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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Mirai Management Dinamis : Journal of Islamic Management and Bussiness JURNAL MANAJEMEN BISNIS JEMMA | Journal of Economic, Management and Accounting Jurnal Akuntansi Jurnal Bisnis, Manajemen, dan Ekonomi Dewantara Journal of Technology Movere Journal Jurnal Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Social Society Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi
Nurjannah
Universitas Andi Djemma
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh E-Commerce Dan Sustainability Marketing Terhadap Keputusan Pembelian Produk Makanan Ramah Lingkungan Masyarakat Palopo Umi Kalsum; Hesti Ardianti; Nurjannah; Nurfatima Azzahra; Eka Feby Wahyuningtyas
Movere Journal Vol. 8 No. 2 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v8i2.820

Abstract

This study aims to analyze the influence of e-commerce and sustainability marketing on consumers' purchasing decisions regarding environmentally friendly food products in Palopo. The study employed a quantitative research approach. Data were collected through an online questionnaire distributed to 120 randomly selected respondents. After the data passed the validity and reliability tests, they were analyzed using multiple linear regression with SPSS. The results indicate that, partially, both e-commerce and sustainability marketing have a positive and significant effect on consumers' purchasing decisions for environmentally friendly food products
Co-Authors Abadi, Rahmat Riwayat Adelia Safitri Adi Muhammad Fatwah M Adolpina Patinggi Adri Kalatiku Amanda Amanda Andi Nurrahma Gaffar Anita Susanti Annisa Aziz Ardiansyah Ardiansyah Ayu Anugrah Becky Flanda Cicit Mahmut Didi Chandra Aditya Dini Miliani Dody Hermawan Eka Febrianti Eka Feby Wahyuningtyas Erwina Erwina Figo Sikombong Firman Pandu Ramadhan Hesti Ardianti Idha Sari Iren Marsela Isriana Isriana Komang Wangi Maharani M. Ikhwan Maulana Haeruddin Magfirah Magfirah Muh Aidil Muh Syukri Muh Zadli Syahdi Muh. Ardiansyah Muh. Haerdiansyah Syahnur Muh. Ikram S. Muh. Syukri Muh. Umar Data Muh. Yushar Mustafa Muhammad Haekal Yunus Munawir Nadila Nadila Nasruddin Ni Kadek Purniasih, Ni Putu Ayu Lilis Yulianti, Ni Komang Purnami Sari, Nisma Tria Aulia Nurfatima Azzahra Puput Febrianti Fandy Putri Reski Utama Rafiqah Asaff Rahmada Indah Sari Renaldi Renaldi Ris Akril Nurimansjah Ris Ris Rudianto Rudianto Sitti Aisy Sri Chessy Takundun Suci Suci Umi Kalsum Uun Lestari Wana M. Ngaji Wiwik Tukan Wulan Guritno Yuda Satria Nugraha Zahra Rismayanti