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All Journal Jurnal Ketahanan Nasional JSW (Jurnal Sosiologi Walisongo) Syntax Literate: Jurnal Ilmiah Indonesia k@ta Jurnal Informasi dan Teknologi Journal of Social Science Jurnal Syntax Transformation jurnal syntax admiration Jurnal Ilmu Komunikasi Journal of Economics and Business UBS International Journal of Business, Economics, and Social Development Journal of Science and Education (JSE) Devotion: Journal of Research and Community Service International Journal of Social Service and Research Interdisciplinary Social Studies Indonesian Journal of Multidisciplinary Science Journal of Social Research International Journal of Humanities Education and Social Sciences Jurnal Signal Journal of Comprehensive Science Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Asian Journal of Management Analytics INJURITY: Journal of Interdisciplinary Studies Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies ATHENA: Journal of Social Culture and Society Apollo: Journal of Tourism and Business Indonesian Journal of Advanced Research (IJAR) Journal of Social Science Salus Publica Jurnal Bisnis dan Komunikasi Digital Journal Of Public Policy (Social Politics) Sciences (Polisci) Asian Journal of Social and Humanities INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Cognitionis Civitatis et Politicae
Khaerudin Imawan
Universitas Swadaya Gunung Jati
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

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Building Influencer Popularity Trends Through Beauty Content on Tiktok Azzahra, Putri Salsabilla; Alianza, Ika; Imawan, Khaerudin
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.913

Abstract

. TikTok is an effective platform for influencers to build popularity and increase interaction with audiences. This study aims to analyze Tasya Farasya's strategy in conveying beauty content on TikTok and its contribution to engagement and popularity. Using descriptive qualitative methods, data were collected through documentation, observation, and interviews. Data analysis was carried out using a qualitative content analysis approach. New media theory (Flew, Power, and Littlejohn) is used to understand the role of TikTok's digital interactivity, while Social Influence Theory (Kelman) explains Tasya's influence through three levels: compliance, identification, and internalization. The results of the study showed that Tasya Farasya leveraged TikTok's interactive features, such as comment replies, viral trends, and direct interactions to build engagement. The storytelling technique in product reviews and the "Tasya Farasya Approved" label also strengthens her credibility as a beauty influencer. The study concludes that influencer success depends not only on the quality of the content, but also on communication strategies, audience engagement, and the ability to build trends and trust. These findings are expected to be a reference for influencers and content creators in developing effective strategies on social media, especially TikTok.
Lovers Versus Haters Contestation In Cyberbullying Behavior On Social Media Platform Instagram Maulidin, Nur; Alan Firmansyah, Moch; Dwi Andika, Erlangga; Imawan, Khaerudin; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 2 No. 8 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i8.306

Abstract

In the 20th century the digital era began to develop and when computer technology slowly began to enter various industries which then moved into the public domain, from the massive development of digitalization flows that always experienced a significant increase in users in all parts of the world, including in Indonesia in the use of digital channels so that eventually it became a digital communication. One of the digital channels that people need in everyday life is a social media platform where people use it to exchange information effectively and efficiently. Cyberbullying behavior or cases in Indonesia always increase every year because many of Instagram's social media users get cyberbullying treatment and a public figure is no exception. This study will look at the contestation of likes and dislikes from netizens or in this case lovers and haters that occur on Instagram social media, using the reciprocal determination model from Albert Bandura's social cognitive theory Researchers will see and observe how cyberbullying on Instagram social media continues to exist and seems to never end. Researchers will use a qualitative method approach used by researchers to study the state of an object and rely on a narrative approach from facts found during field observations, while the type of data used is more likely to be primary data obtained from literature tracing such as books, scientific journals, and news and observations that occur in existing phenomena and are related to research problems.
The Effect of @schoters Social Media Content : How Gen Z's Social Engagement Shapes Scholarship Choices Fitriana, Wilda; Agnesti, Mega; Rahmah, Meilani; Imawan, Khaerudin; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 2 No. 10 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i10.334

