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All Journal Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Indonesian Journal of Economics, Social, and Humanities Jurnal Pengabdian Dharma Laksana JURNAL WIDYA GANESWARA Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik SOLUSI Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Pengabdian UNDIKMA Jurnal Ekonomi Efektif Jurnal PADMA: Pengabdian Dharma Masyarakat GANESHA: Jurnal Pengabdian Masyarakat Kontigensi: Jurnal Ilmiah Manajemen PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Bussman Journal : Indonesian Journal of Business and Management Agroindustrial Journal JURNAL AGROINDUSTRI HALAL Jurnal Ekonomi, Teknologi dan Bisnis Journal of Social Knowledge Education (JSKE) Jurnal Pengabdian Masyarakat dan Riset Pendidikan SUBSERVE: Community Service and Empowerment Journal Journal of Rural and Urban Community Studies
Kurniawati Darmaningrum
Universitas Tunas Pembangunan Surakarta
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Pelatihan Manajemen Produksi dan Digital Marketing Untuk Inovasi Jamu Tradisional "Larasati" dalam Menghadapi Era Kompetisi Ekonomi Digital Kurniawati Darmaningrum; Rahmatya Widyaswati; Istinganah Eni Maryanti
Jurnal Pengabdian UNDIKMA Vol. 4 No. 4 (2023): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i4.9264

Abstract

This community service aims to increase the understanding and skills of Jamu Larasati partners in managing production, digital marketing, financial management, and business financial reports. The method for implementing this service used training and FGD. The instrument for evaluating this activity used practice sheets and was analyzed descriptively. The results of this service showed that partners' understanding and skills in production management, digital marketing, and financial management have increased. It was proven by partners who had increased production quantity from 100 bottles per day to 120-150 bottles per day. Partners also had abilities related to digital marketing, proven by partners having the ability to use SEO and create marketing content that suits their business. Apart from that, partners also had financial management skills, as proven by partners having financial reports and being able to analyze the results of financial reports.
Pemberdayaan Komunitas Perempuan Melalui Pelatihan Kerajinan Batik Berbasis Zero Waste dan Digital Marketing di Kota Solo Kurniawati Darmaningrum; Rahmatya Widyaswati; Mugi Harsono; Novita Aryani; Ade Ilham Cyntia; Sativa Isach; Audita Karisma Jati; Isa Ali Ghufron As Sidiq
Jurnal Pengabdian UNDIKMA Vol. 5 No. 4 (2024): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i4.12971

Abstract

This community service activity aims to improve the skills of female heads of families in processing batik scrap waste into creative products with economic value, as well as increasing their entrepreneurial capacity through guidance in production, digital marketing, and financial management. This community service method used a training and mentoring approach. The partner of this activity was the Unity Fashion community, a women's community that focuses on developing skills in the fashion sector. The evaluation instrument for this activity used a questionnaire that measures the understanding, skills, and satisfaction of participants after participating in the training. The evaluation data were then analyzed descriptively. The results of this community service showed a significant increase in the skills and knowledge of partners, especially in terms of batik waste management and digital marketing, which had a direct impact on improving their family's economy. By empowering the female heads of families, it is hope that they will be able to become independent entrepreneurs who contribute to family welfare and environmental preservation through batik waste processing.
Marketing And Business Development Strategies To Improve The Quality Of Digital Marketing And Digital Innovation In Micro, Small, And Medium Enterprises Omah Kepiting In Surabaya Purwanti, Upik; Adiyani, Rini; Darmaningrum, Kurniawati
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 2 (2024): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i2.86

Abstract

A business that can build a ready innovation ecosystem will tend to have better digital marketing capabilities than other competitors. Digital marketing adoption indicates the level of use of digital marketing technology in an organization. The research aims to determine the effect of digital marketing adoption on digital marketing capabilities in Omah Kepiting Micro, Small, and Medium Enterprises in Surabaya. In this research, the data were analyzed using the PLS-SEM statistical method to determine the weight of each research indicator. The PLS-SEM method was chosen because there was an abnormality in the distribution of the data and the research required latent variable scores for further analysis. These findings are interesting because although the readiness of the innovation ecosystem does not have a direct effect on digital marketing adoption (?= 0.114; P-value > 0.05), digital marketing adoption turns out to have a significant positive impact on the company's digital marketing capabilities (?= 0.125; P- value < 0.05). Conclusion of digital transformation in improving the company's digital marketing capabilities, which can be the main driver in facing increasingly complex market dynamics and increasingly fierce competition.
Greenwashing and Promotion: Their Influence on Le Minerale Repurchase Intention Tri Wulandari, Alviani; Darmaningrum, Kurniawati; Darsono
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 3 (2025): August
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i3.1918

