Article Per Year (5 Year)
p-Index From 2020 - 2025
2.155
P-Index
This Author published in this journals
All Journal DIGEST MARKETING JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Jurnal Ilmiah Universitas Batanghari Jambi Kumawula: Jurnal Pengabdian Kepada Masyarakat Shaut Al-Maktabah: Jurnal Perpustakaan, Arsip dan Dokumentasi Info Bibliotheca: Jurnal perpustakaan dan ilmu Informasi Jurnal Pengabdian UNDIKMA Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Business Studies and Management Review Jurnal Ilmu Kedokteran dan Kesehatan Indonesia
erida erida
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Business Studies and Management Review

 1 
MARKET ORIENTASION EFFECT ON THE PERFORMANCE OF THE PRODUCT PROCESSED FISH MARKETING SMEs IN JAMBI AGESHA MARSYAF; ADE OCTAVIA; ERIDA ERIDA
Journal of Business Studies and Management Review Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.503 KB) | DOI: 10.22437/jbsmr.v2i2.7219

Abstract

The address of this research is to analyze the effect of market orientation toward. the performance of Micro, Small and Medium entreprises in the field of Fish processing Products in Jambi City, either simultaniously or partially. The sample of this research are represented by 45 MSME’s. This study utilized linear regression analysis. Data of this research was tabulated from respondent responsiveness. The results of this study prove that simultaneously the performance of Micro, Small and Medium entreprises is significant influenced by the market orientation. Furthermore, partially the results show that the customer orientation and competitor orientation have a significant effect toward the performance of MSME. On the other hand, the coordination of inter-function has not significant effect partially toward the performance of MSME. The study suggests for the entrepreneur of Micro, Small and Medium entreprises to improve the function of their internal coordination and give a wider delegation to their employers to do their tas
Co-Authors Ade Octavia Ade Titi Nifita Adi Ikhsan Syukri Amri AGESHA MARSYAF Anggia Agustini Saputir Deldi Abdilah Ellyana, Dessy Evanina Sianturi Fauzi Fauzi Fitri, Inda Hendriyaldi Karunia, Leila Kurnia Illahi, Rilci Limbong, Elesabet Octaria Mar Atun Saadah Maria Magdalena Muntashir, Muntashir Ningsih, Nefi Agus Wahyu Rambe, Salwa Ayu Fadhillah Rike Setiawati Sigit Indrawijaya Siregar, Ade Perdana Sumarmi, Sumarmi Sumarmi Suswita Roza Syafri, Rista Aldilla Sylvia Kartika Wulan Bhayangkari Tan, Maulidia Imastary Tarigan, Steven Pradana Tialonawarmi, Feny Try Syeftiani Widiastuti, Fitri Wulan, Sylvia Kartika Yanti, Ovie Yenny Yuniarti Yunita, Rahmi Zulfanetti Zulfanetti Zulkifli Zulkifli