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PEMBUATAN MEDIA PROMOSI BERBASIS WEBSITE DENGAN APLIKASI CMS WORDPRESS UNTUK MENARIK MINAT BELI PADA PT. TELKOM INDONESIA WILAYAH BLITAR Lintang Pratama; Maskur
Jurnal Aplikasi Bisnis Vol. 8 No. 1 (2022)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v8i1.434

Abstract

Penelitian ini bertujuan untuk pembuatan media promosi berbasi website dengan aplikasi CMS Wordpress untuk menarik minat pada PT. Telkom Indonesia Wilayah Blitar. Media promosi yang digunakan sampai saat ini di Telkom Indonesia wilayah Blitar meliputi, spanduk, brosur, Instagram, Whatsapp, Facebook, serta pemasaran langsung. Dari sekian banyak media promosi yang digunakan, PT Telkom Indonesia wilayah Blitar belum memliki website seperti wilayah Telkom yang lain. Penelitian ini menggunakan metode penelitian tindakan yang terdiri dari empat komponen perencanaan, pelaksanaan, pemantauan dan refleksi. Metode pengumpulan data yang digunakan adalah dokumentasi, wawancara, kuisoner dan observasi. Jumlah responden adalah 15 orang meliputi 2 ahli komputer, 2 ahli pemasaran, pegawai pemasaran perusahaan dan 10 calon konsumen. Pengukuran desain menggunakan metode WebQual, sedangkan pengukuran minat beli menggunakan model AIDA. Hasil rata-rata skor WebQual adalah 95 persen hal berarti bahwa bahwa website memiliki kualitas yang baik sebagai media promosi dari segi kegunaan, kualitas informasi, dan kualitas interaksi pelayanan. Rata – rata skor AIDA adalah 95,23 persen yang berarti website dapat meningkatan minat beli konsumen.  Website PT. Telkom Blitar Indonesia memiliki kualitas yang baik sebagai media promosi dari segi kegunaan, kualitas informasi, dan kualitas interaksi pelayanan. 
Pengembangan Aplikasi Chatbot pada Toko Online berbasis Semantik untuk Pemasaran Digital Maskur Maskur; Yosi Afandi
JASIEK (Jurnal Aplikasi Sains, Informasi, Elektronika dan Komputer) Vol. 6 No. 2 (2024): Desember 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jasiek.v7i2.11543

Abstract

Penggunaan aplikasi chatbot sebagai virtual customer service dapat membantu calon pengunjung toko online sebelum melakukan transaksi karena keterbatasan waktu dalam melayani pelanggan, manusia biasa tidak dapat menjawab pertanyaan atau melayani permintaan pelanggan setiap saat. Dengan menggunakan layanan pelanggan virtual, konsumen yang datang ke toko online dapat berbicara dengan penjual tentang barang yang mereka ingin beli. Teknologi ini sangat membantu menjawab pertanyaan dan masalah pelanggan dengan cepat dan tepat. Aplikasi chatbot menggunakan pengetahuan AIML (Artificial Intelligence Markup Language) yang dilengkapi dengan kecerdasan buatan dengan ontologi yang berbasis semantik. Aplikasi chatbot toko online yang digunakan pada penelitian ini adalah kain batik yang menjual produk batik Malang karena permintaan batik dari Malang sangat tinggi dan belum adanya toko online yang memberikan layanan dengan memanfaatkan layanan pelanggan virtual (chatbot). Pengembangan chatbot yang dilengkapi dengan semantik menggunakan ontologi untuk mengolah pertanyaan yang memiliki arti lebih spesifik, memperoleh akurasi sekitar 97% dari 15 jenis pertanyaan dan jawaban yang relevan, kemudian 10 pertanyaan yang dijawab sesuai dengan pertanyaan yang sering ditanyakan oleh calon pembeli. Penggunaan semantik menggunakan ontologi pada aplikasi layanan pelanggan virtual (chatbot) membantu dalam menjawab pertanyaan yang memiliki kata atau makna yang sama sehingga menghasilkan jawaban yang sesuai dengan pertanyaan.
Optimalisasi sistem produksi untuk memenuhi permintaan pasar minuman sari buah Mulyasari Argosuko-Malang Pudji Herijanto; Nilawati Fiernaningsih; Widjanarko Widjanarko; zakiyah Irfin; Maskur Maskur; Imam Saukani
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27232

