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All Journal Jurnal Manajemen dan Organisasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Bisnis (Inovbiz) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Ilmiah Manajemen dan Bisnis Jurnal Pendidikan dan Konseling Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara ADPEBI International Journal of Business and Social Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) IIJSE International Journal of Indonesian Business Review Green Inflation: International Journal of Management And Strategic Business Leadership E-JURNAL AKUNTANSI
Suyono Saputra
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Journal : Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)

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PENGARUH PENGALAMAN MEREK, KEPERCAYAAN, DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN TELEKOMUNIKASI GSM DI BATAM Saputra, Suyono; Natalia, Via Marselina

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.743 KB) | DOI: 10.31955/mea.v5i1.917

Abstract

Today's competition in the telecommunications industry demands service providers not only offer quality products but also memorable experiences for customers. The concept of brand experience is starting to become the focus of marketing practitioners in increasing customer loyalty. This study was conducted on 300 respondents who were registered as subscribers of GSM telecommunications services to explore the relationship between brand experience, trust, satisfaction, and loyalty. This study produces interesting findings that apart from emphasizing the significant relationship between the variables of brand experience, trust, customer satisfaction and loyalty, it also proves that the relationship between trust and loyalty, as well as brand experience on loyalty through trust as mediation, has no significant effect either directly or indirectly. live. In an effort to build customer loyalty, THE GSM company must be able to improve brand experience, trust and customer satisfaction. This brand experience can be understood as a way of sorting out services, to change customer perceptions of a brand, and ultimately be able to retain customers in the long term.
ANALISIS PENGARUH DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN DI KICK AVENUE MARKETPLACE Wijaya, Hendri; Saputra, Suyono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3918

Abstract

The focus contained in this research is to determine the influence of Price (X1), Perceived Quality (X2), E-wom (X3), Promotion (X4), Trust (X5) and Brand Image (XA) on Purchase Intention (Y) . The research method is quantitative. This research uses smart PLS as the basis for testing. The population in this research is Indonesian people who have an interest in buying Kick Avenue products. In this research, the researcher used 7 variables which were measured with a total of 24 questions, so the total sample required for this research was 24 multiplied by 10, which means the total sample that will be used in this research is 240 Indonesian respondents. The findings can be summarized that the relationship between the variables Price , Perceived Quality , promotion , trust, brand image the Purchase Intention variable has a relevant influence. In contrast to the findings, it can be summarized that the relationship between the E-WOM variables the brand image variable does not have a relevant influence. Compared with the findings in hypothesis VII (Seventh), it can be summarized that the relationship between the E-WOM variables the Purchase Intention variable with brand image mediating does not have a relevant influence.
PENGARUH ORIENTASI PASAR DAN KEMAMPUAN PENGETAHUAN TEKNOLOGI TERHADAP KINERJA INOVASI PRODUK BARU (NPIP) DENGAN PERAN ABSORPTIVE CAPACITY SEBAGAI MEDIASI Saputra, Suyono; Zhangrinto, Febbryan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4453

