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All Journal JURNAL SISTEM INFORMASI BISNIS RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang FIRM: Journal of Management Studies Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Dan Bisnis G-Tech : Jurnal Teknologi Terapan Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Abdidas Pena : Jurnal Ilmu Pengetahuan dan Teknologi Jurnal Ekonomika dan Bisnis DEDIKASI PKM Jurnal Litbang Kota Pekalongan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Pengabdian Masyarakat (ABDIRA) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Minfo Polgan (JMP) Society: Jurnal Pengabdian Masyarakat Indonesian Community Journal RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) PENA ABDIMAS : Jurnal Pengabdian Masyarakat JOMPA ABDI: Jurnal Pengabdian Masyarakat Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Bangsa International Journal of Economics, Management and Accounting Surya Informatika DIMASEKA SOCIRCLE : Journal Of Social Community Services Jurnal Ekonomika dan Bisnis E-Amal: Jurnal Pengabdian Kepada Masyarakat
Ari Muhardono
Universitas Pekalongan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Model Komunikasi AISAS Sebagai Efektifitas Paid Promote Terhadap Keputusan Pembelian Konsumen Danang Satrio; Ari Muhardono; Dini Hari Mentariku Lahir
Jurnal Ekonomika dan Bisnis Vol. 10 No. 1 (2023): Volume 10 Nomor 1 April 2023
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh model komunikasi AISAS sebagai efektifitas paid promote terhadap keputusan pembelian konsumen. Variabel bebas pada penelitian ini adalah Attention, Interest, Search, Action dan Share. Populasi dalam penelitian ini adalah Pengguna Instagram yang mengikuti akun Instagram @giladiskonn berusia 17-45th, dan mengambil sampel berjumlah 121 orang. Alat analisis yang digunakan dalam penelitian ini adalah analisis regresi linear berganada dengan menggunakan software SPSS. Berdasarkan hasil pengujian hipotesis diketahui bahwa variabel Attention dan Share berpengaruh signifikan terhadap keputusan pembelian konsumen, sedangkan variabel Interest, Search dan Action tidak berpengaruh signifikan terhadap keputusan pembelian konsumen
G Green Marketing di Era Digital: Implikasi Green Subjective Norm dan Lifestyle terhadap Minat Pembelian Konsumen Wenti Ayu; Muhardono, Ari; Wafa Khansa Fadhilah; Supajar Bayu Aji
Jurnal Ekonomi dan Bisnis Vol. 28 No. 1 (2025): JURNAL EKONOMI DAN BISNIS MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v28i1.6016

Abstract

This study focuses on consumer purchasing interest in green products, with the aim of the study being to test a model that presents the influence of green subjective norm and green lifestyle on purchase intention through social media marketing on green products that are currently trending in an environmentally friendly lifestyle (go green). This research uses a quantitative method with a conclusive research design through a causal approach, with an analysis technique using SEM PLS with Smart PLS devices. The study population includes the people of Pekalongan City, and the research was conducted through a non-probability sampling method in the form of accidental sampling with a sample of 100 respondents to represent consumer purchasing interest in green products. The results of the study showed that the green subjective norm and green lifestyle had a positive and significant effect on consumer purchasing interest. Social media marketing had a significant positive effect on consumer purchasing interest. Furthermore, the results showed that there was no significant positive effect between green subjective norm and green lifestyle on social media marketing. The results of the analysis found that the mediation variable social media marketing did not mediate the relationship between green subjective norm and purchase intention through social media marketing, but in the relationship between green lifestyle and purchase intention through social media marketing, the results mediated fully or were said to be significantly positive.
TRANSFORMASI DIGITAL: PELATIHAN UKM PISCOK JENGGO MENUJU ERA DIGITAL Ari Muhardono; Wei Widia Utami; Hasna Salsabila Rosyidah; Adinda Permata Kammy; Mazidatul Karimah; M. Zidni Ifham6
DIMASEKA Vol 3 No 1 (2025): April 2025
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v3i1.296

