consumer trust. This study aims to analyze the relationship between price, online reviews, and consumer trust and purchasing decisions for OMG Lipmatte products on the Shopee platform among 12th-grade students at SMAN 1 Cibingbin. This study uses a quantitative method with a correlational design involving 52 respondents, determined using the Slovin formula from a population of 105 female students, with data collected through questionnaires that met validity and reliability tests and were analyzed using Pearson’s correlation test in SPSS version 22. The results indicate that price, online reviews, and consumer trust have a positive and significant correlation with purchasing decisions. This finding demonstrates that these three variables play an important role in influencing students’ decisions to purchase OMG Lipmatte products.
The Portrayal of the Eldest Daughter in the Song “Eldest Daughter” By Taylor Swift Subakti, Alifya Zafira; Imawan, Khaerudin
Jurnal Syntax Transformation Vol 7 No 4 (2026): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v7i4.1135

Abstract

Popular music is a strategic medium for cultural communication that conveys emotions and ideology, social values, and the construction of gender identity. Taylor Swift's song "Eldest Daughter" depicts the emotional experience of the eldest daughter, who is often burdened with moral and emotional responsibilities within the family. This phenomenon is known as Eldest Daughter Syndrome. The research focus is the meaning contained in the song lyrics and how the representation of the eldest daughter is formed in modern socio-cultural society. To investigate meaning at the denotative, connotative, and mythic levels, the research employs a qualitative approach using Roland Barthes' semiotic analysis method. Research data was obtained thru the analysis of song lyrics as the primary source; interviews with female listeners who are also the eldest child were conducted to support the literature analysis related to representation theory. The research findings indicate that the song "Eldest Daughter" portrays the eldest daughter as a figure imbued with the values of resilience, sacrifice, and emotional responsibility, which are naturalized by patriarchal cultural myths. This presentation highlights the internal conflict between societal expectations and women's personal needs. This research found that the song not only depicts a person's experience but also carries ideological meaning about the role of women in the family. This study also suggests further research on gender representation in popular music.
Affilate Practices Through Youtube Streamers In Product Promotion On The @set1awanade Channel Rizki, Reizal; Imawan, Khaerudin
CONVERSE Journal Communication Science Vol. 2 No. 4 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i4.5681

Abstract

This study examines the formation of affiliate practices through social interactions in YouTube live streaming, focusing on the @set1awanade channel. Grounded in Pierre Levy’s New Media Theory, this research aims to identify the forms of social interaction that underlie organic affiliate practices and to analyze how social integration is constructed among streamers, audiences, and brands. A descriptive qualitative approach was employed, using content analysis of live streaming recordings and in-depth interviews with three selected informants who have engaged in purchasing based on the streamer’s recommendations. The findings reveal that affiliate practices emerge organically through three main interaction patterns: (1) audience-initiated communication via the Saweria donation platform, which allows viewers to influence discussion topics; (2) the internalization of the attention economy as a social ritual, where donation value determines message visibility and response priority; and (3) the development of authenticity through parasocial closeness, fostering trust between the streamer and audience. Furthermore, social integration is formed through dynamic interactions in the live chat, the use of community-specific symbolic language, and the streamer’s role as a validator who legitimizes product recommendations. This study concludes that in the new media environment, social interaction and integration function as the primary foundation enabling the emergence of affiliate practices. Economic actions, such as purchasing through affiliate links, are preceded and strengthened by social processes within the digital community. These findings highlight the importance of community-based engagement in developing sustainable and effective digital marketing strategies, this study also offers practical implications for content creators and digital marketing practitioners.
Development of the Culture-Based Batik Trusmi Industrial Zone Afrizal Hadi, Ronan; Khaerudin Imawan; Leni Rohida
Apollo: Journal of Tourism and Business Vol. 4 No. 2 (2026): May 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v4i2.628

Abstract

Batik Trusmi Industrial Area is a culture-based creative economy center in Cirebon Regency which is not only known as a producer but also as a cultural tourism destination. The purpose of this study is to explain the role of culture-based tourism communication in conservation and development in the Batik Trusmi Area, as well as identifying obstacles in developing the area in relation to its conservation and the role of the local communities and tourists in sustaining the area. In order to achieve this objective, the author utilizes a qualitative research design with the descriptive approach which includes in-depth interviews, observations, and documentation among batik artisans, managers of batik shops, tourists, and micro, small, and medium enterprises (MSMEs). The findings reveal that culture-based tourism communication plays an essential role in the delivery of the values, meanings, and philosophy of batik to tourists via direct communication and culture education. Nevertheless, there are some obstacles in developing the area such as artisan regeneration, printed batik competition, and the lack of supporting facilities. The involvement of the local communities and tourists play important roles in building the area identity as a sustainable cultural tourism destination.
Effectiveness of SIMPEG Use as A Personnel Data Center: (A Study of The Personnel and Human Resource Development Agency In Cirebon City) Gayatri, Nabilla Putri; Imawan, Khaerudin; Rohida, Leni
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i4.64156

