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KONSERVASI CERITA SI PITUNG MELALUI PELATIHAN STORY TELLING BERBASIS KEARIFAN LOKAL DI MASARAKAT MARUNDA PULO JAKARTA UTARA Siti Gomo Attas; Novi Anoegrajekti; Rizky Wardhani; Ely Rusliawati
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract

Program Pengabdian Kepada Masyarakat Wilayah Binaan Unggulan Universitas (PPM-PWBU) ini bertujuan untuk melestarikan sastra lisan melalui model pelatihan C berbasis cerita rakyat Si Pitung di Kawasan Marunda Pulo, Cilincing, Jakarta Utara. Pengabdian ini  bertujuan sebagai upaya konservasi warisan budaya Betawi yang kian tergerus oleh perkembangan zaman. Kegiatan ini melibatkan masyarakat setempat, terutama generasi muda, dalam pelatihan teknik bercerita (story telling) agar mereka dapat memahami, mengapresiasi dan mewariskan kembali cerita kisah Si Pitung sebagai simbol heroisme, keberanian dan keadilan dalam budaya Betawi. Model Pelatihan story telling  dibagi dalam dua bagian yaitu proses memberi rangsangan para  peserta dengan  sejarah Marunda dan cerita yang berkembang di sekitar Cagar Buday si Pitung, Selanjutnya Para peserta akan dilatih menuliskan kembali cerita si Pitung yang diingat berdasarkan  memori kolektif sebagai warga Marunda yang kental dengan cerita si Pitung. Selanjutnya  para peserta dalam lokakarya menunjukkan interaktif, pendampingan intensif serta simulasi pementasan untuk meningkatkan keterampilan peserta dalam menyampaikan cerita secara menarik dan berkesan. Hasil dari program ini diharapkan mampu meningkatkan kesadaran masyarakat terhadap pentingnya pelestarian sastra lisan, memperkuat identitas budaya lokal serta mendorong partisipasi aktif generasi muda dalam mencitai cerita rakyat sebagai kearifan lokal masyarakat Pesisir masyarakat Marunda Pulo.   ABSTRACT The Community Service Program for Excellent Development Areas of the University (PPM-PWBU) aims to preserve oral literature through a storytelling-based training model inspired by the Betawi folk tale of Si Pitung in the Marunda Pulo area, Cilincing, North Jakarta. This program serves as an effort to conserve Betawi cultural heritage, which is increasingly being eroded by modernization. The activity involves local communities, especially the younger generation, in storytelling training so that they can understand, appreciate, and pass down the story of Si Pitung a symbol of heroism, courage, and justice in Betawi culture. The storytelling training model is divided into two parts. The first phase stimulates participants with insights into the history of Marunda and the stories surrounding the Si Pitung Cultural Heritage Site. The second phase trains participants to rewrite the Si Pitung story based on their collective memory as Marunda residents closely connected to the legend. Participants then engage in interactive workshops, intensive mentoring, and performance simulations to enhance their storytelling skills in a captivating and memorable way. The outcomes of this program are expected to increase public awareness of the importance of preserving oral literature, strengthen local cultural identity, and encourage active participation among the younger generation in appreciating folk tales as a form of local wisdom within the coastal community of Marunda Pulo.
Effects of Network Externality on Startup Growth in the Creative Industries Wardhani, Rizky; Zelia, Vanya; Hasan, Hasan; Andini, Nailah Putri
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2046

Abstract

The growth of startups, particularly in the creative industries, has been significantly influenced by various external factors. Among these, network externalities play a crucial role in shaping startup development. Network externalities refer to the phenomenon where the value of a product or service increases as more people use it, creating a positive feedback loop. Understanding how network externalities impact startup growth is essential for entrepreneurs, investors, and policymakers. This study investigates the effects of network externality on the growth of startups in the creative industries, focusing on how these externalities contribute to market expansion and innovation. The research aims to explore the relationship between network externalities and the scalability of creative startups. It examines how startups can leverage external networks, both digital and social, to enhance their visibility, collaboration opportunities, and customer base. The study adopts a mixed-methods approach, combining quantitative surveys of creative entrepreneurs with qualitative case studies of successful startups. Data was collected from 150 creative startups across various sectors, including digital media, design, and entertainment. The findings suggest that network externalities significantly accelerate startup growth, especially in digital platforms where user engagement creates momentum. Startups that effectively harness network externalities experience faster customer acquisition, higher brand recognition, and increased opportunities for collaboration.