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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal EMT KITA Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Economic, Bussines and Accounting (COSTING) Share : Journal of Service Learning EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajerial MANAZHIM JURNAL MANAJEMEN Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen Kesatuan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) INNOVATION RESEARCH JOURNAL Didaktika: Jurnal Pemikiran Pendidikan Journal of Economics and Business UBS Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering DedikasiMU: Journal of Community Service Interdisciplinary Social Studies Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan EKONOMIKA45 Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Economic Reviews Journal Journal of Social And Economics Research Jurnal Mahasiswa Manajemen Master: Jurnal Manajemen dan Bisnis Terapan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Jurnal Manajemen Dan Akuntansi Medan Journal of Management and Creative Business Jurnal Riset Manajemen dan Ekonomi Indonesian Vocational Research Journal Jurnal Ilmiah Research and Development Student Jurnal Ekonomi dan Bisnis JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Pengabdian Masyarakat dan Lingkungan Jurnal Pengabdian Manajemen Majapahit Journal of Islamic Finance dan Management Jurnal Inovasi Bisnis Manajemen dan Akuntansi VISA: Journal of Vision and Ideas Majapahit Journal of Islamic Finance dan Management JER journal of social and economic research Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Tarbiyatuna As-Syirkah: Islamic Economic & Financial Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Moh. Agung Surianto
Universitas Muhammadiyah Gresik
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN KUNJUNGAN WISATAWAN DI WISATA GUNUNG PUNDUT (WGP) DINO PARK Della Puspita Sari; Moh. Agung Surianto
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the marketing strategies implemented by Wisata Gunung Pundut (WGP) Dino Park in increasing tourist visits, with a focus on the 4P marketing mix (product, price, place, and promotion). The research applies a qualitative descriptive approach using interviews, observations, and documentation with management, social media administrators, and visitors (both new and repeat). The results show that although WGP Dino Park has implemented marketing strategies, there are several shortcomings. Facilities for accompanying adults are inadequate, ticket prices are affordable but lack repeat-visit promotions, road access is narrow, and promotional efforts have not reached wider audiences. These findings suggest the need for facility improvements, loyalty programs, and wider collaboration with schools and travel agents. The implication is that WGP Dino Park needs integrated marketing strategies to build sustainable visitor engagement and increase repeat visits.
Implementasi Pengembangan Kompetensi Profesional Guru di SD Rumah Quran Al Ummah Gresik Susilowati*, Endang; Novita, Donna Ari; Surianto, Moh. Agung
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 1 (2024): Februari, Educational Studies, History of Education and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i4.29092

Abstract

Jurnal ini dilatarbelakangi oleh pentingnya pengembangan kompetensi profesional guru di era globalisasi dan digitalisasi. Ada 10 kompetensi profesional guru yang harus ada dalam guru. peneliti ingin mengetahui bagaimana implementasi pengembangan kompeternsi profesional guru di SD Rumah Quran Al Ummah. Tujuan dari penelitian ini adalah untuk mengetahui sejauh mana kompetensi profesioanl guru yang telah diimplementasikan dalam pembelajaran di sekolah dasar, mengetahui pemahaman guru untuk meningkatkan hasil belajar peserta didik, mengetahui proses pengimplementasian kompetensi profesional guru pada pembelajaran di sekolah dasar, dan memberikan masukan atau saran kepada sekolah SD Rumah Quran Al Ummah. Metode yang digunakan adalah metode kualitatif deskriptif dengan menggunakan purposive sampling. Dilakukan dengan cara mewawancarai kepala sekolah sebagai orang yang dipandang paling paham proses kegiatan kependidikan di SD Rumah Quran Al Ummah. Hasil dari penelitian ini adalah: Implementasi Pengembangan Kompetensi Profesional Guru di SD Rumqh Quran Al Ummah sudah berjalan dengan baik, namun ada yang belum optimal. Saran dari penelitian ini, dikarenakan bimbingan konseling menjadi tugas guru kelas, maka diharapkan guru kelas mendapatkan materi yang berhubungan dengan bimbingan dan konseling agar apa yang diupayakan bisa maksimal. Agar bisa melaksanakan Penelitian Tindakan Kelas (PTK), maka guru-guru diberikan waktu untuk melakukan observasi, evaluasi dan juga pelaksanaannya. Agar para guru terlibat aktif dalam penelitian, evaluasi, dan aplikasi proses pembelajaran.
Social Responsibility Model based on The Thoughts of KH Ahmad Dahlan at Muhammadiyah Schools Surianto, Moh Agung; Umaimah, Umaimah
Jurnal Tarbiyatuna Vol 15 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/tarbiyatuna.v15i1.10936