Abstract

This study aims to evaluate the effectiveness of the use of the Personnel Information System (SIMPEG) as a personnel data center at the Cirebon City Personnel and Human Resources Development Agency (BKPSDM). Initial findings indicate that SIMPEG implementation has not been optimal, particularly in aspects of data integration, efficiency of administrative services, and the availability of accurate and up-to-date information. The study used a qualitative descriptive approach with data collection techniques through in-depth interviews, field observations, and documentation studies. The results show that SIMPEG has been able to store and manage personnel data centrally. However, there are still obstacles, including the lack of comprehensive system integration between applications, inconsistencies in data updates, and limitations in the number and competence of operators. Technology, human resources, and organizational support have been proven to influence the effectiveness of system implementation and the successful application of e-government principles. In terms of benefits, SIMPEG is considered to provide easy access, guarantee data security, and increase trust in personnel administration governance. However, data utilization for strategic decision-making is not optimal and still requires the development of more comprehensive analytical features. SIMPEG research has contributed to increasing the efficiency of personnel administration. However, technical improvements, strengthening system integration, modernizing technological infrastructure, and increasing human resource capacity are needed to ensure the system functions more effectively, responsively, and data-driven in supporting personnel policies
Public Relations Strategies for Promoting the Modernization of Smart Ambulance Facilities at PT. Ambulance Pintar Indonesia Yusuf Nurrahman, Mohamad Alfian; Khaerudin Imawan; Welly Wihayati
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 2 (2026): February 2026
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i2.5612

Abstract

Modernization of ambulance facilities is very important in elevating the standard of medical care services as well as fostering confidence among service providers among the community. PT. Ambulance Pintar Indonesia continuously invests in updating its facilities, requiring a suitable public relation strategy to market them. Therefore, the current research study seeks to assess the public relation strategy utilized in promoting ambulance facility modernization and determine the facilitating and hindering aspects. Qualitative methodology with descriptive techniques was used for the current research. The data collected were gathered from in-depth interviews conducted with the branch managers, PR staff, and consumers as well as other relevant documents. The outcome is that the implementation of the public relations strategy was made following the steps of fact-finding, planning, communication, and action, as well as evaluation. The strategy has been implemented using social media tools, the company's website, and involvement in health exhibitions, emphasizing visualization of modernization and regulation. The success of the strategy has been defined by the increase in consumer trust, positive public reaction, and sales growth. Supporting factors included the tangible quality of modernization and regulatory legitimacy, while inhibiting factors related to differences in audience understanding of medical technical terms. Overall, the implemented public relations strategy strengthened the company's professional image and positioning in the ambulance provider industry.
Construction of The Meaning of “Aku memaafkan” in the Lyrics of the Song “Jernih” By Kunto Aji Diva Rahmanto; Khaerudin Imawan; Aghnia Dian Lestari
Journal of Science and Education (JSE) Vol. 6 No. 2 (2026): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v6i2.780

Abstract

Music plays an important role as a medium of communication in conveying reflective and emotional messages through lyrics that can be interpreted personally by listeners. This is in line with Kunto Aji's statement about the human tendency to often forget the importance of talking to oneself, and to simply enjoy songs without understanding their deeper meaning. This study aims to analyze the construction of meaning of “Aku memaafkan” in the lyrics of Kunto Aji's song “Jernih”. This study uses a descriptive qualitative method, with Ferdinand De Saussure's semiotic approach and through intrapersonal communication. Data were collected through lyric analysis and interviews with listeners. The results show that the phrase “Aku memaafkan” is constructed as a meaning of releasing inner wounds, freeing oneself from past trauma, and healing efforts to achieve inner peace. The repetition of the phrase “Aku memaafkan” serves as an affirmation that strengthens an individual's internal dialogue in dealing with emotional conflicts. Listeners' interpretations reveal that the meaning of “Aku memaafkan” is not only understood symbolically but also internalized as a form of self-reflection. This study concludes that a song not only functions as an artistic work but can also be an effective communication medium in assisting the process of forgiveness.
Social Media and Content Analysis Critical Discourse Analysis of Kuali Merah Putih Episode 3 Content on Bobon Santoso's YouTube Channel Ramadhan, Rifal; Khaerudin Imawan; Rahmayanti
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.664