Abstract

Kemajuan teknologi memengaruhi kehidupan manusia, mendorong penggunaan teknologi dalam berbagai aktivitas sehari-hari termasuk bisnis. Data menunjukkan peningkatan penggunaan teknologi dalam pemasaran digital, pembelian bahan baku, dan komunikasi internal. Persaingan bisnis yang ketat mendorong perusahaan untuk berinovasi guna mempertahankan keunggulan kompetitif, terutama dalam industri smartphone. Inovasi, didukung oleh teknologi digital, menjadi kunci dalam menghadapi persaingan pasar yang semakin sengit. Rancangan penelitian adalah tahapan observasi sistematis untuk memperoleh data yang tepat. Penelitian ini bertujuan untuk menganalisis hubungan sebab-akibat variabel bebas dan terikat, serta pengaruh variabel mediasi. Objek penelitian adalah pemilik produk iPhone di Kota Batam. Sampel diambil dengan pendekatan non-probability purposive sampling, dengan setidaknya 160 responden, sesuai dengan persyaratan penelitian. Metode pengambilan sampel ini didasarkan pada kriteria tertentu yang relevan dengan tujuan penelitian. Hasil penelitian pada penelitian ini yakni orientasi pasar dan pengetahuan teknologi memiliki pengaruh signifikan terhadap kinerja inovasi produk baru (NPIP). Hal ini menunjukkan pentingnya bagi perusahaan, khususnya dalam industri smartphone seperti iPhone, untuk mempertimbangkan orientasi pasar dan peningkatan pengetahuan teknologi dalam upaya meningkatkan kinerja inovasi produk baru mereka. Kata Kunci: NPIP, Orientasi Pasar, Teknologi ABSTRACT Technological advances affect human life, encouraging the use of technology in various daily activities including business. Data shows increased use of technology in digital marketing, raw material purchasing and internal communications. Tight business competition encourages companies to innovate in order to maintain a competitive advantage, especially in the smartphone industry. Innovation supported by digital technology is the key to facing increasingly intense market competition. The research design is a systematic observation stage to obtain appropriate data. This research aims to analyze the cause-and-effect relationship of independent variables and uncertainty, as well as the influence of mediating variables. The research object is the owner of an iPhone product in Batam City. Samples were taken using a non-probability purposive sampling approach, at least 160 respondents, in accordance with research requirements. This sampling method is based on certain criteria that are relevant to the research objectives. The research results in this study are that market orientation and technological knowledge have a significant influence on new product innovation performance (NPIP). This shows the importance for companies, especially in the smartphone industry such as the iPhone, to consider market orientation and technological improvements in an effort to improve their new product innovation performance.
PERAN ATTITUDE DAN PERCEIVED EASE OF USE SEBAGAI MEDIASI UNTUK MENGETAHUI PENGARUH CULTURAL ORIENTATION DAN CUSTOMER KNOWLEDGE TERHADAP PURCHASE DECISION PADA SOSIAL COMMERCE Setiawan, Setiawan; Saputra, Suyono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4596

Abstract

Penelitiannini bertujuan untuk mengetahui peran attitude dan perceivednease of use sebagai mediasi untuk mengetahui pengaruh cultural orientation dan customer knowledge terhadap purchase decision pada sosial commerce, Adapun metode yang digunakan dalam penelitian ini adlaha metodenkuantitatif dengan total responden sebanyak 300 orang dan analisi statistik mengguanakan alat smartpls. Adapaun hasil dalam penelitian ini adalah dari 11 hipotesis yang diuji semuanya memiliki dan menunjukan hasil yang positif dan signifikan artinya Perceived ease of use berhasil memdiai dalam pengaruh culturan orientation dan customer knowledge dalam purcahase decision pada sosial commerce
Co-Authors Agustinus Sri Wahyudi Angelyn Angelyn Anggita Wulan Dari Atnan Ari Anderson Azwin Handoko Christella Christella Dadan Umar Daehani Diana Vimalakirit Chow Edric Fortunius Evelyn Loo Ewaldo, Davin Fharis Aditya Kusworo Figo Winnerko Hardi Suandri Hendra Dewantara Hendri Wijaya, Hendri Hendro Hendry Charles Hendy Wiliyan Herman Herman Hernandez, Louis Iveren Monica Jacky, Jacky Jasa, Ryan Harsana Jihan Karisma Josline, Josline Joslyn Volensya June Alvina Kelvin Kelvin Kelvin Yovanka Kezia Yohanna Zai Khesi Khesi Khornida Marheni, Dewi Khusnul khotimah Lady Lady Leonard, Rivaldo Lilis Cinthya Lionna, Febby Maryati Maryati Melissa Melissa Merlin Leona Micel Thai Monica, Iveren Nasyah Amanda Natalia, Via Marselina Nelson Handoko Ng, Cindy Novi Angelina Novi Novi Noviani Noviani Prissilia Angelika Putri Wulandari Rangkuti Putri Wulandari Rangkuti Rachmi, Tio Sania Rahmadhanti Rahmadhanti Ricky Ricky Rico Sinaga Ridhayati Farid Rovina Rovina Rovina, Rovina Sahara, Putri Salsabilla Febriatul Husna Sandy Putra Selina Phang Selina. Ng selli, Selli Setiawan Setiawan Sie Thai Ping STELLA STELLA Sukiantono Tang Tan Wan I Tjoa, Kevin Via Marselina Natalia Vivin Mayviana William William Winson Winson Wira Erlangga Pratama Wisnu Yuwono Yulfiswandi Yulfiswandi Yulfiswandi Yulfiswandi, Yulfiswandi Yuliyanti Zhangrinto, Febbryan