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EVALUASI INOVASI KEMASAN TERHADAP PEMASARAN USAHA KRISPI PEYEK ”CRISPYEK” Nurliani, Nurliani; Amarilis, Corona; Rosada, Ida
AGRIBIOS Vol 23 No 02 (2025): NOVEMBER
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v23i02.7027

Abstract

UMKM play an important role in the Indonesian economy, especially in the traditional snack food sector. However, the main challenge faced by UMKM players is the suboptimal packaging design that affects product competitiveness in modern markets. This study aims to develop innovative packaging for “Crispyek” peyek products to enhance visual appeal, strengthen brand identity, and support marketing strategies. The method applied is a case study on a micro crispyek business as part of business plan implementation. The activities carried out include developing a business plan, conducting market surveys, designing packaging, and implementing online and offline marketing. The packaging innovation evaluation took place over a three-month period. The results of the activities showed an improvement in packaging quality through three stages of innovation: initial plain plastic packaging, followed by aluminum foil packaging with complete information, and finally, environmentally friendly packaging made from transparent thinwall material. Marketing strategies were implemented through social media (WhatsApp and Instagram), door-to-door methods, and word of mouth. Packaging innovation has proven to be effective in enhancing consumer appeal, maintaining product quality, and supporting environmental sustainability. Thus, packaging design development has become a strategic factor in strengthening the competitiveness of SMEs in the digital era.
Penerapan Teknologi Varian Rasa dan Kemasan “Cassava Frozen” pada Kelompok Wanita Tani Melati Rosada, Ida; Saida, Saida
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 4, No 2 (2024): Abdira, April
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v4i2.416

Abstract

This community service activity involves 1 partner, namely the Women Farmers Group (KWT) "Melati". The partner's problem is the lack of knowledge and skills. Partners don't know how to make flavor variants in frozen cassava, they can only make the original one. KWT women's lack of knowledge about good and hygienic packaging to attract consumer interest. The goal to be achieved is that it is hoped that the target community, especially KWT Melati, can apply the correct technology for flavor variants and frozen cassava packaging so that it can increase production and sales, thereby increasing the income of KWT members in particular and the community in general. The methods used in implementing this Community Service Program are counseling, training, technology demonstrations and mentoring. The results of the training on making frozen cassava with various flavors and packaging were attended by 30 members of the housewife group. Participants easily received the material because the training in making frozen cassava with various flavors and packaging technology was easy to do, the equipment used was simple, the ingredients were easy to obtain, especially cassava, which was always available, easy to apply in the household and participants were satisfied with the training provided.
APLIKASI PUPUK ORGANIK MELALUI PEMANFAATAN LIMBAH KULIT KAKAO (POD) PADA KEBUN KAKAO DI KECAMATAN RILAU ALE KABUPATEN BULUKUMBA Rosada, Ida
Jurnal BALIRESO Vol 1, No 1 (2016)
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/balireso.v1i1.7

Abstract

Tanaman kakao merupakan salah satu komoditi unggulan Sulawesi Selatan, namun produktivitasnya mengalami penurunan. Penggunaan pupuk Organik dari limbah kakao merupakan salah satu alternatif yang bisa diterapkan dan dikembangkan untuk meningkatkan produktifitas  komoditas kakao. Metode yang diterapkan pada pelaksanaan program kegiatan IbM ini adalah pemberian pelatihan Ipteks kepada kelompok tani Mitra. berupa:  1) Pemberian materi wirausaha pada usaha pembuatan bokashi/kompos dari kulit buah (pod) kakao; 2) Pemberian pelatihan dan penyuluhan berupa teori tentang cara penanganan limbah di kebun kakao melalui sanitasi lingkungan kebun., 3). Pemberian pelatihan dan penyuluhan berupa teori tentang cara pemanfatan limbah kulit kakao sebagai bahan pembuatan pupuk organik atau kompos; 4) Pemberian pelatihan dan penyuluhan berupa teori tentang cara pemeliharaan tanaman kakao yang sudah berproduksi secara menyeluruh komprehensip berupa pengendalian hama, penyakit, pemangkasan tanaman dan melakukan panen sering untuk menghindari serangan PBK pada buah kakao; 5) Memberikan pelatihan dan demonstrasi tentang cara pembuatan pupuk organik atau kompos dengan memanfaatkan limbah buah kakao yang ada di sekitar lahan perkebunan.; 6) Memberikan pelatihan dan demonstrasi tentang cara pengemasan pupuk organik atau kompos yang diproduksi. 7) Monitoring kegiatan pemeliharaan tanaman kakao yang dilakukan oleh Mitra; 8) Monitoring kegiatan keberlanjutan proses produksi kakao herbal yang dilakukan oleh Mitra; 9) Monitoring dan evaluasi program kegiatan IbM secara keseluruhan. Kegiatan  pelatihan dan pendampingan pada kelompok tani kakao dapat berlangsung dengan  baik dan  lancar karena didukung oleh respon yang antusias oleh Mitra; Praktek pelatihan dan pembuatan pupuk kompos dari limbah kulit kakao sangat disenangi oleh mitra karena memberikan pengetahuan yang baru bagi mitra khususnya pemanfaatan limbah kulit buah kakao serta pemberian materi kewirausahaan dan pemeliharaan kebun kakao serta pengemasan pupuk kompos yang mereka hasilkan sehingga mampu memberikan tambahan pendapatan bagi petani mitra.
Teknologi Pengolahan Rempeyek Kacang dan Manajemen Pemasaran pada Industri Rumah Tangga Nuraeni, Nuraeni; Rosada, Ida; Saida, Saida; Subaedah, Subaedah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.7816