Abstract

Abstrak Industri sari buah Mulyasari mengalami kesenjangan antara kapasitas produksi dan permintaan pasar yang mencapai lebih dari 53 dus per hari, yang akan semakin meningkat jika sertifikasi BPOM dan merek dagang resmi diperoleh. Kondisi ini dapat berdampak pada meningkatnya tuntutan konsumen yang belum diimbangi dengan kapasitas produksi optimal serta risiko higienitas produk dan kecelakaan kerja pada sistem operasi yang masih manual. Program pengabdian ini bertujuan untuk mengoptimalkan sistem produksi Mulyasari melalui Rekayasa Semi Otomasi Proses Produksi pada sistem produksi yang sudah ada (sistem 01) dan membangun satu sistem baru. Mitra, yang berjumlah beberapa karyawan tetap dan karyawan baru, dilibatkan dalam pelatihan dan pendampingan untuk mengoperasikan sistem semi otomatis ini. Hasilnya, mitra berhasil menerapkan sistem baru dengan tingkat pencapaian 87% dari target kapasitas, cukup untuk memenuhi permintaan saat ini. Higienitas produk meningkat karena hanya proses pengupasan dan pencucian yang masih manual, dan risiko kecelakaan kerja berkurang. Penerapan sistem ini mendukung ergonomi yang lebih baik dan keselamatan karyawan, serta membuka potensi bagi mitra untuk memperluas pangsa pasar. Kata kunci: sistem operasi produksi; proses produksi; rekayasa semi otomasi. AbstractThe Mulyasari fruit juice industry is experiencing a gap between production capacity and market demand of more than 53 boxes per day, which will further increase if BPOM certification and an official trademark are obtained. This condition can have an impact on increasing consumer demands which have not been balanced with optimal production capacity as well as the risk of product hygiene and work accidents in operating systems that are still manual. This service program aims to optimize Mulyasari's production system through Production Process Semi-Automation Engineering on the existing production system (system 01) and building a new system. Partners, consisting of several permanent employees and new employees, are involved in training and mentoring to operate this semi-automatic system. As a result, partners successfully implemented the new system with an achievement rate of 87% of the capacity target, sufficient to meet current demand. Product hygiene increases because only the peeling and washing processes are still manual, and the risk of work accidents is reduced. Implementation of this system supports better ergonomics and employee safety, as well as opening up the potential for partners to expand market share. Keywords: production operating system; production process; semi-automation engineering.
Sosialisasi dan pelatihan administrasi persuratan untuk warga melalui pemanfaatan SIMBEROD dan penguatan kapasitas perangkat desa di Desa Tulusbesar Kecamatan Tumpang Kabupaten Malang Maskur Maskur; Muhammad Afif Hendrawan; Yosi Afandi; Nilawati Fiernaningsih; Pudji Herijanto; Septian Enggar Sukmana
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27383

