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All Journal Teknologi dan Kejuruan: Jurnal teknologi, Kejuruan dan Pengajarannya E-Journal of Tourism Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Jurnal Preventia Jurnal Aplikasi Teknologi Pangan Journal of Food and Culinary Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Journal of Food Technology and Agroindustry Jurnal Abdimas Pariwisata International Journal of Educational Research and Social Sciences (IJERSC) Abditeknika - Jurnal Pengabdian Kepada Masyarakat Anjoro : International Journal of Agriculture and Business International journal of education and learning Journal of Agri-Food Science and Technology (JAFoST) Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat Jurnal Farmasetis Bulletin of Culinary Art and Hospitality Journal of Business on Hospitality and Tourism Jurnal Inovasi Teknologi dan Edukasi Teknik NUTRIENT JURNAL GIZI Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS) Jurnal Akademika Baiturrahim Jambi
Mazarina Devi
Universitas Negeri Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : E-Journal of Tourism

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The Analysis of Determinant Factors of Customer Preferences on Café as a Culinary Tourism Destination in Malang Nonny Aji Sunaryo; Mazarina Devi; Laili Hidayati; Zorayda Nabila Denata; Firlia Wahyu Puspitasari
E-Journal of Tourism Volume 9 Number 1 (March 2022)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v9i1.84037

Abstract

Malang City continues to be optimistic to be one of the cities that makes culinary tourism one of the mainstay trademarks. In culinary tourism, cafes are one of the destinations that tourists usually go to. Currently, the presence of cafes in Malang is growing very rapidly. This study aims to analyze the determinant factors that influence customer preference in choosing a café as a culinary tourism destination, especially in Malang. This research method is quantitative research, the survey was conducted through the distribution of questionnaires, the sample of this research was 120 respondents who were selected purposively. The collected data were analyzed using exploratory factor analysis (EFA) techniques. Base on EFA, founds 5 factors determinant (Marketing mix, Psychology, Personal, Attraction Social and Cultural, Personality) customer preferences on café as a culinary tourism destination in Malang. Based on the results of the study it can be concluded that the factor determinants of customer preferences are related to the selection of cafes as a culinary tourism destination in Malang. The results of this study can be used by tourism stakeholders in Malang City to understand customer preference so that they can develop cafes as destinations of culinary tourism. Keywords: determinant factor, customer preferences, café, culinary tourism
Co-Authors Ab Wahab, Noorakmar Abdul Hamid, Mansoor Adelianda Auliani Kamaruddin Nur Afin Regina Cahyani Afin Regina Cahyani Agung Kurniawan Ahmad, Fisal Aji Prasetya Wibawa Ananta, Sasmita Bagus Sang Kesuma Andini Santoso Angel Sucaning Hikmah Aripriharta - Bagaskoro, Muhammad Cahyo Budi Wibowotomo Cahyani, Afin Regina Chi Hong Yeap Chong , Wan Ni Djoko Kustono Dwiyono, Gunawan Eddy Sutadji Eka Ayu Mentari Putri Firlia Wahyu Puspitasari Giri Halimah Hasmadi Mamat Heri Pratikto Hong, Yeap Chi Ifa Choirunnisa Ika Mutiara Ima Wardani Hazawen Inda Riana Wulansari Indah Puspita Sari Issutarti Issutarti Issutarti Issutarti Kai Yen Lim Kit, Jason Chuah Wai Laili Hidayati Lismi Animatul Chisbiyah Mansoor Abdul Hamid Mansoor Abdul Hamid Mantony, Oslida Marji Marji Maryana Muhamad Nor Maya Eka Pradana Minatus Isnatur Rahmawati Ming F. Teng Mohd. Razali, Umi Hartina Muhammad Zaki Muladi Muntholib Narju Najah Afnany Naufal Taufiqurrahman Nonny Aji Sunaryo Nurbaya, Arindra Nurul Falah Hashim Nurwikan Sutralestari Ovi Nur Fita Sari Peppy Mayasari, Peppy Poncowuri Handayani Purnomo Purnomo Reksi Umbu Remu Samapati Rendis Trisnawan Rizki Yulianingrum Roma Idatul Koir Ronasari Mahaji Putri Rustiani Dwi Untari Salwa, Nur Fadhila Rasyida Septa Katmawanti, Septa Shanti Dri Lestari Siti Zubaidah Soenar Soekopitojo Sugiyanto - Sunsya Putri Cahyaning Gusti Tata Sekar Juang Asmarani Teti Setiawati Titi Mutiara Kiranawati Tri Kuncoro Triana, Fatimah Agus Tuatul Mahfud Ummi Rohajatien Ummi Rojahatien Umniati, Sri Wiwik Wahyuni Yeni Susanti Yunus Fandi Prasetyo Zorayda Nabila Denata