Article Per Year (5 Year)
p-Index From 2021 - 2026
3.466
P-Index
This Author published in this journals
All Journal Fokus Ekonomi EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ilmiah Poli Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat El-kahfi : Journal of Islamic economics Journal Of Human And Education (JAHE) IJFBP International Journal of Family Business Practices Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) LACULTOUR: Journal of Language and Cultural Tourism Proceeding Applied Business and Engineering Conference Indonesian Journal of Community Services Cel Economics, Business, Accounting & Society Review Entrepreneurship and Small Business Research International Journal of Management Science and Application Jurnal Kajian Pariwisata dan Perhotelan IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Jurnal Manajemen Maranatha Global Review of Tourism and Social Sciences
Willson Gustiawan
Politeknik Negeri Padang
Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Proceeding Applied Business and Engineering Conference

 1 
Pengaruh Orientasi Pasar Terhadap Kinerja Usaha: Studi Pada Usaha Coffe Shop di Kota Padang Afifah; Mohammad Fauzan; Gustina; Willson Gustiawan
ABEC Indonesia Vol. 10 (2022): 10th Applied Business and Engineering Conference
Publisher : Politeknik Caltex Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Orientasi pasar adalah budaya yang ada dalam suatu usaha dimana seluruh komponen usaha berkeyakinan bahwa peningkatan nilai pelanggan akan menggerakkan kinerja usaha. Komponen untuk mengukur apakah sebuah usaha berorientasi pasar salah satunya dikemukan oleh Narver dan Slater (1990) yakni: orientasi pesaing, orientasi pelanggan dan koordinasi antar fungsi. Penelitian ini dilakukan untuk mengetahui apakah pengusaha coffe shop di Kota Padang sudah berorientasi pasar dan jika sudah berorientasi pasar adakah hubungannya dengan kinerja usaha mereka. Diketahui coffe shop menjadi salah satu bentuk usaha yang mengalami pertumbuhan dari segi jumlah di Kota Padang, hampir disetiap sudut kota berdiri coffe shop dengan berbagai skala usaha. Untuk menjawab tujuan penelitian disebarkan kuesioner secara online maupun offline pada 103 responden secara accidental sampling. Kuesioner didesain berdasarkan komponen orientasi pasar Narver dan Slater meliputi: orientasi pelanggan dan orientasi pesaing. Untuk komponen koordinasi antar fungsi tidak diukur sebab dalam usaha coffe shop di Kota Padang tidak ada fungsi-fungsi kerja yang jelas, pada umumnya pemilik sekaligus sebagai karyawan dan antar karyawan juga tidak ada unit kerja khusus. Kuesioner juga memuat pertanyaan yang berkaitan dengan kinerja usaha. Data yang diperoleh diolah menggunakan analisis deskriptif dan regresi linear sederhana. Hasilnya pemilik coffe shop di kota Padang sudah mempunyai orientasi pada pasar. Orientasi yang mereka miliki tersebut mempunyai dampak terhadap kinerja usahanya. Dampak yang ditimbulkan masih kecil yakni 9%. Dampak yang kecil tersebut dapat saja disebabkan oleh masih rendahnya pengimplementasian orientasi pasar dalam menjalankan usaha atau disebabkan oleh factor-faktor lain yang tidak terdeteksi dalam variable penelitian.
How human capital may boost competitive advantage in cafés? Findings from Bukittinggi Gustiawan, Willson; Septivani, Mega Dwi; Afifah, Afifah; Sari, Maya Permata
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigated the relationship between Human Capital (HC) and Competitive Advantage (CA) in thecoffee shop industry of Bukittinggi, a prominent tourist destination in West Sumatra. Utilizing a quantitative approach,primary data were collected through structured questionnaires distributed to 55 coffee shop owners. The researchemployed Structural Equation Modeling (SEM) with SmartPLS to analyze the data, aiming to elucidate how investmentsin human capital contributed to achieving competitive advantage in a highly competitive market. The findings indicated asignificant positive relationship between human capital and competitive advantage, highlighting the critical role ofemployee education, skills, and experience in enhancing business performance. Additionally, the study introduced socialcapital as a vital variable linked to networking within the coffee business community, which further supportedcompetitive advantage. The results emphasized the importance of developing human capital strategies for coffee shopowners to thrive in an evolving marketplace. These insights provided practical implications for l ocal entrepreneurs,policymakers, and stakeholders, suggesting that continued investment in human resources could foster business growthand positively impact the tourism sector in Bukittinggi. Ultimately, this research contributed to the broader understandingof human capital's role in driving competitive advantage within small and medium-sized enterprises (SMEs).
The Impact of Online Social Capital in The Context of Social Commerce on Consumer Purchase Intention Septivani, Mega Dwi; Gustiawan, Willson; Wardani, Rahmi
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of online social capital on consumer purchasing interest in thecontext of social commerce. The urgency of this study lies in the increasing number of active users on social media everyyear, making this social commerce trend increasingly growing, because more and more business actors are offering theirproducts and services through social media. This study employs a quantitative approach, focusing on primary data from asurvey of Padang State Polytechnic students as the population. The data is processed using the Structural Equation Model(SEM) to test the hypothesis with the SmartPLS 4.0 program. The results of the study indicate that online social capitalhas a positive effect on consumer purchasing interest. Through these findings, it is hoped that it will contribute tobusiness actors who have used social commerce in their marketing strategies, so that they can take the right policiesthrough the online social capital they have from the experience gained from consumers, and it is recommended forbusiness actors who have not used social commerce to be able to use it along with the massive use of social media today.
Co-Authors Afifah Afifah Afifah Afifah, Afifah Alfiana Alhapen Ruslin Chandra Anugrah, Sufi Arthawati, Sri Ndaru Benny Chandra Eva Yoyet Gustina Hakim Hakim Imelda M. Nur Iwadiah Iwadiah Januariansyah Arfaizar Lucky Setiawan Manh-Trung Phung Maya Permata Sari Mega Dwi Septivani Miranda, Deva Dwi Mohammad Fauzan Muhammad Afif Muhammad Reza Aulia Muliadi, Selamat Ndaru Arthawati, Sri Primadona Putra, Wira Pramana Rachmi, Feny Melia Ranti Komala Dewi Ranti Komala Dewi Rini Oktavera Saiful Bahri Salsabila, Raisya Sari, Maya Permata Selamat Muliadi Selamat Muliadi Selamat Muliadi Selamat Muliadi Sri Ndaru Arthawati Sri Ndaru Arthawati Syofyan, Raihana Mardhiyyah Wardani, Rahmi Wira Pramana Putra Yasmin, Fausiah Yosi Suryani Yusdani Yusdani