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All Journal Jurnal Pendidikan Ekonomi (JUPE) Jurnal Promosi Pendidikan Ekonomi JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Edueco SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Ilmiah Wahana Pendidikan International Journal of Social Science East Asian Journal of Multidisciplinary Research (EAJMR) Journal of Artificial Intelligence and Digital Business Jurnal Prospek: Pendidikan Ilmu Sosial dan Ekonomi BEduManageRs Journal : Borneo Educational Management and Research Journal Educational Studies: Conference Series
Noor Ellyawati
FKIP Universitas Mulawarman,Samarinda
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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STUDI PADA PENGRAJIN SARUNG TENUN SAMARINDA Fitriyani Fitriyani; Noor Ellyawati; Ilham Abu; Sudarman Sudarman; Reza Reza; Riyo Riyadi
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11 No 1 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7858

Abstract

Micro, Small and Medium Enterprises is the main sector supporting the economy,therefore the sustainability of Micro, Small and Medium Enterprises is veryimportant. This study aims to find out how the woven sarong business is sustainablein Samarinda by looking at how innovation is, as well as the obstacles encounteredwhile running the business. This study uses descriptive qualitative research, bycollecting data through interviews with craftsmen or business owners of Samarindawoven sarongs. Data analysis techniques use data reduction, data display, anddrawing and verifying conclusions. Based on the results of interviews, it is knownthat the innovation of woven sarong craftsmen in the city of Samarinda is minimal.Products are only based on customer orders, especially in the production of clothing types. Product innovation is also influenced by circumstances such as the creation of woven masks. The most prominent innovation is related to design innovation, where craftsmen use trending young colors, this gets a positive response from customers. The constraints faced by craftsmen related to the production process are labor, health, time and weather and threads that often break. Barriers in terms of marketing are relatively minimal due to the lack of understanding of the craftsmen about the importance of marketing and the background of the existence of regular customers or resellers so that the craftsmen cannot be deceived. Craftsmen are expected to be even more innovative in terms of product design and novelty so that their businesses can grow and absorb labor and utilize technology as a marketingmedium.Keywords: Innovation, Marketing, SME, Weaving Sarong Craftsmen.
PENGARUH BRAND IMAGE DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA COFFEE SHOP FORTHIS HOUSE SAMARINDA Indah Permata Mega Wati; Noor Ellyawati; Ilham Abu
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11 No 2 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i2.9105

Abstract

This study aims to determine the effect of brand image and word of mouth onconsumer purchasing decisions at the coffee shop Forthis House Samarinda. Thisresearch method is descriptive-quantitative, using data collection techniques suchas observation, documentation, questionnaires, and interviews. The population inthis study were consumers at the Forthis House Samarinda coffee shop. Thesampling technique in this study used non-random sampling, namely purposivesampling, with a sample of 97 respondents. The analysis technique used is multiplelinear regression analysis with the SPSS version 29 application. The results of thisstudy indicate that from the results of the calculation of the partial test or t test onbrand image, the result of t count 6.252 > t table 1.985 and word of mouth obtainedt count 3.440 > t table 1.985 with a significance of 0.01 <0.05 which means thatBrand Image and Word of Mouth have a partial and significant effect on consumerpurchasing decisions at the coffee shop Forthis House Samarinda. The results ofthe simultaneous test or F test in this study obtained F count of 76.996 > F table3.09 with a significance of 0.01 <0.05, which means that brand image and word ofmouth have a simultaneous and significant effect on purchasing decisions at theForthis coffee shop, House Samarinda.
PENGARUH KEPERCAYAAN MEREK DAN KEBIASAAN MENGGUNAKAN PRODUK TERHADAP LOYALITAS PELANGGAN DI MCDONALD’S SAMARINDA Nurwahida Nurwahida; Noor Ellyawati; Ratna Fitri Astuti
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10332

Abstract

The purpose of the research was to determine the effect of brand trust and habitual behavior on McDonald's Samarinda customer loyalty. This type of research uses descriptive methods with a quantitative approach. The sample used was 100 McDonald's Samarinda customers. The data analysis used is a multiple linear regression analysis. The results of the study show that brand trust and habitual behavior simultaneously have a significant effect on customer loyalty. In the coefficient of determination (R2) test, it is known that the magnitude of the effect of brand trust and habitual behavior is 55.9%, while the remaining 44.1% is influenced by variables outside of brand trust and habitual behavior, such as customer satisfaction. The conclusion of the study is that McDonald's Samarinda customers repurchase products 3–4 times a month and recommend the McDonald's brand to the surrounding environment or other people because they have brand trust and habitual behavior.Keywords: Brand Trust; Customer Loyalty; Habitual Behaviour
PENDEKATAN VECTOR ERROR CORRECTION MODEL (VECM) PADA VARIABEL MAKRO EKONOMI TERHADAP INFLASI DI KALIMANTAN TIMUR Daffa Rafdiansyah; Sutrisno Sutrisno; Noor Ellyawati
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10333

