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Pengaruh Promosi Penjualan, Merek, Harga, Sosial Terhadap Keputusan Pembelian Konsumen Pengguna Shopeepay di Kabupaten Gresik Aprilia Naili Salsabila; Moh. Agung Surianto
Journal of Management and Creative Business Vol. 1 No. 4 (2023): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v1i4.1380

Abstract

This study aims to determine the effect of Sales Promotion, Brand, Price, Social on purchasing decisions of consumers using ShopeePay in Gresik Regency. By using 95 respondents as a sample. This study uses multiple linear regression analysis using four hypotheses. Hypothesis testing using the t test with a significance level of 0.05. The calculation results show that the independent variable, namely Sales Promotion, has a positive but insignificant effect because the significance value is above 0.05. Other independent variables such as Brand, Price and Social partially have a significant positive effect with a significance number below 0.05. Based on the results of this analysis, it is hoped that ShopeePay can improve Sales, Brand, Price and Social Promotions. Because this will increase consumer purchasing decisions using the ShopeePay digital wallet.
ANALISIS KUALITAS LAYANAN PADA PENYEDIA JASA TENAGA KERJA PT VARIA USAHA FABRIKASI M. Vicky Hadi Siswanto; Moh. Agung Surianto
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.517

Abstract

Service quality is an important aspect that needs to be considered in running a business, whether profit or non-profit oriented. When the quality of the service provided is very good, it will expedite the business process in the future. The purpose of this study was to analyze the quality of service to labor service providers at PT Varia Usaha Fabrication. The research method used was descriptive qualitative. The research results from the reliability aspect are quite good, it is known from statements from informants that more workers complete tasks on time than workers who do not complete work on time. In the aspect of responsiveness that is still not good, it is known from the informant's statement that the solution is not optimal, more customers provide solutions to problems that occur. The solution given is less effective in solving the problem. In the aspect of certainty or guarantee, it is still not well known from the informant's statement that the delay in fulfillment and not according to the labor specifications desired by the customer. the attention aspect was very well known from the informant's statement that communication was going well, easy to contact and the staff were friendly. In the tangible aspect, facilities and infrastructure are said to be very good according to the wishes of the customer. Completeness of work has been fulfilled so that customers are satisfied with the facilities and infrastructure that have been provided.
ANALISIS PENANGANAN KELUHAN PELANGGAN PADA PT. POS INDONESIA SURABAYA 60000 Ahmad Mufarikuddin; Moh Agung Surianto
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.551

Abstract

Tujuan penelitian ini untuk mengetahui bagimana penilaian penanganganan keluhan pada PT. Pos Indonesia Surabaya 60000. Data yang digunakan merupakan data para pelanggan yang melakukan keluhan pelanggan di PT. Pos Indonesia Surabaya 60000 dalam kurun waktu 10 bulan terakhir di bulan Januari hingga oktober 2022. Penanganan keluhan pelanggan yang dilakukan pada PT. Pos Indonesia Surabaya 60000 yaitu dengan melakukan penanganan kepada para pelanggan sesuai dengan SOP yang berlaku. Penelitian ini menggunakan metode kualitatif dengan menggunakan teknik pengumpulan data wawancara mendalam. Hasil dari penelitian di PT. Pos Indonesia Surabaya 60000 dalam penanganan keluhan pelanggan bisa dikatakan baik dan bisa membuat customer semakin percaya terhadap perusahaan.
Analisis Penerapan Sentralisasi Fungsi Akuntansi dan Keuangan dalam Perusahaan Holding: Studi Kasus PT Semen Indonesia (Persero) Tbk Sigit Suhartono; Mukhamad Ikhwan Hadi; Moh. Agung Surianto
Journal of Economics and Business UBS Vol. 12 No. 6 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v2i6.760

Abstract

PT Semen Indonesia (Persero) Tbk. (SIG) is one of the state-owned companies that since 2013 has transformed into a Strategic Holding. SIG has 17 Subsidiaries (AP), consisting of 8 Cement Making companies and 9 non Cement Making companies. Of the Cement Making Companies, 3 APs whose share ownership is 99.9% owned by SIG, namely PT Semen Padang, PT Semen Tonasa and PT Semen Gresik. This research was conducted at PT Semen Indonesia (Persero) Tbk. (SIG). The objectives of this study are (1) analyzing the implementation of Policies & SOPs at PT SIG, (2) Effectiveness of the implementation of centralization of Accounting & Finance functions at PT SIG. The basic method used is descriptive with the implementation of case studies. Data collection was carried out by interview, observation, Forum Group Discuss (FGD) and documentation methods. The results showed that the implementation of Holding Policies & SOPs in Subsidiaries (AP) has been implemented well based on periodic reviews and as an effort to create added value for the group, efficiency, and better performance of SOEs.
Pengaruh Celebrity Endorser, Citra Merek, dan Kualitas Produk Terhadap Keputusan Pembelian Produk Azarine di Gresik Dwi Irma Ningtias; Moh Agung Surianto
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1271

