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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Techno.Com: Jurnal Teknologi Informasi Ekuitas: Jurnal Pendidikan Ekonomi JUIMA : Jurnal Ilmu Manajemen MIX : Jurnal Ilmiah Manajemen Admisi dan Bisnis Knowledge Engineering and Data Science Wikrama Parahita : Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN (EDISI ELEKTRONIK) Media Manajemen Pendidikan Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Akuntansi dan Bisnis Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Peduli Masyarakat Indonesian Journal of Global Health research Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdimas Ilmiah Citra Bakti (JAICB) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Artha Satya Dharma Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Journal of Language and Health Neo Journal of economy and social humanities Moneter : Jurnal Keuangan dan Perbankan West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Economics and Public Health Ekuitas Jurnal Pnedidikan Ekonomi UNBI Mengabdi
Widnyani, Ni Made
Universitas Bali Internasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Effect of E-Service Quality, Security, and Promotion on Customer Satisfaction of E-Commerce Shopee Prami Dewi, I Gusti Ayu Wilya Susmitha; Surya Astitiani, Ni Luh Putu; Widnyani, Ni Made
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1257

Abstract

The rapid advancement of information technology has led to the convergence of telecommunications and computer technologies. This shift has also influenced consumer behavior, with a growing number of individuals becoming more accustomed to online shopping, resulting in an increasing number of e-commerce users. Shopee, the leading e-commerce platform in Indonesia, has the highest number of website visits, positioning it as the top e-commerce site in the country. The purpose of this study is to analyze how e-service quality, security, and promotions influence e-customer satisfaction with Shopee among Generation Z in Denpasar. The study employs a descriptive quantitative research method with a sample size of 100 respondents. The t-test results for e-service quality reveal a t-value of 5.930, which is greater than the critical value of 1.984, indicating a significant positive effect of e-service quality on customer satisfaction. Conversely, the security variable demonstrates a negative impact on customer satisfaction, with a t-value of -2.842, which is less than the critical value of 1.984. The promotion variable exhibits a positive effect on customer satisfaction, with a t-value of 4.916, exceeding the critical value of 1.984. Furthermore, the overall hypothesis is supported as the calculated F-value of 62.474 exceeds the F-table value of 2.70, indicating that e-service quality (X1), security (X2), and promotions (X3) collectively influence customer satisfaction (Y).
The Phenomenon of the Brick and Click Strategy in Empowering Business Ecosystems in the Digital Age Widnyani, Ni Made; Astitiani, Ni Luh Putu Surya; Rettobjaan, Vitalia Fina Carla; Aristayudha, A.A. Ngurah Bagus; Richadinata, Kadek Riyan Putra
Journal of Economics and Public Health Vol 2 No 3 (2023): Journal of Economics and Public Health: September 2023
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v2i3.2466

Abstract

The rapid development of the digital era has spawned various strategic methods or techniques that can be used by business actors both online and offline. Brick and Click is one of the business strategies used by companies to integrate offline and online businesses into one unit that is currently being loved by consumers and business movers. The purpose of this research is to find out more deeply about the phenomenon of implementing the Brick and Click strategy used by business activists in Empowering Business Ecosystems in the Digital Age. In this study used a qualitative research method with a phenomenological approach where researchers collected data by interviewing 4 main participants and 2 participants as triangulation who had carried out the Brick and Click strategy for approximately one year. After the data is collected, the data is sorted and analyzed and finally conclusions are drawn. The research results produced four themes in the Brick and Click method, namely the concept of the Brick and Click method, how to implement the Brick and Click method, the obstacles and advantages of the Brick and Click method, and the role of inventory management. The use of the Brick and Click strategy provides great benefits for business drivers and consumers.
E-Commerce Platform Development as A Means of Increasing Potential MSME Business Richadinata, Kadek Riyan Putra; Ayuni, Ni Made Sri; Purnamawati, Ni Luh Gede Putu; Widnyani, Ni Made
Journal of Economics and Public Health Vol 2 No 3 (2023): Journal of Economics and Public Health: September 2023
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v2i3.2478

Abstract

In today's digital era, the presence of technology and innovation is becoming increasingly important for MSMEs to maintain and increase their competitiveness. In the digital era like today, e-commerce is an alternative to overcome these obstacles. However, there are still many MSMEs that have not utilized e-commerce to market their products due to limited access, limited knowledge, and high costs to create their own e-commerce platform. The aim of this research is to find out e-commerce platform development as a means of increasing potential msme business. The research method used in this study is a qualitative research method with a case study approach. This research will be carried out in the following stages: literature study, data collection, data analysis, platform development, and evaluation. This platform was built using responsive website technology so that it can be opened through various platforms connected to the internet. The e-commerce platform contains features such as product catalogs, product orders, payment mechanisms, and shipping processes. Overall the information system is very good, as many as 31 people answered with very good responses.
The Influence of the Qris Payment System on Business Performance Denpasar City MSMEs Rettobjaan, Vitalia Fina Carla; Widnyani, Ni Made; Richadinata, Kadek Riyan Putra
Journal of Economics and Public Health Vol 2 No 4 (2023): Journal of Economics and Public Health: December 2023
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v2i4.2643

