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All Journal Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Indonesian Journal of Economics, Social, and Humanities Jurnal Pengabdian Dharma Laksana JURNAL WIDYA GANESWARA Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik SOLUSI Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Pengabdian UNDIKMA Jurnal Ekonomi Efektif Jurnal PADMA: Pengabdian Dharma Masyarakat GANESHA: Jurnal Pengabdian Masyarakat Kontigensi: Jurnal Ilmiah Manajemen PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Bussman Journal : Indonesian Journal of Business and Management Agroindustrial Journal JURNAL AGROINDUSTRI HALAL Jurnal Ekonomi, Teknologi dan Bisnis Room of Civil Society Development Journal of Social Knowledge Education (JSKE) Jurnal Pengabdian Masyarakat dan Riset Pendidikan SUBSERVE: Community Service and Empowerment Journal Journal of Rural and Urban Community Studies Room of Civil Social Development
Kurniawati Darmaningrum
Universitas Tunas Pembangunan Surakarta
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Journal : Jurnal Pengabdian UNDIKMA

 1 
Pelatihan Manajemen Produksi dan Digital Marketing Untuk Inovasi Jamu Tradisional "Larasati" dalam Menghadapi Era Kompetisi Ekonomi Digital Kurniawati Darmaningrum; Rahmatya Widyaswati; Istinganah Eni Maryanti
Jurnal Pengabdian UNDIKMA Vol. 4 No. 4 (2023): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i4.9264

Abstract

This community service aims to increase the understanding and skills of Jamu Larasati partners in managing production, digital marketing, financial management, and business financial reports. The method for implementing this service used training and FGD. The instrument for evaluating this activity used practice sheets and was analyzed descriptively. The results of this service showed that partners' understanding and skills in production management, digital marketing, and financial management have increased. It was proven by partners who had increased production quantity from 100 bottles per day to 120-150 bottles per day. Partners also had abilities related to digital marketing, proven by partners having the ability to use SEO and create marketing content that suits their business. Apart from that, partners also had financial management skills, as proven by partners having financial reports and being able to analyze the results of financial reports.
Pemberdayaan Komunitas Perempuan Melalui Pelatihan Kerajinan Batik Berbasis Zero Waste dan Digital Marketing di Kota Solo Darmaningrum, Kurniawati; Widyaswati, Rahmatya; Harsono, Mugi; Aryani, Novita; Cyntia, Ade Ilham; Isach, Sativa; Jati, Audita Karisma; As Sidiq, Isa Ali Ghufron
Jurnal Pengabdian UNDIKMA Vol. 5 No. 4 (2024): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i4.12971

Abstract

This community service activity aims to improve the skills of female heads of families in processing batik scrap waste into creative products with economic value, as well as increasing their entrepreneurial capacity through guidance in production, digital marketing, and financial management. This community service method used a training and mentoring approach. The partner of this activity was the Unity Fashion community, a women's community that focuses on developing skills in the fashion sector. The evaluation instrument for this activity used a questionnaire that measures the understanding, skills, and satisfaction of participants after participating in the training. The evaluation data were then analyzed descriptively. The results of this community service showed a significant increase in the skills and knowledge of partners, especially in terms of batik waste management and digital marketing, which had a direct impact on improving their family's economy. By empowering the female heads of families, it is hope that they will be able to become independent entrepreneurs who contribute to family welfare and environmental preservation through batik waste processing.
Co-Authors Abdullah, Syahriar Achmad Choerudin Adisa Fusanita Adrian Rahmadi Aprilia Restuning Tunggal Ardian Dio Fauzi Armaya, Finda Arya Wijaya Kusuma Aryani, Novita As Sidiq, Isa Ali Ghufron Atik Lusia Cyntia, Ade Ilham DARSONO Darsono Darsono Darsono Darsono Daryanti Dewi Kartikasari Dwanita Widodo, Zandra Eni Maryanti, Istinganah Evi Dewi Kusumawati Hanifah, Salma Alya Haryadi, Rahmat Catur Hayuning Ambar Ristika Ibnu Firmansyah, Ibnu Irene Kartika Eka Wijayanti Isaach, Sativa Isach, Sativa Istinganah Eni Maryanti Istinganah Eni Maryanti Jati, Audita Karisma Joko Kismanto Kusuma, Arya Wijaya LAKSONO SUMARTO, LAKSONO Mrihrahayu Rumaningsih Mugi Harsono Muhammad Iqbal Azuma Norbertus Citra Irawan Novia Rahmadani Novita Aryani Nurita Elfani Prasetyaningrum Ori Dimas Tri Prasetyo Purwanti, Upik Putranto, Reza Ridho Rakasiwi, Alifah Addin Raniasari Bimanti Esthi RINI ADIYANI Rissa Marina Widodo Rosa Nikmatul Fajri Sativa Isach Soemarjati TJ Sri Wijiastuti SRI WIJIASTUTI Supartini Supartini Susilaningtyas Budiana Kurniawati Suyamto Suyamto Syahri Alhusin Teguh Supriyadi Tri Wulandari, Alviani TRIO HANDOKO Wati, Asni Dania Wibowo, Pandan Wicahyo, Imam Prasetyo Widyaswati, Rahmantya Widyaswati, Rahmatya Wihastuti, Ameyla Yuniastuti, Faustina Zandra Dwanita Widodo