Abstract

Tujuan dari studi ini ialah untuk menguji bagaimana pilihan konsumen terhadap produk Azarine dipengaruhi oleh citra merek, kualitas produk, dan celebrity endorser. Untuk mengevaluasi asumsi-asumsi yang ada, studi ini menggunakan metode studi kuantitatif, yaitu teknik mempelajari populasi atau kelompok tertentu, menghimpun data dengan memakai alat studi, dan menganalisa data statistik. Seratus empat puluh orang yang telah menggunakan atau membeli produk Azarine setidaknya sekali menjadi sampel studi. Purposive sampling adalah metode yang dipakai untuk pengambilan sampel. Temuan studi ini mempersentasikan bahwa meskipun kualitas produk mempunyai pengaruh yang kecil terhadap pilihan membeli barang azarine, citra merek dan pendukung selebriti mempunyai pengaruh yang kecil.
Pengaruh Kualitas Pelayanan, Kualitas Produk dan Promosi Terhadap Kepuasan Pelanggan di Pit-Stop Kopi Pondok Permata Suci (PPS) Hildha Amalia Farista Devi; Moh. Agung Surianto
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1273

Abstract

Tujuan penelitian ialah untuk mencari tahu dampak kualitas layanan, kualitas produk dan promosi pada kepuasan pelanggan di Pits-Stop Kopi PPS. Penelitian berikut mempergunakan pendekatan metode kuantitatif. Pada penelitian memerlukan sampel sebanyak 160 responden. Analisis Linear Berganda dengan bantuan aplikasi SPSS. Teknik pengambilan sampelnya adalah acidential sampling. Pada penelitian menyimpulkan bahwa kualitas layanan, kualitas produk dan promosi pada kepuasan konsumen Pit-Stop kopi PPS adalah berpengaruh signifikan dan positif.
Analisis Harga, Kualitas Produk dan Kepuasan Terhadap Loyalitas Pelanggan Mcdonald Gresik: Studi pada Pengguna Aplikasi Limited Time Offer Patrisya Rosalina; Moh Agung Surianto
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 1 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/86qrpb97

Abstract

This study aims to examine Price, Product Quality, Satisfaction with Mcdonalds Gresik Customer Loyalty in the use of the Limited Time Offer application. The population in this study is all people who use or customers who use the Limited Time Offer application in Gresik using the nonprobability sampling method of 76 respondents as a sample. The source of data in this study is primary data, which is the result of distributing questionnaires to respondents. The type of data used is subjective data in the form of written responses as questionnaire responses. The analysis model used in this study is a multiple linear regression analysis model. To determine the significance of research variables partially on work productivity, t-test techniques are used. By using a level of 5% or 0.05. The results show that Price affects Loyalty but Product Quality and Satisfaction do not affect McDonalds Gresik Customer Loyalty.
Analisis Penerapan Standar Operasional Prosedur Budidaya Untuk Pengendalian Kualitas Hasil Panen Jagung di PT. Agro Aku Bisa Jember Dwi Putra, Achmad Ivan; Surianto, Moh Agung
Jurnal Manajemen Dan Akuntansi Medan Vol. 4 No. 1 (2022): Jurnal Manajemen Dan Akuntansi Medan Januari 2022
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v4i1.2131

Abstract

This research was conducted at PT. Agro Aku Bisa Jember, East Java. The aims of this study were (1) to analyze the application of standard operating procedures on corn farming at PT. Agro Aku Bisa Jember; (2) the effectiveness of the implementation of Quality Control of corn farming at PT. Agro Aku Bisa Jember. The basic method used is descriptive with a case study implementation. Data were collected by interview, observation and documentation methods. The results showed that (1) the application of standard operating procedures had been carried out well in planting to harvesting based on the following principles; (a) pre-planting land maintenance; (b) periodic land maintenance
The Influence of Brand Image, Trust, and Online Customer Review on Snack Tray Purchase Decisions at the Haus Indonesia Brand Weni, Chintya Ayu Panglipur; Surianto, Moh Agung
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.470

