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All Journal Kinesik Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar ProTVF ETNOSIA : Jurnal Etnografi Indonesia KAREBA : Jurnal Ilmu Komunikasi English and Literature Journal Syntax Literate: Jurnal Ilmiah Indonesia Lontar : Jurnal Ilmu Komunikasi Jurnal Representamen NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal of Communication Sciences (JCoS) Literasi : Jurnal Ilmu Pendidikan Jurnal Riset Komunikasi Kajian Jurnalisme Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Warta Ikatan Sarjana Komunikasi Indonesia Community Engagement and Emergence Journal (CEEJ) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Tuturlogi: Journal of Southeast Asian Communication The Kalimantan Social Studies Journal Jurnal Scientia LEGAL BRIEF Indonesia Berdaya Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Journal La Sociale Nusantara Hasana Journal Jurnal Pengabdian Masyarakat Hasanuddin (JPMH) MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Proceedings Series on Social Sciences & Humanities Jurnal Ilmu Komunikasi Dan Media Jurnal Riset Jurnalistik dan Media Digital KAGANGA KOMUNIKA: Journal of Communication Science Palakka : Media and Islamic Coummunication Journal of Public Representative and Society Provision Journal of Artificial Intelligence and Digital Business KOLONI Innovative: Journal Of Social Science Research Inspiration: Jurnal Teknologi Informasi dan Komunikasi Jurnal Netnografi Komunikasi Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Journal of Educational Technology, Curriculum, Learning, and Communication Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Audiens Sociality: Journal of Public Health Service Jurnal Ilmu Komunikasi Pattimura Jurnal Komunikasi Indonesia Communicative : Jurnal Komunikasi dan Penyiaran Islam KAMBOTI : Jurnal Sosial dan Humaniora
Sonni, Alem Febri
Departemen Ilmu Komunikasi, Universitas Hasanuddin Jl. Perintis Kemerdekaan Km 10, Tamalanrea Indah, Makassar 90245 - Indonesia
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Journal : journal of public representative and society provision

 1 
Analysis of RRI Makassar Broadcasting Communication Strategy in Education of the Public and Increasing the Interest of New Voters Saputra, Irsan; Sukmarini, Andi Vita; Sonni, Alem Febri
Journal of Public Representative and Society Provision Vol. 4 No. 2 (2024): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v4i2.501

Abstract

The 2024 presidential election will be held simultaneously throughout Indonesia, RRI Makassar as a public broadcasting institution has the responsibility to convey this information to the public. This study aims to determine the communication strategy used by RRI Makassar in educating the public and increasing the interest of new voters in the 2024 Election, as well as exploring the obstacles and supporting factors faced by RRI Makassar in implementing this strategy. This study refers to qualitative methodology and a case study approach. Empirical data were obtained from semi-structured in-depth interviews, supported by observations and literature reviews and previous research. The Grounded theory approach was used for data analysis. The main findings of this study found that the use of multiplatform in communication enabled RRI to reach a wider and more diverse segment of society, as well as increasing the effectiveness of message delivery and showed that RRI Makassar's strategy was largely successful. Presenting credible sources, such as representatives from the KPU and Bawaslu, during these events contributed significantly to the perceived success of the strategy. The study highlighted that more than 60% of the targeted audience consisted of first-time voters. The researcher also emphasized the importance of a tailored communication strategy to meet their needs. Future studies are expected to explore the long-term impact of this communication strategy on voter behavior and engagement.
TVRI South Sulawesi Broadcasting Adaptation Strategy as a Public Broadcasting Institution in the Digitalization Era Sariyani, Sariyani; Yunus, Mujahid; Sonni, Alem Febri
Journal of Public Representative and Society Provision Vol. 4 No. 1 (2024): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v4i1.747

