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Sonni, Alem Febri
Departemen Ilmu Komunikasi, Universitas Hasanuddin Jl. Perintis Kemerdekaan Km 10, Tamalanrea Indah, Makassar 90245 - Indonesia
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Journal : Journal of Public Representative and Society Provision

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Analysis of RRI Makassar Broadcasting Communication Strategy in Education of the Public and Increasing the Interest of New Voters Saputra, Irsan; Sukmarini, Andi Vita; Sonni, Alem Febri
Journal of Public Representative and Society Provision Vol. 4 No. 2 (2024): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v4i2.501

Abstract

The 2024 presidential election will be held simultaneously throughout Indonesia, RRI Makassar as a public broadcasting institution has the responsibility to convey this information to the public. This study aims to determine the communication strategy used by RRI Makassar in educating the public and increasing the interest of new voters in the 2024 Election, as well as exploring the obstacles and supporting factors faced by RRI Makassar in implementing this strategy. This study refers to qualitative methodology and a case study approach. Empirical data were obtained from semi-structured in-depth interviews, supported by observations and literature reviews and previous research. The Grounded theory approach was used for data analysis. The main findings of this study found that the use of multiplatform in communication enabled RRI to reach a wider and more diverse segment of society, as well as increasing the effectiveness of message delivery and showed that RRI Makassar's strategy was largely successful. Presenting credible sources, such as representatives from the KPU and Bawaslu, during these events contributed significantly to the perceived success of the strategy. The study highlighted that more than 60% of the targeted audience consisted of first-time voters. The researcher also emphasized the importance of a tailored communication strategy to meet their needs. Future studies are expected to explore the long-term impact of this communication strategy on voter behavior and engagement.
Co-Authors Abdul Gafar Abdul Gafar Adam Mujahada Adi Abdillah Adri, Muhammad Nuzul Ainun Jariah Yusuf Akbar Iskandar Akbar, Muh. Akram, Reyna Salsabila Alamsyah Amrullah, Muhammad Anastasia, Jesika Andi Aisyah Amalia Andi Alimuddin Unde Andi Reskiwardina Andi Vita Sukmarini, Andi Vita Aningsih, Gusti Annisa Lutfiah Annysa Nur Agafanthy Ansari Abdillah Arianto Arianto Arianto Arienda, Hanun Dzikra Arini Disti Utami Arya Nugraha Asnimar Azis, Syamsuddin D, Nurjannah Dewi Safitri Dika, Dika Elvira Naharni Sisca Erna Dusra Erwin Gatot Amiruddin Fahira Nurul Ichzza Fatiin, Mufhida Fifni Eunike Angely B. Firdha Annisa Darmawan Firmansyah Firmansyah Fransisco Hillarian Mandey Gita Alfiani Rahman Gusti Aningsih Hamna, Dian Muhtadiah Hariadi, Nur Wijaya Harman Akbar Tullah Hidayatullah, Fauzan Hijriyani, Nur Fajri Hs, Arifatul Azzarah Ian Bonita Irwanto Irwanto Jauza, Assa Jufri, Ismubaraqah Kamaruddin Kasim, Sri Latief, Sukriansyah S Lutfiah Lutfiah Firdausiah Ersa Made Santana Malau, Maldhi Hamonangan Marzuki, Nur Rofifah Mau, Muliadi Maulana Yusuf Montalili, Restu Satriana Muannas Muannas Muh Akbar Muh Akbar Muh. Akbar Muhammad Akbar Muhammad Farid Muhammad Farid Muhammad Farid Muhammad Farid Mustari, Muhammad Laits Meilano Nadra Azzulany Ayis Putri Jamil Nida'ul Hafiyah Nosakros Arya, Nosakros Nur Jannah Nursaripati Risca Nurwahyuni, Andi Pongkapadang, Opniel Harsana B Priskila Primaningrum Demmasapo Putri, Vinanda Cinta Cedekia Ratmila Riandani Reskita, Dewiyanti Rifqah Fadhilah Rizkya Chaeratunnisa Rolando Gilsan Mokuna Saeni, Rahman saputra, irsan Shabri Hidayat Siti Aisyah Sudarmin Sudarmin Sultan, Moehammad Iqbal Sultan, Muh. Iqbal Sunusi, Putri Melinda Syarif, Alwiyah Nur Taufik Hidayat Teti Novianti Tuti Bahfiarti Tuti Bahfiarti Vinanda Cinta Cendekia Putri Wahyuddin Wisra Alifyardani Ihza Yusuf, Ibrahim