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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal EMT KITA Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Economic, Bussines and Accounting (COSTING) Share : Journal of Service Learning EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajerial MANAZHIM JURNAL MANAJEMEN Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen Kesatuan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) INNOVATION RESEARCH JOURNAL Didaktika: Jurnal Pemikiran Pendidikan Journal of Economics and Business UBS Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering DedikasiMU: Journal of Community Service Interdisciplinary Social Studies Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan EKONOMIKA45 Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Economic Reviews Journal Journal of Social And Economics Research Jurnal Mahasiswa Manajemen Master: Jurnal Manajemen dan Bisnis Terapan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Jurnal Manajemen Dan Akuntansi Medan Journal of Management and Creative Business Jurnal Riset Manajemen dan Ekonomi Indonesian Vocational Research Journal Jurnal Ilmiah Research and Development Student Jurnal Ekonomi dan Bisnis JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Pengabdian Masyarakat dan Lingkungan Jurnal Pengabdian Manajemen Majapahit Journal of Islamic Finance dan Management Jurnal Inovasi Bisnis Manajemen dan Akuntansi VISA: Journal of Vision and Ideas Majapahit Journal of Islamic Finance dan Management JER journal of social and economic research Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Tarbiyatuna As-Syirkah: Islamic Economic & Financial Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Moh. Agung Surianto
Universitas Muhammadiyah Gresik
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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The Influence of Viral Market Marketing, Online Customer Review, Customer Trust on Purchase Decision of Scarlett Whitening Products in E-Commerce Shopee on Management Students of Muhammadiyah University of Gresik Ahmad, Nur Khalidah; Surianto, Moh Agung
INNOVATION RESEARCH JOURNAL Vol 6 No 1 (2025)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v6i1.9475

Abstract

Rapid economic and technological developments in Indonesia have changed consumer behavior, especially in purchasing patterns that have shifted from physical stores to e-commerce. One industry that is experiencing significant growth is beauty care products, which are a primary need for many women. Competition in the cosmetics industry is increasing along with the development of beauty trends and product innovation. Data from the Ministry of Industry shows that the cosmetics industry increased by 9% in 2019. Many factors influence purchasing decisions, including viral marketing, buyer reviews and customer trust. Direct experience in trying the product. Even though online shopping is growing in popularity, many consumers still consider purchasing beauty products in person. One local brand that is experiencing rapid growth is Scarlett Whitening, which ranks second in sales of local skincare products with total sales of IDR 17.7 billion in the short period of 2022. This product has received BPOM permission and continues to grow as one of the most popular skincare brands in Indonesia. This research aims to determine the influence of Viral marketing, Online customer reviews, and Customer trust on Purchase decisions for Scarlett whitening products at E-Commerce Shope among Management students at Muhammadiyah University Gresik. The research method uses quantitative methods with a sample of 100 respondents. The data obtained was analyzed using multiple linear regression analysis techniques using the SPSS 20 program. The results of the research showed that Viral Marketing had a positive and significant influence on Purchase Decisions, Online Customer Reviews had a positive and significant influence on Purchase Decisions, while Customer Trust had a positive but not significant influence on Purchase Decisions.
Pengaruh Promosi Penjualan, Merek, Harga, Sosial Terhadap Keputusan Pembelian Konsumen Pengguna Shopeepay di Kabupaten Gresik Aprilia Naili Salsabila; Moh. Agung Surianto
Journal of Management and Creative Business Vol. 1 No. 4 (2023): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v1i4.1380

Abstract

This study aims to determine the effect of Sales Promotion, Brand, Price, Social on purchasing decisions of consumers using ShopeePay in Gresik Regency. By using 95 respondents as a sample. This study uses multiple linear regression analysis using four hypotheses. Hypothesis testing using the t test with a significance level of 0.05. The calculation results show that the independent variable, namely Sales Promotion, has a positive but insignificant effect because the significance value is above 0.05. Other independent variables such as Brand, Price and Social partially have a significant positive effect with a significance number below 0.05. Based on the results of this analysis, it is hoped that ShopeePay can improve Sales, Brand, Price and Social Promotions. Because this will increase consumer purchasing decisions using the ShopeePay digital wallet.
ANALISIS KUALITAS LAYANAN PADA PENYEDIA JASA TENAGA KERJA PT VARIA USAHA FABRIKASI M. Vicky Hadi Siswanto; Moh. Agung Surianto
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.517