Abstract

This research aims to find out the adaptation strategy of South Sulawesi TVRI broadcasting as a public broadcasting institution in the digitalization era, supporting and inhibiting factors of South Sulawesi TVRI broadcasting adaptation strategy as a public broadcasting institution in the digitalization era. This type of research is classified as qualitative research. Data collection techniques are observation, interview, and documentation. The data was then verified, processed and analyzed based on qualitative analysis. The results showed that the implementation of TVRI South Sulawesi's broadcasting adaptation strategy has been carried out by procuring digital infrastructure and technology, conducting training to improve human resources and keep up with the times, conducting content research according to public needs, forming a new unit called New Media Content (KMB) where the unit is specifically to see the development of digital media and implementing a digital multi-platform distribution strategy. Supporting factors in TVRI South Sulawesi's broadcasting adaptation strategy are technology and infrastructure, human resources, government regulations, programs aired and collaboration. While the inhibiting factors are viewers and limited funds for production due to budget efficiency.
Co-Authors Abdul Gafar Abdul Gafar Adam Mujahada Adi Abdillah Adri, Muhammad Nuzul Agafanthy, Annysa Nur aidil, Muh Ainun Jariah Yusuf Ainur, Dafa Akbar Iskandar Akbar, A.Ali Akbar, A.Ali Akbar, Muh Akbar, Muh. Akram, Reyna Salsabila Alamsyah Amrullah, Muhammad Anastasia, Jesika Andi Aisyah Amalia Andi Alimuddin Unde Andi Alimuddin Unde, Andi Alimuddin Andi Subhan Amir, Andi Subhan Andi Vita Sukmarini, Andi Vita Aningsih, Gusti Annisa Lutfiah Ansari Abdillah Anwar, Haeril Apriani, Siti Aprilia Rahman, Nadia Arianto Arianto Arianto Arianto, Arianto Arienda, Hanun Dzikra Arini Disti Utami Arya Nugraha Asnimar Azis, Aslam Azis, Syamsuddin Aziz, Syamsuddin Burhanuddin, A Putri Permatasari Arafah Caesary MP, Nurfadilha D, Nurjannah Dewantara, ?Agung Dewi Safitri Dhwinuari Antony, Noval Dika, Dika Dusra, Erna Elvira Naharni Sisca Erika, Putri Erwin Gatot Amiruddin Fahira Nurul Ichzza Fahriwan Mointi, Muh Fatiin, Mufhida Fifni Eunike Angely B. Firdha Annisa Darmawan Firmansyah Firmansyah Fransisco Hillarian Mandey Gita Alfiani Rahman Gusti Aningsih Hamna, Dian Muhtadiah Hariadi, Nur Wijaya Harman Akbar Tullah Hasrullah Hasrullah, Hasrullah Hidayatullah, Fauzan Hijriyani, Nur Fajri Hs, Arifatul Azzarah Husnul Hatima Ian Bonita Irwanto Irwanto Jamil, Nadra Azzulany Ayis Putri Jauza, Assa Jufri, Ismubaraqah Kamaruddin Kasim, Sri Latief, Sukriansyah S Lutfiah Lutfiah Firdausiah Ersa Made Santana Magfirah Ramadanti Malau, Maldhi Hamonangan Marzuki, Nur Rofifah Mau, Muliadi Maulana Yusuf Moehammad Iqbal Sultan Muannas Muannas Muh Akbar Muh. Akbar Muh. Akbar Muhammad Akbar Muhammad Farid Muhammad Farid Muhammad Farid Muhammad Ihlasul Amal Muhammad Sofyan Sani Muhammad Syukron Muhammad Yuslan, La Ode Mujahid Musafir, Ahmad Mustari, Muhammad Laits Meilano Nida'ul Hafiyah Nosakros Arya, Nosakros Nur Jannah Nursaripati Risca Nurwahyuni, Andi Pongkapadang, Opniel Harsana B Priskila Primaningrum Demmasapo Putri, Vinanda Cinta Cedekia Putri, Yuyun Putri Qudsyah Kasim, Hadziratul Ramadhani, Hikmah Ratmila Riandani Reskita, Dewiyanti Reskiwardina, Andi Restu Satriana Montalili Rifqah Fadhilah Rizkya Chaeratunnisa Rolando Gilsan Mokuna Saeni, Rahman saputra, irsan Sariyani, Sariyani Shabri Hidayat Siti Aisyah Sudarmin Sudarmin Sultan, Moehammad Iqbal Sunusi, Putri Melinda Syahruddin, Syafira Faradiba Syarif, Alwiyah Nur Syukron, Muhammad Taufik Hidayat Teti Novianti Tuti Bahfiarti Tuti Bahfiarti Vinanda Cinta Cendekia Putri Wahyuddin Wahyudi Astuti, Sri Wisra Alifyardani Ihza Yusmanizar Yusmanizar Yusuf, Ibrahim Zaman, M. Fachri Nur