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All Journal Jurnal Akuntansi Pendas : Jurnah Ilmiah Pendidikan Dasar Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Netnografi Komunikasi Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Prosiding Seminar Nasional Unimus Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Eka Susilawati
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Strategi Hotel Abadi Kota Serang dalam Mempertahankan Citra dan Reputasi Perusahaan Rica Anggraini; Achmad Nashrudin Priatna; Noerma Kurnia Fajarwati; Eka Susilawati; Putri Handayani
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6762

Abstract

This study aims to analyze the strategies implemented by Hotel Abadi in Serang City to maintain its image and reputation amidst the increasingly competitive hotel industry and pressures caused by the COVID-19 pandemic. A descriptive qualitative approach was used with a SWOT analysis technique to identify the strengths, weaknesses, opportunities, and threats facing the hotel. The results show that Hotel Abadi still relies on the strength of social relationships and loyalty of existing customers as reputation capital, but has not been able to manage its image comprehensively in accordance with the principles of image management theory. The communication strategies used are still conventional, such as banners and direct promotions, and have not yet touched on the realm of digital branding and professional management of customer feedback. On the other hand, the threat from new, more modern hotels that are more adaptive to technological developments is an urgent external challenge that requires a strategic response. Hotel Abadi must also pay more attention to service quality, not only from the physical side but also the overall customer experience. Given the rapid development of technology, management needs to formulate a more targeted and effective digital communication strategy to reach a wider audience through social media and websites. Hotel Abadi is advised to undertake a strategic transformation that is not only promotion-oriented, but also includes strengthening brand identity, improving service quality based on customer needs, and structured reputation management with an image management approach.
Pengaruh Serial Drama Bid’ah terhadap Persepsi Penonton tentang Patriarki di Era Modern: (Studi pada Mahasiswa Ilmu Komunikasi Universitas Bina Bangsa) Mishelia Kartika Puspitasari; Noerma Kurnia Fajarwati; Meiby Zulfikar; Eka Susilawati; Rizqi Fitrianti
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6766

Abstract

Patriarchy in the modern era still persists despite continuous efforts to achieve gender equality across various aspects of life, including education, the workplace, and social interactions. Its presence is often reinforced through mass media, particularly in television series. The drama series “Bid’ah” vividly portrays the impact of patriarchy on women’s lives, both in domestic settings and in the public sphere. This study aims to examine the extent to which exposure to the series “Bid’ah” influences viewers’ perceptions of patriarchy. This research employed a quantitative approach involving 100 undergraduate students from the Communication Science program at Universitas Bina Bangsa. The sampling technique used was purposive sampling, where participants were selected based on specific criteria relevant to the research objectives. Data were collected through an online questionnaire using a four-point Likert scale to measure the respondents’ perceptions. The data were then analyzed using simple linear regression with the help of SPSS software. The findings indicate a significant influence between exposure to the series and viewers’ perceptions of patriarchy. This is evidenced by a correlation coefficient of 0.405 (p-value 0.000) and a coefficient of determination of 0.164. These results suggest that 16.4% of the variance in perceptions of patriarchy can be explained by exposure to the “Bid’ah” series, while 83.6% is influenced by other factors beyond this study. These findings highlight the important role of media in shaping social perceptions, particularly regarding gender norms and patriarchal values. This study contributes to the understanding of how media, especially television dramas, can both reinforce and challenge gender stereotypes, while also providing insights into the potential influence of media content on audiences’ attitudes toward gender equality.
Strategi Komunikasi DPMPTSP Kota Serang dalam Memberikan Pelayanan Publik Nuril Anwar Sutisna; Eka Susilawati; Fithrotul Kamilah; Noerma Kurnia Fajarwati; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6768

Abstract

. This study aims to analyze the communication strategy of the Serang City Investment and One-Stop Integrated Services Agency (DPMPTSP) in providing public services to the community, as well as identifying supporting and inhibiting factors in its implementation. This study uses a qualitative method with a descriptive approach. Primary data were obtained through in-depth interviews, observation, and documentation, while secondary data were collected from literature, regulations, and related official sources. The focus of the study is directed at the application of the two-way symmetrical communication theory that emphasizes interactive dialogue, feedback acceptance, communication equality, and active community participation. The results show that the Serang City DPMPTSP implements various communication strategies, including delivering information face-to-face and digitally (website, social media, and SKM barcodes), providing complaint channels, and involving the community in service evaluation. Supporting factors include the availability of service facilities, competent human resources, and information technology support. Inhibiting factors include limited digital literacy in the community, technical system obstacles, and differences in the level of public understanding of service procedures.
Peran Komunikasi Costumer Relationship Management dalam Menciptakan Kepuasan Pelanggan di Industri Makanan dan Minuman Kartika Kartika; Eka Susilawati; Fithrotul Kalimah; Rizqi Fitrianti; Arfian Suryasuciramadhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6839

