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INOVASI BUDIDAYA IKAN SIDAT PADA MITRA KELOMPOK PT. PERMANA SIDAT INDONESIA DENGAN MENGGUNAKAN BISNIS MODEL CANVAS (BMC) Muhammad Fatihkul Umam; Moh, Agung Surianto
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 3 (2021): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i3.4

Abstract

Abstract The fishing industry in Indonesia faces various problems, so in order to ensure that its business continues, the Lamongan Eel Cultivator Group must be able to make various improvements and innovations in improving its performance. The purpose of this research is not only as a form of community service but also to help fish cultivators formulate a new business model. Research data is primary data obtained directly from the results of interviews and Focus Group Discussions with members of the fish farming group. The analytical tools used are SWOT Analysis and Canvas Business Model with 9 elements. This research is focused on creating a new business model with the Business Model Canvas (BMC) approach which sees the company through nine elements, namely: (1) Customer segmentations, (2) Value Propositions, (3) Channels, (4) Customer relationships, (5 ) Revenue streams, (6) Key Resources, (7) Key Activities, (8) Key Partnerships, and (9) Cost Structure. The results of this study indicate that the business model that has been carried out by the Fish Farming Group (POKDAKAN) found weaknesses in the 9 elements of BMC, therefore it is necessary to make improvements to all elements.
Visual Merchandising Strategy Analysis Sari , Wahyu Tri Retno; Surianto, Moh. Agung
Almana : Jurnal Manajemen dan Bisnis Vol. 9 No. 3 (2025): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i3.2972

Abstract

Visual merchandising is an essential component of modern retail, as it shapes consumer perceptions and influences the shopping experience through attractive, informative, and well-structured visual elements. Its effectiveness plays a key role in building store image, improving navigation, and encouraging purchasing behavior. Based on this importance, the present study aims to analyze the implementation of visual merchandising strategies at Alfamart Bungah, Gresik, focusing on three main elements: window displays, floor merchandising, and promotional signage. This research employs a qualitative case study approach through in-depth interviews with store managers, employees, and consumers, supported by direct observation and documentation. The findings indicate that although Alfamart Bungah follows standard corporate guidelines, the visual merchandising practices are not yet effective in capturing consumer attention or facilitating navigation. The window displays appear simple and less attractive, the floor merchandising area is crowded and lacks category boards, and promotional signage is less communicative due to suboptimal placement and irregular updates. Consumers perceive the store as neat and clean but expect more engaging and informative visual arrangements. This study concludes that improvements in visual design, layout optimization, and signage quality are needed to enhance store image and strengthen the overall customer shopping experience.
Implementasi Sistem Manajemen E -Comerce Dalam Penjualan Online Dengan Pendekatan Studi Kasus Pada Pt. Indja Mas Murni ., Dela; Surianto, Moh Agung
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i1.3995

Abstract

The development of digital technology and the rapid growth of marketplace platforms have encouraged companies to implement e-commerce management systems to increase online sales. PT. Indja Mas Murni, an aluminum kitchenware manufacturing company, adopted this system to expand market reach and improve operational efficiency. This study aims to analyze the implementation of an e-commerce management system in online sales, identify existing challenges, and examine strategies to improve sales performance.This study employed a qualitative descriptive approach using a case study method. The research population covered the online sales activities of PT. Indja Mas Murni, with key informants consisting of the company owner, operational manager, and marketing manager. Data were collected through interviews, observation, and documentation using primary and secondary data sources. Data analysis was conducted using descriptive qualitative analysis. The results indicate that PT. Indja Mas Murni has implemented an integrated e-commerce management system through marketplace utilization, cloud-based inventory management, integrated customer service, digital payment integration, and e-commerce analytics tools to monitor sales performance and analyze customer purchasing patterns. This implementation significantly increased online sales. However, challenges remain, including limited technological infrastructure, internal resistance to change, limited digital competencies, and system integration complexity. In conclusion, an e-commerce management system plays an important role in improving online sales and enhancing company competitiveness.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGANPADA PERUSAHAAN PERSEWAAN ALAT BERAT PT. PETROKOPINDO CIPTA SELARAS Devi Norfinahari; Moh. Agung Surianto
Nusantara Hasana Journal Vol. 5 No. 7 (2025): Nusantara Hasana Journal, December 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i7.1828

