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All Journal Binus Business Review Daya Saing : Jurnal Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Bisnis Al Ishlah Jurnal Pendidikan Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Innovation in Business and Economics Jurnal Akuntansi Kompetif Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Bakti Saintek: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Jurnal Economica: Media Komunikasi ISEI Riau ASEAN Marketing Journal Jurnal Bisnis Kompetitif Jurnal Pengabdian Kompetitif
Zulia Khairani
Universitas Lancang Kuning
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The psychology of willingness to pay: How self-expressive brand and fomo drive consumer behavior Zulia Khairani; Nofrizal Nofrizal
Journal of Innovation in Business and Economics Vol. 9 No. 02 B (2025): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v9i02.29261

Abstract

The purpose of this study is to prove that there are other factors that drive consumer behavior willing to pay for luxury smartphone products such as the iPhone series in developing countries, although in developed countries these products are commonplace. This study examines the role of self-expressive brand and FOMO in driving willingness to pay and the mediation of FOMO between self-expressive brand and willingness to pay for iPhone series which has never been tested before. The survey was conducted on 243 iPhone consumers. Data collection was done through google forms distributed on social media. Data analysis using the SmartPLS 3 software application was used to conduct structural equation modeling (SEM). The results showed that self-expressive brands and FOMO can encourage consumers to be willing to pay for iPhone series. In addition, FOMO can mediate a self-expressive brand with willingness to pay.
PELATIHAN PERPAJAKAN UNTUK GURU DAN BENDAHARA MI MUHAMMADIYAH 02 PEKANBARU (MI MUDA) Jeni Wardi; Zulia Khairani; Imran Al Ucok Nasution
Jurnal Pengabdian Kompetitif Vol. 5 No. 1 (2026): Jurnal Pengabdian Kompetitif (JPK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v5i1.2851

Abstract

Abstract: Schools have a strategic role in forming quality human resources, which must be supported by accountable and transparent financial management, including in the tax aspect. However, in practice, there is still limited understanding of teachers and school treasurers regarding tax obligations, especially regarding the management of BOS funds and the use of the digital tax system. Based on these conditions, a team of lecturers from the Postgraduate School of Lancang Kuning University (Unilak) carried out Community Service activities in the form of Tax Training for teachers and treasurers of MI Muhammadiyah 02 Pekanbaru (MI MUDA). This activity aims to increase participants' competency in understanding school tax obligations as well as technical skills in using the Coretax DJP-based digital taxation system, including registration and activation of the Population Identification Number (NIK) as a tax identity, as well as the use of the e-Bupot and e-Invoice applications. Implementation methods include interactive lectures, discussions, direct practice, and technical assistance. The results of the evaluation of 14 participants showed a significant increase in understanding after the activity, marked by an increase in the participants' ability to understand and apply school tax administration and reporting. This activity makes a real contribution in supporting the implementation of accountable, transparent and professional Good School Governance in partner schools.
Co-Authors Anggraini, Anna Arizal N Arizal N Arizal N Aznuriyandi Aznuriyandi Aznuriyandi, Aznuriyandi Dwika Lodia Putri efrita soviyanti efrita soviyanti, efrita Erica, Deliana faizah kamilah, faizah hadiyati hadiyati Idel Waldelmi Ihsan, Fikratul Imran Al Ucok Nasution Indarti Indarti Irwanda, Ahmad Ade Jeni Wardi Jeni Wardi Juliani, Fitri Junaidi Junaidi Kamilah , Faizah masirun masirun, masirun Muhammad Rasyid Abdillah Murnawati Murnawati, Murnawati Nasution, Imran Al Ucok Nizar*, Rini Nofrizal Nofrizal Nofrizal Nofrizal Nofrizal Nofrizal nurhayani lubis, nurhayani Oktaviani, Dina Suri Putri, Librina Tria Reni Farwitawati, Reni Rini Nizar Setiarini, Tutut Sofianti, Efrita Soviyant, Efrita Sucherly Sucherly Trio Saputra Undang Juju Wardi , Jeni Widya Triana Putri Wita Dwika Listihana