Abstract

East Kalimantan province is one of many provinces in Indonesia whose average inflation rate is still below the national inflation target. This study aims to analyze how the influence of short – term and long-term on several macroeconomic variables such as the money supply (M1), interest rates, and the rupiah exchange rate on inflation in East Kalimantan province in the period 2018.1-2022.12. This study uses secondary data with econometric analysis techniques through Vector Error Correction Model (VECM) approach to estimate the short-term and long-term relationship between variables, with several stages of tests such as stationarity test, determination of optimum lag, cointegration test, to the Test Impulse Response Function (IRF) and Variance Decomposition (VD). The results of VECM estimation show that there are three variables with significant effect, plus one variable error correction. The three variables include inflation at a lag of 2, the exchange rate at a lag of 1 and the money supply at a lag of 3. The statistical value of the error correction parameter of 3.22% means that there is a short-term adjustment mechanism to the long term. So in the short term, the money supply and exchange rate have a significant positive influence, only interest rates have no influence. In the long run, the money supply has a significant positive effect, interest rates have a significant negative effect, while exchange rates have no effect on inflation. Keywords:  Exchange Rate,  Inflation,  Interest Rate,  Money Supply,  Vector ErrorCorrecton Model (VECM) 
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN USAHA KULINER DI KECAMATAN SANGATTA UTARA Alifia Putri Cantika; Noor Ellyawati; Sutrisno Sutrisno
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10340

Abstract

There are already many culinary businesses in North Sangatta District, which causes competition to maintain the market. Culinary business actors need to understand the importance of maintaining the market, namely by developing strategies and paying attention to marketing performance. The research objective is to determine the effect of entrepreneurial orientation and competitive advantage on the marketing performance of culinary businesses in the North Sangatta District. The population in this study amounted to 3,909 culinary businesses in Sangatta Utara District. The research sample amounted to 98 respondents, determined using the Slovin formula. Data collection techniques include distributing questionnaires. This type of research uses descriptive methods with a quantitative approach. The analysis method used in this research is multiple linear regression analysis with the help of the SPSS version 27 analysis tool. Based on the results of the simultaneous test, entrepreneurial orientation and competitive advantage simultaneously affect marketing performance. The conclusion from the results of this study is that entrepreneurial orientation and competitive advantage can improve the marketing performance of culinary businesses in North Sangatta District. Keywords: Competitive Advantage, Entrepreneurship Orientation, Marketing Performance
Analisis Faktor yang Mempengaruhi Keputusan Investasi Generasi Muda di Kota Samarinda Sarani Putri Jamdi; Ratna Fitri Astuti; Reza Reza; Sudarman Sudarman; Noor Ellyawati
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 3 (2026): Article in Press
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i3.5621

Abstract

The advancement of digital technology and easy access to various investment instruments have driven increased participation by the younger generation in investment activities. However, sound investment decisions depend not only on the desire for profit but are also influenced by various factors underlying the decision-making process. This study aims to analyze the factors shaping the investment decisions of the younger generation in Samarinda City. A quantitative approach with an explanatory research design was employed. The sample consisted of 96 young individuals aged 15–30 with prior investment experience, selected using purposive sampling. Data were collected via Likert-scale questionnaires and analyzed using Structural Equation Modeling (SEM) with LISREL 10.20 software. The results indicate that the measurement model met goodness-of-fit criteria following model respecification, yielding 21 valid indicators that constitute the research constructs. Factor analysis identified four primary factors shaping the investment decisions of the younger generation in Samarinda City: setting investment goals, determining investment policies, selecting portfolio and asset strategies, and measuring and evaluating portfolio performance. These findings contribute to an understanding of the key dimensions underlying the investment decisions of the younger generation and highlight the importance of strengthening financial literacy and investment education, enabling young people to make investment decisions that are more rational, well-planned, and oriented toward long-term financial goals.
Marketing Strategy for Aisyah Collection Muslim Fashion in Samarinda Nurul Istiqomah; Noor Ellyawati; Sutrisno Sutrisno
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 7.B (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The tight business competition in the Muslim women's fashion industry makes MSME actors need to have the right marketing strategy to survive and grow. This research aims to find out the marketing strategies applied in managing the business and most importantly used by Aisyah Collection so that it can survive to date. This study uses a descriptive qualitative approach with in-depth interview techniques with five informants who were selected purposively. The data collection instrument was in the form of semi-structured interviews with open interview guidelines. Researchers use source triangulation to test the credibility of data across multiple sources. Data analysis consists of data reduction, data presentation, and conclusions. The focus of the study is directed at four indicators of marketing strategy: product, price, venue, and promotion. The results of the study show that Aisyah Collection as an MSME that opens a business at home still uses a marketing strategy that includes products, prices, places, and promotions. In Aisyah Collection's business, the implementation of marketing strategies that are often carried out is to maintain product quality, ensure that prices remain affordable, utilize private houses as physical locations and use social media Facebook and WhatsApp as promotions so that their businesses can survive and compete in the market. Thus, product, price, place, and promotion indicators are very important for business actors in determining effective marketing strategies, increasing competitiveness, meeting consumer needs and satisfaction and reaching a wider range of potential buyers.
Pengaruh Kualitas Layanan Grab Terhadap Loyalitas Konsumen Pada Mahasiswa Pendidikan Ekonomi Universitas Mulawarman Nirmala Wida Yanti; Sutrisno Sutrisno; Ratna Fitri Astuti; Noor Ellyawati
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10468