Abstract

UKM Piscok Jenggo yang berdiri sejak 2003 masih mengandalkan metode produksi dan pemasaran tradisional, sehingga mengalami keterbatasan dalam memanfaatkan teknologi digital. Padahal, perkembangan digital marketing saat ini membuka peluang besar bagi UKM untuk meningkatkan daya saing, di mana 224,3 juta pengguna internet dan 167 juta pengguna media sosial di Indonesia menjadi potensi pasar yang luas. Kegiatan ini bertujuan meningkatkan kemampuan digitalisasi UKM Piscok Jenggo untuk memperluas akses pasar, meningkatkan visibilitas merek, dan menciptakan efisiensi operasional. Metode yang digunakan meliputi konsultasi, pelatihan, dan implementasi. Hasil kegiatan menunjukkan keberhasilan dalam pembuatan Google Bisnis, desain stiker logo produk, serta optimalisasi media sosial melalui Instagram dan Facebook. Selain itu, pembuatan landing page juga membantu meningkatkan profesionalitas dan kemudahan akses pelanggan terhadap produk. Inovasi pendampingan ini memberikan kebaruan berupa pendekatan bertahap dalam transformasi digital, dengan fokus pada pemberdayaan UMKM melalui integrasi platform digital yang relevan. Secara keseluruhan, kegiatan ini berkontribusi positif dalam meningkatkan kehadiran digital UKM Piscok Jenggo serta membuka peluang pertumbuhan usaha di era digital.
Penguatan Kapasitas UMKM Kabupaten Batang melalui Pelatihan Strategi Inovatif Digital Marketing dan Pemanfaatan Teknologi AI Muhardono, Ari; Sabana, Choliq; Saputra, Pryamitra Agus
DEDIKASI PKM Vol. 6 No. 2 (2025): DEDIKASI PKM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v6i2.48631

Abstract

Pelaku UMKM Kecamatan Bawang Kabupaten Batang menghadapi tantangan dalam memanfaatkan teknologi digital untuk pemasaran produk, terutama karena rendahnya literasi tentang pemasaran digital. Program pengabdian ini bertujuan untuk meningkatkan kapasitas UMKM melalui pelatihan Manajemen Pemasaran dan Digital Marketing, dengan fokus pada pemanfaatan media sosial, marketplace, dan teknologi kecerdasan buatan (AI). Metode pelaksanaan mencakup identifikasi masalah, penyusunan rencana kegiatan, pelatihan, dan evaluasi hasil. Hasil evaluasi menunjukkan bahwa 85% peserta mengalami peningkatan pemahaman tentang manajemen pemasaran, 90% peserta memahami strategi pemasaran digital, dan lebih dari 75% peserta tertarik untuk menerapkan AI dalam pengembangan konten promosi. Pelatihan ini memberikan pengetahuan teoritis serta keterampilan praktis yang dapat langsung diterapkan dalam kegiatan usaha sehari-hari. Kontribusi dari kegiatan ini diharapkan dapat mendorong UMKM di Kabupaten Batang untuk lebih adaptif dan siap bersaing di pasar digital.
Analysis of Shipbuilding Business Development Strategy in Batang Port with Pest and Five Porter Approach Satrio, Danang; Muhardono, Ari; Firmansyah, M. Adi
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 11 (2025): April
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i11.280

Abstract

This research examines the Karangasem shipbuilding business development strategy using the PEST and Five Porter approaches. Policy changes occurred in 2020 during the Covid-19 pandemic. Licensing for ship issuance has stopped so that orders have dropped drastically to the point that several shipyards have reduced the number of workers. Policy changes occurred again in mid-2021 until now, when the legality of ships was transferred from initially to regional government to central government. Entrepreneurs make money by making ships without orders (Idle Stock). Entrepreneurs' expectations that deviate greatly cause businesses to decline further, which has an impact on increasing production costs where additional raw materials are needed, direct labor costs increase and losses from raw materials that are not used increase. This has an impact on decreasing entrepreneurs' income and no returns. This research is descriptive research with a qualitative approach in the form of PEST (Political, Economic, Social & Cultural, Technological) and Five Porter's Diamond analysis. The results of the research show that competition between similar companies means that shipyards are quite strategic in the growth of similar industries each year, product differentiation with competitors is quite high and production costs are quite large, and the threat of new entrants is that shipyards have quite a high threat to government policy and the impact on government.
Optimizing Website, E-Ticketing, and Video Marketing for the Digitalization of Tirta Arum Swimming Pool’s Marketing Strategy Muhardono, Ari; Sunarjo, Wenti Ayu; Murty, Daru Anggara; Fadhilah, Wafa Khansa; Sari, Tarismha Winda; Istianah, Laili; Syafa, Muhammad Arju; Ni'mah, Syarifatun
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 5 (2025): September
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i5.638

