Article Per Year (5 Year)
p-Index From 2021 - 2026
2.45
P-Index
This Author published in this journals
All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen International Journal of Social Science and Business JAZ: Jurnal Akuntansi Unihaz Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Peradaban Masyarakat (JPM) Jurnal Dedikasia : Jurnal Pengabdian Masyarakat MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur SEWAGATI: Jurnal Pengabdian Kepada Masyarakat Journal of Advanced Computer Knowledge and Algorithms Fortunate Business Review
Nur Faiza
Faculty of Mathematics and Natural Sciences, Udayana University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
The Role Of Digital Marketing In Developing Rural Creative Economy Faiza, Nur; Diantoro, Eman; Suheri, S; Hidayat, Syarif; Arianto, Bambang
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 12 No 1 (2025): April 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v12i1.12794

Abstract

This paper presents a study of the role of digital marketing in developing the rural creative economy in Indonesia. Micro, Small, and Medium Enterprises (MSMEs) in rural communities can benefit greatly from the simplicity and efficiency of digital marketing. However, the use of digital marketing is not yet fully optimized in Pandeglang Regency due to unequal internet infrastructure and lack of digital marketing skills. To address this issue, we conducted a qualitative study using in-depth interviews and observations with rural creative economy actors in the area. The data collected were analyzed using NVivo 12 Plus, a software program for qualitative data analysis. The results demonstrate that digital marketing has a positive impact on the development of the rural creative economy in Pandeglang Regency. This paper is essential to enhance digital marketing competencies and expertise among rural communities in the region to maximize the benefits of digital marketing. Our study contributes to the literature on rural development, creative economy, and digital marketing by providing insights into the challenges and opportunities of using digital marketing to develop rural areas.
Pengelolaan Pemasaran Desa Wisata Batuan Kaler: Penerapan Instagram, TikTok, dan Brosur sebagai Alat Promosi Atmaja, Ni Putu Cempaka Dharmadewi; Aristana, I Nengah; Gunadi, I Gusti Ngurah Bagus; Widnyana, I Wayan; Faiza, Nur; Joe, Augyawati
Jurnal Peradaban Masyarakat Vol. 5 No. 4 (2025): Jurnal peradaban masyarakat (JPM)
Publisher : LPPM STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jpm.v5i4.611

Abstract

Desa Batuan Kaler merupakan desa di Kecamatan Sukawati yang saat ini sedang merintis desa wisata. Desa Wisata Batuan Kaler mengusung tema Desa Wisata Arkeologi karena banyaknya situs peninggalan prasejarah yang menarik dan menjadi daya tarik wisata. Selain itu, panorama alam desa dengan hamparan sawah dan perkebunan menjadikannya daya tarik wisata yang memberikan kenikmatan di tengah hiruk pikuk ibu kota. Kelompok Sadar Wisata yang telah dibentuk menghadapi beberapa tantangan dalam mengembangkan desa wisata arkeologi yang berkelanjutan. Beberapa permasalahan yang dihadapi Pokdarwis antara lain tantangan dalam mengelola pemasaran sebagai daya tarik wisata. Sehubungan dengan permasalahan tersebut, tim pengabdian masyarakat Program Doktor menawarkan beberapa solusi untuk mengatasinya, yaitu dengan mengelola pemasaran Desa Wisata. Solusi yang diambil adalah dengan meningkatkan kegiatan pemasaran melalui media sosial, yaitu Instagram dan TikTok. Selain itu, dibuatlah brosur tentang desa wisata tersebut.
Business Fight of Indonesian E-Commerce Platforms and Its Impact on Consumer Behavior of Tokopedia, Lazada and Shopee Indonesia Platforms Fandiyanto, Randika; Ediyanto; Rachman, Riza; Sari, Rini Kartika; Faiza, Nur; Widiarti, Dian; Syahputra, Hendra
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.91289

