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Journal : jimek

Inovasi Green Breeding sebagai Model Kewirausahaan Berkelanjutan pada Industri Pet Care Eidelvio Candraini Tendean; Bagus Putu Wahyu Nirmala; Ni Made Ayu Natih Widhiarini
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.11671

Abstract

This study aims to analyze the implementation of green entrepreneurship through green breeding innovation as a sustainable entrepreneurship model in the pet care industry, with Pussy Kennel in Bali as the research object. The study employed a qualitative approach using a case study method supported by a simple survey involving 50 respondents. Data were collected through observation, in-depth interviews, documentation, and questionnaires distributed to cat enthusiasts, adopters, and individuals interested in pet care. The results indicate that Pussy Kennel successfully implements green entrepreneurship by integrating sustainability, animal welfare, green marketing, and business innovation into its business operations. The implementation is reflected in the use of a cage-free system, biodegradable cat litter, organic waste management into compost, health and pedigree certification, Green Adoption Kits, and after-adoption consultation services. In addition, community-based digital marketing strategies through social media and websites strengthen brand awareness and build long-term relationships with consumers. Survey findings reveal that 86% of respondents are willing to pay more for cats raised through ethical and environmentally friendly breeding practices. These findings indicate that consumer awareness regarding animal welfare and sustainability is increasing, making green breeding a promising sustainable business model in the pet care industry. This study concludes that green breeding innovation not only generates economic benefits but also creates positive social and environmental impacts while serving as a competitive differentiation strategy in the modern pet breeding industry.
Co-Authors A. A. Istri Ita Paramitha Aditya Mudji Priambodo Anak Agung Ayu Putri Ardyanti Ashshiddiqy, Nur Rohman Astawa, Ni Luh Putu Ning Septyarini Putri Astrama, I Made Bagus Made Sabda Nirmala Damaraditya, Made Ngurah Dedi Rapsanjani Denok Lestari Doni Saputra Eidelvio Candraini Tendean Eka Grana Aristyana Dewi Febriana Santana Febriana Santana Firman Sinaga Haskara Wijana, Putu I Gede Juliana Eka Putra I Gede Juliana Eka Putra I Gede Juliana Eka Putra I Gede Putu Krisna Juliharta I Gst Bgs Harris Young Perdamaian Wibawa I Gusti Lanang Agung Raditya Putra I Kadek Agus Virgo Wahyudi I Kadek Dwi Antoro Oka I Ketut Gde Nata Adi Putra I Made Darsana I Made Darsana I Made Ochlan Pramana Putra I Nyoman Yudi Anggara Wijaya I Putu Eko Wira Dharma I Putu Satwika I Wayan Eka Mahendra I Wayan Putra Aditya I Wayan Wegha Nanda Kusuma Ida Bagus Dwi Dharma Putra Januarta, I Nyoman Adi Kartika, I Wayan Darya Ketut Queena Fedlina, Ketut Queena Kimberley Kimberley Komang Tri Werthi Kusuma, I Wayan Wegha Nanda Lalu Sulistiawan Akbar Nengah Widya Utama Nengah Widya Utami Ni Made Ayu Natih Widhiarini Ni Putu Elina Trisna Jayanti Nur Rohman Ashshiddiqy Nurwijayanti Nyoman Surya Wijaya Putra, I Gede Juliana Eka Putra, Made Adi Paramartha Putra, Zulfajri Febryan Putri Agung Permata Sari Putri Agung Pertama Sari Putu Agus Eka Putra Putu Agus Pradana Adi Putra Putu Diva Krisna Maharani Putu Eka Wirawan Putu Wibby Prasetya Rena M , Ni Wayan Rita Dwi Susiowati, Rita Dwi Sang Ayu Putu Shinta Setia Dewi Santana, Febriana Sephy Lavianto Utama, Nengah Widya Utami, Nengah Widya Utik Kuntariati Wardana, Miko Andi Widhyadanta, I Gede Dirga Surya Arya Yani, Ni Wayan Mega Sari Apri