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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Kaputama (JIK) JURNAL MANAJEMEN PENDIDIKAN Jurnal Sains Indonesia Jurnal Pengabdian kepada Masyarakat Jurnal Kolaboratif Sains Journal of Communication Studies International Journal of Education and Social Science (IJESS) The Journal Of English Teaching For Young And Adult Learners All Fields of Science Journal Liaison Academia and Sosiety Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Ilmiah Teknik Informatika dan Komunikasi El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Cendekia Ilmiah JURNAL SOSIAL TERAPAN (JSTR)
Bachtiar, Willy
Sekolah Vokasi IPB University, Jln Kumbang No. 14 Bogor, Indonesia
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Strategi Content Development dalam Merancang Konten Digital di Kompas.id Andera, Muhammad Haykal; Bachtiar, Willy
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11686

Abstract

Di era digital, kebutuhan akan konten berkualitas menjadi sangat penting untuk menjaga kredibilitas dan relevansi informasi. Tim Content Development yang bernaung di bawah Pusat Informasi Kompas (PIK), berperan dalam memproduksi beragam konten seperti digital news book, podcast, dan konten Instagram, yang bertujuan memperkenalkan arsip-arsip berita dari Kompas Data ke audiens luas. Penelitian ini menggunakan pendekatan deskriptif kualitatif dan menggambarkan strategi "Why, How, What" dalam proses pengembangan konten. Strategi diawali dengan riset mendalam dan pemilihan tema yang relevan berdasarkan ketersediaan data. Selanjutnya, konten dikemas melalui storytelling yang menarik dan sesuai dengan platform digital yang dituju. Hasilnya menunjukkan bahwa peran content creator dalam struktur tim sangat krusial untuk menghasilkan konten yang informatif, edukatif, dan adaptif terhadap tren serta kebutuhan audiens. Podcast Sejuk dan digital news book menjadi contoh nyata konten yang dikembangkan dengan pendekatan naratif dan visual menarik. Selain itu, pemanfaatan media sosial Instagram juga menjadi strategi efektif untuk promosi konten. Penelitian ini menegaskan bahwa keberhasilan pengembangan konten digital tidak hanya ditentukan oleh informasi yang akurat, tetapi juga oleh cara penyajian, relevansi tema, dan pemilihan platform yang tepat. Strategi ini menjadi kunci penting untuk menjaga keberlanjutan dan visibilitas konten digital Kompas.id di tengah persaingan media digital saat ini.
Strategi Komunikasi Pemasaran Melalui Instagram @muspera_kehutanan untuk Meningkatkan Kunjungan Wisatawan di Museum dan Perpustakaan Kementerian Kehutanan Made Shanty Aurellia; Willy Bachtiar
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i2.1042

Abstract

Marketing Communication Strategy through Instagram @muspera_kehutanan to increase tourist visits to the Museum and Library of the Ministry of Forestry aims to describe the promotional methods carried out by the Museum and Library of the Ministry of Forestry on Instagram social media. This type of research uses a descriptive qualitative method using the IMC (Integrated Marketing Communication) Theory with a focus on four implementation patterns: Word of Mouth Marketing, interactive/internet marketing through social media, publicity and public relations, and events & experiences. The results of this study indicate that the strategy used by the Museum and Library of the Ministry of Forestry in promoting educational tourism objects through the Instagram media @muspera_kehutanan is to utilize Instagram and TikTok social media to spread educational, entertainment, and promotional content that is appropriate to the target audience. In addition, the word of mouth strategy also plays a role in increasing visits, with recommendations from previous visitors. Content that is consistently posted on Instagram helps build a positive image of Muspera and increases interaction with the audience. However, challenges such as the lack of cross-promotion with external parties limit the reach of a wider audience. Overall, the marketing communication strategies implemented by Muspera have proven successful in attracting tourist interest, although there are some areas that can still be improved
Implementation Public Relations Performance of The Bogor City Legislative Council Secretariat in Improving Communication Strategies Digital Insta-gram Account @Setwankotabogor Denariansyah, Azqia; Bachtiar, Willy
IJESS International Journal of Education and Social Science Vol. 6 No. 2 (2025): VOL 6 NO 2 OCTOBER 2025
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v6i2.395

