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ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN KUNJUNGAN WISATAWAN DI WISATA GUNUNG PUNDUT (WGP) DINO PARK Della Puspita Sari; Moh. Agung Surianto
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the marketing strategies implemented by Wisata Gunung Pundut (WGP) Dino Park in increasing tourist visits, with a focus on the 4P marketing mix (product, price, place, and promotion). The research applies a qualitative descriptive approach using interviews, observations, and documentation with management, social media administrators, and visitors (both new and repeat). The results show that although WGP Dino Park has implemented marketing strategies, there are several shortcomings. Facilities for accompanying adults are inadequate, ticket prices are affordable but lack repeat-visit promotions, road access is narrow, and promotional efforts have not reached wider audiences. These findings suggest the need for facility improvements, loyalty programs, and wider collaboration with schools and travel agents. The implication is that WGP Dino Park needs integrated marketing strategies to build sustainable visitor engagement and increase repeat visits.
Implementasi Pengembangan Kompetensi Profesional Guru di SD Rumah Quran Al Ummah Gresik Susilowati*, Endang; Novita, Donna Ari; Surianto, Moh. Agung
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 1 (2024): Februari, Educational Studies, History of Education and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i4.29092

Abstract

Jurnal ini dilatarbelakangi oleh pentingnya pengembangan kompetensi profesional guru di era globalisasi dan digitalisasi. Ada 10 kompetensi profesional guru yang harus ada dalam guru. peneliti ingin mengetahui bagaimana implementasi pengembangan kompeternsi profesional guru di SD Rumah Quran Al Ummah. Tujuan dari penelitian ini adalah untuk mengetahui sejauh mana kompetensi profesioanl guru yang telah diimplementasikan dalam pembelajaran di sekolah dasar, mengetahui pemahaman guru untuk meningkatkan hasil belajar peserta didik, mengetahui proses pengimplementasian kompetensi profesional guru pada pembelajaran di sekolah dasar, dan memberikan masukan atau saran kepada sekolah SD Rumah Quran Al Ummah. Metode yang digunakan adalah metode kualitatif deskriptif dengan menggunakan purposive sampling. Dilakukan dengan cara mewawancarai kepala sekolah sebagai orang yang dipandang paling paham proses kegiatan kependidikan di SD Rumah Quran Al Ummah. Hasil dari penelitian ini adalah: Implementasi Pengembangan Kompetensi Profesional Guru di SD Rumqh Quran Al Ummah sudah berjalan dengan baik, namun ada yang belum optimal. Saran dari penelitian ini, dikarenakan bimbingan konseling menjadi tugas guru kelas, maka diharapkan guru kelas mendapatkan materi yang berhubungan dengan bimbingan dan konseling agar apa yang diupayakan bisa maksimal. Agar bisa melaksanakan Penelitian Tindakan Kelas (PTK), maka guru-guru diberikan waktu untuk melakukan observasi, evaluasi dan juga pelaksanaannya. Agar para guru terlibat aktif dalam penelitian, evaluasi, dan aplikasi proses pembelajaran.
Social Responsibility Model based on The Thoughts of KH Ahmad Dahlan at Muhammadiyah Schools Surianto, Moh Agung; Umaimah, Umaimah
Jurnal Tarbiyatuna Vol 15 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/tarbiyatuna.v15i1.10936

Abstract

There are still few social responsibility practices carried out by school institutions simultaneously, which integrate concern for employees, the poor, orphans and the environment as in the modern concept of Corporate Social Responsibility (CSR). This research aims to formulate a model for developing social responsibility in the Muhammadiyah Gresik charity business, especially in primary and secondary education, by referring to the thoughts of KH Ahmad Dahlan. Using a critical approach, this research seeks to develop a model of social responsibility based on the thoughts of KH Ahmad Dahlan, which has not been widely studied, especially in the Muhammadiyah environment. Data was collected through in-depth interviews, documentation, and focus group discussions (FGD). The results of the research show that the social responsibility program at the Gresik Muhammadiyah Primary and Secondary Education Institution is called School Social Responsibility (SSR), which includes four pillars: quality of service as worship, interaction with the environment (humans), concern for the planet earth , and make other schools partners. Philosophically, the SSR model is based on spiritual motivation, which has significant differences with the modern profit-oriented concept of CSR. Research on social responsibility in educational institutions is still new and limited, which is a new aspect in this research, considering that research on social responsibility is mostly carried out in profit-oriented companies. The contribution of this research can be a reference for a model for implementing social responsibility in other Muhammadiyah school institutions. For future research, a similar model can be developed in other Muhammadiyah organizations, such as universities, hospitals and non-profit organizations outside Muhammadiyah, both in Indonesia and other countries.
Co-Authors Abdurrahman Faris Indriya Himawan Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Noorman Setiawan Adiyaksa, Devlin Damara Ahmad Mufarikuddin Ahmad, Nur Khalidah Al Kusani Al Kusani Aldila Anggun Kinanti Alfida Nurjannah Andhifa Eka Putri Andriani, Tiara Ayu Anni Saur Rosida Maris Aprilia Naili Salsabila Arifin, Moch Zainul Asa Prasetya Indraswara Asep Saepulloh Asy’ari Ma’ruf Ayu Balqis Salsabilah Briliyan Putri Cintiya Wati Dedi Kadhafi Della Puspita Sari Dewi Nafisah, Dewi Dian Ayu Lestari Dwi Irma Ningtias Dwi Putra, Achmad Ivan Elvira Maharani Joyosumo Eva Desembrianita Evi Shofia Nandini Fachri Ramadhan Fahmi Sholeh Aldimiyyathi Fahmi Sholeh Aldimiyyathi Faradilla Indah Wahyu Putri Fitria Wulandari Hidayatul Fauzia Hidayatullah, M. Iqbal Hildha Amalia Farista Devi Ifa Dimiyati Khasanah Ika Diah Saputri Ika Risky Nurfadilah Ilham Amani Nurfi Indro Kirono Laily Hanifah Lestari, Mita Dwi M Alifudin Al Islami M. Vicky Hadi Siswanto Maulidia Fathinul Isy K Mega Aulia Rahmi Moch Zainul Arifin Mochammad Hasani Abdullah Mohammad Mashudy Muchammad Rafly Ardhana Muhamadin, Rilo Chandra Muhammad Fatihkul Umam Muhammad Hamas A Muhammad Rosyihuddin Mukhamad Ikhwan Hadi Mukhammad Alfan Abdillah Nanda Ayu Muchlisa Nikmatul Liizzah Novita, Donna Ari Nur Cahyadi Nur Lailatul Rizqiyah Ordy Valentino Pahlawan, Ilham Arifin Patrisya Rosalina Prayudi Harianto Putri, Wahyu Thahara Kusumaning Rahmat Agus Santoso Rivaldy Raihan Syams Rizky Abi Fahriantama Romadhon, Harits Sapto Rahardjo Sapto Rahardjo Satria Akbar Fawwaz Senja Clara Santi Setiya Wati, Intan Shabara, Fidina Binta Shelvira Devi Arianda Edy Putri Shinta Nuriyah Sigit Suhartono Silfiyyatur Rifqiyyah Suaibatul Aslamiyah Surya Yetni Susilowati*, Endang Syaikhur Rohman Tarisa Eka Syafitri Tiara Khoerunnisa Tita Hayuning Sukma Umaimah Umaimah Umaimah, Umaimah Ummu Lisa’ada Veronica, Ellisa Putri Weni, Chintya Ayu Panglipur Wenti Krisnawati