Abstract

The development of e-commerce in Indonesia has changed the lifestyle of Indonesian people. Consumers prefer online transactions over conventional transactions, because online transactions can be done quickly and easily without being hindered by space and time. This study examines the causal relationship between exogenous variables (Seller Price Policy, SEPAd, Live Commerce, Service Delivery, Product Review) through intervening variables (Online Trust, Purchase Decision, Customer Satisfaction) on the endogenous variable (Loyalty). Respondents in this study were 185 consumers of fashion products on the e-commerce platforms Bukalapak, Shopee, Tokopedia. The data analysis tool used was Structural equation modelling (SEM). The results of the first research hypothesis test showed that Seller Price Policy had a significant positive effect on Online Trust, while for SEPAd, Live Commerce, and Delivery Service had a significant positive effect on Online Trust. Meanwhile, Review of Product had a positive but insignificant effect on Online Trust. The results of the second hypothesis test show that Seller Price Policy, SEPAd, Live Commerce, Service Delivery and Review of Product have a positive but insignificant influence on Purchase Decisions. The third hypothesis found that Online Trust has a significant positive influence on Purchase Decision. The fourth hypothesis test results found that Online Trust has a positive but insignificant influence on Customer Satisfaction. The fifth hypothesis test results found that Purchase Decision has a significant positive influence on Customer Satisfaction. The sixth hypothesis test results found that Purchase Decision has a positive but insignificant influence on Loyalty. The seventh hypothesis test results found that Customer Satisfaction has a significant positive influence on Loyalty. The indirect test results show that Seller Price Policy, SEPAd, and Direct Trading have a positive and significant influence on Loyalty through Online Trust, SEPAd, and Customer Satisfaction. Meanwhile, Service Delivery and Product Reviews have a negative but insignificant effect on Loyalty through Online Trust, SEPAd, and Customer Satisfaction.
Pendampingan Kegiatan Forum Annisa sebagai Upaya Membentuk Karakter Siswi di SMAN 1 Lintau Buo, Tanah Datar Sumatera Barat FAIZA, NUR; Ardi, Bening Azzahra; Sutria, Herlin Anggun; Herawati, Susi; Kasmiati, Kasmiati; Hudepri, Hudepri
Jurnal Dedikasia : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2023): Desember 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/dedikasia.v3i2.7505