Abstract

In the era of digitalization and bureaucratic reform, demands for transparency, accountability and openness of public information are getting higher. This research aims to analyze the implementation of the Public Relations performance of the Bogor City DPRD Secretariat in managing digital communication strategies through the @setwankotabogor Instagram account, as well as identifying challenges faced and steps taken to improve the effectiveness of public communication. The research method used is descriptive qualitative with an observation approach, in-depth interviews, and literature studies. The results showed that the Public Relations of the Bogor City DPRD actively utilizes Instagram as the main communication media with a focus on disclosing information on official activities and building a positive image of the institution. However, significant challenges faced include limited human resources, digital work tools, and content creativity. To address these challenges, public relations implemented a strategy of adaptation to digital trends, regular content evaluation, intensive internal coordination, and utilization of big moments to increase information reach. This research confirms the important role of government public relations in building two-way communication with the public through an adaptive and structured digital strategy.
PEMANFAATAN ARTIFICIAL INTELLIGENCE (AI) UNTUK PEMBUATAN CAPTION MEDIA SOSIAL DALAM PENGEMBANGAN PROMOSI DIGITAL DI SAUNG ELING BOGOR Taufan Latif, Alfa; Camila Hamdani, Tasya; Marithasari, Harries; Bachtiar, Willy; Dharmawan, Leonard; Supama Wijaya, Abung; Kuntoro, Diadji
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 12 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i12.%p

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Kampung Wisata Saung Eling, Kelurahan Mulyaharja, Kota Bogor, dengan tujuan meningkatkan keterampilan digital masyarakat dalam memanfaatkan teknologi Artificial Intelligence (AI) untuk pembuatan caption media sosial. Saung Eling sebagai destinasi wisata berbasis komunitas memiliki potensi besar dalam promosi digital, namun masih menghadapi tantangan dalam konsistensi narasi dan kreativitas konten. Melalui pelatihan ini, peserta diperkenalkan pada konsep dasar AI, teknik membuat prompt yang efektif, dan praktik menggunakan aplikasi seperti ChatGPT, Gemini, Canva AI, dan CapCut AI. Peserta belajar menulis caption dengan pendekatan storytelling, engagement, dan penggunaan hashtag yang relevan. Hasil kegiatan menunjukkan peningkatan kemampuan peserta dalam membuat caption yang menarik, informatif, dan sesuai dengan karakter wisata lokal. Kegiatan ini menjadi bentuk kontribusi nyata Program Studi Komunikasi Digital dan Media dalam penguatan literasi digital masyarakat menuju promosi pariwisata yang berkelanjutan.
Communication Strategy of Mangrove Rehabilitation in Muara Gembong, Bekasi District – West Java Pranata, Rici Tri Harpin; Satria, Arif; Budiarto, Tri; Bachtiar, Willy; Nur Hannah Muthohharoh
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 2 (2025): December 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i2.1190

Abstract

Mangrove ecosystem rehabilitation is one of the strategic agendas for blue carbon climate change mitigation. Environmental communication studies are crucial in advancing mangrove ecosystem rehabilitation by facilitating collaboration among diverse stakeholders with varying roles and interests. Grounded in fostering mutual understanding, environmental communication aims to enhance dialogue and engagement in conservation. Therefore, this research aims to analyze 1) the effectiveness of environmental communication strategies in the mangrove ecosystem rehabilitation and 2) factors that influence the effectiveness of environmental communication of the mangrove ecosystem rehabilitation. This research was conducted in Muara Gembong District, Bekasi Regency, West Java. This research employs quantitative and qualitative methods. This research shows that in developing persuasive communication of the mangrove rehabilitation agenda, the two-way communication model is most effective in fostering an attitude of altruism in preserving the environment. In the digital technology development era, face-to-face communication has become the most effective choice for communicating with people with limited access to digital infrastructure and low literacy. Message senders often ignore evaluations to assess the effectiveness of communication. Evaluation will encourage improvement and continuity of communication until the expected impact can be achieved.
Strategi Bidang Kepesertaan Korporasi Dan Institusi Dalam Pengelolaan Hubungan Peserta Bpjs Ketenagakerjaan Hasna, Aulia Nur; Bachtiar, Willy
JURNAL MANAJEMEN PENDIDIKAN Vol 14, No 1 (2026): Jurnal Manajemen Pendidikan
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jmp.v14i1.13285