Abstract

AbstrakDesa Tulusbesar, Kecamatan Tumpang, Kabupaten Malang menghadapi tantangan dalam pengelolaan administrasi persuratan yang belum optimal, khususnya dalam hal ketersediaan sistem yang efisien dan kemampuan perangkat desa dalam mengelola surat-menyurat. Hal ini berdampak pada efektivitas pelayanan kepada masyarakat yang sering kali menjadi lambat dan kurang terorganisir. Kegiatan pengabdian ini bertujuan untuk meningkatkan kualitas administrasi persuratan desa melalui sosialisasi dan pelatihan pemanfaatan Sistem Informasi Berbasis Digital (SIMBEROD) serta penguatan kapasitas perangkat desa. Metode yang digunakan meliputi identifikasi kebutuhan, sosialisasi system informasi SIMBEROD kepada warga dan perangkat desa, pelatihan teknis dalam mengoperasikan SIMBEROD, penguatan kapasitas perangkat desa dan monitong dan evaluasi kegiatan. Hasil kegiatan menunjukkan bahwa penerapan SIMBEROD mampu meningkatkan efisiensi pengelolaan surat, mempercepat proses pelayanan, dan mengurangi risiko kesalahan administrasi. Pembahasan juga mengungkapkan tantangan terkait adopsi teknologi oleh perangkat desa yang memiliki keterbatasan dalam literasi digital, yang dapat diatasi melalui pelatihan berkelanjutan. Sebagai saran, desa diharapkan untuk terus melakukan evaluasi berkala terhadap sistem yang digunakan dan mengadakan pelatihan tambahan guna memperkuat keterampilan perangkat desa dalam memanfaatkan teknologi informasi. Kegiatan ini diharapkan dapat menjadi model bagi desa lain dalam meningkatkan kualitas pelayanan administrasi melalui pemanfaatan teknologi digital yang tepat guna. Kata kunci: sistem informasi; perangkat desa; pelatihan; pelayanan; administrasi. AbstractTulusbesar Village, Tumpang Subdistrict, Malang District faces challenges in managing its correspondence administration, particularly in terms of the availability of an efficient system and the ability of village officials to manage correspondence. This has an impact on the effectiveness of services to the community, which often become slow and less organized. This community service activity aims to improve the quality of village correspondence administration through socialization and training on the use of Digital Based Information System (SIMBEROD) as well as strengthening the capacity of village officials. The methods used include identification of needs, socialization of the SIMBEROD information system to residents and village officials, technical training in operating SIMBEROD, capacity building of village officials and monitoring and evaluation of activities. The results showed that the implementation of SIMBEROD was able to improve the efficiency of mail management, speed up the service process, and reduce the risk of administrative errors. The discussion also revealed challenges related to technology adoption by village officials who have limitations in digital literacy, which can be overcome through continuous training. As a suggestion, the village is expected to continue to conduct periodic evaluations of the system used and conduct additional training to strengthen the skills of village officials in utilizing information technology. This activity is expected to serve as a model for other villages in improving the quality of administrative services through the use of appropriate digital technology. Keywords: information systems; village officials; training; services; administration.
TRAINING PENGGUNAAN “MENDELEY REFERENCE MANAGER” SEBAGAI ALAT MANAJEMEN REFERENSI Rachma Bhakti Utami; Yessy Yuliana Amalia; Faudina Permatasari; Maskur Maskur
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i1.5320

Abstract

Kemajuan teknologi saat ini dapat dimanfaatkan oleh masyarakat luas, termasuk peneliti maupun mahasiswa. Salah satu kemajuan teknologi yang dapat dimanfaatkan khususnya dalam membantu membuat daftar pustaka adalah “Mendeley Reference Manager”. Mendeley merupakan salah satu dari beberapa alat manajemen referensi yang direkomendasikan baik jurnal nasional maupun jurnal bereputasi internasional. Pengabdian Kepada Masyarakat ini bertujuan untuk memberikan training penggunaan “Mendeley Reference Manager” untuk memudahkan pengguna dalam membuat daftar pustaka otomatis. Metode pengabdian dilaksanakan melalui ceramah online, instruksi tentang penggunaan Mendeley reference manager, praktik penulisan sitasi dalam artikel ilmiah, dan tanya jawab. Peserta dalam pengabdian kepada masyarakat ini berjumlah 18 orang dengan berbagai latar belakang. Hasil dari pengabdian kepada masyarakat ini adalah para peserta dapat melakukan install “Mendeley Reference Manager” , membuat collection, membuat group kolaborasi hingga menyusun daftar pustaka otomatis. Kedepannya diharapkan para pengguna khususnya penelit dan mahasiswa dapat membuat daftar pustaka otomatis, dengan lebih baik, efektif, efisien dan meminimalisir kesalahan.
PENDAMPINGAN MAHASISWA PROGRAM KAMPUS MENGAJAR ANGKATAN 7 DALAM UPAYA PENINGKATAN KEMAMPUAN LITERASI DAN NUMERASI DI SDN 3 REJOTANGAN KABUPATEN TULUNGAGUNG Maskur Maskur; Aprilia Indi Prastika; Audrey Berlian Noormasari; Lina Gustaria Fillinanti Diah Saputri; Puput Ammalyah
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i1.5443