Abstract

Service quality is an important aspect that needs to be considered in running a business, whether profit or non-profit oriented. When the quality of the service provided is very good, it will expedite the business process in the future. The purpose of this study was to analyze the quality of service to labor service providers at PT Varia Usaha Fabrication. The research method used was descriptive qualitative. The research results from the reliability aspect are quite good, it is known from statements from informants that more workers complete tasks on time than workers who do not complete work on time. In the aspect of responsiveness that is still not good, it is known from the informant's statement that the solution is not optimal, more customers provide solutions to problems that occur. The solution given is less effective in solving the problem. In the aspect of certainty or guarantee, it is still not well known from the informant's statement that the delay in fulfillment and not according to the labor specifications desired by the customer. the attention aspect was very well known from the informant's statement that communication was going well, easy to contact and the staff were friendly. In the tangible aspect, facilities and infrastructure are said to be very good according to the wishes of the customer. Completeness of work has been fulfilled so that customers are satisfied with the facilities and infrastructure that have been provided.
ANALISIS PENANGANAN KELUHAN PELANGGAN PADA PT. POS INDONESIA SURABAYA 60000 Ahmad Mufarikuddin; Moh Agung Surianto
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.551

Abstract

Tujuan penelitian ini untuk mengetahui bagimana penilaian penanganganan keluhan pada PT. Pos Indonesia Surabaya 60000. Data yang digunakan merupakan data para pelanggan yang melakukan keluhan pelanggan di PT. Pos Indonesia Surabaya 60000 dalam kurun waktu 10 bulan terakhir di bulan Januari hingga oktober 2022. Penanganan keluhan pelanggan yang dilakukan pada PT. Pos Indonesia Surabaya 60000 yaitu dengan melakukan penanganan kepada para pelanggan sesuai dengan SOP yang berlaku. Penelitian ini menggunakan metode kualitatif dengan menggunakan teknik pengumpulan data wawancara mendalam. Hasil dari penelitian di PT. Pos Indonesia Surabaya 60000 dalam penanganan keluhan pelanggan bisa dikatakan baik dan bisa membuat customer semakin percaya terhadap perusahaan.
Analisis Penerapan Sentralisasi Fungsi Akuntansi dan Keuangan dalam Perusahaan Holding: Studi Kasus PT Semen Indonesia (Persero) Tbk Sigit Suhartono; Mukhamad Ikhwan Hadi; Moh. Agung Surianto
Journal of Economics and Business UBS Vol. 12 No. 6 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v2i6.760

Abstract

PT Semen Indonesia (Persero) Tbk. (SIG) is one of the state-owned companies that since 2013 has transformed into a Strategic Holding. SIG has 17 Subsidiaries (AP), consisting of 8 Cement Making companies and 9 non Cement Making companies. Of the Cement Making Companies, 3 APs whose share ownership is 99.9% owned by SIG, namely PT Semen Padang, PT Semen Tonasa and PT Semen Gresik. This research was conducted at PT Semen Indonesia (Persero) Tbk. (SIG). The objectives of this study are (1) analyzing the implementation of Policies & SOPs at PT SIG, (2) Effectiveness of the implementation of centralization of Accounting & Finance functions at PT SIG. The basic method used is descriptive with the implementation of case studies. Data collection was carried out by interview, observation, Forum Group Discuss (FGD) and documentation methods. The results showed that the implementation of Holding Policies & SOPs in Subsidiaries (AP) has been implemented well based on periodic reviews and as an effort to create added value for the group, efficiency, and better performance of SOEs.
Pengaruh Celebrity Endorser, Citra Merek, dan Kualitas Produk Terhadap Keputusan Pembelian Produk Azarine di Gresik Dwi Irma Ningtias; Moh Agung Surianto
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1271

