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All Journal Jurnal Ekonomi IQTISHODUNA El Dinar Jurnal Ekonomi Modernisasi Ekonomi Bisnis Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Agregat: Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business DIJB (Diponegoro International Journal of Business) Journal of Economics and Business Aseanomics Jurnal Manajemen JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Journal of Industrial Engineering & Management Research (JIEMAR) Bima Journal : Business, Management and Accounting Journal Golden Ratio of Human Resource Management JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS BISMA (Bisnis dan Manajemen) Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal of Management and Digital Business Pena Dimas: Jurnal Pengabdian Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Journal of Research on Community Engagement
Ikhsan Maksum
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Journal : Jurnal Ekonomi

 1 
Peran Visual Merchandising Dan Store Image Terhadap Peningkatan Customers' Purchase Intention Kartika Anggraeni Sudiono Putri; Ikhsan Maksum; Amelindha Vania
Jurnal Ekonomi Vol. 26 No. 2 (2021): July 2021
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v26i2.749

Abstract

The purpose of this study is to examine the effect of visual merchandising to store image and purchase intention through the importance of visual merchandising factors such as front entrance product display, merchandising displays, store layout and organization, merchandising theme, signage/graphic, lighting and sound usage. This study also looked at the effects of store image on purchase intention. Ikea Alam Sutera Indonesia is used as a research object because, in the IKEA store, visual merchandising elements are designed in detail to create a unique shopping atmosphere for customers. The sample was 250 respondents drawn through non-probability sampling technique used purposive sampling with criteria of respondents had visited Ikea Alam Sutera. Data were analyzed using Structural Equation Modeling (SEM) with AMOS program version 24.0. The result shows that visual merchandising has positive influence on store image, whereby the greatest influence factors are lighting, merchandising theme and merchandising display. Nevertheless, visual merchandising did not have influence on purchase intention. Purchase intention known to be positively influenced by store image.
Direct And Indirect Effect Of Marketing Capabilities On The Performance Of MSMEs Nur Laili Fikriah; Mega Noerman Ningtyas; Ikhsan Maksum
Jurnal Ekonomi Vol. 29 No. 2 (2024): July 2024
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v29i2.2336

Abstract

This research aims to determine whether the use of social media can improve marketing capabilities and performance of MSMEs, marketing capabilities improve MSME performance and the mediating role of marketing capabilities of the use of social media and MSME performance. The dimensions for measuring social media use are marketing, relationships and services, information search, cost-effectiveness, and Compatibility. The quantitative research approach involves 230 respondents who are MSME actors in Indonesia. The hypothesis analysis method for this research uses the Partial Least Square-Structural Equation Modeling (SEM-PLS) method. The findings of this research indicate that the use of the social media platforms WhatsApp, Instagram, Facebook, TikTok, and Telegram, as well as the fifth dimension used to measure social media use, also influences social media use. The results of marketing capability mediating between social media use and MSME performance have a positive and mediating influence.
Fleksibilitas Kerja Dan OCB Islam Perspektif Terhadap Kinerja Karyawan: Kepuasan Kerja Sebagai Mediasi Zaeniko Saputra; Ikhsan Maksum
Jurnal Ekonomi Vol. 29 No. 3 (2024): November 2024
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v29i3.2570

Abstract

The study was conducted to explore the mediating role of job satisfaction on the effect of work flexibility and OCBIP on employee performance at PT Turen Indah Group. This research uses a quantitative approach method. The research data used are primary and secondary data. Data collection instruments are in the form of interviews and questionnaires. Samples were taken from a population of 153 employees. This research data analysis uses Structural Equation Modeling - Partial Least Square (SEM-PLS). The data analysis technique in this study uses Partial Least Square (PLS) with the help of Smart-PLS 4.1 software. The research findings show that work flexibility and OCBIP have a positive and significant effect on performance. In the mediating role, the results showed that job satisfaction was able to moderate the effect of OCBIP on performance. However, job satisfaction is not able to mediate the effect of work flexibility on performance. This research contributes to the human resource management literature covering work flexibility, OCBIP, employee performance, and mediating job satisfaction at PT Turen Indah Group. 
Co-Authors Achmad Sani Supriyanto Agatha Mayasari Agus Iqbal Hawabi Ahamed, Forbis Amelindha Vania Ariel Nian Gani Azizuddin, Imam Budi Hartono Candra Mustika, Rara Ayu Dian Novita Sari Erina Susanti Evi Saskia Putri Fadlil Abdani Farrossabilla, Allya Rizky Okza Feri Dwi Riyanto Fikriah, Nur Laili Haris Maulana Yusuf Hasibuan, Lempang Isnan Murdiansyah Kartika Anggraeni Sudiono Putri Khan, Ryan Basith Khumairo' ul Aini Masyhuri Masyhuri Masyhuri Masyhuri Maulydia, Elok Mayasari, Agatha Mega Noerman Ningtyas Moch Rizqy Mubarok Moch Rizqy Mubarok Mochammad Ramy Sundawa Muhammad Rofi'i Muhammad Rofi’i Nadia Grafi Fransiska Nadia, Masyitoh Naufal Dzakwana Nazla Nuraini Nima, Jazilah Lailatun Nora Ria Retnasih Nur Laili Fikriah Nur Laili Fikriah Nur Laili Fikriah Puspitasari, Diva Dwi Ryan Basith Fasih Khan Sani, Ahmad Firza Fahreza Saputra, Zaeniko Sella Paramitha Setiani Siswanto Siswanto Siswanto Siswanto Supriyadi, Aditya Prastian T. Hani Handoko Uswah Kumala Vivin Maharani Ekowati Zaeniko Saputra Zaidan Nazih