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All Journal Binus Business Review Daya Saing : Jurnal Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Bisnis Al Ishlah Jurnal Pendidikan Asia-Pacific Management and Business Application Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Innovation in Business and Economics Jurnal Akuntansi Kompetif Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Bakti Saintek: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Jurnal Economica: Media Komunikasi ISEI Riau ASEAN Marketing Journal Jurnal Bisnis Kompetitif Jurnal Pengabdian Kompetitif
Zulia Khairani
Universitas Lancang Kuning
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PELATIHAN PERPAJAKAN UNTUK GURU DAN BENDAHARA MI MUHAMMADIYAH 02 PEKANBARU (MI MUDA) Jeni Wardi; Zulia Khairani; Imran Al Ucok Nasution
Jurnal Pengabdian Kompetitif Vol. 5 No. 1 (2026): Jurnal Pengabdian Kompetitif (JPK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v5i1.2851

Abstract

Abstract: Schools have a strategic role in forming quality human resources, which must be supported by accountable and transparent financial management, including in the tax aspect. However, in practice, there is still limited understanding of teachers and school treasurers regarding tax obligations, especially regarding the management of BOS funds and the use of the digital tax system. Based on these conditions, a team of lecturers from the Postgraduate School of Lancang Kuning University (Unilak) carried out Community Service activities in the form of Tax Training for teachers and treasurers of MI Muhammadiyah 02 Pekanbaru (MI MUDA). This activity aims to increase participants' competency in understanding school tax obligations as well as technical skills in using the Coretax DJP-based digital taxation system, including registration and activation of the Population Identification Number (NIK) as a tax identity, as well as the use of the e-Bupot and e-Invoice applications. Implementation methods include interactive lectures, discussions, direct practice, and technical assistance. The results of the evaluation of 14 participants showed a significant increase in understanding after the activity, marked by an increase in the participants' ability to understand and apply school tax administration and reporting. This activity makes a real contribution in supporting the implementation of accountable, transparent and professional Good School Governance in partner schools.
KUALITAS LAYANAN SEBAGAI MEDIASI KUALITAS SISTEM DAN KUALITAS INFORMASI TERHADAP KEPUASAN PENGGUNA SISTEM AFILIATE PADA PENERIMAAN MAHASISWA BARU UNIVERSITAS LANCANG KUNING Tutut Setiarini; Junaidi Junaidi; Zulia Khairani; Ahmad Ade Irwanda; Fitri Juliani
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.3964

Abstract

Abstract: This study aims to examine the impact of system quality and information quality on user satisfaction of the Affiliate System in New Student Admissions at Lancang Kuning University, by considering service quality as a mediating variable. The research methodology used is a survey, by collecting questionnaires from 155 respondents. Sampling was carried out using the Proportional Random Sampling method based on certain characteristics such as PMB Admin, Finance, Promotional Media, staff, students, and the general public who use the UNILAK PMB Affiliate system. The data obtained were analyzed using the Partial Least Square (PLS) method. The results of the study indicate that system quality does not have a significant direct influence on user satisfaction of the UNILAK PMB affiliate system. However, indirectly, system quality through service quality as a mediating variable has a significant influence on user satisfaction of the UNILAK PMB affiliate system. This finding confirms the importance of improving service quality in the PMB affiliate system in order to optimize the benefits of system quality and the quality of information available. Keyword: System Quality, Information Quality, Service Quality, User Satisfaction Abstrak: Penelitian ini bertujuan untuk mengkaji dampak kualitas sistem dan kualitas informasi terhadap kepuasan pengguna Sistem Afiliate pada Penerimaan Mahasiswa Baru Universitas Lancang Kuning, dengan mempertimbangkan kualitas layanan sebagai variabel mediasi. Metodologi penelitian yang digunakan adalah survei, dengan mengumpulkan kuesioner dari 155 responden. Pengambilan sampel dilakukan melalui metode Proportional Random Sampling berdasarkan karakteristik tertentu seperti Admin PMB, Keuangan, Media Promosi, staf, mahasiswa, dan masyarakat umum yang menggunakan sistem Afiliate PMB UNILAK. Data yang diperoleh dianalisis menggunakan metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa kualitas sistem tidak memiliki pengaruh signifikan langsung terhadap kepuasan pengguna sistem affiliate PMB UNILAK. Namun, secara tidak langsung, kualitas sistem melalui kualitas layanan sebagai variabel mediasi memiliki pengaruh signifikan terhadap kepuasan pengguna sistem affiliate PMB UNILAK. Temuan ini menegaskan pentingnya peningkatan kualitas layanan dalam sistem afiliasi PMB agar dapat mengoptimalkan manfaat dari kualitas sistem dan kualitas informasi yang tersedia. Kata kunci: Kualitas Sistem, Kualitas Informasi, Kualitas Layanan, Kepuasan Pengguna
Beauty in Motion: Live Streaming, AR Try-On & Brand Love in E-Commerce Zulia Khairani; Nofrizal; Rifka Zahra; Ryan Pahlawan; Rafidianto Wibisono; Aznuriyandi
APMBA (Asia Pacific Management and Business Application) Vol. 15 No. 1 (2026)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study aims to examine the effects of live streaming and augmented reality (AR)-based virtual try-on on shopping enjoyment for makeup products, as well as the mediating role of brand love. The research focuses on cosmetics consumers on Indonesian e-commerce platforms. Employing a quantitative approach, data were collected through questionnaires and observations from 231 respondents selected via purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that AR virtual try-on does not significantly affect shopping enjoyment, whereas live streaming and brand love have a positive and significant influence. Furthermore, brand love does not moderate the relationship.
Co-Authors Ahmad Ade Irwanda Anggraini, Anna Arizal N Arizal N Arizal N Aznuriyandi Aznuriyandi Aznuriyandi Aznuriyandi, Aznuriyandi Dwika Lodia Putri efrita soviyanti efrita soviyanti, efrita Erica, Deliana faizah kamilah, faizah Fitri Juliani hadiyati hadiyati Idel Waldelmi Ihsan, Fikratul Imran Al Ucok Nasution Indarti Indarti Irwanda, Ahmad Ade Jeni Wardi Jeni Wardi Juliani, Fitri Junaidi Junaidi Junaidi Junaidi masirun masirun, masirun Muhammad Rasyid Abdillah Murnawati Murnawati, Murnawati Nasution, Imran Al Ucok Nizar*, Rini Nofrizal Nofrizal Nofrizal Nofrizal Nofrizal Nofrizal Nofrizal Nofrizal nurhayani lubis, nurhayani Oktaviani, Dina Suri Putri, Librina Tria Rafidianto Wibisono Reni Farwitawati, Reni Rifka Zahra Rini Nizar Ryan Pahlawan Setiarini, Tutut Sofianti, Efrita Soviyant, Efrita Sucherly Sucherly Trio Saputra Tutut Setiarini Undang Juju Wardi , Jeni Widya Triana Putri Wita Dwika Listihana