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All Journal LingTera English Review: Journal of English Education IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Journal of English Language Studies E-Dimas: Jurnal Pengabdian kepada Masyarakat ETERNAL: English Teaching Journal AL ISHLAH Jurnal Pendidikan Journal Of English Language and Education JELLT (Journal of English Language and Language Teaching) Linguistic, English Education and Art (LEEA) Journal Nursing Current : Jurnal Keperawatan Jurnal Kreativitas PKM Manuju : Malahayati Nursing Journal Journal of English Education, Linguistic and Literature GERVASI: Jurnal Pengabdian kepada Masyarakat IALLTEACH (Issues In Applied Linguistics & Language Teaching) Jurnal Aisyah : Jurnal Ilmu Kesehatan FUNDAMENTAL AND MANAGEMENT NURSING JOURNAL Jo-ELT (Journal of English Language Teaching) Fakultas Pendidikan Bahasa dan Seni Program Studi Pendidikan Bahasa Inggris IKIP Jurnal Pengabdian kepada Masyarakat Prosiding Konferensi Nasional PKM-CSR Linguistic, English Education and Art (LEEA) Journal Studies in English Language and Education Jurnal Pendidikan dan Pengabdian Masyarakat SPHOTA: Jurnal Linguistik dan Sastra Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar Pelita: Jurnal Pengabdian kepada Masyarakat ETERNAL: English Teaching Journal
Pramusita, Santa Maya
Universitas Pelita Harapan
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Journal : Journal of English Education, Linguistic and Literature

 1 
REVEALING THE MEANING OF NON-LITERAL LANGUAGES IN THAI COMMERCIALS USING THE LENS OF SEMIOLOGY Santa Maya Pramusita
JEELL (Journal of English Education, Linguistics and Literature) English Department of STKIP PGRI Jombang Vol 7, No 1 (2020)
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/jeell.v7i1.1559

Abstract

As a primary medium of marketing publication, a commercial can be easily found among society. Often, it is not only utilized to present new products or services, but also to convince people on a particular set of beliefs. To obtain this purpose, advertisers normally involve non-literal language which is known for its potentiality to grab audiences’ attention and to establish attractive promotion. In this study, the research uses semiology perspective to interpret the meaning of non-literal languages found in Thai commercials. It is done to provide readers with a vivid depiction on how Thai commercials convey their ideologies. As for the reason why the researcher chooses Thai commercials is because it contains appealing story plots and many non-literal languages. The analysis result implies that those Thai commercials use various non-literal languages such as hyperbole, simile, personification, metaphor, symbol, irony, and anaphora to introduce their products and to convey messages to audiences. In addition, non-literal languages within the Thai commercials also play a significant role in building a sense of humor and catch people’s attention to purchase their products.
Co-Authors Antonius Wisnu Yoga Windharto Arkianti, Maria Maxmilla Yoche Ballsy C.A. Pangkey Ballsy Cicilia Albertina Ballsy Cicilia Albertina Pangkey Betty Sianturi Bima Adi Saputra Candra, Yulius Dicky Christino, Sohndic Daiya Putri Daiya Setianni G. Putri Dwi Yulianto Nugroho Eni Kustanti Eni Kustanti Ester Mutiara Indah Silitonga Ester Silitonga Fioren, Gabriela Hananto, Hananto Hutabarat, Pritz Jessica Amalia Anna Kadja, Lidesdianty Juwita Natalia Komilie Situmorang Lia Kartika Lidya, Christie Lukas Pardosi Mada, Grandianus Seda Magda Fiske Rumambi Maria Maxmilla Yoche Arkianti Mega Sampepadang Mustamu, Nathania Aurelya Nugroho, Dwi Yulianto Pakpahan, Martina Patrisia, Ineke Purba, Hedena Tabitha Renova Oktarini Rumambi, Magda Fiske Sahertian, Viona Fransin Saputra, Bima Adi Siahaan, Desta Gloria Sianturi, Betty Sihombing, Riama Marlyn Simbolon, Nurmala Elmin SITUMORANG, KOMILIE Stevent Sumantri Tahulending, Peggy Telambanua, Neva Cahyani Tumpia, Novilia Velisya