Abstract

Currently, generation Z is literate about their education and career path in the future, where with the increasing cost of education in higher education, scholarships are the right solution. However, the fact in the mash field is that there are prospective students who do not know how to access scholarship information. Schoters is one of the providers of scholarship information and study abroad preparation guidance services. This research aims to find out how generation Z gets scholarships and the role of schoters that motivates generation Z to get scholarships. This study uses a qualitative research method with the theory of uses and gratification where currently it is no longer looking at the media to the audience, but what the audience does to the media, now individuals use mass communication to meet their needs. Where the result of this study is that schoters has succeeded in helping thousands of its students qualify for scholarships to study abroad as evidenced by the many success stories shared on schoters' social media, so it can be concluded that.
Quality of Public Services with the Utilization of Digital Platforms in Perumdam Haryani, Salzabila; Nur W, Herlina; Winda, Winda; Gani Akbar, Muhamad; Khumayah, Siti; Imawan, Khaerudin
Asian Journal of Social and Humanities Vol. 2 No. 10 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i10.336

Abstract

The government is responsible for providing various aspects of state life, including services to meet health and education needs. The importance of this research is to determine how Perumdam Tirta Darma Ayu uses digital platforms to improve the capabilities of its human resources and solve unsolved problems. The headquarters of the Tirta Darma Ayu Regional Public Company for Drinking Water is the location of this qualitative research. This research collects data through interviews, documentation, and observation. Instead, this study uses the dimensions of strategy, human resource capacity, and service quality. Three suboptimal aspects: reliability, responsiveness, and empathy are the things that many customers complain about. experiencing problems with the complaint service information system that uses digital platforms. According to this study, public service human resources are still less able to use digital platforms. Therefore, the researcher suggests several methods, such as automating quality, building and developing a Service Information system, adding qualified technicians, providing instructions on how to communicate customer wishes, and providing clear and accurate information.
ASN Employees: Instruction, Communication, Coordination and Work Results Andang Buana, Teguh; Rifaldy, Mohamad; Imawan, Khaerudin; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 2 No. 10 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i10.343

Abstract

An employee's performance is determined by how well they achieve the goals and criteria set by the organization or company they work for. In addition, employee performance consists of the results achieved by an employee in carrying out his or her obligations and responsibilities in the organization. The purpose of the study is to find out and analyze the extent to which communication has an impact on the effectiveness of employee work, and to find out and analyze the extent to which infrastructure facilities affect the effectiveness of employee work. The researchers used a qualitative descriptive methodology. The results of the study used organizational communication theory cited by Max Weber. The efficacy of internal communication has an impact on improving employee performance at the Cirebon City Hall Secretariat Office, based on the findings of this study. So it can be concluded that effective internal communication can build cooperation towards the achievement of company goals.
Digital Cultural Production In The Entertainment Program "Tembang Pantura" on Cirebon Local Television Cusniawati, Cusniawati; Sarah Shafira, Siti; Octavia, Venita; Imawan, Khaerudin; Erawati, Dedet
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.344

Abstract

This research examines the digital cultural production in the entertainment program "Tembang Pantura" on local television in Cirebon, Indonesia. The study explores how the program preserves local cultural heritage while adapting to contemporary digital entertainment trends. A descriptive qualitative method was used, with data collected through interviews and observations of the production team, local artists, and the audience. The research focuses on how "Tembang Pantura" integrates traditional Cirebon elements such as the local language and tarling music with modern digital production techniques. The findings show that "Tembang Pantura" successfully preserves and promotes Cirebon's cultural heritage while appealing to a wide audience. The use of modern technology enhances the program’s accessibility and relevance in today’s media landscape. Moreover, the program fosters cultural identity by continuously adapting to technological advancements and audience preferences. In conclusion, "Tembang Pantura" serves as an important platform for promoting local culture through digital media, demonstrating how regional television programs can sustain cultural relevance in the digital era.
Addictive Behavior of Online Slot Game Players Psychoanalytic Perspective Mazlin, Hanna; Nirmala Silki, Irma; Imawan, Khaerudin; Dian Lestari, Aghnia
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.353

Abstract

One of the deviant acts that often occur and disturb the community is gambling. The act of gambling arises because of unstable conditions both in terms of religion, economy and morals. This study aims to determine the form or form of personality of online slot game players, especially among the community. In this study, the authors used a research method conducted with a qualitative. Based on the results of interviews with informants who play online slot games, it shows that they started playing online slot games through the scope of friendship or association. As a result, online slot games have become popular among the surrounding community. Even the players themselves realize that what they are doing is wrong and deviates from the norms of society. By using Freud's Psychoanalysis theory, there are 3 elements that influence human personality, namely Id, Ego and Superego. The element that has the most influence on the personality of online slot game players is Id. It can be concluded that the internet has an important role in the development of online gambling which affects individual personalities as well as the lives of society as a whole.
TikTok Content Analysis on Perceptions of Masculinity: A Case Study of @ZAAFERINDONESIA Aliifa Nazlizasandi; Khaerudin Imawan; Rahmayanti
Athena: Journal of Social, Culture and Society Vol. 4 No. 1 (2026): January 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v4i1.491