Abstract

Industri Rumah Tangga (IRT) Hariyanti membuat rempeyek kacang dan menjualnya di pinggir jalan. Permasalahan yang dihadapi adalah masih rendahnya rempeyek kacang yang diproduksi dan pemasarannya masih sangat sederhan, sehingga belum jelas keuntungan yang diperoleh. Kegiatan ini bertujuan untuk memberikan pengetahuan dan keterampilan bagi IRT Hariyanti dalam peningkatan kapasitas produksi rempeyek kacang, perbaikan kemasan dan manajemen pemasaran online produk rempeyek kacang yang telah dikemas dengan brand yang menarik dan higienis sehingga dapat memperbaiki kualitas dan nilai jualnya. Metode yang digunakan dalam pelaksanaan pengabdian ini adalah penyuluhan, pelatihan, dan pendampingan. Hasil pelaksanaan pengabdian yaitu materi yang diberikan pada kegiatan penyuluhan dan pelatihan merupakan pengetahuan dan keterampilan yang dibutuhkan oleh IRT Hariyanti untuk mengatasi masalah dalam produksi rempeyek kacang, pengemasan dan pemasaran produk rempeyek kacang. Anggota IRT Hariyanti dan masyarakat dapat menerapkan pengetahuan dan keterampilan dalam manajemen produksi, pengemasan dan pemasaran produk rempeyek kacang dengan kemasan yang menarik dan higienis. Kegiatan pengabdian yang dilaksanakan dengan menerapkan pengetahuan dan keterampilan dapat memperbaiki produksi rempeyek kacang, pengemasan dan manajemen pemasaran sehingga dapat meningkatkan penjualan produk melalui pemasaran online sehingga meningkatkan pendapatan IRT Hariyanti.
Comparison of conventional and organic paddy cropping systems in South Sulawesi, Indonesia Nurliani, Nurliani; Rosada, Ida; Rahbiah, Sitti; Sirajuddin, Sitti Nurani; Al-Tawaha, Abdel Razzaq M.; Al-Tawaha, Abdel Rahman Mohammad Said
SAINS TANAH - Journal of Soil Science and Agroclimatology Vol 21, No 2 (2024): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/stjssa.v21i2.87956

Abstract

Rice is the food source for the community, including in the South Sulawesi area. Consequently, proper management is needed to support optimal production results. Several farmers are currently starting to develop organic farming systems due to the shortcomings of the conventional farming system such as the use of chemical inputs, land degradation, and decreased production. This study aims to compare the organic farming developed by farmers with conventional farming systems in terms of land ownership, input, soil quality, and productivity. This research used a simple random sampling method to collect land and production data from 130 farmers (90 conventional, 40 organic).In general, in South Sulawesi, the organic farming system is better than conventional farming systems. The inputs in the conventional are certified seeds, chemical fertilizers, and pesticides, which will affect costs and have an effect in the long term. Meanwhile, in an organic farming system, seed needs are met independently by farmers, using organic materials (manure, compost, bokashi) and biopesticides. Productivity also shows that the organic farming system increases production than conventional farming. In the future, farmers can start to develop an organic farming system by adding various organic ingredients to support their field performance.
Co-Authors -, Nurliani A. Ralle A.Gobel, Fatma Al-Tawaha, Abdel Rahman Mohammad Said Al-Tawaha, Abdel Razzaq M. Ali, Muhammad Mardam Alwi, Muhammad Khidri Amarilis, Corona Amran, Farizah Dhaifina Amri, A. Asrarul Amri, A. Azrarul Amri, Andi Azrarul Andi Asni Andi Wahida Annas Boceng Asmaul Husna Asriadi Asrul, Akda Saktiyandi AYU LESTARI Azis, Erni Busaeri, Sitti Rahbiah Chadrianah Dachlan Saleh D.Amran, Farizah Diah Sri Lestari Erni Azis Farizah D Amran Farizah Dhaifina Amran Fauziah Nur Rahman Hamdillah, Andi Hamisah Hamisah Handayani, Rika Hasri Hasri Ibrahim, Siti Nurul Rahmah Maulida Idham Adha Ilmiah Ilmiah ISKANDAR HASAN J Jayadi Jayadi Jayadi Khaerudin, Taufik Kurniawan Husain, Tsalis Latif, Artati Leo, Putri Jasmine Febriani Firda Mais Ilsan, Mais Marhaeti, Marhaeti Nanang Putri Anisa Nur Ayufadhilah Nur Fadilla Nuraeni Nuraeni Nuraeni Nuraeni Nurcaya Nurcaya Nurhikmah Nurhikmah Nurliani Nurliani , N Nurliani Karman Nurliani Nurliani Nurliani Nurliani Nurliani Nurliani Nursyahran, Nursyahran Nursyamsuryani Nursyamsuryani NURUL AZIZAH Nurul Kusuma Wardhani Putri, Irma Rahbiah, Sitti Rahman Mappangaja Rahman, Fauziah Nur Rahman, Rizka Mey Wulandari Rasmeidah Rasyid Rasmeidah Rasyid Rasmeidah Rasyid Patingari Rasyid, Rasmeidah Riskiah, Suci Rismayanti Sabahannur, St Saida Saida Saida Saida, Saida Sakinah Sakinah Sakinah Sakinah Siswani, Sri Putri Siti Hikmalia Sitti Nurani Sirajuddin Sri Wahyuni Ali Subaedah, Subaedah Tsalis Kurniawan Husain, Tsalis Kurniawan Vhyda Hamidah Aulia Radjaloa Yahya, Alwaqiah Yuslinda Yuslinda Yusriani, Yusriani