Abstract

Tujuan dari studi ini ialah untuk menguji bagaimana pilihan konsumen terhadap produk Azarine dipengaruhi oleh citra merek, kualitas produk, dan celebrity endorser. Untuk mengevaluasi asumsi-asumsi yang ada, studi ini menggunakan metode studi kuantitatif, yaitu teknik mempelajari populasi atau kelompok tertentu, menghimpun data dengan memakai alat studi, dan menganalisa data statistik. Seratus empat puluh orang yang telah menggunakan atau membeli produk Azarine setidaknya sekali menjadi sampel studi. Purposive sampling adalah metode yang dipakai untuk pengambilan sampel. Temuan studi ini mempersentasikan bahwa meskipun kualitas produk mempunyai pengaruh yang kecil terhadap pilihan membeli barang azarine, citra merek dan pendukung selebriti mempunyai pengaruh yang kecil.
Pengaruh Kualitas Pelayanan, Kualitas Produk dan Promosi Terhadap Kepuasan Pelanggan di Pit-Stop Kopi Pondok Permata Suci (PPS) Hildha Amalia Farista Devi; Moh. Agung Surianto
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1273

Abstract

Tujuan penelitian ialah untuk mencari tahu dampak kualitas layanan, kualitas produk dan promosi pada kepuasan pelanggan di Pits-Stop Kopi PPS. Penelitian berikut mempergunakan pendekatan metode kuantitatif. Pada penelitian memerlukan sampel sebanyak 160 responden. Analisis Linear Berganda dengan bantuan aplikasi SPSS. Teknik pengambilan sampelnya adalah acidential sampling. Pada penelitian menyimpulkan bahwa kualitas layanan, kualitas produk dan promosi pada kepuasan konsumen Pit-Stop kopi PPS adalah berpengaruh signifikan dan positif.
Analisis Penerapan Standar Operasional Prosedur Budidaya Untuk Pengendalian Kualitas Hasil Panen Jagung di PT. Agro Aku Bisa Jember Dwi Putra, Achmad Ivan; Surianto, Moh Agung
Jurnal Manajemen Dan Akuntansi Medan Vol. 4 No. 1 (2022): Jurnal Manajemen Dan Akuntansi Medan Januari 2022
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v4i1.2131

Abstract

This research was conducted at PT. Agro Aku Bisa Jember, East Java. The aims of this study were (1) to analyze the application of standard operating procedures on corn farming at PT. Agro Aku Bisa Jember; (2) the effectiveness of the implementation of Quality Control of corn farming at PT. Agro Aku Bisa Jember. The basic method used is descriptive with a case study implementation. Data were collected by interview, observation and documentation methods. The results showed that (1) the application of standard operating procedures had been carried out well in planting to harvesting based on the following principles; (a) pre-planting land maintenance; (b) periodic land maintenance
The Influence of Brand Image, Trust, and Online Customer Review on Snack Tray Purchase Decisions at the Haus Indonesia Brand Weni, Chintya Ayu Panglipur; Surianto, Moh Agung
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.470

Abstract

The purpose of this study was to analyze the influence of Brand Image, trust, and online customer review variables on purchasing decisions for Snack Tray products on the Haus Indonesia brand, both partially and simultaneously. The study population included consumers who had purchased and consumed Haus Indonesia products at least once in the Gresik area, with a sample of 150 respondents selected through accidental sampling return techniques. Data analysis was carried out using quantitative methods through validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, F test, t test, and coefficient of determination. This study concluded that brand image, trust, and online customers partially had a positive and significant effect on purchasing decisions.
ANALISIS PENERAPAN STANDAR OPERASIONAL PROSEDUR BUDIDAYA UNTUK PENGENDALIAN KUALITAS HASIL PANEN JAGUNG Dwi Putra, Achmad Ivan; Surianto, Moh Agung
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol. 3 No. 4 (2021): Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v3i4.1987