Abstract

The Campus Teaching Batch 7 program aims to improve students' literacy and numeracy skills through student mentoring at SDN 3 Rejotangan, Tulungagung Regency. This activity examines the effectiveness of the mentoring program in overcoming the problem of low student literacy and numeracy skills. The methods used are observation, interviews, and pre- and post-assistance tests to measure changes in students' abilities. The results show that there is a significant improvement in students' literacy and numeracy skills after receiving intensive assistance from students. This program also had a positive impact on students' learning motivation, as seen from the increased participation and enthusiasm of students in learning activities. The mentoring students acted as facilitators, providing interesting and relevant materials, and using interactive and fun learning methods. In addition, the collaboration between student assistants, teachers, and parents also supports the success of this program. Student assistance in the Teaching Campus Program Batch 7 is effective in improving students' literacy and numeracy skills at SDN 3 Rejotangan. Recommendations are given to develop similar programs in other schools to improve the quality of basic education in Indonesia.
PENDAMPINGAN PROGRAM KAMPUS MENGAJAR ANGKATAN 7 UNTUK MENINGKATKAN LITERASI DAN NUMERASI DI SDN 1 ARYOJEDING KABUPATEN TULUNGAGUNG Maskur Maskur; Muhammad Baitul Askha; Sindy Dwi Ariska; Sukma Putri Yoshanti Hadisurya
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i1.5447

Abstract

The Campus Teaching Batch 7 program aims to improve literacy and numeracy at SDN 1 Aryojeding, Tulungagung Regency, through comprehensive mentoring. The program involves students as agents of change who collaborate with teachers in designing and implementing innovative learning strategies. The methods used include observations, interviews, and pre- and post-intervention evaluations to measure the effectiveness of the program. Preliminary results show a significant improvement in students' reading and numeracy skills after participating in this program. Intensive mentoring and the use of interactive learning media proved effective in motivating students and improving their understanding of basic literacy and numeracy concepts. In addition, the program also succeeded in improving teachers' skills through a sustainable learning model. The success of this program shows the importance of collaboration between universities and primary schools in creating a better learning environment. It is hoped that this mentoring model can be adapted and applied in other schools to improve the quality of basic education in Indonesia.
IMPLEMENTASI LANDING PAGE INTERAKTIF DAN MEDIA SOSIAL UNTUK MENINGKATKAN LOYALITAS PELANGGAN UMKM MADU HERBAL Sanita Dhakirah; Farida Akbarina; Win Narasuci; Maskur Maskur; Prima Beauty Kartikasari; Lilies Nur Aini
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8988

Abstract

This community service program aims to optimize Customer Relationship Management (CRM) through the development of an interactive landing page and structured social media content strategy for UMKM Hexa Anugerah Bersinar, a producer of premium herbal honey in Malang. The problem addressed includes limited customer interaction, lack of digital marketing utilization, and absence of structured customer data management. The method applied consisted of training, mentoring, and implementation of CRM systems, interactive landing page design, and social media content development using storytelling, education, and testimonials. The results show that the new Nutri Bunga landing page (https://nutribunga.netlify.app)  successfully functions as a customer engagement entry point, while the Instagram account (@nutribunga_) rebranding increases brand visibility with structured educational content. Early monitoring indicates an increase in customer engagement and higher product conversion rates. This initiative contributes to strengthening MSME’s competitiveness by integrating digital-based customer engagement strategies.
Pembuatan Media Promosi Berbasis Website E-Commerce dengan Aplikasi CMS Wordpress pada  UD. Sumber Rezeki Probolinggo Alfin Maulana; Maskur Maskur; Joni Dwi Pribadi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 3 (2026): MEI 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nd9erc39

Abstract

The development of digital technology encourages business actors to switch to online promotions to expand the market. One of them is the use of e-commerce websites which are important for promotional media. UD. Sumber Rezeki experienced problems because it only did offline promotions and did not utilize digital marketing for agricultural medicine products. Therefore, this research aims to create an e-commerce website to more effectively promote its products. This study used the action research method. By using 3 testing methods. First Black box to test the functionality of the e-commerce website, second WebQual to test the effectiveness of design and appearance, third EPIC model to test the effectiveness of promotional media. This study showed valid Black box testing resulted for e-commerce website functionality. In the WebQual test, the score obtained was 1.27 WebQual Index (WQI). For the EPIC model test, the Empathy dimension got 4.4, the Persuasion dimension 4.3, the Impacted dimension 4.7, and the Communication dimension 4.6. When viewed from the EPIC rate scale, the result evinced 4.5. The study concluded that the creation of promotional media based on e-commerce websites using CMS Wordpress at UD. Sumber Rezeki successfully overcomes the problem of promotional media. In addition, this also has a positive impact on increasing competitiveness in the digital era and is in accordance with the habits of modern consumers who rely more on technology in shopping.
FACTORS AFFECTING BULLISH IHSG IN COVID 19 PANDEMIC CONDITIONS Yulis Nurul Aini; Ludfi Djajanto; Baroroh Lestari; Maskur
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 4 (2023): JULY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i4.787

