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Peran Fitur Interaktif Social Commerce terhadap Keputusan Pembelian pada TikTok Shop Rosulika, Issabila; Muhardono, Ari; Sunarjo, Wenti Ayu
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 4 No. 4 (2026): January 2026
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v4i4.243

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh Affiliate Marketing, Live Streaming, dan Konten Marketing terhadap Keputusan Pembelian Tiktok Shop Lavina.id dengan teknik sample random sampling. Jenis penelitian ini yaitu kausal. Jumlah sampel sebanyak 100 dari konsumen lavina.id. Teknik analisis dalam penelitian ini menggunakan metode regresi linier berganda melalui program SPSS 27. Hasil penelitian menunjukkan bahwa 1) Affiliate Marketing berpengaruh positif tidak signifikan terhadap Keputusan Pembelian, 2) Live Straming berpengaruh positif dan signifikan terhadap Keputusan Pembelian 3) Konten Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian.
Pemetaan dan Penentuan Produk Unggulan Daerah Kota Pekalongan Sunarjo, Wenti Ayu; Muhardono, Ari; Ilmiani, Amalia
JURNAL LITBANG KOTA PEKALONGAN Vol. 23 No. 2 (2025)
Publisher : Badan Perencana Pembangunan, Riset dan Inovasi Kota Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54911/litbang.v23i2.962

Abstract

Development focuses on sectors that are capable of driving regional progress that can be detailed into superior regional products. This study uses a mix method approach, with analysis techniques in data collection using intramethod mixing and intermethod mixing through questionnaire, interview, and documentation techniques. Data were obtained by means of secondary surveys and questionnaires to 108 people as respondents, obtained as many as 21 candidate superior products selected by the community and selected 10 products that are community priorities and agreed upon by experts including; traditional batik, megono, fish processing, canting tulis and cap crafts, woven crafts, tauco, oriental lemonade drinks, processed tempeh, tea products, and convection. Based on the results of the calculation of the projection for the next 5-20 years using the exponential method, it was found that all products had an increase, but the analysis results were dominated by several superior products that showed rapid development. The order of the results of the projection of superior regional products from the most developed to the least developed products is; (1) traditional batik, (2) tea products, (3) convection, (4) megono, (5) processed tempeh, (6) tauco, (7) oriental lemonade drinks, (8) weaving crafts, (9) fish processing, (10) canting tulis and stamp crafts.
Analisis Pemanfaatan Aplikasi E-Ticketing Dengan Metode Technology Organization Environment (TOE) Framework Muhardono, Ari; Sunarjo, Wenti Ayu; Adriyana, Rika; Sari, Tarismha Winda; Ni'mah, Syarifatun
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.15955

Abstract

The tourism industry is undergoing rapid transformation driven by digital technology adoption. E-ticketing systems have been widely implemented to improve operational efficiency and enhance visitor convenience. Tirta Arum Swimming Pool has adopted an e-ticketing application since 2024; however, its utilization remains suboptimal, as visitors continue to prefer on-site ticket purchases. This study investigates e-ticketing utilization from the management perspective using the Technology–Organization–Environment (TOE) framework. A qualitative case study approach was employed through in-depth interviews with ten managerial informants. Data were analyzed using thematic analysis supported by NVivo software, focusing on technological, organizational, and environmental dimensions. The findings indicate that the e-ticketing system is technologically reliable and user-friendly, contributing to improved operational efficiency, although further development is required in system integration and barcode validation. Organizational support and human resource readiness are strong, yet the absence of formal policies and standard operating procedures constrains optimal utilization. Environmentally, adequate infrastructure supports implementation, but limited promotion and entrenched visitor habits hinder the adoption of online ticketing features. Keywords: E-ticketing; TOE framework; tourism digitalization; qualitative study; management perspective