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All Journal Krisna: Kumpulan Riset Akuntansi JUIMA : Jurnal Ilmu Manajemen Journal of Indonesian Economy and Business Binus Business Review International Research Journal of Management, IT & Social Sciences JURNAL MANAJEMEN MOTIVASI Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Dinamika Sosial Jurnal Ilmiah Manajemen dan Bisnis eCo-Buss Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat juremi: jurnal riset ekonomi International Journal of Science and Society (IJSOC) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Locus Penelitian dan Pengabdian SENTRI: Jurnal Riset Ilmiah Journal of Artificial Intelligence and Digital Business Amkop Management Accounting Review (AMAR) Review of Management, Accounting, and Business Studies Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan As-Syirkah: Islamic Economic & Financial Journal
Putu Irma Yunita
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Pengaruh Kualitas Produk, Citra Merek dan Promosi terhadap Keputusan Pembelian Honda Beat di Kota Denpasar Afton Irawan Parmono; Putu Irma Yunita
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6626

Abstract

This study aims to analyze the influence of product quality, brand image, and promotion on purchasing decisions for Honda BeAT motorcycles in Denpasar City. This study uses a quantitative approach with a causality research design to test the causal relationship between variables. The sampling technique used was purposive sampling with a total of 150 respondents, namely Honda BeAT motorcycle users who have income and are domiciled in Denpasar City. Data collection was carried out through the distribution of structured questionnaires compiled using a five-point Likert scale to measure respondents' perceptions of the research variables. The data obtained were then analyzed using multiple linear regression methods to determine the influence of each independent variable on purchasing decisions, both partially and simultaneously. The results showed that product quality, brand image, and promotion had a positive and significant influence on purchasing decisions for Honda BeAT motorcycles. Partially, each variable has a real contribution in encouraging consumers to make purchases. Simultaneously, the three variables together have a significant influence on purchasing decisions. These findings indicate that improving product quality, strengthening positive brand image, and implementing effective promotional strategies are important factors in increasing consumer interest and purchasing decisions for the Honda BeAT in Denpasar City.  
Persepsi Kualitas Produk Memoderasi Content Marketing dan Flash Sale terhadap Minat Beli di Ramayana Denpasar Putu Ayu Titha Paramita Pika; I Komang Cahya Patu Darma; Putu Dyah Permatha Korry; Putu Irma Yunita
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1775

Abstract

The increasingly intense competition in the retail industry has encouraged companies to adopt various digital marketing strategies, such as content marketing and flash sales, to attract consumers’ attention. However, these strategies are not always effective without a positive perception of product quality. This study aims to examine the moderating role of product quality perception in the relationship between content marketing and flash sales toward purchase intention at Ramayana Denpasar. This research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with 110 respondents selected through purposive sampling. The findings reveal that both content marketing and flash sales have a positive and significant effect on purchase intention. Nevertheless, product quality perception does not moderate the influence of content marketing, but it weakens the effect of flash sales on purchase intention. These results emphasize that consistent product quality is essential to ensure digital marketing strategies effectively increase consumer purchase intentions in the retail sector.
Analisis Strategi Pengembangan SDM untuk Meningkatkan Mutu Pendidikan dan Minat Calon Siswa SMAN 11 Denpasar Ni Komang Gek Tika Purnama Wati; Putu Irma Yunita
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

Education is a key pillar in developing quality human resources. Schools, as formal educational institutions, play a strategic role in creating a competent and virtuous future generation. However, in the era of globalization and increasingly fierce competition, schools are required to continuously improve the quality of education and their competitiveness. The issue of facilities and infrastructure is one of the critical factors influencing prospective students' interest in enrolling at SMA Negeri 11 Denpasar. An interview with the Principal, I Ketut Suwita, S.Pd., M.Pd., revealed that "the incomplete condition of laboratories, fields, and libraries, as well as the inadequate school grounds, are challenges for us in improving the quality of education at SMA Negeri 11 Denpasar." This study used two types of data to gain a comprehensive understanding. The research method used was a qualitative and quantitative approach. Based on the results of the study, the decline in prospective student interest in SMA Negeri 11 Denpasar was influenced by a combination of internal and external factors. Internally, the school is still new and therefore does not have a strong track record and brand equity. Facilities such as laboratories, projectors, and sports fields are still limited, and digital promotion strategies are not optimal. Externally, social perceptions, prestige factors, and PPDB dynamics make people tend to choose schools with established reputations.
KONTRIBUSI SERIKAT PEKERJA INDONESIA PADA ORGANISASI PARIWISATA DI KABUPATEN BADUNG DALAM PERSPEKTIF KONFLIK Putri Ekaresty Haes; Putu Irma Yunita
Jurnal Ilmiah Dinamika Sosial Vol 3 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.286 KB) | DOI: 10.38043/jids.v3i1.1737

