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Lisa Adhrianti
Universitas Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : Abdimas Mandalika

 1 
Teknik Storytelling Bagi Pemuda dalam Mempromosikan Wisata di Bengkulu Adhrianti, Lisa; Aditia, Rafinita
Abdimas Mandalika Vol 5, No 2 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i2.37579

Abstract

Abstract: This community service program aims to increase the capacity of Bengkulu youth in promoting regional tourism through storytelling techniques as a digital-based creative communication strategy. This program is implemented with a participatory and applicative approach through three main stages, namely pre-activities, core activities (training and workshops on storytelling and tourism content production), and monitoring and evaluation. The target audience is the Bujang Gadis Bengkulu community of 50 people (25 men and 25 women) who were selected because of their strategic role as tourism ambassadors and social media-based promotion agents. The results of the implementation show three main achievements. First, more than 80% of participants experienced an increase in conceptual understanding regarding the importance of storytelling in digital tourism promotion. Second, participants demonstrated increased practical skills in composing and delivering tourism narratives in a more emotional, persuasive, and audience-oriented manner. Third, participants were able to implement these techniques through promotional content on social media that encourages increased audience interaction. This program emphasizes that storytelling is a youth empowerment instrument that has the potential to support the creative and sustainable development of Bengkulu tourism.Abstrak: Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pemuda Bengkulu dalam mempromosikan wisata daerah melalui teknik storytelling sebagai strategi komunikasi kreatif berbasis digital. Program ini dilaksanakan dengan pendekatan partisipatif dan aplikatif melalui tiga tahapan utama, yaitu pra-kegiatan, kegiatan inti (pelatihan dan workshop storytelling serta produksi konten wisata), serta monitoring dan evaluasi. Khalayak sasaran adalah komunitas Bujang Gadis Bengkulu sebanyak 50 orang (25 laki-laki dan 25 perempuan) yang dipilih karena perannya strategis sebagai duta wisata dan agen promosi berbasis media sosial. Hasil pelaksanaan menunjukkan tiga capaian utama. Pertama, lebih dari 80% peserta mengalami peningkatan pemahaman konseptual mengenai pentingnya storytelling dalam promosi wisata digital. Kedua, peserta menunjukkan peningkatan keterampilan praktis dalam menyusun dan menyampaikan narasi wisata secara lebih emosional, persuasif, dan berorientasi pada pengalaman audiens. Ketiga, peserta mampu mengimplementasikan teknik tersebut melalui konten promosi di media sosial yang mendorong peningkatan interaksi audiens. Program ini menegaskan bahwa storytelling merupakan instrumen pemberdayaan pemuda yang berpotensi mendukung pengembangan pariwisata Bengkulu secara kreatif dan berkelanjutan.
Co-Authors Agustin, Litami Al-Nahari, Yusra Hamed Alfarabi Alfarizi, Erlan Ananda Ayu Putri Andayani, Dwi Hari Andini, Diah Tri Andy Makhrian Ayyash, Muhammad Yahya Bangsu, Tamrin Busainah, Desy Cucu, Neneng desti pratiwi Dhanurseto Hadiprashada Dian Kurniati Dionni Ditya Perdana Dionni Ditya Perdana, Dionni Ditya Dwi Hari Andayani, Dwi Hari Andayani Dyaloka Puspita Ningrum Eceh Trisna Ayuh Eka Vuspa Sari Ekowati, Sri Evi Hafizah Firmansyah, Mas Agus Fonika Fonika . Fonika Fonika Gritary, Syahandha Gushevinalti Gushevinalti . Gushevinalti Gushevinalti Gushevinalti, Gushevinalti Hafizah, Evi Hermalinda Lestari Br. Bangun Idi Warsah Indah Septirisani Indiarma, Verani Janah, Fathiyyah M. Hik Wahyuda Marlina, Neneng Cucu Mas Agus Firmansyah Muslimah Amalia, Puspa Neneng Cucu Marlina Nugroho, Wiji Nurwitami, Rizka Ovfianti, Sefti Permata, Sri Putri puspitasari, ni made anggraeni Rafinita Aditia Rochmansyah, Erwin Saragih, Rasiana BR Saragih, Rasianna Br. Sari, Eka Vuspa Setiawati, Ida Agus Silvia Amanda Putri Sri Ekowati Suhrini, Tantri Syarafa, Dhimas Abdillah Titi Darmi Ulfa, Annisa Fadila Wardani, Indriati Triea Wibyanto, Santrian Yayantika Yosi Merta Sari Yuliati - Yuliati Yuliati Yunilisiah Yunilisiah