Abstract

Fashion serves as a social communication and influence-presentation tool that reflects the culture, values, social habits and even the profession of people. Among Muslim Men's Clothing we have particularly garment elements that are used to construct an image of powerful and dominating masculinity. The aim of this research is TikTok account analysis @zaaferindonesia, a Muslim man fashion brand. Through the use of Roland Barthes Semiotics that is applied to their visual marketing, Zaafer Indonesia constructs a masculinity imagery. Data was collected by analyzing the brand’s social media posts, particularly those that included men in flashy environments wearing black Thawb. The researchers’ analysis shows that the thawb's black color is loaded with connotative meanings of strength, grace and authority, while vibrant purple background enhances associations with success and high social status. This indoctrination promotes a myth that, ala Muslim style, real manliness is associated with being bold, assertive and top gun. The findings of the research indicate that representations of Muslim fashion are suggestive, not only about aesthetics for both men and women, but also gendering practices, social identity and difference. Learn how semiotics in branding strategies can assist the fashion industry to build an image that corresponds with the target market's values and tastes.
Contestation Between Buzzer Accounts in the Arena of the 2024 Presidential Election on Instagram Social Media Fakihani, Mukhamad; Falaakh, Mohammad Fajrul; Imawan, Khaerudin; Lestari, Aghnia Dian
Cognitionis Civitatis et Politicae Vol. 1 No. 4 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/politicae.v1i4.1261

Abstract

Social media, especially Instagram, is a contest for buzzers in the 2024 presidential and vice presidential elections. In debates on social media, they are free to express their support in any way. Likewise content, but not necessarily hoax content is sent to attract sympathizers, due to the existence of an ITE law that prevents the spread of hoaxes, especially since this is an official buzzer account, in this election which was attended by three pairs of candidates and vice presidents where there must be contestation from the three candidates who need an increase in electability in order to win this presidential election. This research method uses qualitative techniques, such as observation techniques, as data collection. Aim to see if the public is affected by the content created by the buzzer account. With this, the results of the study show that positive content is given from the three official buzzers, which apply the concepts of habitus, field, and capital, which cause the impact of buzzer dominance on Instagram social media does not have a strong influence on the results of the 2024 election, it is the public's view of which leader will be chosen that is higher.
Hoax practices behind TikTok fake accounts in the 2024 presidential election contest Genta Tabah Ramadhan; Modesta Roganda Siboro; Mukarto Siswoyo; Khaerudin Imawan
Interdisciplinary Social Studies Vol. 4 No. 1 (2024): Regular Issue: October-December 2024
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i1.744