Abstract

The content of the Red and White Cauldron video on the Bobon Santoso YouTube Channel on March 5, 2024, is entitled "Justice Is Not Here! Merah Putih Muyu Tribe, Boven Digoel. It conveyed an interesting message by raising issues among the people of South Papua. The intentions, goals, and discourses captured in the culinary content reflect sentiments and feelings about the state of the people of South Papua through materials, including cooking activities. This study aims to analyse three aspects of the conversation: text structure, social cognition, and social context. The analysis of the critical discourse of Teun A. Van Dijk was used in this study. Auditory observation and documentation procedures are used to examine the data after the dialogue of the episode is transcribed. The analysis findings reveal a text structure built on micro, super, and macro structures. These structures support the overall discussion and include stylistic, syntactic, rhetorical, and semantic components. The social cognition analysis explores the situation of the people of South Papua, which is part of the Republic of Indonesia, from various perspectives. And in the social context, this analysis conveys that the problem in South Papua has existed for a long time and has not been seriously resolved by the Government.
Co-Authors Abdallah, Mohammad Raja Abdul Aziz Al Hakim Abdul Aziz Al Hakim Abdul Jalil Hermawan, Abdul Jalil Achdi Halim Achdi Halim Achdi Halim, Achdi Adam Ramadhan Adiputra, Novicky Afrizal Hadi, Ronan Aghnia Dian Lestari Agnesti, Mega Aisah Detri Alan Firmansyah, Moch Aldi Febrian Jaya Alfandi Fadillah Alfi Auliyansah, Muhamad Alianza, Ika Aliifa Nazlizasandi AlqiHernanda Gymnastiar Amalia Supandi, Lia Amelia, Ika Aminullah, Raynaldi Andang Buana, Teguh Andriany , Dian Apredeah Monica Selvi Apriliyanti, Rena Auliya Utami Aura Yulliananda Lesmana Azfa Kautsar Hammami Azhar, Faqih Azmi Nailan Wisam Azzahra, Putri Salsabilla Billa, Putri Aoelia Tsalsa Cep Maulana Cusniawati Cusniawati Cusniawati, Cusniawati Dedet Erawati Dedi Muhammad Siddiq Denis Firmansyah Devy Purwanti Darmawan Dian Lestari, Aghnia Diva Rahmanto Dwi Andika, Erlangga Erlangga Dwi Andika Fadhillah Arrizky Heriansyah Fadhillah Shofa Lucyana Faiz Yassar Hakim Fakihani, Mukhamad Falah, Muhammad Bilal Fatria Adipati Ramadhan Faturrohman, Muhammad Azis Fiki Azkiya Fikriyasin, Cikal Aji Fiqri Amalia, Dea Fitriana, Wilda G.R. Lono Lastoro Simatupang Gani Akbar, Muhamad Gayatri, Nabilla Putri Genta Tabah Ramadhan Hanna Mazlin Haryani, Salzabila Heddy Shri Ahimsa-Putra Herlina Nur W Heryanto, Yanto Imeliyanti, Faradila Indra Sukma Wijaya Irma Nirmala Silki Isamayana Isamayana Kartini Kartini Kusuma, Wahyu Dwa Leni Rohida Lulu Luqyana Najmi M. Deni Setiawan Maulidin, Nur Mazlin, Hanna Mega Agnesti Meilani Rahmah Moch Alan Firmansyah Modesta Roganda Siboro Mohamad Rifaldy Mohammad Fajrul Falaakh Muflih, Hafizh Muhamad Gani Akbar Muhamad Muhamad Muhammad Andra Setia Putra Mukarto Siswoyo Nabila, Syalma Ghusti Najwa Zahira Nanda, Reyhan Alif Nandito Dwi Anugrah Nirmala Silki, Irma Nirmalasari Nirmalasari Novi Amelia Ramadhan Novicky Alban Adiputra Nur Kiblati, Ersa Kireina Nur Maulidin Nur W, Herlina Nurcahyadi, Asep Nurilawati, Nurilawati Nurohmah, Sintiya Putri Nurul Chamidah Octavia, Venita Oktario, Muhammad Beno Otto Fajarianto Pipit Putri Mayangsari Putri Nurhalizah, Ratu Putri, Aprilia Sabila Putri, Ghina Fikriya Putri, Intan Sandika Putri, Meyrani Anggita Raden Bima Sakti Arnanda A Raden Bima Sakti Arnanda A Ragil, Muhammad Rahmah, Meilani Rahmayanti Rahmayanti Rahmayanti Rahmayanti Rahmayanti Ramadhan, Rifal Ramdani, Fadli Rattanaya, Kayla Regina, Revi rifal fathurrohman Rifal Fathurrohman Rifal Fathurrohman, Rifal Rifaldy, Mohamad Rismayanti, Rima Rizki Septian Firmansyah Rizki, Reizal Rizky Al-Huda Rizky Dwi Andini Rizky Dwi Andini Rostanti, Elena Dwi Salzabila Haryani Sarah Shafira, Siti Selfiani, Via Sesilia Maharani Setiadi, Mochamad Bilal Shendy Aulia Yusuf Siti Khumayah Siti Sarah Shafira Sofianti, Christina Eka Suardi, Safarina Bunga Subakti, Alifya Zafira Subejo Suci Wulandari Sulaimah, Sulaimah Sunarru Samsi Hariadi Suslia ningrum Suyoto Suyoto Syifa, Vera Alfina Tamamala, Ananda Farhan Tazqiyatas Safira Teguh Andang Buana Tivanka, Giza Ubaydillah, Ahmad Umam, Irfan Umami, Roisatul Valda Fadhila Venita Octavia Vika Vika Welly Wihayati Welly Wihayati Wilda Fitriana Winda Winda Winda Winda Yusuf Nurrahman, Mohamad Alfian