Abstract

Pengaruh kualitas layanan Grab terhadap loyalitas konsumen pada mahasiswa Pendidikan Ekonomi Universitas Mulawarman. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Populasi penelitian adalah mahasiswa Pendidikan Ekonomi Universitas Mulawarman angkatan 2022–2025 dengan jumlah sampel 76 responden yang ditentukan menggunakan teknik probability sampling melalui metode sampel jenuh. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji asumsi klasik, regresi linier sederhana, uji hipotesis, serta koefisien determinasi (R²) dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap loyalitas konsumen. Hal ini dibuktikan melalui hasil uji t yang memperoleh nilai t hitung sebesar 6,211 lebih besar dari t tabel 1,665 dengan nilai signifikansi 0,000< 0,05, sehingga hipotesis alternatif diterima. Nilai koefisien determinasi (R²) sebesar 0,343 menunjukkan bahwa kualitas layanan memberikan kontribusi sebesar 34,3% terhadap loyalitas konsumen, sedangkan 65,7% dipengaruhi oleh faktor lain di luar penelitian. Indikator empati memperoleh nilai rata-rata tertinggi sebesar 3,39, yang menunjukkan bahwa perhatian dan kepedulian terhadap pelanggan menjadi aspek kualitas layanan yang paling dirasakan responden. Semakin baik kualitas layanan yang diberikan Grab, semakin tinggi loyalitas konsumen pada mahasiswa Pendidikan Ekonomi Universitas Mulawarman.
Co-Authors Adiska Nurul Khotimah Adis Agustina Agustina Alifia Putri Cantika Andri Febrianto Randa Anggi Octavia Sudrayanti Arnianti Arnianti Aura Aziza Ava Putri Aurora Ayu Amaliati Christie Stephanie Piar Christie Stephanie Piar Cici Deliana Mulyani Daffa Rafdiansyah Desi Oktaviani Dina Destari Dita Pratiwi Fadhli Dzil Ikram Fitriyani Fitriyani ilham abu Indah Permata Mega Wati Indah Permatasari Ita Novita Sari Jeremia Hasiholan Napitupulu Jeremias Murin Laga Kadori Haidar Kaspul AM Khasanatun Ristinah Krisma Amelia Kristina Made Ngurah Partha Made Ngurah Partha Marta Kerim Muhammad Fauzan Rachman Muhidin Muhidin Naufal Dicka Loviananda Nazwa, Nazwa Nabila Putri Nirmala Wida Yanti NURUL ISTIQOMAH Nurwahida Nurwahida Patrisia Patrisia Puteri Nanda Ferdian Rahma Mai Lani Rahayu Ratna Fitri Astuti RATNA FITRI ASTUTI Ratna Fitri Astuti Reza Reza Reza Reza Rian Hidayat Rima Masyanah Riyo Riyadi Riyo Riyadi Sarani Putri Jamdi Sudarman Sudarman Sudarman Sudarman Sudarman sulfiana dewi Surya Adhiem Wahid Sutrisno Sutrisno Sutrisno Syarfina Syarfina Tyas Kartika Dewi Vitria Puri Astuti Vitria Puri Rahayu Vitria Puri Rahayu Wahidatul Hidayah Wahyu Setiyawan Yair Yair Yusuanike Nursandi