Abstract

Dalam sebuah organisasi akan terdapat banyak kesenjangan antara pihak pekeja dengan pihak manajemen, kesenjangan tersebut dapat menimbulkan konflik dalam organisasi. Konflik yang terjadi harus mendapatkan perhatian karena dapat mempengaruhi lingkungan kerja, dan perilaku individual dalam organisasi. Tiga lembaga yang saling berhubungan dalam menyelesaikan konflik adalah perusahaan, serikat pekerja dan pemerintah, hubungan ketiga lembaga ini disebut sebagai hubungan industrial (HI) yang berlandaskan Pancasila dan UUD 45. Berdasarkan Hasil penelitian yang dilakukan pada Serikat Pekerja Seluruh Indonesia (PC FSP PAR – SPSI) Kabupaten Badung serta beberapa UPK SP yang berada di Kabupaten Badung terungkap bahwa konflik terjadi karena kurangnya komunikasi antara pihak perusahaan dengan pekerja, sehingga UPK SP menjadi penengah, dalam penelitian ini juga terungkap bahwa konflik industrial yang terjadi dapat terselesaikan dengan baik secara musyawarah mufakat karena UPK SP memberikan kontribusi dalam menyelesaikan konflik internal dalam perusahaan sehingga konflik tidak sampai meluas dan melibatkat pihak Federasi. Selain itu, penelitian ini juga mendapatkan hasil bahwa pihak Federasi memberikan kontribusi kepada UPK SP dan pekerja apabila konflik tidak dapat terselesaikan secara musyawarah mufakat dan harus menempuh jalur hukum bekerja sama Federasi Serikat Pekerja Pariwisata dengan Lembaga Bantuan Hukum (LBH).Kata Kunci: Konflik, Hubungan Industrial, Federasi Serikat Pekerja
Co-Authors A.A. Gde Putra Pemayun Adiani, Cahya Izati Afton Irawan Parmono Astawa, Putu Rosa Wijayanti Dewi, I. G. A. Agung Omika Dewi, Ni Kadek Dian Winda Dika Lesmana, Anak Agung Bagus Dwiyanti, Kadek Trisna Gugup Kismono I Dewa Putu Dipta Maharta I G. N. Oka Ariwangsa I Gede Jaya Putra I Gusti Ayu Agung Pradnya Dewi I Gusti Ayu Eka Wulandari I Gusti Ayu Tirtayani I Gusti Ngurah Putra Suryanata I Gusti Ngurah Widya Hadi Saputra I Ketut Nurcita I Komang Bagus Krisna Bhaskara I Komang Cahya Patu Darma I Nyoman Dede Diva Prasetia I Nyoman Sunarta I Putu Dharmawan Pradhana I Putu Yoga Purnama Wijaya Ida Ayu Oka Martini Kadek Reno Kusuma Kadek Trisna Dwiyanti Komang Keika Yanti Darma Maharani, Ni Made Ayu Jesika Ngakan Nyoman Kutha Krisnawijaya Ni Komang Gek Tika Purnama Wati Ni Made Dhian Rani Yulianti Ni Nyoman Ayu Cahyani Ni Putu Mirah Suandewi Nurcita, I Ketut Nyoman Ayu Cahyani, Ni Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Pradnyanata Adhi Dharma, I Gede Putri Ekaresty Haes Putu Dyah Permatha Korry Putu Purnama Dewi Putu Rosa Wijayanti Astawa S.Pd. M Kes I Ketut Sudiana . Widiantari, Kadek