Abstract

This research was conducted in the context of technological developments and the important role of Financial Technology (Fintech) in encouraging financial inclusion and business growth in the Micro, Small and Medium Enterprises (MSME) sector. The background of this research is the era of industrial revolution 4.0 which has changed the global economic landscape with rapid changes in the fields of technology and information. The aim of this research is to investigate the effect of using the QRIS (Quick Response Code Indonesia Standard) payment system on the financial and non-financial business performance of MSME players. The research method used involved 75 respondents who were MSME actors. Data on respondent characteristics, use of QRIS, and business performance were evaluated. The research results show that the use of QRIS has a significant influence on the financial and non-financial business performance of MSME players. More than 80% of respondents who use QRIS well have good financial and non-financial business performance. The positive effects of using QRIS indicate that this technology can increase transaction efficiency, consumer convenience and MSME business growth.
Exploring the Dynamics of Innovation Antecedents and Outcomes in Business Performance Aristayudha, A A Ngurah Bagus; Widnyani, Ni Made; Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra
Journal of Economics and Public Health Vol 3 No 1 (2024): Journal of Economics and Public Health: March 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i1.3328

Abstract

The current research critically addresses a significant gap in understanding the intricate dynamics between the drivers and outcomes of innovation within various organizational contexts. While innovation is widely recognized as a crucial driver for growth and competitiveness in the rapidly evolving business landscape, the specific mechanisms through which these drivers influence outcomes remain underexplored. This lack of detailed insight is a substantial barrier to effective strategy development and implementation, underscoring the importance of this study. The research aims to thoroughly explore key antecedents such as organizational culture, leadership, financial strategies, and external environmental conditions that promote an innovative environment. It also evaluates the extensive impact of these innovations on business performance, focusing particularly on market competitiveness, operational efficiency, and customer loyalty. By examining the connections between these factors, the study seeks to outline the pathways through which innovation enhances business performance across various industries and market conditions. The formulated research questions are designed to identify the principal antecedents of innovation, assess their broad impacts on business metrics, and ascertain under which circumstances these effects are maximized. This comprehensive analysis intends to bridge the theoretical and empirical gaps, providing insights that could guide both academic research and practical business strategy development in the realm of innovation management.
The Influence of Digital - Based Strategic Management in Increasing Consumer Purchasing Interest Astitiani, Ni Luh Putu Surya; Putra, I Gede Karang Komala; Widnyani, Ni Made
Journal of Economics and Public Health Vol 3 No 1 (2024): Journal of Economics and Public Health: March 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i1.3365

Abstract

The study delves into exploring the impact of digital-based strategic management on consumer purchasing interest, particularly focusing on the local wisdom product "Tedung Bali." Situated within the captivating backdrop of the Mengwi Traditional Village in the Badung Regency, the research embarks on a quantitative journey employing univariate and bivariate analysis techniques. The primary data, collected through meticulously crafted questionnaires administered to 123 enterprising individuals involved in the production of "Tedung Bali," forms the cornerstone of this investigation. Utilizing the Chi-Square test as its analytical tool, the study aims to unravel the intricate relationship between the utilization of social media platforms and consumer inclination towards purchasing "Tedung Bali" products. The findings illuminate a compelling correlation, underscoring the pivotal role of social media engagement in shaping consumer behavior towards these indigenous treasures. Furthermore, the demographic profile of respondents reveals intriguing insights, with a predominant representation of males in the 41-50 age bracket, possessing a high school or equivalent educational background. These demographics serve as invaluable markers, offering nuanced perspectives on consumer preferences and behaviors within the targeted market segment. The implications of this research extend beyond the realms of academia, resonating profoundly in the practical domain. By advocating for the integration of digital-based management strategies in the marketing endeavors of local wisdom products, the study underscores a pathway towards achieving tangible success amidst a fiercely competitive market landscape. This strategic alignment promises not only to elevate the visibility and desirability of "Tedung Bali" products but also to foster a sustainable ecosystem conducive to the preservation and promotion of cultural heritage.
Influence Social Media Marketing to Brand Loyalty Through Customer Engagement on Local Products "Viva Cosmetics" Widnyani, Ni Made; Rettobjaan, Vitalia Fina Carla; Astitiani, Ni Luh Putu Surya
Journal of Economics and Public Health Vol 3 No 1 (2024): Journal of Economics and Public Health: March 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i1.3395