Abstract

BPJS Ketenagakerjaan merupakan badan hukum yang dibentuk oleh pemerintah untuk menyelenggarakan program jaminan sosial ketenagakerjaan guna melindungi pekerja dari berbagai risiko sosial ekonomi. Dalam pelaksanaannya, Direktorat Kepesertaan memiliki peran strategis dalam perluasan, pengelolaan, serta penguatan hubungan dengan peserta, khususnya peserta korporasi dan institusi. Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang diterapkan oleh Bidang Kepesertaan Korporasi dan Institusi BPJS Ketenagakerjaan dalam menjaga hubungan dengan peserta serta mengidentifikasi hambatan yang dihadapi dalam proses tersebut. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan partisipasi aktif (participant observation), di mana peneliti terlibat langsung dalam aktivitas operasional Direktorat Kepesertaan Korporasi dan Institusi sebagai Relationship Manager Support. Data dikumpulkan melalui observasi langsung, partisipasi aktif, wawancara, serta studi pustaka. Hasil penelitian menunjukkan bahwa Bidang Kepesertaan Korporasi menerapkan strategi komunikasi berbasis Customer Relationship Management (CRM), strategi Supply Chain, dan program SERTAKAN untuk meningkatkan kepatuhan, memperluas kepesertaan, serta membangun loyalitas perusahaan peserta. Sementara itu, Bidang Kepesertaan Institusi mengoptimalkan komunikasi relasional dan kerja sama strategis dengan kementerian dan lembaga melalui koordinasi formal maupun informal guna menyelaraskan kebijakan dengan program jaminan sosial ketenagakerjaan. Namun, dalam implementasinya, kedua bidang menghadapi berbagai hambatan, seperti perbedaan karakter mitra, rendahnya pemahaman regulasi, tingkat kepatuhan yang belum optimal, penolakan dari lembaga mitra, keterbatasan waktu, serta kesulitan menemukan key person yang berpengaruh. Secara keseluruhan, strategi komunikasi yang terstruktur dan berkelanjutan terbukti berperan penting dalam membangun kepercayaan, meningkatkan partisipasi, serta menjaga keberlangsungan hubungan antara BPJS Ketenagakerjaan dengan peserta korporasi dan institusi.
Analisis Pengelolaan Media Sosial @Eventbyindonesia Di Visi Agia Global Ambarini, Nabila Ayu; Bachtiar, Willy; Latif, Alfa Tahufan
JURNAL MANAJEMEN PENDIDIKAN Vol 14, No 1 (2026): Jurnal Manajemen Pendidikan
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jmp.v14i1.13186

Abstract

ANALYSIS OF SOCIAL MEDIA MANAGEMENT OF @EVENTBYINDONESIA AT VISI AGIA GLOBALThe rapid growth of social media has encouraged many brands and organizations to utilize digital platforms as strategic tools for information dissemination and brand building. One of them is the Instagram account @eventbyindonesia, managed by Visi Agia Global (VAG), which focuses on providing information about events, festivals, and creative activities across various cities in Indonesia. This study aims to describe the management process of the account using the SOME Model (Share, Optimize, Manage, Engage) as the analytical framework. This research employs a descriptive qualitative approach through observation, in-depth interviews, active participation during the internship period, and documentation analysis. The findings show that in the Share stage, the account has successfully built basic interaction through engaging captions and the use of seven content pillars. However, the dominance of static poster-based content limits the shareability and emotional appeal of the posts. In the Optimize stage, the team monitors trending topics, analyzes audience insights with the help of Hootsuite, and adjusts communication styles, although open two-way conversations remain limited. The Manage stage becomes the most consistently implemented aspect, reflected through regular monitoring, quick responses, and real-time interactions such as reposts and live event coverage through Instagram Stories. In the Engage stage, the account has collaborated with event organizers and several influencers, which has proven effective in increasing reach and engagement, although such collaborations are still not frequentOverall, the management of @eventbyindonesia has been effective in disseminating event information and building public awareness. Nevertheless, further improvements are needed in strengthening two-way interactions, diversifying content formats, and expanding collaboration strategies to enhance sustainable engagement.
Management of Instagram @kantahkabbogor1 as a Media for Information and Publication Qothrunnada, Adinda; Bachtiar, Willy
Journal of Communication Studies Vol. 5 No. 2 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i2.8621

