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All Journal Agrikultura Eksistansi Journal of Accountancy FE UBB Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung IJBE (Integrated Journal of Business and Economics) JEM: JURNAL EKONOMI DAN MANAJEMEN SEIKO : Journal of Management & Business Jurnal Samudra Ekonomi dan Bisnis Jurnal Ekonomi dan Bisnis Dharma Andalas Ekombis: Jurnal Fakultas Ekonomi Jurnal Abdi Insani Community Development Journal: Jurnal Pengabdian Masyarakat Asian Management and Business Review International Journal of Economics, Business, and Entrepreneurship (IJEBE) CEBONG Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal of Governance and Accountability Studies PEKBIS Studi Ekonomi dan Kebijakan Publik Indonesian Journal of Dedication and Educations International Journal of Magistravitae Management Riset Akuntansi dan Keuangan Indonesia Jurnal Riset Multidisiplin Edukasi International Journal of Applied Management and Business
Darus Altin
Universitas Bangka Belitung
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : CEBONG Journal

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488 Pengaruh Electronic Word Of Mouth (E-Wom) Dan Viral Marketing Terhadap Minat Beli Konsumen Pawon Steak Pangkalpinang Wulandari, Elisa; Sumar; Altin, Darus
Cebong Journal Vol. 3 No. 1 (2023): Nov: Green dan Blue Economy
Publisher : IHSA Institute

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Abstract

This study aims to identify and analyze studies on EWOM (Electronic Word Of Mouth), Viral Marketing, and buying interest, This research method uses descriptive research. The method used is quantitative method. The number of samples in this study were 96 respondents using a simple random sampling technique. The analysis model used is multiple linear regression analysis. This result showed that the Pawon Steak Pangkalpinang was in the good category. The results of multiple regression analysis testing showed positive result for all existing variables. While the t test and f test show that the EWOM (Electronic Word Of Mouth) and Viral Marketing variables have a positive and significant effect on buying interest in Pawon Steak Pangkalpinang
Co-Authors - Riani, - Abdul Rahman Ari Agung Nugroho Ari Agung Nugroho, Ari Ayu Wulandari Daddy Setiawan, Ryand Darman Saputra Darman Saputra Dewi Rahmayanti Dian P W Dian Prihardini Wibawa Dini Oktariani Dini Oktariani Elma Elma, Elma Fitari, Tiara Fitri Santi Fitri Santi Fitri Santi Hamsani Hamsani Hamsani Hamsani, Hamsani Idel Eprianto Kartika Kartika Maera Zasari Maya Yusnita Muhammad Qomaruddin Ridwan Mustofa Thohari Nanang Wahyudi Nanang Wahyudin Nizwan Zukhri Nizwan Zukhri Purwoko, Agus Rani Nurjanah Reniati Reniati Riani Riani Ridwan Nurazi Ridwan Nurazi Ridwan, Muhammad Qomarrudin Rulyanti Susi Wardhani Ryand Daddy Setyawan Sari, Mila Suhardi Suhardi Suhardi Suhardi Sumar Susanti, Lisma Dwi Syaiful Syaiful Thohari, Mustofa Tiara Fitari Tsulis Amiruddin Zahri Vebstasvili Vebtasvili Vebtasvili Wan Mohd Nazdrol Wulandari, Elisa Yanuar, Dony Zahri, Tsulis Amiruddin Zukhri , Nizwan