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erida erida
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Journal : East Asian Journal of Multidisciplinary Research (EAJMR)

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The Influence of Film Tourism on Interest in Visiting Lake Toba Tourist Destinations Mediated by Motivation: (Case Study of the Movie "Ngeri-Ngeri Sedap") Limbong, Elesabet Octaria; Erida, Erida; Wulan, Sylvia Kartika
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.11857

Abstract

This study aims to determine the effect of the Ngeri-Ngeri Sedap film on interest in visiting Lake Toba tourist destinations mediated by motivation (case study film "Ngeri-Ngeri Sedap "). This study employs quantitative approaches and data collection techniques, including the distribution of Likert scale questionnaires. The population in this study was 2,886,121 people with a sample using the 10% percentage Sovin formula with a total of 100 respondents. By using SmartPLS 4.0 software, data testing techniques use the R-Square Test, Validity Test, Reliability Test and Hypothesis Test using Bootstrapping. The results of this study indicate that the destination image in the movie Ngeri-Ngeri Sedap has a significant effect on interest in visiting Lake Toba tourist destinations in mediation Motivation.
Co-Authors Ade Octavia Ade Titi Nifita Adi Ikhsan Syukri Amri AGESHA MARSYAF Anggia Agustini Saputir Deldi Abdilah Ellyana, Dessy Evanina Sianturi Fauzi Fauzi Fitri, Inda Hendriyaldi Karunia, Leila Kurnia Illahi, Rilci Limbong, Elesabet Octaria Mar Atun Saadah Maria Magdalena Muntashir, Muntashir Ningsih, Nefi Agus Wahyu Rambe, Salwa Ayu Fadhillah Rike Setiawati Sigit Indrawijaya Siregar, Ade Perdana Sumarmi, Sumarmi Sumarmi Suswita Roza Syafri, Rista Aldilla Sylvia Kartika Wulan Bhayangkari Tan, Maulidia Imastary Tarigan, Steven Pradana Tialonawarmi, Feny Try Syeftiani Widiastuti, Fitri Wulan, Sylvia Kartika Yanti, Ovie Yenny Yuniarti Yunita, Rahmi Zulfanetti Zulfanetti Zulkifli Zulkifli