Abstract

With the rise of development in Gresik City, the demand for heavy equipment to support the development process is also increasing. PT PCS needs to become a company providing logistics facilities and other services that is the first choice for customers by supporting the provision of logistics facilities thet prioritize customer satisfaction. So, this research can help companies find out the level of customer satisfaction and what aspects of service quality can influence customer satisfaction. The research method used in this case is a quantitative method. The population used is customers who have used heavy equipment rental services at PT.PCS, while the sampling technique used was census. The data used was processed using SPSS with multiple linear regression data analysis techniques. There are 5 dimensions of service quality used, namely: physical evidence, reliability, responsiveness, assurance and emphaty. The research results show that there is a relationship in the heavy equipment sector at PT PCS in 2024.
Co-Authors ., Dela Abdullah, Mochammad Hasani Abdurrahman Faris Indriya Himawan Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Noorman Setiawan Adiyaksa, Devlin Damara Ahmad Mufarikuddin Ahmad, Nur Khalidah Al Kusani Al Kusani Aldila Anggun Kinanti Amalia Farista Devi, Hildha Andhifa Eka Putri Andriani, Tiara Ayu Anni Saur Rosida Maris Aprilia Naili Salsabila Ardhana, Muchammad Rafly Arifin, Moch Zainul Asa Prasetya Indraswara Asep Saepulloh Asy’ari Ma’ruf Ayu Balqis Salsabilah Ayu Muchlisa, Nanda Briliyan Putri Cintiya Wati Dedi Kadhafi Della Puspita Sari Devi Norfinahari Dewi Nafisah, Dewi Dwi Irma Ningtias Dwi Putra, Achmad Ivan Eva Desembrianita Evi Shofia Nandini Fachri Ramadhan Fahmi Sholeh Aldimiyyathi Faradilla Indah Wahyu Putri Fawwaz, Satria Akbar Fitria Wulandari Hidayatul Fauzia Hidayatullah, M. Iqbal Hildha Amalia Farista Devi Ifa Dimiyati Khasanah Ika Diah Saputri Ika Risky Nurfadilah Ikhwan Hadi, Mukhamad Ilham Amani Nurfi Indah Wahyu Putri, Faradilla Indro Kirono Irma Ningtias, Dwi Ivan Dwi Putra, Achmad Joyosumo, Elvira Maharani Khasanah, Ifa Dimiyati Laily Hanifah Lestari, Dian Ayu Lestari, Mita Dwi M Alifudin Al Islami M. Vicky Hadi Siswanto Maulidia Fathinul Isy K Mega Aulia Rahmi Moch Zainul Arifin Mohammad Mashudy Muhamadin, Rilo Chandra Muhammad Fatihkul Umam Muhammad Fatihkul Umam Muhammad Hamas A Muhammad Rosyihuddin Mukhamad Ikhwan Hadi Mukhammad Alfan Abdillah Nanda Ayu Muchlisa Nikmatul Liizzah Novita, Donna Ari Nur Cahyadi Nur Lailatul Rizqiyah Nurjannah, Alfida Ordy Valentino Pahlawan, Ilham Arifin Patrisya Rosalina Prayudi Harianto Putri, Wahyu Thahara Kusumaning Rahmat Agus Santoso Rivaldy Raihan Syams Rizky Abi Fahriantama Romadhon, Harits Rosalina, Patrisya Sapto Rahardjo Sari , Wahyu Tri Retno Senja Clara Santi Setiya Wati, Intan Shabara, Fidina Binta Shelvira Devi Arianda Edy Putri Shinta Nuriyah Sigit Suhartono Silfiyyatur Rifqiyyah Suaibatul Aslamiyah Suhartono, Sigit Surya Yetni Susilowati*, Endang Syaikhur Rohman Tarisa Eka Syafitri Tiara Khoerunnisa Tita Hayuning Sukma Umaimah Umaimah Umaimah, Umaimah Ummu Lisa’ada Veronica, Ellisa Putri Weni, Chintya Ayu Panglipur Wenti Krisnawati