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Journal : J-CEKI

The Role of E-Trust and E-Service Quality in Building E-Loyalty and E-Satisfaction Lena Ellitan; Ani Suhartatik
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 3: April 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i3.834

Abstract

The development of the internet in the modern era has an impact on changing people's lifestyles, including in terms of shopping, namely online shops. With the presence of this online shop, people originally preferred to shop directly facing the seller and see the goods they wanted to buy, now people are starting to switch to using online shopping facilities so that with internet-based technology, buyers and sellers do not need to meet face to face in carrying out the transaction process. The presence of e-commerce people easily promote their products through social media, but there is a drawback to this online shopping activity, where sellers and buyers do not meet in person, so trust is very important in determining whether or not transactions occur. In talking about marketplaces and e-commerce, the main thing that must be considered is e-trust. This is because there is no direct interaction between sellers and prospective buyers when shopping online on a marketplace and e-commerce sites. In connection with improving services by internet networks, the development of e-service quality was carried out. E-service qualiy is the development of the capabilities of a site in order to realize the effectiveness and efficiency of shopping, purchasing and product distribution facilities. Satisfaction with good service quality will be achieved if the reality is in accordance with consumer expectations. E-satisfaction is an assessment of the good and bad of the seller's service in meeting consumer expectations, which is carried out after the use of the product. Buyback of a product often occurs in consumers who assess the online shop site positively, conversely, if the assessment is lacking, the possibility of consumers changing brands is even greater. In online maintenance, consumers today really see all aspects related to products and services so that they don't just buy. The higher the level of satisfaction on an e-commerce site, the higher the loyalty that occurs. E-trust and e-service quality are the main keys in building e-satisfation and e-loyalty
The Effectiveness of Technology Development Towards Walmart’s Sustainability Supply Chain Management Marylin Winata; Lena Ellitan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 2: Februari 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i2.1429

Abstract

This study was conducted to find out about the effectivity of technology towards Walmart’s sustainability supply chain management to handle difficulty in forecasting customers’ demand which led to oversupply issue in August 2022. Aside from sustainability supply chain management, the research also focused on the strategic fit and competitive advantage as well as the company’s supply chain performance and the drivers of it. The research used a secondary data collection method by using media analysis and literature review from existing journals. The results showed that the use of technology has positive impacts towards Walmart’s sustainability supply chain management.
Peran Brand Equity dan Kepuasan Pelanggan dalam Membangun Brand Loyality Maria Isabel Clarissa; Lena Ellitan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 2: Februari 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i2.1431

Abstract

Brand equity, customer satisfaction, dan brand loyalty merupakan elemen – elemen penting dalam aktifitas bisnis suatu perusahaan. Secara spesifik, ketiganya merupakan penentu kesuksesan perusahaan. Selain itu, elemen – elemen krusial tersebut memiliki hubungan timbal balik yang signifikan antara satu dengan yang lainnya. Terkait dengan pernyataan tersebut, developer perlu merancang dan mengimplementasikan strategi bisnis yang tepat. Hasilnya, perusahaan dapat bertumbuh dan berkembang seiring dengan berjalannya waktu. Perusahaan perlu memiliki brand equity yang kuat. Dengan kata lain, brand yang dikembangkan mampu mendominasi persaingan dalam industry terkait. Oleh karena itu, diperlukan adanya pemahaman mendalam mengenai brand equity dan komponen penyusunnya. Tidak hanya itu, diperlukan pula sinkronisasi antar komponen – komponen yang ada. Dalam penelitian ini, brand equity tersusun atas physical quality, brand identification, trust, dan environment. Empat komponen tersebut merupakan jembatan menuju tercapainya customer satisfaction. Hal ini dikarenakan, komponen – komponen tersebut memberi implikasi pada proses penciptaan produk. Produk yang ditawarkan harus mampu memuaskan keinginan dan kebutuhan konsumen. Terlebih, apabila ditawarkan pada segmentasi pasar dengan karakteristik yang beragam. Customer satisfaction akan diikuti dengan brand loyalty. Loyalitas terhadap suatu brand memberikan implikasi positif pada brand equity. Dengan kata lain, brand loyalty memperkuat brand equity yang dibangun. Alhasil, perusahaan harus selalu meningkatkan dan mengembangkan brand equity, customer satisfaction, dan brand loyalty. Hal ini bertujuan untuk menjaga keberlanjutan dan kompetitifitas brand. Sehingga, diperlukan pengkajian komprehensif terhadap ketiga elemen tersebut.
The Role of Internal and External Environment For The Sustainability of MSMEs Vinsensius Widdy Tri Prasetyo; Lena Ellitan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 3: April 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i3.1609

Abstract

The existence of MSMEs has become a support for the recovery of the national economy after Indonesia was hit by a crisis during the pandemic. The role of MSMEs is very large in driving Indonesia's economic activities, both as primary and secondary sources of income. MSMEs in Indonesia have an important contribution as a support for the economy. The main driver of the economy in Indonesia so far has basically been the MSME sector. Apart from playing a role in national economic growth and employment, MSMEs also play a role in the distribution of development results and are a driving force for the growth of national economic activity. The existence of MSMEs is very helpful for people who have no income or who don't have a job (unemployed), where people can open small businesses in their surroundings so that they can earn income, even though this small one is very helpful for their daily needs. To support the survival of SMEs, it is necessary to provide support and facilities for their development, especially among poor families and/or in underdeveloped areas and pockets of poverty. This research is a literature review research that discusses the factors studied in research related to the analysis of the internal and external environment of an industry or business. The object of this research is a research article that identifies internal and external environmental factors in MSMEs/UKM in Indonesia in the year of publication 2016-2023. The process of searching for articles used as literature through the literature review method is a systematic, explicit, reproducible method for identifying, evaluating and synthesizing research works that have been produced by researchers. Every business is always faced with an ever-changing environment. This condition is not possible without an adjustment process to existing internal conditions. The external and internal environment is the key to the survival of MSMEs. This paper discusses the role of the internal and external environment in ensuring the survival of MSMEs.
Challenges and Opportunities of Competing in the Global Market: The Case of Fashion Companies in the Circular Economy Era Mariana Diah Puspitasari; Lena Ellitan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.4594

Abstract

The global fashion industry is one of the largest industries in the world, valued at USD 2.5 trillion in 2020. However, it is also one of the largest contributors to greenhouse gas emissions, generating 10% of global emissions and 20% of global wastewater. The circular economy offers new solutions for the fashion industry. This is to address sustainability issues in the fashion industry. The purpose of this study is to analyze good governance practices that can support the transition of fashion companies to a circular economy. In addition, it is able to identify the challenges and opportunities faced by fashion companies in competing in the global market in the circular economy era. It can also develop recommendations for fashion companies on how to achieve governance sustainability and global competitiveness in the circular economy era. This research used a systematic literature review (SLR) approach. The result is that the transition to a circular economy is a great opportunity for companies to increase their profits, competitiveness and reputation. However, this transition also presents some challenges. By applying the right corporate governance principles, identifying opportunities and challenges, and implementing effective strategies, companies can achieve sustainability in the circular economy and contribute to a more sustainable future.