Abstract

There are still few social responsibility practices carried out by school institutions simultaneously, which integrate concern for employees, the poor, orphans and the environment as in the modern concept of Corporate Social Responsibility (CSR). This research aims to formulate a model for developing social responsibility in the Muhammadiyah Gresik charity business, especially in primary and secondary education, by referring to the thoughts of KH Ahmad Dahlan. Using a critical approach, this research seeks to develop a model of social responsibility based on the thoughts of KH Ahmad Dahlan, which has not been widely studied, especially in the Muhammadiyah environment. Data was collected through in-depth interviews, documentation, and focus group discussions (FGD). The results of the research show that the social responsibility program at the Gresik Muhammadiyah Primary and Secondary Education Institution is called School Social Responsibility (SSR), which includes four pillars: quality of service as worship, interaction with the environment (humans), concern for the planet earth , and make other schools partners. Philosophically, the SSR model is based on spiritual motivation, which has significant differences with the modern profit-oriented concept of CSR. Research on social responsibility in educational institutions is still new and limited, which is a new aspect in this research, considering that research on social responsibility is mostly carried out in profit-oriented companies. The contribution of this research can be a reference for a model for implementing social responsibility in other Muhammadiyah school institutions. For future research, a similar model can be developed in other Muhammadiyah organizations, such as universities, hospitals and non-profit organizations outside Muhammadiyah, both in Indonesia and other countries.
ANALISIS KEPUASAN KONSUMEN PRODUK BRANKAS PADA CV. XYZ Joyosumo, Elvira Maharani; Surianto, Moh Agung
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4904

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat kepuasan konsumen terhadap produk brankas yang diproduksi oleh CV. XYZ. Kepuasan konsumen diukur melalui beberapa aspek utama, seperti kualitas produk, harga, kualitas layanan, emosional, dan biaya. Berdasarkan wawancara mendalam dengan beberapa konsumen, ditemukan bahwa sebagian besar konsumen merasa puas dengan produk yang ditawarkan. Konsumen memberikan apresiasi terhadap ketangguhan brankas yang dilengkapi dengan fitur keamanan ganda, seperti kunci kombinasi, kunci sentral, dan kunci anak kombinasi, serta kualitas material yang kokoh dengan standar SNI. Dari segi tampilan, brankas dinilai memiliki desain yang menarik dan sesuai dengan kebutuhan estetika konsumen. Selain itu, para konsumen juga merasa puas dengan pelayanan yang diberikan oleh CV. XYZ, terutama dalam hal respon cepat terhadap permasalahan produk. Keandalan produk dalam menjaga keamanan barang berharga dari pencurian dan kerusakan menjadi salah satu faktor yang paling diapresiasi oleh konsumen. Meskipun harga tergolong lebih tinggi tetapi sebanding dengan kualitas produknya, serta adanya pemberian garansi. Penelitian ini menggunakan metode pendekatan kualitatif melalui wawancara yang mendalam dengan para infoman. Teknik analisis yang digunakan adalah pengumpulan data, reduksi data, penyajian data, dan pengambilan keputusan atau verifikasi. Dalam penelitian ini, dapat disimpulkan bahwa CV. XYZ berhasil memenuhi ekspektasi konsumen melalui produk yang berkualitas dan pelayanan yang memuaskan, sehingga tingkat kepuasan konsumen terhadap produk brankas CV. XYZ cenderung meningkat dari tahun ke tahun.
ANALISIS STRATEGI BERSAING ADAM TOUR & TRAVEL MENGGUNAKAN ANALISIS SWOT Fawwaz, Satria Akbar; Surianto, Moh Agung
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4927

Abstract

Penelitian ini menganalisis strategi bersaing yang diterapkan Adam Tour & Travel dengan menggunakan analisis SWOT. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Dalam menggunakan teknik kualitatif, peneliti berusaha melibatkan pihak internal dan eksternal yang terlibat dalam keadaan atau fenomena tersebut untuk memperoleh penyajian naratif atas kejadian atau peristiwa tersebut. Teknik pengumpulan data yang diterapkan adalah wawancara dan observasi terhadap owner dan karyawan Adam Tour & Travel. Data yang diperoleh kemudian akan dianalisis menggunakan SWOT untuk diperoleh kekuatan, kelemahan, peluang, serta ancaman sebagai strategi bagi perusahaan. Hasil penelitian yang ditunjukan oleh matrik SWOT bahwa perusahaan beberapa kekuatan dan kelemahan. Kekuatan yang dimiliki Adam Tour dan Travel antara lain pelayanan pelanggan yang berkualitas tinggi, memiliki pemahaman tentang destinasi lokal dan mampu bekerjasama dengan penyedia layanan lokal dan selalu berinovasi dalam menawarkan paket wisata yang disesuaikan sesuai kebutuhan individu pelanggan sehingga memungkinkan untuk menjangkau berbagai segmen pasar.
PENGARUH HARGA, LOKASI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN Ardhana, Muchammad Rafly; Surianto, Moh. Agung
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5245