Abstract

This research was conducted at PT. Agro Aku Bisa Jember, East Java. The aims of this study were (1) to analyze the application of standard operating procedures on corn farming at PT. Agro Aku Bisa Jember; (2) the effectiveness of the implementation of Quality Control of corn farming at PT. Agro Aku Bisa Jember. The basic method used is descriptive with a case study implementation. Data were collected by interview, observation and documentation methods. The results showed that (1) the application of standard operating procedures had been carried out well in planting to harvesting based on the following principles; (a) pre-planting land maintenance; (b) periodic land maintenance.
Co-Authors Abdullah, Mochammad Hasani Abdurrahman Faris Indriya Himawan Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Noorman Setiawan Adiyaksa, Devlin Damara Ahmad Mufarikuddin Ahmad, Nur Khalidah Al Kusani Al Kusani Aldila Anggun Kinanti Amalia Farista Devi, Hildha Andhifa Eka Putri Andriani, Tiara Ayu Anni Saur Rosida Maris Aprilia Naili Salsabila Ardhana, Muchammad Rafly Arifin, Moch Zainul Asa Prasetya Indraswara Asep Saepulloh Asy’ari Ma’ruf Ayu Balqis Salsabilah Ayu Muchlisa, Nanda Briliyan Putri Cintiya Wati Dedi Kadhafi Della Puspita Sari Dewi Nafisah, Dewi Dwi Irma Ningtias Dwi Putra, Achmad Ivan Eva Desembrianita Evi Shofia Nandini Fachri Ramadhan Fahmi Sholeh Aldimiyyathi Fahrudin, Muhammad Fikri Faradilla Indah Wahyu Putri Fawwaz, Satria Akbar Firdaus, Muhammad Feziv Fitria Wulandari Hidayatul Fauzia Hidayatullah, M. Iqbal Hildha Amalia Farista Devi Ifa Dimiyati Khasanah Ika Diah Saputri Ika Risky Nurfadilah Ikhwan Hadi, Mukhamad Ilham Amani Nurfi Indah Wahyu Putri, Faradilla Indro Kirono Irma Ningtias, Dwi Ivan Dwi Putra, Achmad Joyosumo, Elvira Maharani Khasanah, Ifa Dimiyati Laily Hanifah Lestari, Dian Ayu Lestari, Mita Dwi M Alifudin Al Islami M. Vicky Hadi Siswanto Maulidia Fathinul Isy K Mega Aulia Rahmi Moch Zainul Arifin Mohammad Mashudy Muhamadin, Rilo Chandra Muhammad Fatihkul Umam Muhammad Hamas A Muhammad Rosyihuddin Mukhamad Ikhwan Hadi Mukhammad Alfan Abdillah Nanda Ayu Muchlisa Nikmatul Liizzah Novita, Donna Ari Nur Cahyadi Nur Lailatul Rizqiyah Nurjannah, Alfida Ordy Valentino Pahlawan, Ilham Arifin Patrisya Rosalina Prayudi Harianto Putri, Wahyu Thahara Kusumaning Rahmat Agus Santoso Rivaldy Raihan Syams Rizky Abi Fahriantama Romadhon, Harits Rosalina, Patrisya Sapto Rahardjo Senja Clara Santi Septia, Mauliya Tahta Setiya Wati, Intan Shabara, Fidina Binta Shelvira Devi Arianda Edy Putri Shinta Nuriyah Sigit Suhartono Silfiyyatur Rifqiyyah Suaibatul Aslamiyah Suhartono, Sigit Surya Yetni Susilowati*, Endang Syaikhur Rohman Tarisa Eka Syafitri Tiara Khoerunnisa Tita Hayuning Sukma Umaimah Umaimah Umaimah, Umaimah Ummu Lisa’ada Veronica, Ellisa Putri Weni, Chintya Ayu Panglipur Wenti Krisnawati