Abstract

The purpose of this study was to analyze the influence of Brand Image, trust, and online customer review variables on purchasing decisions for Snack Tray products on the Haus Indonesia brand, both partially and simultaneously. The study population included consumers who had purchased and consumed Haus Indonesia products at least once in the Gresik area, with a sample of 150 respondents selected through accidental sampling return techniques. Data analysis was carried out using quantitative methods through validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, F test, t test, and coefficient of determination. This study concluded that brand image, trust, and online customers partially had a positive and significant effect on purchasing decisions.
ANALISIS PENERAPAN STANDAR OPERASIONAL PROSEDUR BUDIDAYA UNTUK PENGENDALIAN KUALITAS HASIL PANEN JAGUNG Dwi Putra, Achmad Ivan; Surianto, Moh Agung
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol. 3 No. 4 (2021): Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v3i4.1987

Abstract

This research was conducted at PT. Agro Aku Bisa Jember, East Java. The aims of this study were (1) to analyze the application of standard operating procedures on corn farming at PT. Agro Aku Bisa Jember; (2) the effectiveness of the implementation of Quality Control of corn farming at PT. Agro Aku Bisa Jember. The basic method used is descriptive with a case study implementation. Data were collected by interview, observation and documentation methods. The results showed that (1) the application of standard operating procedures had been carried out well in planting to harvesting based on the following principles; (a) pre-planting land maintenance; (b) periodic land maintenance.
Co-Authors Abdurrahman Faris Indriya Himawan Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Noorman Setiawan Adiyaksa, Devlin Damara Ahmad Mufarikuddin Ahmad, Nur Khalidah Al Kusani Al Kusani Aldila Anggun Kinanti Alfida Nurjannah Andhifa Eka Putri Andriani, Tiara Ayu Anni Saur Rosida Maris Aprilia Naili Salsabila Arifin, Moch Zainul Asa Prasetya Indraswara Asep Saepulloh Asy’ari Ma’ruf Ayu Balqis Salsabilah Briliyan Putri Cintiya Wati Dedi Kadhafi Della Puspita Sari Dewi Nafisah, Dewi Dian Ayu Lestari Dwi Irma Ningtias Dwi Putra, Achmad Ivan Elvira Maharani Joyosumo Eva Desembrianita Evi Shofia Nandini Fachri Ramadhan Fahmi Sholeh Aldimiyyathi Fahmi Sholeh Aldimiyyathi Faradilla Indah Wahyu Putri Fitria Wulandari Hidayatul Fauzia Hidayatullah, M. Iqbal Hildha Amalia Farista Devi Ifa Dimiyati Khasanah Ika Diah Saputri Ika Risky Nurfadilah Ilham Amani Nurfi Indro Kirono Laily Hanifah Lestari, Mita Dwi M Alifudin Al Islami M. Vicky Hadi Siswanto Maulidia Fathinul Isy K Mega Aulia Rahmi Moch Zainul Arifin Mochammad Hasani Abdullah Mohammad Mashudy Muchammad Rafly Ardhana Muhamadin, Rilo Chandra Muhammad Fatihkul Umam Muhammad Hamas A Muhammad Rosyihuddin Mukhamad Ikhwan Hadi Mukhammad Alfan Abdillah Nanda Ayu Muchlisa Nikmatul Liizzah Novita, Donna Ari Nur Cahyadi Nur Lailatul Rizqiyah Ordy Valentino Pahlawan, Ilham Arifin Patrisya Rosalina Prayudi Harianto Putri, Wahyu Thahara Kusumaning Rahmat Agus Santoso Rivaldy Raihan Syams Rizky Abi Fahriantama Romadhon, Harits Sapto Rahardjo Sapto Rahardjo Satria Akbar Fawwaz Senja Clara Santi Setiya Wati, Intan Shabara, Fidina Binta Shelvira Devi Arianda Edy Putri Shinta Nuriyah Sigit Suhartono Silfiyyatur Rifqiyyah Suaibatul Aslamiyah Surya Yetni Susilowati*, Endang Syaikhur Rohman Tarisa Eka Syafitri Tiara Khoerunnisa Tita Hayuning Sukma Umaimah Umaimah Umaimah, Umaimah Ummu Lisa’ada Veronica, Ellisa Putri Weni, Chintya Ayu Panglipur Wenti Krisnawati