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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Mirai Management Dinamis : Journal of Islamic Management and Bussiness JURNAL MANAJEMEN BISNIS JEMMA | Journal of Economic, Management and Accounting Jurnal Akuntansi Jurnal Bisnis, Manajemen, dan Ekonomi Economics and Digital Business Review Dewantara Journal of Technology Movere Journal Jurnal Manajemen dan Profesional Jurnal Manajemen Jurnal Ekonomi Utama (Juria) Journal Online Manajemen ELPEI (JOMEL) Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Social Society PENG: Jurnal Ekonomi dan Manajemen Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Education Management and Religion Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) Optimal: Jurnal Ekonomi dan Manajemen
Nurjannah
Universitas Andi Djemma
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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The Influence Of Live Commerce On Tiktok Platform And Discount Vouchers On Consumer Purchasing Decisions For Cosmetic Products In Palopo City Nurjannah; Munawir; Muhammad Isnaini Faizal; Muh. Haekal Yunus
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1174

Abstract

This study aims to analyze the influence of Live Commerce on the TikTok platform and Discount Vouchers on Consumer Purchasing Decisions for Cosmetic Products (Study on Female Students of the Faculty of Economics and Business Unanda Class of 2023). Female students tend to be more interested in making purchases when exposed to live promotional broadcasts of products on TikTok accompanied by discount offers. This study uses a quantitative approach with a survey method, involving 73 student respondents selected through purposive sampling techniques. Data was collected using structured questionnaires and analyzed using multiple linear regression. The results show that live commerce on the TikTok platform has a significant positive influence on consumer purchasing decisions, meaning that the more attractive and interactive the live commerce content displayed on the TikTok platform, the greater the likelihood of consumers to make purchasing decisions for the cosmetic products offered. Conversely, discount vouchers have a significant negative influence, meaning that the use of discount vouchers does not always encourage purchases, and in this context can actually reduce consumer trust or urgency to immediately buy cosmetic products. This study provides implications for female students to be wiser in responding to digital marketing strategies such as live commerce and discount vouchers when purchasing cosmetic products
Pengaruh Marketing Mix dan Kualitas Pelayanan terhadap Kepuasan Konsumen di Cafe Solata Kota Palopo Nurjannah Nurjannah; Cici Mahmut; Nisma Tria Aulia; Puput Febrianti Fandy; Muh Aidil
Journal Social Society Vol. 5 No. 2 (2025): Juli - Desember 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.5.2.2025.813

Abstract

Urgensi dari penelitian ini adalah untuk memberikan pemahaman yang lebih mendalam mengenai faktor-faktor yang memengaruhi kepuasan konsumen, khususnya dalam konteks persaingan usaha kuliner yang semakin kompetitif di Kota Palopo. Penelitian ini bertujuan untuk menganalisis pengaruh marketing mix dan kualitas pelayanan terhadap kepuasan konsumen di Café Solata Palopo. Secara khusus, penelitian ini mengevaluasi pengaruh marketing mix dan kualitas pelayanan secara simultan, serta pengaruh masing-masing variabel secara parsial terhadap tingkat kepuasan pelanggan. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif, dengan teknik pengumpulan data melalui kuesioner, wawancara terstruktur, dan observasi lapangan. Sampel penelitian terdiri dari 30 responden yang dipilih melalui teknik incidental sampling. Hasil analisis menunjukkan bahwa secara simultan, kombinasi variabel marketing mix (produk, harga, promosi, dan lokasi) dan kualitas pelayanan memberikan pengaruh yang signifikan terhadap kepuasan konsumen pada tingkat signifikansi 5 persen. Namun, ketika diuji secara parsial, variabel marketing mix tidak menunjukkan pengaruh yang signifikan, sedangkan variabel kualitas pelayanan memberikan pengaruh positif dan signifikan terhadap kepuasan konsumen. Temuan ini mengindikasikan bahwa kualitas pelayanan, yang mencakup aspek responsivitas, empati, dan keandalan tenaga kerja, memiliki pengaruh yang lebih kuat terhadap kepuasan pelanggan dibandingkan dengan elemen-elemen dalam strategi marketing mix. Oleh karena itu, disarankan agar pihak manajemen Café Solata lebih memfokuskan perhatian pada peningkatan kualitas pelayanan melalui pelatihan karyawan dan standarisasi prosedur layanan, serta melakukan evaluasi terhadap strategi marketing agar mampu mendukung peningkatan kepuasan dan loyalitas pelanggan secara berkelanjutan.
Pengaruh Desain Kemasan, Iklan Media Sosial dan Testimoni Konsumen terhadap Minat Beli Produk Cushion Glad2glow (Studi Kasus Mahasiswa Feb Angkatan 2022 Universitas Andi Djemma Palopo) Nurjannah Nurjannah; Becky Flanda; Cici Mahmut; Amanda Amanda; Komang Wangi Maharani
Journal Social Society Vol. 5 No. 2 (2025): Juli - Desember 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.5.2.2025.814