Abstract

This research aims to examine the impact of Social Media Marketing on Brand Loyalty through Customer Engagement on local products "Viva Cosmetics". The research design used is quantitative with an associative level of explanation. Research objects include Social Media Marketing, Brand Loyalty, and Customer Engagement, with research subjects being Viva Cosmetics users in Denpasar City, with a sample of 100 people. Data was collected using a questionnaire method, and analysis was carried out using Path analysis. The research results show that Social Media Marketing has a positive and significant effect on Customer Engagement, as well as an exclusive and significant effect on Brand Loyalty. Apart from that, Customer Engagement also has an exclusive and significant influence on Brand Loyalty. Furthermore, this research confirms that Social Media Marketing significantly influences Brand Loyalty through Customer Engagement
The Influence of Digital Marketing on Consumer Purchase Decisions of Shopee Application Users Rettobjaan, Vitalia Fina Carla; Aristayudha, AA Ngurah Bagus; Astitiani, Ni Luh Putu Surya; Widnyani, Ni Made
Journal of Economics and Public Health Vol 3 No 1 (2024): Journal of Economics and Public Health: March 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i1.3412

Abstract

The development of e-commerce in Indonesia is increasing, slowly people are starting to abandon conventional shopping habits and switch to online shopping. E-commerce is used as a solution as a buying and selling medium that can save time and costs. Shopee is an e-commerce company that already has a name and is one of the big players in the business world. Purpose: The purpose of this research is to determine the influence of digital marketing on Shopee application users on purchasing decisions. This research is an analytical observational study with a cross sectional approach. The sample used in this research was 100 Bali International University students who were calculated using the Slovin formula. The sampling technique uses Consecutive Sampling. The data collection tool uses a questionnaire and the results are then analyzed using Path Analysis. Validity and reliability tests were carried out to ensure that the instruments used in this research had a high level of accuracy and consistency. Website, search engine marketing, web banner, social network and affiliate marketing variables have a significant influence on consumer purchasing decisions using the Shopee case study application at Bali International University with a total determination value of 0.761. Digital marketing is reaching as many consumers as possible in an efficient manner through various web-based media such as blogs, websites, emails, AdWords or social networks.
Inovasi Digital dalam Mengangkat Potensi Usaha Madu Trigona untuk Kesejahteraan Masyarakat Lokal Widnyani, Ni Made; Lisnawati, Ni Made Ary; Sriwahyuningsih, Ni Luh Gde Nita; Darmayanti, Ni Luh
Jurnal Peduli Masyarakat Vol 6 No 1 (2024): Jurnal Peduli Masyarakat: Maret 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jpm.v6i1.3655

Abstract

Pengembangan usaha Madu Trigona telah menjadi fokus utama dalam pengembangan ekonomi lokal, terutama karena kandungan antioksidannya yang tinggi.. Inovasi digital menawarkan solusi yang menjanjikan untuk mengatasi tantangan ini dan meningkatkan kesejahteraan masyarakat lokal. Tujuan: Pengabdian ini dilakukan untuk mengintegrasikan inovasi digital ke dalam bisnis Madu Trigona guna meningkatkan pemasaran, manajemen, dan kesejahteraan masyarakat lokal. Metode: Hasil: Integrasi inovasi digital telah berhasil meningkatkan visibilitas produk Madu Trigona secara signifikan melalui platform online, serta meningkatkan efisiensi produksi dan manajemen bisnis. Para pelaku usaha juga berhasil meningkatkan pendapatan mereka dan secara signifikan memperluas jangkauan pasar mereka. Kesimpulan: kegiatan ini menunjukkan bahwa inovasi digital memiliki peran krusial dalam memanfaatkan potensi bisnis Madu Trigona dan meningkatkan kesejahteraan masyarakat lokal. Integrasi teknologi dalam pemasaran dan manajemen bisnis dapat menjadi solusi efektif untuk meningkatkan daya saing dan keberlanjutan bisnis Madu Trigona lokal, serta memberdayakan masyarakat untuk mencapai kesejahteraan ekonomi yang lebih baik.
The Influence of Teacher Competency, Teacher Commitment, and Workload on Teacher Performance NIngsih, Luh Kartika; Sugiantari, Komang Linda; Widnyani, Ni Made
Jurnal Manajemen (Edisi Elektronik) Vol. 15 No. 3 (2024): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v15i3.15063

