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All Journal Pro Bisnis Akuisisi : Jurnal Akuntansi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Studi Manajemen dan Bisnis JRMSI - Jurnal Riset Manajemen Sains Indonesia Media Mahardhika Journal on Education Jurnal Ilmu Manajemen (JIMMU) Adimas : Jurnal Pengabdian Kepada Masyarakat Journal of Humanities and Social Studies Perspektif Pendidikan dan Keguruan Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Pengabdian Masyarakat Bumi Raflesia Bisman (Bisnis dan Manajemen): The Journal of Business and Management BUDGETING : Journal of Business, Management and Accounting Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Mandala Pengabdian Masyarakat Darmabakti: Jurnal Inovasi Pengabdian dalam Penerbangan Jurnal Bina Bangsa Ekonomika JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Applied Sciences (FJAS) JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Karya Abdi Masyarakat Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori International Journal of Integrative Sciences Research Trend in Technology and Management Bisma : Business and Management Journal Jurnal Ekonomi, Manajemen, Akuntansi
Purnomo, Nanto
UNIVERSITAS ISLAM LAMONGAN
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Journal : Journal on Education

 1 
Pengaruh Testimoni, Promosi, dan Harga Terhadap Minat Beli TopUp Voucher Game Mobile Legend (Komunitas ESJV Game Mobile Legend di Lamongan) Nanto Purnomo; Ghaza Muhammad Enna Al-Ghazali
Journal on Education Vol 6 No 4 (2024): Journal on Education: Volume 6 Nomor 4 Mei-Agustus 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i4.6391

Abstract

This study is to determine the effect of testimonials, promotions, and prices on buying interest with a quantitative approach. This research is quantitative research. The object of research is ESJV community members. Sampling using the slovin formula obtained the final result of 133 respondents. The sampling method is simple random sampling. The method used is to use a questionnaire test distributed via online media. Based on the results of the validity and reliability tests, the testimonial (X), promotion (X), price (X) and purchase intention (Y) variables can be concluded to be valid and reliable based on the calculation test criteria. Statistical testing was carried out using SPSS Version 26. From the results of the testimonial hypothesis test, it has a positive and significant effect on purchase intention. Promotion has a positive and significant effect on buying interest. And, price has a positive and significant effect on buying interest.
Pengaruh Social Media Marketing, E-Wom Dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Study Di Kaekopi Lamongan) Nanto Purnomo; Dedy Fahmi Hakim
Journal on Education Vol 6 No 4 (2024): Journal on Education: Volume 6 Nomor 4 Mei-Agustus 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i4.6393

Abstract

This study aims to determine the effect of Social Media Marketing, E-WoM and Service Quality on Purchasing Decisions with a quantitative approach. The population in this study were Kaekopi Lamongan customers and the sample used was 180 respondents. The sample technique used purposive sampling using the Hair formula. Based on the results of the validity and reliability tests of the Social Media Marketing, E-WoM and Service Quality variables, it can be concluded that they are valid and reliable. Based on the results of hypothesis testing, it can be concluded that the variables of Social Media Marketing, E-WoM and Service Quality partially or simultaneously have a significant influence on Purchasing Decisions at Kaekopi Lamongan. The Service Quality variable is the most dominant independent variable in influencing the dependent variable.
Co-Authors ., Husen Abid Muhtarom Abid Muhtarom Abid Muhtarom, Abid Albab, Rifqi Ulul Alfianto, Moch. Rizqi Aniqi, Rizka Paramitha Ardani, Krisna Yusuf Arwana, Dyeo Setya Azharrah Firdaus, Widya Azizah, Luluk Nur AZZA ABIDATIN BETTALIYAH Bettaliyah, Azza Abidatin Damayanti, Erlita Dedy Fahmi Hakim Devi Safitri Diah Ayu Novitasari Farikh Padlilloh, Achmad Fasalah, Imal Yauma Nur Ghaza Muhammad Enna Al-Ghazali Hammam Rofiqi Agustapraja Hidayat, Firman Nur Hidayatullah, Syarifudin Husen Husen husen husen Husen, Husen Husen Imron Hamzah, Muhammad Khotimah, Khunul khusnul khotimah Laili Munna, Inesa Mahselia Lidiawati, Baiq Meri Lutfianwari, Faris Zuhroh Makruf, Muhajir Moh Heru Budi Santoso Moh. Muklis Sulaeman Moh. Nur Hidayat Mohammad Arief Mubin, Minahul Muhammad Asrori Nawafilah, Nur Qomariyah Noviana Rismaniyah Novitasari, Diah Ayu Padlilloh, Achmad Farikh Pribanus Wantara Putrie, Valentiena Prastika Rasyidah, Fadilatur Rohmawati, Dia Putri Rokhimul Barik, Fattahur Rokhimul, Fattahur Sani Rusminah Santoso, Moh.Heru Budi Sholihah, Dwi Shinta Rahmatus Widdadur Rizkiah, Deah