Abstract

In the context of rising misinformation on social media, this study examines the influence of hoaxes spread through fake TikTok accounts on public opinion during Indonesia's 2024 presidential election. The study aims to analyze how fake accounts, including notable examples like @ridwanyulio and @sendycahyani1744, leverage hoaxes to sway political perceptions, undermine trust in democratic processes, and foster social division. Using a qualitative approach, data was collected through observational analysis of comments, engagement, and content shared by these accounts. The data was then analyzed to explore patterns of misinformation, strategies used to manipulate narratives, and the resulting public impact. Findings indicate that these accounts employ targeted and organized hoax tactics, utilizing edited videos and images to propagate misleading narratives. The study concludes that such hoaxes pose a threat to information integrity, potentially leading to increased polarization and conflict. The implications of this research highlight the need for robust media literacy programs, stricter platform regulations, and collaborative efforts among stakeholders to combat misinformation, thereby supporting a healthier democratic environment.
Co-Authors Abdallah, Mohammad Raja Abdul Aziz Al Hakim Abdul Aziz Al Hakim Abdul Jalil Hermawan, Abdul Jalil Achdi Halim Achdi Halim Achdi Halim, Achdi Adam Ramadhan Adiputra, Novicky Afrizal Hadi, Ronan Aghnia Dian Lestari Agnesti, Mega Aisah Detri Alan Firmansyah, Moch Aldi Febrian Jaya Alfandi Fadillah Alfi Auliyansah, Muhamad Alianza, Ika Aliifa Nazlizasandi AlqiHernanda Gymnastiar Amalia Supandi, Lia Amelia, Ika Aminullah, Raynaldi Andang Buana, Teguh Andriany , Dian Apredeah Monica Selvi Apriliyanti, Rena Auliya Utami Aura Yulliananda Lesmana Azfa Kautsar Hammami Azhar, Faqih Azmi Nailan Wisam Azzahra, Putri Salsabilla Billa, Putri Aoelia Tsalsa Cep Maulana Cusniawati Cusniawati Cusniawati, Cusniawati Dedet Erawati Dedi Muhammad Siddiq Denis Firmansyah Devy Purwanti Darmawan Dian Lestari, Aghnia Diva Rahmanto Dwi Andika, Erlangga Erlangga Dwi Andika Fadhillah Arrizky Heriansyah Fadhillah Shofa Lucyana Faiz Yassar Hakim Fakihani, Mukhamad Falah, Muhammad Bilal Fatria Adipati Ramadhan Faturrohman, Muhammad Azis Fiki Azkiya Fikriyasin, Cikal Aji Fiqri Amalia, Dea Fitriana, Wilda G.R. Lono Lastoro Simatupang Gani Akbar, Muhamad Gayatri, Nabilla Putri Genta Tabah Ramadhan Hanna Mazlin Haryani, Salzabila Heddy Shri Ahimsa-Putra Herlina Nur W Heryanto, Yanto Imeliyanti, Faradila Indra Sukma Wijaya Irma Nirmala Silki Isamayana Isamayana Kartini Kartini Kusuma, Wahyu Dwa Leni Rohida Lulu Luqyana Najmi M. Deni Setiawan Maulidin, Nur Mazlin, Hanna Mega Agnesti Meilani Rahmah Moch Alan Firmansyah Modesta Roganda Siboro Mohamad Rifaldy Mohammad Fajrul Falaakh Muflih, Hafizh Muhamad Gani Akbar Muhamad Muhamad Muhammad Andra Setia Putra Mukarto Siswoyo Nabila, Syalma Ghusti Najwa Zahira Nanda, Reyhan Alif Nandito Dwi Anugrah Nirmala Silki, Irma Nirmalasari Nirmalasari Novi Amelia Ramadhan Novicky Alban Adiputra Nur Kiblati, Ersa Kireina Nur Maulidin Nur W, Herlina Nurcahyadi, Asep Nurilawati, Nurilawati Nurohmah, Sintiya Putri Nurul Chamidah Octavia, Venita Oktario, Muhammad Beno Otto Fajarianto Pipit Putri Mayangsari Putri Nurhalizah, Ratu Putri, Aprilia Sabila Putri, Ghina Fikriya Putri, Intan Sandika Putri, Meyrani Anggita Raden Bima Sakti Arnanda A Raden Bima Sakti Arnanda A Ragil, Muhammad Rahmah, Meilani Rahmayanti Rahmayanti Rahmayanti Rahmayanti Rahmayanti Ramadhan, Rifal Ramdani, Fadli Rattanaya, Kayla Regina, Revi rifal fathurrohman Rifal Fathurrohman Rifal Fathurrohman, Rifal Rifaldy, Mohamad Rismayanti, Rima Rizki Septian Firmansyah Rizki, Reizal Rizky Al-Huda Rizky Dwi Andini Rizky Dwi Andini Rostanti, Elena Dwi Salzabila Haryani Sarah Shafira, Siti Selfiani, Via Sesilia Maharani Setiadi, Mochamad Bilal Shendy Aulia Yusuf Siti Khumayah Siti Sarah Shafira Sofianti, Christina Eka Suardi, Safarina Bunga Subakti, Alifya Zafira Subejo Suci Wulandari Sulaimah, Sulaimah Sunarru Samsi Hariadi Suslia ningrum Suyoto Suyoto Syifa, Vera Alfina Tamamala, Ananda Farhan Tazqiyatas Safira Teguh Andang Buana Tivanka, Giza Ubaydillah, Ahmad Umam, Irfan Umami, Roisatul Valda Fadhila Venita Octavia Vika Vika Welly Wihayati Welly Wihayati Wilda Fitriana Winda Winda Winda Winda Yusuf Nurrahman, Mohamad Alfian