Abstract

This study aims to determine the effect of teacher competence, teacher commitment, and workload on teacher performance at SMP Negeri 1 Banjar. The population and research sample were 59 teachers. The results of this study indicate that the influence of teacher competence has an effect on teacher performance at SMP Negeri 1 Banjar, with competence possessed by teachers at work being able to help them improve their work results by sharing their knowledge and sharing it among fellow teachers in an effort to achieve goals desired learning. Teacher commitment affects teacher performance at SMP Negeri 1 Banjar with the length of service the teacher has to teach at agencies, a high commitment to agencies, and a feeling of comfort in carrying out work can help these teachers improve their performance. The effect of workload on teacher performance at Banjar 1 Public Middle School is evidenced by the process of assigning teacher workloads, which were given at the beginning of the school year meeting it was determined that at least the teacher had to teach 24 hours a week, with the workload given to the teachers concerned and the responsibilities charged by the teacher can improve the performance it has. The effect of teacher competence, teacher commitment and workload on teacher performance is 78.2%, while other variables influence another 21.8%
Co-Authors ., Ni Putu Ayu Laksmini A A Ngr Bagus Aristayudha Ada, Kadek Bramdhika Adie Wahyudi Oktavia Gama Adnyani, Luh Ari Agus Fajar Riyanto, Arif Agus Wahyudi Salasa Gama Agustina, Febyola Ahmad, Rahmat Aldri Frinaldi Anik Nurhaeni Aris Budi Sulistyo, Aris Budi Ayu Saka Laksmita W Bendesa, I.K.G. Berty Christina Lidyanita Putri Cattleyana, Dilla Dananjaya, Md. Wira Putra Darma, I Gede Wahyu Surya Desak Putu Risky Vidika Apriyanthi Dewa Nyoman Agus Prasetya Dewi Prihatini Dewi, Putu Febri Candra Dharma, I Kadek Dwi Yudiarsana Didiet Prayogo, Nyoman Eka Mitariani, Ni Wayan Elina Damayanti Elok Rosyidah Febyola Agustina Fina Carla Rettobjaan, Vitalia Firli Adri Ridhotama Gede Humaswara Prathama Grren, Agustini Degni Melsy Gusti Ayu Dhanu Wantari Dewi I Gede Karang Komala Putra I Gede Suasnawa I Gede Wahyu Surya Dharma I Gusti Ayu Wilya Susmitha Prami Dewi I Gusti Ngurah Darma Paramartha I Nyoman Ade Mawan Setiawan I Putu Prisa Jaya . I WAYAN SUARJANA Isti Fadah Kadek Kristina Dewi Khadijah Febriana Rukhmanti Udhayana Kinandana, Gede Aryamanik Kusuma, AA Made Indra Wijaya luh Gde Nita Sri Wahyuningsih Luh Kartika Ningsih Maharani, Ni Putu Ayu Putri Markus Apriono Ni Kadek Winda Patriani Ni Luh Darmayanti Ni Luh Putu Ayu Savitri Devi Ni Luh Putu Eka Yudi Prastiwi Ni Luh Putu Eka Yudi Pratiwi Ni Luh Putu Surya Astitiani Ni Made Ary Lisnawati Ni Made, Sri Ayuni Ni Nyoman Diliyanti Ni Nyoman Sunariani Ni Putu Ayu Putri Maharani Ni Putu Widayanti Ni Wayan Eka Mitariani Ni Wayan Novi Budiasni . Ning Septyarini Putri Astawa, Ni Luh Putu Nurfitria, Dini Nyoman Trisna Aryanata Prami Dewi, I Gusti Ayu Wilya Susmitha Pratama, Putu Yogi Agustia Purnamawati, Ni Luh Gede Putu Purnawati, Ni Luh Gede Putu Purnawati Putra, I Made Luhur Adi Putri Prema Paramitha Putri, Berty Christina Lidyanita Putu Febri Candra Dewi Putu Krisna Juliharta, I Gede putu suparna, putu Reganata, Gde Palguna Richadinata, Kadek Riyan Putra Riyanto, Arif Agus Salehuddin, Salehuddin Savitri Devi, Ni Luh Putu Ayu Sri Ayuni, Ni Made Sriwahyuningsih, Ni Luh Gde Nita Sugianta, Kadek Arya Sugiantari, Komang Linda Vitalia Carla Rettobjaan Vitalia Carla Rettobjaan Vitalia Fina Carla Rettobjaan Wahyuningsih, Luh Gde Nita Sri Wahyuningsih, Ni Luh Gde Nita Sri Wardhiana, I Nyoman Gde Artadana Mahaputra Widnyani, Salehuddin Wirabawa, I Kadek Agus Wulandari, Putu Diana Yani, Ni Wayan Mega Sari Apri Yudi Prastiwi, Ni Luh Putu Eka Yudiastra, Putu Pande