Abstract

Tujuan utama dari penelitian ini adalah untuk menguji pengaruh harga, lokasi, dan rekomendasi dari mulut ke mulut terhadap keputusan pembelian konsumen di Rumah Makan Padang Murah Meriah. Penelitian ini menerapkan pendekatan deskriptif kuantitatif yang bertujuan untuk mengeksplorasi dan menilai hubungan antara ketiga variabel tersebut. Penelitian ini melibatkan 150 partisipan, yang semuanya merupakan konsumen yang pernah melakukan pembelian di Rumah Makan Padang Murah Meriah. Untuk menganalisis data, menggunakan metode regresi linier yang diterapkan dengan menggunakan perangkat lunak SPSS versi 30. Hasil analisis data menunjukkan bahwa harga, lokasi, dan rekomendasi secara signifikan mempengaruhi keputusan pembelian konsumen. Dari variabel ketiga yang dijelaskan, promosi dari mulut ke mulut diakui sebagai faktor yang paling signifikan mempengaruhi keputusan konsumen. Karena pengaruh faktor ini yang signifikan, manajemen Rumah Makan Padang Murah Meriah perlu mempertimbangkan untuk memprioritaskan inisiatif yang mendorong pelanggan untuk berbagi pengalaman positif mereka dengan orang lain.
Analisis Harga, Kualitas Produk dan Kepuasan Terhadap Loyalitas Pelanggan Mcdonald Gresik: Studi pada Pengguna Aplikasi Limited Time Offer Rosalina, Patrisya; Surianto, Moh Agung
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 1 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/86qrpb97

Abstract

This study aims to examine Price, Product Quality, Satisfaction with Mcdonalds Gresik Customer Loyalty in the use of the Limited Time Offer application. The population in this study is all people who use or customers who use the Limited Time Offer application in Gresik using the nonprobability sampling method of 76 respondents as a sample. The source of data in this study is primary data, which is the result of distributing questionnaires to respondents. The type of data used is subjective data in the form of written responses as questionnaire responses. The analysis model used in this study is a multiple linear regression analysis model. To determine the significance of research variables partially on work productivity, t-test techniques are used. By using a level of 5% or 0.05. The results show that Price affects Loyalty but Product Quality and Satisfaction do not affect McDonalds Gresik Customer Loyalty.
Service Quality Analysis at Carwash 99 Garage Firdaus, Muhammad Feziv; Surianto, Moh. Agung
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2961

Abstract

Carwash 99 Garage, which was established in 2016, is a rapidly growing car wash business in the automotive service sector, with the aim of meeting consumer demands for quality service. Despite many competitors, Carwash 99 Garage is able to face challenges and take advantage of opportunities to stay ahead. This study uses a qualitative method, which focuses on understanding phenomena related to behavior, perception, and action in a natural context, involving 4 informants: the owner, employees, and 2 customers. The results of the study indicate that Carwash 99 Garage has met various indicators of service quality. In the tangibles indicator, Carwash 99 ensures modern washing equipment and maintained cleanliness. For reliability, this business provides maximum work that makes customers satisfied. In the responsiveness indicator, employees are responsive and fast in providing services. In the assurance indicator, employees are always polite and provide the best service. Finally, in the empathy indicator, Carwash 99 Garage always tries to understand and fulfill the desires and needs of customers. Thus, Carwash 99 Garage has succeeded in providing services that satisfy customers and maintain their trust.
The Impact of Social Media Marketing, Reviews and Fear of Missing Out on Purchase Intention Septia, Mauliya Tahta; Surianto, Moh. Agung
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2985

Abstract

The rapid development of digital technology has brought major changes in consumer behavior, especially in online shopping activities through e-commerce platforms. East Java is one of the potential markets with the dominance of platforms that are in high demand such as Shopee. This study aims to analyze the influence of Social Media Marketing, Online Customer Review, and Fear of Missing Out on consumer purchase intention on the Shopee platform in the region. With a quantitative approach and explanatory research design, data was collected through an online questionnaire based on the Likert scale which was randomly distributed through social media. The purposive sampling technique is used to ensure that respondents are active Shopee users in a certain age category. Data analysis was carried out using the multiple linear regression method with validity, reliability, and classical assumption testing. The results of the study show that the three independent variables have a significant influence on consumer purchase intention, both partially and simultaneously. Social Media Marketing plays a role through engaging and interactive content, while Online Customer Reviews contribute to building trust through credible and relevant reviews.
Analysis of Customer Relationship Management Implementation at PT. SDI Motor Gresik Fahrudin, Muhammad Fikri; Surianto, Moh. Agung
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2993