Abstract

Fokus dari kegiatan ini adalah untuk menjelaskan implementasi kegiatan Forum Annisa dalam membentuk karakter siswi di SMAN 1 Lintau Buo. Menggunakan pendekatan kualitatif dengan metode deskriptif, metodenya dengan sesi tanya jawab yang dilakukan melalui ceramah dan interaksi kelompok. Pemilihan SMAN 1 Lintau Buo sebagai lokasi kegiatan disebabkan oleh partisipasi substansial siswi dalam kegiatan Annisa, yang telah menjadi keharusan tahunan. Temuan menekankan peran penting kegiatan ini dalam membentuk karakter keseluruhan siswi di SMAN 1 Lintau Buo. Selain itu, kegiatan mengungkapkan adanya penyuntikan nilai-nilai secara bertahap di antara siswi. Meskipun menghadapi tantangan dalam proses implementasi, kegiatan menyoroti penerapan sanksi yang ketat bagi siswi yang absen untuk memastikan partisipasi yang konsisten dalam kegiatan Annisa. Pelaksanaan kegiatan Forum Annisa memiliki dampak positif dalam membentuk karakter siswi di SMAN 1 Lintau BuoThe focus of this activity is to explain the implementation of Annisa's Forum activities in shaping the character of female students at SMAN 1 Lintau Buo. Using a qualitative approach with a descriptive method, the methodology involves question-and-answer sessions conducted through lectures and group interactions. The choice of SMAN 1 Lintau Buo as the activity location is due to the substantial participation of female students in Annisa's activities, which have become an annual necessity. The findings emphasize the crucial role of these activities in shaping the overall character of female students at SMAN 1 Lintau Buo. Additionally, the activity reveals a gradual infusion of values among the students. Despite facing challenges in the implementation process, the activity highlights the imposition of stringent penalties on absent female students to ensure consistent participation in Annisa's activities. The implementation of Annisa's Forum activities has a positive impact on shaping the character of female students at SMAN 1 Lintau Buo.
CUSTOMER CENTRIC MARKETING : ANALISIS SENTIMEN KONSUMEN BERDASARKAN ULASAN KONSUMEN DI E-COMMERCE SEBAGAI DASAR PENYUSUNAN STRATEGI PEMASARAN KOMPETITIF SHOPEE DAN TOKOPEDIA. Makaba, Kharisma Austin; Sulistiawati, Natalia Margareta; Naylufar, Aulafly Khaleesa Layna; Gracia, Regina Dey; Faiza, Nur; Zanzibar, Alfath Bahakim
Fortunate Business Review Vol. 5 No. 2 (2025): Fortunate Business Review
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Universal.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pertumbuhan E-commerce di Indonesia telah mengubah perilaku belanja konsumen menujuproses yang lebih cepat, praktis, dan berbasis digital. Shopee dan Tokopedia menjadi duaplatform terbesar, namun keduanya menunjukkan perbedaan dalam jumlah pengguna dantingkat kepuasan. Shopee mendominasi pasar, tetapi tidak selalu memperoleh ulasan positif.Sebaliknya, Tokopedia memiliki pengguna lebih sedikit namun mendapatkan apresiasi padabeberapa aspek layanan. Penelitian ini bertujuan menganalisis pola sentimen konsumen,mengidentifikasi isu dominan dalam ulasan, serta mengkaji hubungan antara sentimen, rating,dan citra platform. Selain itu, penelitian menyusun strategi pemasaran kompetitif berbasiscustomer-centric marketing untuk konteks konsumen di Kota Batam. Pendekatan yangdigunakan adalah kualitatif melalui analisis sentimen pada ulasan konsumen di Google PlayStore dan App Store, serta wawancara dengan konsumen dan ahli. Hasil penelitianmenunjukkan bahwa Shopee didominasi sentimen positif terkait harga yang kompetitif,banyaknya promo, serta kemudahan aplikasi. Tokopedia menerima lebih banyak sentimennegatif, terutama mengenai keterlambatan pengiriman, performa aplikasi, dan kualitasproduk, meskipun unggul dalam stabilitas layanan dan variasi metode pembayaran. Faktordominan yang mempengaruhi sentimen meliputi kecepatan pengiriman, kualitas produk,promo, dan respons layanan pelanggan. Temuan menunjukkan bahwa sentimen secaralangsung memengaruhi rating dan membentuk citra platform. Analisis sentimen menjadi dasarpenting dalam strategi customer-centric marketing melalui peningkatan logistik, pengawasanseller, perbaikan fitur aplikasi, serta personalisasi promo. Strategi ini diharapkanmeningkatkan kepuasan, loyalitas, dan daya saing kedua platform
Co-Authors Anwar, Jeny Dwi Ardi, Bening Azzahra Azizah, Rofiatul Bambang Arianto Chatarina Umbul Wahyuni Dea Zara Avila Dian Widiarti Diantoro, Eman Ediyanto Falintino, Gian Fandiyanto, Randika Fauzi, Andrian Anang Firdaus, Dimas Alif Firmanto, Taufik Gracia, Regina Dey Hendra Syahputra Hudepri, Hudepri I Gusti Ngurah Bagus Gunadi I Nengah Aristana I Wayan Widnyana Joe, Augyawati Kasmiati Kasmiati Khas Sukma Mulya Lita Permata Sari Makaba, Kharisma Austin Maria Yovita R Pandin Miftahul Jannah Muhammad Rasyad Al Fajar Mutasar Naylufar, Aulafly Khaleesa Layna Ni Putu Cempaka Dharmadewi Atmaja Novia Oktaviani Febrilia Nurfarida, Siti Nurholifah, Siti Nursani Oktaviani, Tita Permatasari, Lita Pratiwi, Amesiella Agista Rachman, Riza Retnowati, Novita Rini Kartika Sari Ristianti, Alindi Rizky Amelia RR. Ella Evrita Hestiandari Salsabila, Cut Syahira Suheri Sulistiawati, Natalia Margareta Susi Herawati Sutria, Herlin Anggun Syarif Hidayat Ubaydillah, Mohammad Wahyuni, Alfi Yulia Citra, Yulia Zanzibar, Alfath Bahakim