Abstract

The outbreak of the Covid-19 pandemic in early 2020 had profound and far-reaching impacts on global economies and financial markets. As countries implemented lockdowns, travel restrictions, and various other measures to curb the spread of the virus, financial markets experienced unprecedented volatility. The stock markets, in particular, exhibited fluctuations that were both dramatic and complex, challenging traditional understanding and analysis.  This study aims to examine the factors influencing the bullish movement of the Composite Stock Price Index (CSPI) during the Covid-19 pandemic. Drawing data from reputable sources such as the Indonesia Stock Exchange, The Central Bureau of Statistics, and Bank Indonesia, the research focuses on monthly records of the CSPI, inflation rates, and interest rates. Employing multiple regression analysis as the analytical tool, the study explores the intricate relationships between these variables. The findings present intriguing insights into the interplay between economic factors and stock market behavior. Notably, the research reveals a positive and statistically significant link between inflation and the bullish movement of the CSPI amidst the Covid-19 context. This suggests that rising inflation rates are associated with an upward trend in the CSPI. Conversely, the study uncovers a negative correlation between interest rates and the bullish trajectory of the CSPI during the pandemic. Higher interest rates are found to curtail the bullish movement of the index. This study contributes to a deeper understanding of the financial dynamics during challenging periods, offering valuable insights for investors, analysts, and policymakers seeking to navigate the complexities of the stock market amid Covid-19.
Co-Authors Abdul Waris Abdullah Helmy Achmad Fauzi Achmad Zaini Ade Nurhidayat Nasution Ahmad Fauzi Ahmad Miftakh Ahmad Salam Rahim Akhyar Basyir Alfin Maulana Ali Sofyan Kholimi Andi Mochlis Rachmanu Andriansyah, Faiz Rizky Ane Fany Novitasari Anisah Rahmatul Laily Anna Widayani Aprilia Indi Prastika Audrey Berlian Noormasari Ayu Puji Lestari Baroroh Lestari Bayu Tri Sadewo Candra Bella Vista Damar Arya Pradhipta Deny Qutara Putra Drs. Joko Samboro Evi Dwi Wahyuni Evi Suwarni, Evi Farida Akbarina Faudina Permatasari Fauzi Ahmad Gunawan Budiprasetyo Gusti Alfian M. P Hendrawan, Muhammad Afif Heru Utomo Imam Saukani Ismanto Ismanto Joni Dwi Pribadi Joni Pribadi Lailatul Husniah Lilies Nur Aini Lina Gustaria Fillinanti Diah Saputri Lintang Pratama Ludfi Djajanto Lukito Prasetyo Mahmudatul Himma Mahmudatul Himmah Moch Zawaruddin Abdullah Mohammad Agung Alifferiza Maulana Mohammad Maskan Muhammad Amin Muhammad Baitul Askha Musthofa Hadi Nilawati Fiernaningsih Nirindra Primavera Dirga Nugraha Nur Hayatin Nur Tahyudin Nurfauziah, Suci Nurtjahjani, Fullchis Nuryasin, Ilyas Prima Beauty Kartikasari Pudji Herijanto Pudji Herijanto Puput Ammalyah Rachma Bhakti Utami Rifki Pujiansyah Suropaty Rinanza Zulmy Alhamri, Rinanza Zulmy Rizky Heriawan Prayogo Tanjung Sanita Dhakirah Septa Hariyanto Septian Enggar Sukmana Sindy Dwi Ariska Sukma Putri Yoshanti Hadisurya Toga Aldila Cinderatama Tri Afirianto Tri Afirianto Tuti Tia Wicaksono, Galih Wasis Widjanarko Widjanarko Wildan Soeharso Wildan Suharso Win Narasuci Yessy Yuliana Amalia Yoppy Yunhasnawa Yosi Afandi Yuda Munarko Yulis Nurul Aini zakiyah Irfin Zamah Sari