Abstract

PT. Srikandi Diamond Indah Motors Gresik is a Mitsubishi dealer that provides 3S services, namely Sales, Service and Spare parts by serving the sale of Mitsubishi brand passenger vehicles. This study aims to determine the analysis of Customer Relationship Management at PT. Srikandi Diamond Indah Motors Gresik. This study uses a qualitative method. This research approach uses a case study type to reveal carefully, in detail and in depth regarding the implementation of Customer Relationship Management (CRM) at PT. Srikandi Indah Diamond Motors Gresik in establishing relationships with customers. The Analysis Unit includes customers and relevant informants, namely 2 Customers, 1 Marketing Manager and 1 employee. PT. Srikandi Diamond Indah Motors Gresik in implementing Customer Relationship Management by doing. Customer recognition by establishing open and interactive communication with customers can help to understand their needs and preferences more deeply. This can be done by asking relevant questions or offering additional assistance. In conducting customer segmentation, the company does this by grouping them by demographics, geography, needs and benefits. Building interaction with customers, the company does this through customer service, namely customer service, interaction through social media, and also following up customers after the purchase stage is done and not forgetting to conduct customer satisfaction surveys. Adjusting customer needs, the company does this by implementing it by interacting with customers at dealers, company staff interact directly with customers. They provide information about products, help customers choose the right product, and provide the advice they need.
Co-Authors Abdullah, Mochammad Hasani Abdurrahman Faris Indriya Himawan Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Noorman Setiawan Adiyaksa, Devlin Damara Ahmad Mufarikuddin Ahmad, Nur Khalidah Al Kusani Al Kusani Aldila Anggun Kinanti Amalia Farista Devi, Hildha Andhifa Eka Putri Andriani, Tiara Ayu Anni Saur Rosida Maris Aprilia Naili Salsabila Ardhana, Muchammad Rafly Arifin, Moch Zainul Asa Prasetya Indraswara Asep Saepulloh Asy’ari Ma’ruf Ayu Balqis Salsabilah Ayu Muchlisa, Nanda Briliyan Putri Cintiya Wati Dedi Kadhafi Della Puspita Sari Dewi Nafisah, Dewi Dwi Irma Ningtias Dwi Putra, Achmad Ivan Eva Desembrianita Evi Shofia Nandini Fachri Ramadhan Fahmi Sholeh Aldimiyyathi Fahrudin, Muhammad Fikri Faradilla Indah Wahyu Putri Fawwaz, Satria Akbar Firdaus, Muhammad Feziv Fitria Wulandari Hidayatul Fauzia Hidayatullah, M. Iqbal Hildha Amalia Farista Devi Ifa Dimiyati Khasanah Ika Diah Saputri Ika Risky Nurfadilah Ikhwan Hadi, Mukhamad Ilham Amani Nurfi Indah Wahyu Putri, Faradilla Indro Kirono Irma Ningtias, Dwi Ivan Dwi Putra, Achmad Joyosumo, Elvira Maharani Khasanah, Ifa Dimiyati Laily Hanifah Lestari, Dian Ayu Lestari, Mita Dwi M Alifudin Al Islami M. Vicky Hadi Siswanto Maulidia Fathinul Isy K Mega Aulia Rahmi Moch Zainul Arifin Mohammad Mashudy Muhamadin, Rilo Chandra Muhammad Fatihkul Umam Muhammad Hamas A Muhammad Rosyihuddin Mukhamad Ikhwan Hadi Mukhammad Alfan Abdillah Nanda Ayu Muchlisa Nikmatul Liizzah Novita, Donna Ari Nur Cahyadi Nur Lailatul Rizqiyah Nurjannah, Alfida Ordy Valentino Pahlawan, Ilham Arifin Patrisya Rosalina Prayudi Harianto Putri, Wahyu Thahara Kusumaning Rahmat Agus Santoso Rivaldy Raihan Syams Rizky Abi Fahriantama Romadhon, Harits Rosalina, Patrisya Sapto Rahardjo Senja Clara Santi Septia, Mauliya Tahta Setiya Wati, Intan Shabara, Fidina Binta Shelvira Devi Arianda Edy Putri Shinta Nuriyah Sigit Suhartono Silfiyyatur Rifqiyyah Suaibatul Aslamiyah Suhartono, Sigit Surya Yetni Susilowati*, Endang Syaikhur Rohman Tarisa Eka Syafitri Tiara Khoerunnisa Tita Hayuning Sukma Umaimah Umaimah Umaimah, Umaimah Ummu Lisa’ada Veronica, Ellisa Putri Weni, Chintya Ayu Panglipur Wenti Krisnawati