Abstract

Penelitian ini memiliki urgensi yang tinggi karena persaingan pasar yang semakin kompetitif menuntut perusahaan untuk memahami faktor-faktor yang memengaruhi minat beli konsumen secara lebih mendalam. Tujuan penelitian ini adalah yaitu untuk mengetahui pengaruh desain kemasan, iklan media sosial dan testimoni konsumen terhadap minat beli produk Cushion Glad2Glow pada Mahasiswa. Penelitian ini dilakukan pada Mahasiswa Fakultas Ekonomi dan Bisnis Angkatan 2022 Universitas Andi Djemma Kota Palopo. Waktu penelitian ini dilaksanakan dari bulan April sampai Juni 2025. Teknik pengumpulan data dalam penelitian ini adalah kuesioner, observasi, dan wawancara. Adapun jenis data yang digunakan dalam penelitian ini adalah data kualitatif dan kuantitatif. Sumber data ada dua yaitu data primer dan data sekunder.  Dalam penelitian ini yang akan dijadikan populasi adalah seluruh mahasiswa Fakultas Ekonomi dan Bisnis angkatan 2022 Universitas Andi Djemma Palopo yang menggunakan produk Cushion Glad2Glow. Sampel yang digunakan dalam penelitian ini adalah mahasiswa yang menggunakan Cushion Glad2Glow yang ditetapkan dalam penelitian ini sebanyak 30 sampel. Penelitian ini menggunakan sampling incidental. Studi ini menggunakan analisis deskriptif, uji validitas dan reliabilitas, dan analisis regresi linear berganda, yang mencakup uji F, uji t, dan koefisien determinasi (R2). Hasil penelitian menunjukkan bahwa variabel Desain Kemasan berpengaruh negatif namun signifikan terhadap Minat Beli produk Cushion Glad2Glow. Hasil penelitian juga menunjukkan bahwa secara simultan variabel Desain Kemasan, Iklan Media Sosial, dan Testimoni Konsumen berpengaruh signifikan terhadap Minat Beli produk Cushion Glad2Glow. Dengan demikian, hipotesis secara simultan diterima.
Pengaruh Citra Merek, Kualitas Produk Dan Layanan Terhadap Keputusan Pembelian Pada Celcius Kota Palopo Alfath Faizal; Irgi Irgi; Nurjannah Nurjannah; Cici Mahmut
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1568

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan membuktikan pengaruh Citra merek, Kualitas Produk, dan Layanan terhadap keputusan pembelian Pada Celcius Kota Palopo. Adapun Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif. Sampel dalam penelitian ini berjumlah 30 orang. Teknik pengambilan sampel dengan menggunakan metode sampling incidental. Metode pengumpulan data yang digunakan dalam penelitian ada tiga yaitu melalui wawancara, observasi dan penyebaran kuesioner kepada pelanggan Celcius Kota Palopo. Data yang terkumpul kemudian dianalisis dengan menggunakan metode analisis regresi linear berganda dengan bantuan program SPSS. Berdasarkan penelitian yang dilakukan diperoleh hasil bahwa 1)Citra merek, kualitas produk dan layanan berpengaruh signifikan terhadap keputusan pembelian pada Celcius Kota Palopo. 2)Citra merek tidak berpengaruh signifikan terhadap keputusan pembelian pada Celcius Kota Palopo. 3)Kualitas Layanan tidak berpengaruh signifikan terhadap keputusan pembelian pada Celcius Kota Palopo. 4)Layanan berpengaruh signifikan terhadap keputusan pembelian pada Celcius Kota Palopo.
Analisis SWOT dalam Merancang Strategi Pemasaran pada UKM Kue Bagea di Kota Palopo Yuda Satria Nugraha; Nurjannah Nurjannah; Eka Febrianti; Anita Susanti; Didi Chandra Aditya
MAMEN: Jurnal Manajemen Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i4.6137

