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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen International Journal of Social Science and Business JAZ: Jurnal Akuntansi Unihaz Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Peradaban Masyarakat (JPM) Jurnal Dedikasia : Jurnal Pengabdian Masyarakat Amkop Management Accounting Review (AMAR) Jurnal Mahasiswa Entrepreneur SEWAGATI: Jurnal Pengabdian Kepada Masyarakat Journal of Advanced Computer Knowledge and Algorithms
Nur Faiza
Faculty of Mathematics and Natural Sciences, Udayana University
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Business Fight of Indonesian E-Commerce Platforms and Its Impact on Consumer Behavior of Tokopedia, Lazada and Shopee Indonesia Platforms Fandiyanto, Randika; Ediyanto; Rachman, Riza; Sari, Rini Kartika; Faiza, Nur; Widiarti, Dian; Syahputra, Hendra
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.91289

Abstract

The development of e-commerce in Indonesia has changed the lifestyle of Indonesian people. Consumers prefer online transactions over conventional transactions, because online transactions can be done quickly and easily without being hindered by space and time. This study examines the causal relationship between exogenous variables (Seller Price Policy, SEPAd, Live Commerce, Service Delivery, Product Review) through intervening variables (Online Trust, Purchase Decision, Customer Satisfaction) on the endogenous variable (Loyalty). Respondents in this study were 185 consumers of fashion products on the e-commerce platforms Bukalapak, Shopee, Tokopedia. The data analysis tool used was Structural equation modelling (SEM). The results of the first research hypothesis test showed that Seller Price Policy had a significant positive effect on Online Trust, while for SEPAd, Live Commerce, and Delivery Service had a significant positive effect on Online Trust. Meanwhile, Review of Product had a positive but insignificant effect on Online Trust. The results of the second hypothesis test show that Seller Price Policy, SEPAd, Live Commerce, Service Delivery and Review of Product have a positive but insignificant influence on Purchase Decisions. The third hypothesis found that Online Trust has a significant positive influence on Purchase Decision. The fourth hypothesis test results found that Online Trust has a positive but insignificant influence on Customer Satisfaction. The fifth hypothesis test results found that Purchase Decision has a significant positive influence on Customer Satisfaction. The sixth hypothesis test results found that Purchase Decision has a positive but insignificant influence on Loyalty. The seventh hypothesis test results found that Customer Satisfaction has a significant positive influence on Loyalty. The indirect test results show that Seller Price Policy, SEPAd, and Direct Trading have a positive and significant influence on Loyalty through Online Trust, SEPAd, and Customer Satisfaction. Meanwhile, Service Delivery and Product Reviews have a negative but insignificant effect on Loyalty through Online Trust, SEPAd, and Customer Satisfaction.
Pendampingan Kegiatan Forum Annisa sebagai Upaya Membentuk Karakter Siswi di SMAN 1 Lintau Buo, Tanah Datar Sumatera Barat FAIZA, NUR; Ardi, Bening Azzahra; Sutria, Herlin Anggun; Herawati, Susi; Kasmiati, Kasmiati; Hudepri, Hudepri
Jurnal Dedikasia : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2023): Desember 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/dedikasia.v3i2.7505

Abstract

Fokus dari kegiatan ini adalah untuk menjelaskan implementasi kegiatan Forum Annisa dalam membentuk karakter siswi di SMAN 1 Lintau Buo. Menggunakan pendekatan kualitatif dengan metode deskriptif, metodenya dengan sesi tanya jawab yang dilakukan melalui ceramah dan interaksi kelompok. Pemilihan SMAN 1 Lintau Buo sebagai lokasi kegiatan disebabkan oleh partisipasi substansial siswi dalam kegiatan Annisa, yang telah menjadi keharusan tahunan. Temuan menekankan peran penting kegiatan ini dalam membentuk karakter keseluruhan siswi di SMAN 1 Lintau Buo. Selain itu, kegiatan mengungkapkan adanya penyuntikan nilai-nilai secara bertahap di antara siswi. Meskipun menghadapi tantangan dalam proses implementasi, kegiatan menyoroti penerapan sanksi yang ketat bagi siswi yang absen untuk memastikan partisipasi yang konsisten dalam kegiatan Annisa. Pelaksanaan kegiatan Forum Annisa memiliki dampak positif dalam membentuk karakter siswi di SMAN 1 Lintau BuoThe focus of this activity is to explain the implementation of Annisa's Forum activities in shaping the character of female students at SMAN 1 Lintau Buo. Using a qualitative approach with a descriptive method, the methodology involves question-and-answer sessions conducted through lectures and group interactions. The choice of SMAN 1 Lintau Buo as the activity location is due to the substantial participation of female students in Annisa's activities, which have become an annual necessity. The findings emphasize the crucial role of these activities in shaping the overall character of female students at SMAN 1 Lintau Buo. Additionally, the activity reveals a gradual infusion of values among the students. Despite facing challenges in the implementation process, the activity highlights the imposition of stringent penalties on absent female students to ensure consistent participation in Annisa's activities. The implementation of Annisa's Forum activities has a positive impact on shaping the character of female students at SMAN 1 Lintau Buo.
Brand Image and E-WOM: Antecedents of Green Marketing on E-commerce Users' Purchase Decisions Faiza, Nur; Rachman, Riza; Wahyuni, Alfi; Wulandari, Dewi; Agustin, Hamdani Eldafiyah
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3432

Abstract

Green marketing is an essential strategy in promoting public awareness of sustainability and the green economy. A positive brand image and strong e-WOM can influence consumer purchasing decisions in e-commerce. Environmentally friendly products are increasingly becoming the choice in supporting economic sustainability in the future. However, the effectiveness of green marketing in driving purchasing decisions through brand image and e-WOM still needs further analysis. The purpose of this study is to analyse the direct and indirect effects of green marketing on purchasing decisions, with brand image and e-WOM as mediators, among consumers who buy green products in Situbondo Regency. Hypothesis testing was conducted based on a structural equation model using the Partial Least Squares (SEM-PLS) approach. The main achievement expected from this study is to fill the knowledge gap by exploring how brand image and e-WOM can strengthen the influence of green marketing on purchasing decisions, particularly among electric bicycle users in Situbondo Regency. The results of this study can be used as a consideration in formulating more effective green marketing strategies by maximising the roles of brand image and e-WOM to encourage purchasing decisions.
Co-Authors Agustin, Hamdani Eldafiyah Anwar, Jeny Dwi Ardi, Bening Azzahra Bambang Arianto Chatarina Umbul Wahyuni Dea Zara Avila Dewi Wulandari Dian Widiarti Diantoro, Eman Ediyanto Falintino, Gian Fandiyanto, Randika Fauzi, Andrian Anang Firdaus, Dimas Alif Firmanto, Taufik Hendra Syahputra Hudepri, Hudepri I Gusti Ngurah Bagus Gunadi I Nengah Aristana I Wayan Widnyana Joe, Augyawati Kasmiati Kasmiati Khas Sukma Mulya Maria Yovita R Pandin Miftahul Jannah Muhammad Rasyad Al Fajar Mutasar Ni Putu Cempaka Dharmadewi Atmaja Novia Oktaviani Febrilia Nurfarida, Siti Nursani Oktaviani, Tita Pratiwi, Amesiella Agista Rachman, Riza Retnowati, Novita Rini Kartika Sari Rizky Amelia RR. Ella Evrita Hestiandari Salsabila, Cut Syahira Suheri Susi Herawati Sutria, Herlin Anggun Syarif Hidayat Ubaydillah, Mohammad Wahyuni, Alfi Yulia Citra, Yulia