Abstract

The development of social media has played an important role in public communication of government agencies, including in conveying land service information to the public. This research aims to find out how the management of Instagram @kantahkabbogor1 is carried out by the Public Relations of the Bogor Regency Land Office I as an information and publication medium, as well as the obstacles faced in its implementation. This study uses a qualitative approach through observation, interviews, active participation, and literature studies by referring to The Circular Model of SoMe consisting of the Share, Optimize, Manage, and Engage stages as an analysis framework. Research results show that Public Relations has played a role in Instagram as a medium for disseminating land information through visual content that is informative and easy to understand by the public, as well as structured management strategies. The management still faces several obstacles such as human resource limitations, internal coordination that takes longer, and limitations of available devices. Public Relations of the Bogor Regency Land Office I are still able to maintain the sustainability of publications and support the transparency of public information through adaptive social media management strategies despite obstacles.
Peran Content Marketing dalam Meningkatkan Engagement Audiens di Media Sosial Instagram Grand Savero Bogor Zahrah, Wina Athifah; Bachtiar, Willy
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.9801

Abstract

Perkembangan teknologi digital telah mendorong para pelaku di industri perhotelan untuk menggunakan platform media sosial sebagai alat pemasaran yang efisien. Hotel Grand Savero Bogor adalah contoh hotel yang secara aktif menggunakan Instagram sebagai saluran komunikasi pemasaran. Tujuan dari penelitian ini adalah untuk memahami bagaimana content marketing berkontribusi pada peningkatan keterlibatan audiens di Instagram Grand Savero Bogor. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif, dengan teknik pengumpulan data berupa wawancara mendalam dengan tim Marketing Communication dan Desain Grafis Grand Savero Bogor, serta observasi terhadap konten yang diposting di Instagram @grandsaverobgr. Temuan dari penelitian ini menunjukkan bahwa strategi content marketing yang diterapkan oleh Grand Savero Bogor mengikuti delapan langkah yang diusulkan oleh Kotler et al. (2017), yang mencakup penentuan tujuan, identifikasi target pasar, perencanaan dan konsep konten, pengembangan konten itu sendiri, distribusi, penguatan, evaluasi, dan perbaikan marketing konten. Strategi ini berhasil menciptakan interaksi yang kuat dengan audiens, meningkatkan kesadaran merek, serta memperkuat citra hotel tersebut. Hasil ini menekankan betapa pentingnya perencanaan konten yang terorganisir dan berbasis pada wawasan data dalam membangun hubungan jangka panjang dengan audiens melalui media sosial. Penelitian ini memberikan konstribusi studi content marketing di bidang perhotelan dan dapat menjadi referensi dalam merumuskan strategi digital bagi pelaku industri lainnya.
Co-Authors Abung Supama Wijaya, Abung Supama Adhipramana, Finno Yekti Agnia, Najmi Agus Muji Santoso Agus Syahrani Akuan, Fania Nur Aisyah Alfa Taufan Latif Alia Bihrajihant Raya Ambarini, Nabila Ayu Anang Wahid M.Diah Andera, Muhammad Haykal Anggraeni Dyah S Arif Satria Arifin Dwi Saputro Arinda Dwi Ananda Astuti, Vivien Febri Aulia, Sinta Bainuri, Zaidan Halifz Bayu Suriaatmaja Suwanda Budiarto, Tri Camila Hamdani, Tasya Denariansyah, Azqia Disti, Marwa Evi Rinata Febri Astuti, Vivien Finda Meyditia Firman Muhammad Basar Hasna, Aulia Nur Hendy Setiawan Herlina, Lien Heryudianto Vibowo Ika Sartika Indah Ratna Dewi Ivana Syah Putri Kencana, Karmenita Kintan Kuntoro, Diadji Latif, Alfa Tahufan Latif, Alfa Taufan Leonard Dharmawan Made Shanty Aurellia Marithasari, Harries Nanang Wahyudin Nissa, Andiena Awaliatu Nur Hannah Muthohharoh Nurfitriani, Devi Nurhaliza, Nazwa Pardede, Akim Manaor Hara Qothrunnada, Adinda Renny Soelistiyowati Rici Tri Harpin Pranata rima siburian Ronny Lesmana Sesar Husen Santosa Supama Wijaya, Abung Suwanda, Bayu Suriaatmaja Taufan Latif, Alfa Tri Budiarto Vivien Febri Astuti Yanuar Dwi Prastyo Yuningsih, Asri Zahrah, Wina Athifah