Abstract

This study aims to analyze the role of communication in Customer Relationship Management (CRM) systems in creating customer satisfaction at PT Bangkit Jaya Teknik Indonesia, a business-to-business (B2B) cold storage installation service company. The research background lies in the increasing number of customer complaints during 2022–2024, mainly due to delayed responses, suboptimal after-sales service, and the absence of a centralized communication record system. This study employed a qualitative approach with a case study design. Data were collected through observation, semi-structured interviews with internal parties (marketing project, project manager, project PIC) and customers, as well as company archival documentation. The findings reveal that responsive, open, and two-way communication plays a significant role in enhancing customers’ sense of being valued, trust, and loyalty, which ultimately fosters satisfaction. However, communication barriers such as delays in after-sales service, gaps between customer expectations and company procedures, and the lack of a communication database remain major challenges. To overcome these, the company has initiated strategies including the development of a customer communication database, improved after-sales monitoring, and the adjustment of communication standard operating procedures to align with customer needs. These results reinforce the relevance of Relationship Management theory and the IDIC model, both of which emphasize communication as the core of CRM. Theoretically, this study contributes to organizational communication studies, while practically, it provides recommendations for B2B service companies to prioritize communication in CRM strategies to strengthen customer satisfaction and loyalty.
Strategi Komunikasi Samsat Pandeglang dalam Meningkatkan Kesadaran Masyarakat untuk Membayar Pajak Kendaraan Bermotor Resa Rahmawati; Eka Susilawati; Fithrotul Kamilah; Noerma Kurnia Fajarwati; Putri Handayani
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6904

Abstract

This study aims to analyze the Samsat (Village Unit) communication strategy in improving taxpayer compliance with Motor Vehicle Tax (PKB) in Pandeglang Regency. The study employed a qualitative approach, with data collection techniques including in-depth interviews, non-participant observation, and documentation studies. Informants were selected purposively, including internal Samsat personnel (heads of technical implementation units, socialization officers, social media administrators, Mobile Samsat coordinators, and the Regional Revenue Agency) and the public (compliant taxpayers, delinquent taxpayers, and community leaders). Data analysis was conducted using an interactive model through reduction, presentation, and drawing conclusions through source triangulation. The results indicate that communication strategies through direct outreach, social media, Mobile Samsat services, and the Tax Amnesty Program have proven effective in increasing taxpayer participation and compliance. The amnesty program, in particular, is effective in attracting delinquent taxpayers and has an impact on increasing regional revenue. This study concludes that an appropriate, consistent, and community-based communication strategy plays a crucial role in optimizing PKB revenue. These findings can serve as a reference for formulating more innovative and sustainable communication strategies to increase Regional Original Income (PAD).
ANALISIS RESEPSI NETIZEN DI MEDIA SOSIAL X ATAS PERNYATAAN AKTOR ABIDZAR DALAM FILM ADAPTASI A BUSINESS PROPOSAL Mauidunnajah, Hana; Rizki Fitrianti; Arfian Suryasuciramdhan; Eka Susilawati; April Laksana
Jurnal Netnografi Komunikasi Vol. 5 No. 1 (2026): Vol. 5 No. 1 (2026): JNK National Accredited Rank. SINTA 5 based on SK Kemdikti
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v5i1.141

Abstract

In film promotion, actors are required to maintain their public image by paying attention to ethics and the words they use. This study examines netizens’ reception on social media X toward Abidzar’s statement during the promotion of the film adaptation A Business Proposal, using a qualitative method with a netnographic approach. The analysis focuses on netizen comments from four different menfess accounts, applying Stuart Hall’s reception theory consisting of dominant hegemonic, negotiated, and oppositional readings. The findings reveal diverse responses, with oppositional positions being the most dominant, reflected in harsh criticism and the emergence of Cancel culture as a form of digital social sanction. This study highlights social media X as an active arena of meaning negotiation, where audience reception is shaped by personal, social, and cultural experiences.
Co-Authors Achmad Nashrudin April Laksana Arfian Suryasuciramadhan Arfian Suryasuciramdhan Dian Utami Amalia Eva Irawati Fajarwati, Noerma Kurnia Fithrotul Kalimah Fithrotul Kamilah Fitrianti, Rizqi Fiwasifi Isyiya Ismi Latifah Kartika Kartika Lalu Sulaiman Mauidunnajah, Hana Meiby Zulfikar Mishelia Kartika Puspitasari Nadivah Nadivah Nofalia Juliana Sari Nuril Anwar Sutisna PUTRI HANDAYANI Resa Rahmawati rica anggraini Rizki Fitrianti Sindy Pramudita Siti Nurlaila Sulwiyatul K Sani Suminah Suminah USWATUN HASANAH