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All Journal DERIVATIF JRB-Jurnal Riset Bisnis Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang EkBis: Jurnal Ekonomi dan Bisnis Jurnal GeoEkonomi FIRM: Journal of Management Studies Jurnal Ekonomi Dan Bisnis Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Abdidas Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Pena : Jurnal Ilmu Pengetahuan dan Teknologi Jurnal Ekonomika dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara DEDIKASI PKM Jurnal Litbang Kota Pekalongan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Indonesian Journal of Sport Management Jurnal Pengabdian Masyarakat (ABDIRA) Asian Management and Business Review Global Abdimas: Jurnal Pengabdian Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan ProBisnis : Jurnal Manajemen Jurnal Minfo Polgan (JMP) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Society: Jurnal Pengabdian Masyarakat Indonesian Community Journal RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang sudo Jurnal Teknik Informatika Jurnal Pengabdian Masyarakat Akademisi BULETIN BISNIS & MANAJEMEN (BBM) PENA ABDIMAS : Jurnal Pengabdian Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat JOMPA ABDI: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bhinneka International Journal of Management, Economic, Business and Accounting Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Bangsa International Journal of Economics, Management and Accounting DIMASEKA Journal of Community Empowerment Jurnal Ekonomika dan Bisnis E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Danang Satrio
Department Of Management, Faculty Of Economics And Business, Universitas Pekalongan, Pekalongan, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Journal : Indonesian Community Journal

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Martech Collaboration untuk Pemberdayaan Desa: Meningkatkan Kinerja Bisnis Kelompok Usaha Bersama (KUBE) dan Badan Usaha Milik Desa (BUMDes) Desa Sumurjomblangbogo Pekalongan Ahmad Syaiful Affa; Danang Satrio; Anggrainy Putri Ayuningrum; Erliana Versia Ningrum
I-Com: Indonesian Community Journal Vol 4 No 3 (2024): I-Com: Indonesian Community Journal (September 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i3.5238

Abstract

KUBE and BUMDes are the primary sources of income for the village residents; however, they often face challenges in developing their businesses. These challenges include a lack of access to information about technologies that can enhance their business performance. Technology can assist KUBE and BUMDes in strengthening their businesses and improving competitiveness by increasing sales and brand image. This Community Service Program aims to provide solutions for KUBE and BUMDes to overcome these challenges through collaborative utilization of technology. Through this program, training will be conducted in the use of digital technology for Social Media Management (SMM) and Advertising Technology (AdTech). Additionally, this program will optimize collaboration between KUBE, BUMDes, the community, and the village government in product development and marketing. The outcomes of this training and mentoring include increased knowledge of KUBE and BUMDes managers about marketing technology, a 271% increase in impressions and public awareness from the most recent advertising campaign, and a 52% increase in physical visits to Tirta Arum swimming pool and the KUBE canteen compared to similar days before the advertisement was run.
Co-Authors Achmad Afzan Arslan Djunaid Achmad Darodjat, Tubagus Adela Syaefira Agung, Nanda Ahliansyah, Muhammad Rafli Ahmad Adi Fadhilah Ahmad Syaiful Affa Akhmad Zaeni Almasih, Mochamad Amalia M.Si SE. Ilmiani Andi Kushermanto Anggrainy Putri Ayuningrum Ari Muhardono Arif Budiharjo Arina Sa'adah Bambang Supriyanto Benny Diah Madusari Bustanul Huda Choliq Sabana Daru Anggara Murty Devi Rakhmatika Dewi Cipta, Parasamya Dewi Yuniar Magetana Dhaniel Widhi Pratomo Didha Putri Citradika Dina Amalia Mahmudah Dini Hari Mentariku Lahir Dyah Prasetyani Erliana Versia Ningrum Faillah Salwa Adn Farah Ulayya Fathia Zulfa Firmansyah, M. Adi Hartati, Loso Heni Indah Lestari Ida Baroroh Ida Baroroh, Ida Imam Suraji Imam Suraji Ina Rotul Mila Kalina Faradisa Widodo Khanafi, Ahmad Khanza, Wafa Kharismatul Khasanah Loso Hartati Lovita Asri M Haryanto M. Shofiyuddin M. Sigit Taruna Mahirun Mahirun Maroah, Siti Meliza SE.M.Com Milzam, Muhammad Mohamad Iqbal Mohamad Iqbal Mohammad Sigit Taruna Muhammad Fanni Firmansyah Nadia Chusna Chotimah Najwa Ulin Nanda Agung Nur Ermawati Nur Susanti Pambudianing, Nadya Parasamya Dewi Cipta Prahadi Khairul Musa, Zainul Prasetiyani, Titi Rahayu Rika Adriyana Ristiawati Rizqiani, Nila Setiawan Kunto Siti Nurhayati Siti Yunitarini Soraya, Inggit Supajar Bayu Aji Surendra Surendra Suryani Suryani Suryani Suryani Suryo Pratikwo Syafa, Muhammad Arju Syafira, Annisa Taruna, Sigit Wafa Khanza Wenti Ayu Sunarjo Widya Arsyida Zahro Zahro