Abstract

This community service activity was motivated by the low utilization of digital systems in the marketing and service strategies of Tirta Arum Swimming Pool, a business unit managed by the Village-Owned Enterprise (BUMDes) in Pekalongan Regency. Despite having an official website and e-ticketing system, observational data revealed that ticket bookings were still conducted entirely offline. This limited utilization was attributed to inadequate socialization, lack of digital promotional content strategies, and suboptimal use of social media and video marketing in reaching potential visitors. Therefore, this program was designed as a training activity focused on three main aspects: optimization of the website and e-ticketing system, development of social media-based digital marketing content strategies, and implementation of video marketing. The activity employed methods including material presentation, interactive discussions, and hands-on practice sessions with BUMDes Tirta Arum managers. Evaluation results indicated a significant improvement in participants’ knowledge and skills, as demonstrated by a comparison of pretest and posttest scores across various assessed aspects, with an average increase of over 45%. This initiative made a tangible contribution to enhancing the digital capacity of rural tourism managers and serves as a model for strengthening collaboration between universities and communities in supporting local tourism’s digital transformation.
Penguatan Daya Saing UMKM Rengginang Singkong Sebagai Oleh-oleh Khas Pekalongan Melalui Inovasi Produk dan Digitalisasi Pemasaran Muhardono, Ari; Satrio, Danang; Murty, Daru Anggara; Syafa, Muhammad Arju; Maroah, Siti
Jurnal Abdidas Vol. 6 No. 5 (2025): Oktober 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v6i5.1223

Abstract

Program Pengabdian Masyarakat (PKM) bertujuan untuk meningkatkan daya saing UMKM Rengginang Singkong di Desa Nyamok, Kecamatan Kajen, Kabupaten Pekalongan. Mitra menghadapi kendala keterbatasan alat produksi, kemasan sederhana, dan pemasaran tradisional. Untuk mengatasinya, tim PKM memberikan solusi berbasis teknologi dan inovasi pada dua aspek yaitu produksi dan pemasaran digital. Pada aspek produksi, mitra menerima bantuan mesin pengupas, mesin parut, mesin peras adonan, dan mesin press kemasan untuk meningkatkan efisiensi, kapasitas, serta kualitas produk. Pada aspek pemasaran, dikembangkan website profil UMKM dan E-commerce UMKM, Google Profil Bisnis, pembuatan kemasan modern serta pelatihan pengelolaan media sosial (Facebook, Instagram, TikTok). Hasil Kegiatan menunjukkan peningkatan kapasitas produksi dari 500 menjadi 750–1000 bungkus per bulan, serta pengembangan tiga varian produk yaitu varian original, pedas, dan rendang. Kemasan rengginang singkong kini tampil lebih menarik, dan mulai dikenal melalui kanal digital. Program ini memberikan manfaat nyata berupa peningkatan produktivitas, perluasan pasar, serta penguatan citra dan daya saing UMKM Rengginang Singkong.
QRCODE BASED BATIK PRODUCT LABELING INNOVATION AS A STRENGTHENING OF PERSONAL BRANDING AND INCREASING THE MARKETING OF BATIK MSMEs AS COMPETITION PREPAREDNESS IN THE GLOBAL MARKET Sunarjo, Wenti Ayu; Muhardono, Ari; Edi Wibowo, Dwi; Maghfiroh, Maghfiroh
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 4 (2023): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i4.2054

Abstract

This community service activity is important to carry out because there is an urgency to introduce batik products more widely, especially Pekalongan batik which has its own distinctive and unique motifs and philosophies, and has differentiation which will be packaged through batik innovation with Quick Response Code labeling which can be accessed by consumers with a display that contains information about the profile of the SME maker along with the batik motifs complete with meanings and symbols and philosophies. Through this strategy, SMEs can market batik products more exclusively but still maintain the local wisdom and philosophy of Indonesian batik culture. In addition, SMEs are also able to boost the independence of SMEs in readiness for competition in the global market. The activity was carried out with partners, namely the Kauman Batik Kampoeng Association, East Pekalongan District, Pekalongan City. Activity partners have problems in the commercialization of branding and digital marketing. The method is carried out through several stages. Before the service team carries out activities, it begins with observations, adjusting the needs of service activity partners and creating a website for information needs that can be accessed via QRcode-based labels. The service team provides solutions to problems through training and assistance, including regarding the importance of QRCode-based batik labels, preparing UKM profiles for the QRCode database which refers to the website, assistance in using QRCode-based batik labels, as well as assistance and management of brand rights and copyrights.
Analisis Indeks Kepuasan Pelanggan Perumda Tirtayasa Kota Pekalongan dengan menggunakan Important Performance Analysis Sabana, Choliq; Muhardono, Ari; Mahirun, Mahirun; Taruna, Sigit; Satrio, Danang; Iqbal, Mohamad
Pena: Jurnal Ilmu Pengetahuan dan Teknologi Vol. 38 No. 1 (2024): PENA MARET 2024
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jurnalpena.v38i1.4263

