Article Per Year (5 Year)
p-Index From 2020 - 2025
2.679
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi JSEH (Jurnal Sosial Ekonomi dan Humaniora) EQIEN - JURNAL EKONOMI DAN BISNIS INTEGRITAS : Jurnal Pengabdian Maspul Journal of Community Empowerment Akrab Juara : Jurnal Ilmu-ilmu Sosial INVEST : Jurnal Inovasi Bisnis dan Akuntansi Journal of Community Engagement Research for Sustainability Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Karya Abdi Masyarakat Estungkara: Jurnal Pengabdian Pendidikan Sejarah Science, Technology, and Communication Journal
Hendro Ekwarso
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 39 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Community Engagement Research for Sustainability

 1 
Difusi Produk Intermediate Baru Very Few Layers Graphene (VFLG) dan Produk Turunannya oleh Inkubator Bisnis Graphene Guard Amri, Amun; Yenti, Silvia Reni; Heltina, Desi; Herman, Syamsu; Aziz, Azridjal; Nadhifah, Evi; Ekwarso, Hendro
Journal of Community Engagement Research for Sustainability Vol. 2 No. 5 (2022): September
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/cers.2.5.217-226

Abstract

Product diffusion of very few layers of graphene (VFLG) and its derivative (car/motorcycle polish) has been carried out by the Graphene Guard business incubator. The steps and strategies began with discussions in a discussion group forum (FGD) inviting experts in order to find the best marketing patterns. In this case the Canvas method was chosen as a marketing strategy. As a follow-up to the results of the FGD, several activities were carried out. Improvements to the system and production capacity were carried out by adding production equipment, innovating production systems and creating production automation systems. The next step was to design brand and logo activities as well as product labels. The design and manufacture of online and offline sales systems were carried out to follow up on increasing production capacity. To increase the effectiveness of marketing, promotional activities were carried out in the form of advertising, creating brochures, production videos and participating in exhibitions. The results obtained indicated that the marketing of the new intermediate product, very few layer graphene (VFLG) and its derivative products in the form of car polishes, was still experiencing diffusion problems, as evidenced by the low sales capacity. This was realized because this product was a new product and was not yet known to the public. Especially for VFLG products, the additional obstacle was that this product was an intermediate product, thus only certain groups of people need it. Evaluation steps are needed for continuous improvement in order to continue to strengthen the diffusion of this product in society.
Co-Authors ', Erianto ', Eriyati ', Mardiana ', Taryono Aditya Hardi Guntara Afdia Yulesti Ali Djamhuri Almasdi Syahza Amun Amri Anak Agung Istri Sri Wiadnyani Arifudin arifudin Arista, Syaidini Atikah, Fikriyyah Atiton Martwo Putra Atrio Andika Aulia Yuhani Aysa Indah Bahri Azhari Azridjal Aziz Budijono, Budijono Chandra, Doni Wijaya Dahlan Tampubolon Daniyah, Rizka Darma, Aldho Setya Datia Dwi Putri Dedi Arianto Desi Heltina Deva Deva Dinda Ulfa Fazira Dio Prahmana Diyana, Roza Ega Armando Joyo Winarno Elianora - Erfianda, Jessica Eriyati - Evi Nadhifah Fadhillah, Muhammad Arif fakhri Farhan Ghafara Fauzan Damansyara Fayolla Octa Riwandi Feryan Zaifi Fidela Raniah Sawity Fitri Qolbina Ghadhidha Salsabila Gussyafri Hermansyah Hermansyah Hilmah, Zuryani Hutasoit, Anastasya Juandi Juandi KEMAL KEMAL Kezia Mayindah Lapeti Sari Layungsari, Indah Lisa Suryani Mairisa ' Maulana, Zikri Ahmad Melda Fitria, Melda Muhammad Choirul Amin Muhammad Ruhan Faren Nani Jayanti Nobel Aqualdo Novia Dwi Ramadhani Putri Asrina, Putri Putri, Amelia Putri, Vivian Rahmatika Febrianty Rahmawati, Kiki Rahmita Handayani Rany, Novita Reni Yenti, Silvia Ridho Dwianto Rika Rivana Risanto, Joko Riski Candra Rita Yani Iyan Romi Kurniadi Silvia Reni Yenti Silvieni Girsang Sisca Hermayeni Sutrisno ' Syah, Erzan Syamsu Herman Syapsan Syapsan Taryono ' Taryono, Taryono Tengku Emrinaldi Tharra Amalia Tira Nadia Ufira Isbah Wahyu Hamidi William Silitonga Wilson, Aria Wulandari, Tiara Yoga Efendi Yolanda Fisca Jonna Yosua N. Sitanggang Yuliana Sukma Rahayu Yurizal, Wenda Yusbar Yusuf Yusri Yusri Zulkifli Nurdin