Abstract

The increasingly fierce competition in the culinary business requires business actors to develop appropriate marketing strategies in order to survive and thrive. This study aims to analyze the marketing strategies of Bagea Cake SMEs in Palopo City in increasing sales volume. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and questionnaires. A SWOT analysis was conducted to identify the strengths, weaknesses, opportunities, and threats they have. Based on the analysis results, Bagea Cake SMEs in Palopo City are in quadrant I, indicating that SMEs are classified as growing businesses and have a strong and promising position. The strategies that can be used are the Strength-Opportunity (SO) strategy or progressive (growth) strategy. Progressive strategies that can be applied to Bagea Cake SMEs in Palopo City include optimizing the quality of distinctive taste and attractive packaging to expand the market, maintaining customer loyalty and hygienic production processes to build a strong brand image, and using quality raw materials and brand identity as competitive advantages.
Pengaruh E-Commerce Dan Sustainability Marketing Terhadap Keputusan Pembelian Produk Makanan Ramah Lingkungan Masyarakat Palopo Umi Kalsum; Hesti Ardianti; Nurjannah; Nurfatima Azzahra; Eka Feby Wahyuningtyas
Movere Journal Vol. 8 No. 2 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v8i2.820

Abstract

This study aims to analyze the influence of e-commerce and sustainability marketing on consumers' purchasing decisions regarding environmentally friendly food products in Palopo. The study employed a quantitative research approach. Data were collected through an online questionnaire distributed to 120 randomly selected respondents. After the data passed the validity and reliability tests, they were analyzed using multiple linear regression with SPSS. The results indicate that, partially, both e-commerce and sustainability marketing have a positive and significant effect on consumers' purchasing decisions for environmentally friendly food products
The Effect Shopee’s Flash Sale Program on Consumers’ Purchase Decisions in Wara District, Palopo City Putu Indra Susila; Nurjannah Nurjannah; Cici Mahmut; Nurul Aulia Putri; Sabila Putri
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2026): Juli-September, Ekonomi Digital dan Strategi Manajemen Modern
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/r0rt1j86

Abstract

This study aims to analyze the effect of Shopee's Flash Sale program on consumers' purchase decisions in Wara District, Palopo City. The study employed a quantitative approach using a survey method. The population consisted of residents who had purchased products through Shopee's Flash Sale program, while the sample comprised 50 respondents selected using the accidental sampling technique. Data were collected through observation, interviews, and questionnaires using a Likert scale. The data were analyzed using simple linear regression with the assistance of SPSS software, including validity, reliability, classical assumption, and hypothesis testing. The results indicate that Shopee's Flash Sale program has a positive and significant effect on consumers' purchase decisions. This is evidenced by a calculated t-value of 16.031, which exceeds the t-table value of 2.011, with a significance level of 0.000 (<0.05), and a regression coefficient of 0.972. These findings suggest that the more attractive Shopee's Flash Sale program is, the greater the likelihood that consumers will make purchase decisions. This study is expected to provide valuable insights for e-commerce businesses in developing more effective promotional strategies and to serve as a reference for future research.
The Effect of Response Time and Teamwork on Employee Performance in the Fire Department of Palopo City Lasmi Lasmi; Hildayanti Lintin; Nadia Faizha Fadli; Anugrah Zahra Afran; Nurjannah; Nurfatima Azzahra Baso
Jurnal Manajemen dan Profesional Vol. 7 No. 2 (2026): Jurnal Jpro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v7i2.3076

Abstract

This study aims to determine the influence of response time and teamwork  on employee performance at the Palopo  City Fire Departement. The research Employed a quantitative approach involving all 75 employees as the sample through saturated sampling technique.  Data collection was conducted through obsevations, interviews, and quastionnaires distribution.  The data were then analyzed using multiple linear regression. The results show that response time and teamwork have a positive and significant effect on employee performance, both partially simultaneously. The coefficient of determination (R2) of 0.712 indicates that 71,2% of the variation employee performance can be explained by these twos variables, while the remaining 28,8% is influenced by other factors not discussed in this study.
Pengaruh Tata Letak Dan Display Produk Terhadap Kepuasan Konsumen Pada Toko Anna Cosmetic Kota Palopo Nurjannah; Haeril; Nia Puspa Ningrum; Hawa; Seyla Tammu
Jurnal Online Manajemen ELPEI Vol 6 No 2 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i2.537