Abstract

Providing quality drinking water is the government's responsibility which is realized through the Regional Drinking Water Company (PDAM). The quality of PDAM services is a measure of success in meeting community needs. This research aims to determine the level of customer satisfaction with the service quality of Perumda Tirtayasa Pekalongan City. This type of research is quantitative descriptive research. The population in this research is customers of Perumda Tirtasaya, Pekalongan City in 2022 with a sample of 400 customers. The results of the research show that the Customer Satisfaction Index for Perumda Tirtayasa Pekalongan City services is 80.25, this means that the service performance of Perumda Tirtayasa Pekalongan City is perceived as "good" by the community. And the level of conformity/customer satisfaction with Perumda Tirtayasa Pekalongan City services is 92%.
ANALYSIS OF SHIPBUILDING BUSINESS DEVELOPMENT STRATEGY IN BATANG PORT WITH PEST AND FIVE PORTER APPROACH Satrio, Danang; Muhardono, Ari; Firmansyah, M. Adi; Achmad Darodjat, Tubagus
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 11 (2024): October
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i11.2494

Abstract

This study analyzes the development strategy of the Karangasem shipbuilding business using the PEST (Political, Economic, Social, Technological) and Porter’s Five Forces frameworks. The Covid-19 pandemic significantly impacted the shipbuilding industry, leading to disruptions in licensing, decreased orders, and reduced workforce numbers. Changes in governmental policies have shifted ship legality from regional to central authorities, exacerbating production challenges. Entrepreneurs often built ships without confirmed orders (Idle Stock), increasing operational costs and causing financial strain due to raw material wastage and labor expenses. This research employs a descriptive qualitative method to evaluate internal and external business environments using the PEST and Porter’s Five Forces frameworks. The results indicate intense competition among similar industries, high production costs, and challenges from new entrants influenced by government policies. Recommendations include strategic improvements through differentiation, cost management, and leveraging supportive relationships with suppliers and regulators.
Co-Authors Achmad Darodjat, Tubagus Adinda Permata Kammy Aditya Pamungkas Ahmad Adi Fadhilah Amalia M.Si SE. Ilmiani Arina Sa'adah Arya Ajhie Saputra Chalimah Choliq Sabana Danang Satrio Daru Anggara Murty Diana Khairuna Didha Putri Citradika Dina Amalia Mahmudah Dini Hari Mentariku Lahir Dwi Edi Wibowo Dwi Susilo Dwi Susilo Dwi Susilo Fadhilah, Wafa Khansa Farah Ulayya Fathia Zulfa Firmansyah, M. Adi Hasna Salsabila Rosyidah Heni Indah Lestari Ina Rotul Mila Istianah, Laili Jalu Duta Nagara Kalina Fardisha Widodo Kharismatul Khasanah Kirana Zullfa Kamila M. Zidni Ifham6 Maghfiroh Maghfiroh Mahardika Diazwara Mahirun Mahirun Mar'ah Mar'ah Maroah, Siti Mazidatul Karimah Mazidatul Khasanah Meliza Meliza Milla Imadiya Mohamad Iqbal Mohamad Iqbal Mohamad Shodikur Rifqi Mohammad Sigit Taruna Muhammad Baqo Muhammad Fanni Firmansyah Mukhamad Adzhar Sultan Nadia Chusna Nalda Raist Sahara Fitri Namiya Rizqina Ni'mah, Syarifatun R Rizal Isnanto Rika Adriyana Riki Andi Fajar Rosulika, Issabila Saputra, Pryamitra Agus Sari, Tarismha Winda Siti Yunitarini Supajar Bayu Aji Supajar Bayu Aji Syafa, Muhammad Arju Syahrani, Diani Taruna, Sigit Titi Rahayu Prasetiani Tri Lidia Sari Tsamara Tsamara Wafa Khansa Fadhilah Wei Widia Utami Wenti Ayu Wenti Ayu Sunarjo Wenti Ayu Sunarjo Yovita Christi Zahro Zahro