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All Journal Jurnal Penelitian Humaniora ENGLISH FRANCA : Academic Journal of English Language and Education TARLING Journal of Language Education JCES (Journal of Character Education Society) Almana : Jurnal Manajemen dan Bisnis Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat ENGLISH FRANCA : Academic Journal of English Language and Education Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Jurnal Pengabdian Masyarakat Nusantara Indonesian Journal of Social Science Research Journal of Office Administration : Education and Practice Volksgeist: Jurnal Ilmu Hukum dan Konstitusi Tarling : Journal of Language Education JEELS (Journal of English Education and Linguistics Studies) Educalitra: English Education, Linguistics, and Literature Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Jurnal Pendidikan Progresif
Asep Budiman
Universitas Nahdlatul Ulama Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : Almana : Jurnal Manajemen dan Bisnis

 1 
The Influence of Value Co-Creation and Mastery of Technology on Operational Performance Through Employee Performance Rinandiyana, Lucky Radi; Budiman, Asep; Kurniawan, Dian; Badriatin, Tine
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i3.2378

Abstract

The application of value co-creation and mastery of information technology is fundamental to creating employee performance which will ultimately influence the company's operational performance. From this phenomenon, the question that will be answered in this research is how value co-creation and mastery of information technology influence the operational performance of coffee shop company employees in Tasikmalaya with employee performance as a mediating variable. The purpose of this research is to determine and analyze the effect of implementing value co-creation on employee performance in coffeeshops, the use of information technology on employee performance in coffeeshops, value co-creation and the use of information technology on employee performance and employee performance mediates the influence of implementing value co-creation and the use of information technology on operational performance. The method used was a survey with a population of 322 which was processed using confirmatory factor analysis (CFA) with the AMOS 21 program. The research results showed that there was an influence between Value Co-Creation on Employee Performance, Information Technology on Employee Performance, Employee Performance on Operational Performance, Performance Employees mediate the relationship between Value Co-Creation and Operational Performance, and Employee Performance mediates the relationship between Information Technology and Operational Performance.
Digital Marketing Strategy and App-Based Investment Systems: Empowering Gen Z Investment Interest Rinandiyana, Lucky Radi; Badriatin, Tine; Budiman, Asep; Subrata, Ali
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2642

Abstract

Generation Z, born between the mid-1990s and early 2010s, is the focus of today's investment market. They grew up in the digital era with advanced technology and extensive internet connectivity. Companies are focusing on digital marketing communication strategies and application-based investment systems to increase Generation Z's participation in investment. The financial industry in East Priangan has adapted to this strategy, helping companies reach target audiences with relevant and engaging messages, and providing convenience and accessibility for Generation Z who rely on technology. This study aims to determine how digital marketing strategies and app-based investment systems affect Generation Z's interest in investing in East Priangan, as well as how they affect Generation Z's overall interest in investing. The method used in this research is quantitative descriptive based on research results showing that digital marketing communication strategies and the implementation of an application-based investment system have a strong influence on Generation Z's interest in investing. An increase in these two strategies can significantly increase Generation Z's interest in investing. Thus, the conclusion of this research is digital marketing communication strategies and the implementation of an application-based investment system have a strong influence on Generation Z's interest in investing. An increase in these two strategies can significantly increase Generation Z's interest in investing.
Co-Authors Aldila Krisnaresanti, Aldila Aniuranti, Asfi Anjar Safitri Arief Sudarmaji Azizah, Umu Arifatul Azizah, Umu Arifatul Badriatin, Tine Dede Arif Rahmani Eeng Ahman, Eeng Fahmi, Annas Syams Rizal Feriani Budiyah Hanis Adila Lestari Idamatussilmi, Idamatussilmi Kavadya Syska Krissandi Wijaya Kurniawan, Anri Kurniawan, Dian Kurniawati, Ane Lucky Radi Rinandiyana M. Happy Nur Tsani Mufreni, Alfin Nurfahmi Muhammad Fauzan Mulyani, Elis Listiana Naeli Rosyidah Navik Istikomah Nurhayati, Asti Dewi Paturochman, Iwan Ridwan Purwoko Hari Kuncoro Rani Rahmawati Rizky Amalia Ulfa Riztina Dwi Setyasih Ropiudin . Ruly Morganna, Ruly Sani, Ageng Asmara Subrata, Ali Sugeng Riyadi Sukoco, Hendro Susanto Budi Sulistyo Suwatno Suwatno Yasinta Wulandari