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Journal : Jurnal Representamen

Komunikasi Pemasaran melalui Pemanfaatan Media Sosial dalam Promosi Guwang Village Festival Anggreswari, Ni Putu Yunita; Parasari, Nyoman Sri Manik; Maheswari, A.A. Istri Agung
Jurnal Representamen Vol 8 No 2 (2022): Jurnal Representamen Volume 8 No 02 Oktober 2022
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.898 KB) | DOI: 10.30996/representamen.v8i2.7327

Abstract

The Covid-19 pandemic has paralyzed various sectors in Bali, especially the tourism sector. The recovery of various tourism destinations after the pandemic is a responsibility for tourism actors and all levels of society. One of the recovery steps taken is to carry out the Guwang Village Festival. The implementation of the Guwang Village Festival aims to revive several tourist destinations in Guwang village, as well as introduce various works of art from Guwang Village SMEs. This study uses a qualitative approach, with three data collection technique which include observation, documentation, and interview techniques. The results of this study are that promoting the Guwang Village Festival is carried out using the AIDDA communication model consisting of Awareness, Interest, Desire, Decision, and Action. The use of the AIDDA communication model was carried out through the use of Instagram social media so that the Guwang Village Festival managed to get 10.000 visits. Utilization od social media is done by presenting information, conducting social interactions, and providing entertainment facilities. Keywords: Marketing Communication, Social Media
Komunikasi Pemasaran Digital PT. Adhi Darma Cargo Dalam Upaya Membangun Brand Awareness Anggreswari, Ni Putu Yunita; Nugraha, I Putu Jaya Putra; Parasari, Nyoman Sri Manik; Maheswari, Anak Agung Istri Agung
representamen Vol 11 No 01 (2025): Jurnal Representamen Volume 11 No 01 April 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v11i01.12039

Abstract

Adhi Darma Cargo is a company that operates in the logistics sector, particularly in cargo management. Currently, Adhi Darma Cargo is undergoing a leadership transition, initially led by I Nyoman Mawiana and now shifting to the leadership of his eldest son, Hendra Arimbawa. Under Hendra's leadership, the company is focused on building brand awareness through digital media. This approach acknowledges that the first generation of Adhi Darma Cargo tended to emphasize simpler methods for brand awareness. As the company enters a new era of globalization, it recognizes that information in the digital realm circulates rapidly. This research utilizes integrated marketing communication theory, comprising five elements: advertising, sales promotion, public relations and publicity, direct marketing, and personal selling. According to the research findings, Adhi Darma Cargo has implemented these five elements of the marketing communications mix through its extensive use of digital media, particularly social media. With this implementation of the marketing communications mix, Adhi Darma Cargo aims to achieve high brand awareness and become better recognized by the broader community as one of the top choices for quality cargo services Bali. Keywords: Cargo, Marketing Communication Mix, Brand Awareness
Co-Authors A.A. Istri Agung Maheswari, A.A. Istri Agung A.A.Ngr. Oka Suryadinatha Gorda AAN Oka Suryadinatha Gorda Anak Agung Istri Agung Maheswari Anak Agung Istri Agung Maheswari Anak Agung Mia Intentilia Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Ngurah Oka Suryadinatha Gorda Argiyanti, Ni Kadek Pradnya Arniti, Ni Ketut Dewa Ayu Triadinda Cahya Subandi Dewi, Ni Putu Dian Cahayani Surya Dewi, Putu Sasmita Febrianti, Ni Putu Debi Geovani Ika Pranata Puteri Gorda, A.A Ngurah Eddy Supriyadinatha Haes, ‎Putri Ekaresty Hartantya, Ni Luh Made Gayatri Maharani I Gusti Ngurah Widya Hadi Saputra I Made Galang Suputra I Nyoman Windu Surya Sidantha I Putu Dharmawan Pradhana I Wayan Joniarta Ida Ayu Iswari Pidada Jayaningsih, A.A. Raka Jejineng, Ida Ayu Suci Aksara Kadek Adyatna Wedananta Kadek Aulya Ari Maharani Swibawa Ketut Bayu Surya Prayoga Komang Nyanyi Romayanti Latupeirissa, Jonathan Jacob Paul Made Sri Oriana Laksmi Maharani, Dian Putri Maheswari, A. A. Istri Agung Maheswari, A.A. Istri A. Maheswari, Anak Agung Ari Maheswari, Anak Agung Istri Agung Melo, Chelo Alcina Carlota Alves de Muhammad Rifqi Ni Kadek Dwita Hapsari Yuniar Ni Kadek Yosi Febrianti Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Made Nila Widya Puspa Dewi Ni Nyoman Sri Wisudawati Ni Putu Arianti Ni Putu Bayu Widhi Antari Ni Putu Intan Permatasari Ni Putu Yunita Anggreswari Ni Wayan Eka Yunita Dewi Nugraha, I Putu Jaya Putra Nuning Indah Pratiwi Pani, Ni Made Harum Pranji Parasari, Nyoman Sri Manik Permatasari, Ni Putu Intan Pramesti, I Gusti Ayu Ratna Putri Ekaresty Haes Putri, Gusti Ayu Nadya Tamara Putu Astrid Harikaputri Putu Dyah Permata Korry Putu Suparna putu suparna, putu Romayanti, Komang Nyanyi Sahri Aflah Ramadiansyah Sarahswati, Made Dwi Kanaka Sheila Novita Isnaeni Suanda, I Wayan Seven Wisnu Putra Sulih Indra Dewi, Sulih Indra Tiffania, Ni Kadek Ayusrine Wahyu Surya Ababiel Widyaswari, Ni Kadek Wulan Zulkha, Ikmal