Abstract

Purpose of the study: The main object tive of this study is to examine the influence of greenwashing perception and promotion on repurchase intention packaged drinking water products of Le Minerale. Methodology: The methodology used is a quantitative approach. The study was conducted with 133 respondents who had purchased Le Minerale. Data analysis techniques used in this study include instrument testing, classical assumption testing, hypothesis testing using partial tests (t-test), simultaneous tests (f-test), coefficient of determination and multiple linear regression analysis using the SPSS Statistics version 27 application. Main Findings: The results of the tests carried out in this study show that the perception of greenwashing and promotions has a positive and significant influence on the decision to repurchase intention packaged drinking water products () of Le Minerale. Novelty/Originality of this study: This study breaks new ground by specifically examining the influence of greenwashing perception and promotion on repurchase intention packaged drinking water products () market, focusing exclusively on the Le Minerale brand. While previous studies have explored greenwashing and repurchase intention separately or in a broader context, this study uniquely synthesizes these elements within a specific market dynamic in Indonesia and for a leading brand and offers new insights for academic understanding and marketing strategies in this significant product category.
Marketing And Business Development Strategies To Improve The Quality Of Digital Marketing And Digital Innovation In Micro, Small, And Medium Enterprises Omah Kepiting In Surabaya Purwanti, Upik; Adiyani, Rini; Darmaningrum, Kurniawati
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 2 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i2.86

Abstract

A business that can build a ready innovation ecosystem will tend to have better digital marketing capabilities than other competitors. Digital marketing adoption indicates the level of use of digital marketing technology in an organization. The research aims to determine the effect of digital marketing adoption on digital marketing capabilities in Omah Kepiting Micro, Small, and Medium Enterprises in Surabaya. In this research, the data were analyzed using the PLS-SEM statistical method to determine the weight of each research indicator. The PLS-SEM method was chosen because there was an abnormality in the distribution of the data and the research required latent variable scores for further analysis. These findings are interesting because although the readiness of the innovation ecosystem does not have a direct effect on digital marketing adoption (?= 0.114; P-value > 0.05), digital marketing adoption turns out to have a significant positive impact on the company's digital marketing capabilities (?= 0.125; P- value < 0.05). Conclusion of digital transformation in improving the company's digital marketing capabilities, which can be the main driver in facing increasingly complex market dynamics and increasingly fierce competition.
Co-Authors Abdullah, Syahriar Achmad Choerudin Ade Ilham Cyntia Adisa Fusanita Adrian Rahmadi Alifah Addin Rakasiwi Aprilia Restuning Tunggal Ardian Dio Fauzi Arya Wijaya Kusuma Aryani, Novita As Sidiq, Isa Ali Ghufron Atik Lusia Audita Karisma Jati Cyntia, Ade Ilham DARSONO Darsono Darsono Dewi Kartikasari Dwanita Widodo, Zandra Eni Maryanti, Istinganah Evi Dewi Kusumawati Faustina Yuniastuti Hanifah, Salma Alya Hayuning Ambar Ristika Ibnu Firmansyah, Ibnu Irene Kartika Eka Wijayanti Isa Ali Ghufron As Sidiq Isach, Sativa Istinganah Eni Maryanti Istinganah Eni Maryanti Jati, Audita Karisma Joko Kismanto Kusuma, Arya Wijaya LAKSONO SUMARTO, LAKSONO Mrihrahayu Rumaningsih Mugi Harsono Mugi Harsono Muhammad Iqbal Azuma Norbertus Citra Irawan Novia Rahmadani Novita Aryani Novita Aryani Nurita Elfani Prasetyaningrum Ori Dimas Tri Prasetyo Purwanti, Upik Putranto, Reza Ridho Rahmantya Widyaswati Rahmat Catur Haryadi Raniasari Bimanti Esthi RINI ADIYANI Rissa Marina Widodo Rosa Nikmatul Fajri Sativa Isach Sativa Isach Soemarjati TJ Sri Wijiastuti SRI WIJIASTUTI Supartini Susilaningtyas Budiana Kurniawati Suyamto Suyamto Syahri Alhusin Tri Wulandari, Alviani TRIO HANDOKO Wibowo, Pandan Widyaswati, Rahmatya Wihastuti, Ameyla Zandra Dwanita Widodo