Abstract

This study aims to analyze the influence of product layout and product display on consumer satisfaction at Anna Cosmetic Store in Palopo City. A quantitative approach was employed, with a sample of 60 respondents consisting of Anna Cosmetic Store customers. Data were collected through observation, interviews, and questionnaires, and subsequently analyzed using multiple linear regression with the aid of SPSS. The results indicate that both product layout and product display—whether considered individually or simultaneously—have a positive and significant impact on consumer satisfaction. These findings suggest that effective spatial arrangement, product placement, and attractive displays create a more comfortable shopping experience, thereby enhancing consumer satisfaction. The study concludes that product layout and product display are crucial factors in boosting consumer satisfaction at Anna Cosmetic Store in Palopo City. Therefore, store management should maintain and optimize these elements to foster a superior shopping experience for customers.
Pengaruh Brand Awareness Dan Customer Experience Terhadap Keputusan Pembelian Generasi Z Di Kota Palopo Philadelphia Bubundatu; Shalfa Azzahra; Muhammad Fickry; Nurjannah; Yusfi Tsabita Nanda Yusuf
Jurnal Online Manajemen ELPEI Vol 6 No 2 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i2.539

Abstract

This study aims to determine the effect of Brand Awareness and Customer Experience on the Purchase Decisions of Generation Z in Palopo City, both partially and simultaneously. The research employed a quantitative method, with data collected through questionnaires distributed to 30 Generation Z respondents in Palopo City. The data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test (partial), F-test (simultaneous), and the coefficient of determination (R²), using SPSS. The results showed that Brand Awareness has a positive and significant effect on Purchase Decisions, with a regression coefficient of 0.475, a t-value of 3.247, and a significance value of 0.003 < 0.05. Customer Experience also has a positive and significant effect on Purchase Decisions, with a regression coefficient of 0.485, a t-value of 4.123, and a significance value of 0.000 < 0.05. Simultaneously, Brand Awareness and Customer Experience have a significant effect on Purchase Decisions, with an F-value of 122.341 and a significance value of 0.000 < 0.05. The coefficient of determination (Adjusted R Square) of 0.893 indicates that 89.3% of the variation in purchase decisions can be explained by the two variables, while the remaining 10.7% is influenced by other factors outside the scope of this study. This study concludes that increasing brand awareness and improving customer experience are effective strategies for encouraging purchase decisions among Generation Z in Palopo City.
Co-Authors Abadi, Rahmat Riwayat Adelia Safitri Adi Muhammad Fatwah M Adolpina Patinggi Adri Kalatiku Adriang Adriang Alfath Faizal Amanda Amanda Andi Nurrahma Gaffar Anita Susanti Annisa Aziz Anugrah Zahra Afran Ardiansyah Ardiansyah Auliya Zahra Ayu Anugrah Becky Flanda Budiarti Putri Uleng Cicit Mahmut Didi Chandra Aditya Dini Miliani Dody Hermawan Eka Febrianti Eka Feby Wahyuningtyas Elda Elda Elvin Nur Yanti Erwina Erwina Figo Sikombong Firman Pandu Ramadhan Haeril Hawa Hesti Ardianti Hildayanti Lintin Idha Sari Iren Marsela Irgi Irgi Isriana Isriana Komang Putra Narayana Komang Wangi Maharani Lasmi Lasmi M. Ikhwan Maulana Haeruddin Magfirah Magfirah Mela Patandung Muallim Muallim Muh Aidil Muh Aldi Muh Syukri Muh Zadli Syahdi Muh. Ardiansyah Muh. Haerdiansyah Syahnur Muh. Ikram S. Muh. Syukri Muh. Umar Data Muh. Yushar Mustafa Muhammad Fickry Muhammad Haekal Yunus Muhammad Isnaini Faizal Munawir Nadia Faizha Fadli Nadila Nadila Nasruddin Ni Kadek Purniasih, Ni Putu Ayu Lilis Yulianti, Ni Komang Purnami Sari, Nia Puspa Ningrum Nisma Tria Aulia Nurfatima Azzahra Nurfatima Azzahra Baso Nurul Aulia Putri Philadelphia Bubundatu Puput Febrianti Fandy Putri Reski Utama Putu Indra Susila Rafiqah Asaff Rahmada Indah Sari Refalin Kalanik Embatau Renaldi Renaldi Ris Akril Nurimansjah Ris Ris Rudianto Rudianto Sabila Putri Seyla Tammu Shalfa Azzahra Sitti Aisy Sri Chessy Takundun Suci Suci Umi Kalsum Uun Lestari Wana M. Ngaji Wiwik Tukan Wulan Guritno Yuda Satria Nugraha Yusfi Tsabita Nanda Yusuf Zahra Rismayanti