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All Journal Jurnal Siasat Bisnis Journal of Business & Banking JAM : Jurnal Aplikasi Manajemen Syntax Literate: Jurnal Ilmiah Indonesia Journal of Humanities and Social Studies Iqtishoduna: Jurnal Ekonomi Islam International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business Studies SABDAMAS Jurnal Ilmiah Manajemen Kesatuan G-Tech : Jurnal Teknologi Terapan Jurnal Bakti Masyarakat Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies International Journal of Engagement and Empowerment (IJE2) Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga Equity
Prasetyo Hadi
Fakultas Ekonomi UPNV Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PELATIHAN PEMBUATAN PAPAN LEMBARAN DAUR ULANG SAMPAH PLASTIK BAGI MASYARAKAT PEDULI LINGKUNGAN KELURAHAN LIMO KOTA DEPOK Martana, Budhi; Hernawati, Erna; Venus, Anter; Pradana, Sigit; Hadi, Prasetyo; Fahrudin, Fahrudin
Jurnal Bakti Masyarakat Indonesia Vol. 7 No. 2 (2024): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v7i2.27571

Abstract

The population that continues to increase every year has a great influence on the increasing amount of garbage piles. The problem of garbage has always been a topic of conversation that has not been resolved until now, because people's behavior in the process of sorting waste from waste sources has not been carried out optimally, plastic waste processing has not been optimally carried out by the community to produce products that have useful value, in addition, there is no appropriate technology for processing plastic waste, and the creativity and creativity of the community in making products based on plastic waste is still lacking. This community service activity aims to provide training in making recycled plastic waste sheet boards that can be used by the community for a long time, and become a solution to efforts to reduce plastic waste. The target community trained is the environmentally conscious community in Limo Village, Limo District, Depok City who are currently not productive or do not have a fixed income, and are prioritized for empowering environmentally conscious communities. The stages of this training begin with socialization, training, practice, and evaluation activities. The results of the training activities, namely partners have the ability to sort waste independently, there is an increase in participant skills in using plastic waste processing equipment to produce sheet board products based on recycled plastic waste and have a positive impact on tackling household plastic waste, and the creation of business opportunities for recycled plastic waste sheet boards. ABSTRAK Jumlah penduduk yang terus mengalami peningkatan pada setiap tahunnya, sangat berpengaruh terhadap jumlah tumpukan sampah yang semakin meningkat. Permasalahan sampah selalu menjadi topik pembicaraan yang sampai saat ini belum dapat terselesaikan, disebabkan perilaku masyarakat dalam proses pemilahan sampah dari sumber sampah belum dilakukan secara maksimal,  pengolahan sampah plastik belum secara optimal dilakukan masyarakat untuk menghasilkan produk yang memiliki nilai manfaat, selain itu belum tersedianya alat teknologi tepat guna untuk pengolahan sampah plastik, serta kreativitas dan daya cipta masyarakat dalam membuat produk berbasis sampah plastik masih kurang. Kegiatan pengabdian kepada masyarakat ini bertujuan memberikan pelatihan pembuatan untuk menghasilkan papan lembaran daur ulang sampah plastik yang dapat dimanfaatkan masyarakat untuk jangka waktu yang lama, dan menjadi solusi upaya pengurangan sampah plastik. Masyarakat sasaran yang dilatih adalah masyarakat peduli lingkungan Kelurahan Limo, Kecamatan Limo, Kota Depok yang saat ini belum produktif maupun belum memiliki penghasilan tetap, serta diutamakan bagi pemberdayaan Masyarakat peduli lingkungan. Tahapan pelatihan ini diawali dari kegiatan sosialisasi, pelatihan, praktek, dan evaluasi. Hasil kegiatan pelatihan, yaitu mitra memiliki kemampuan dalam memilah sampah secara mandiri, terjadinya peningkatan keterampilan peserta dalam menggunakan peralatan pengolahan sampah plastik untuk menghasilkan produk papan lembaran berbasis daur ulang sampah plastik serta berdampak positif bagi penanggulangan sampah plastik rumah tangga, dan  penciptaan peluang usaha papan lembaran daur ulang sampah plastik.
The Influence Digital Marketing and Market Orientation on Marketing Performance Moderated by Competitive Advantage Agustina, Lia; Hadi, Prasetyo; Jubaedah, Jubaedah; Setiadi, Iwan Kresna
Quantitative Economics and Management Studies Vol. 5 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2906

Abstract

The phenomenon in this research is the decline in the number of marriage registrations at Ministry of Religious Affairs/KUA. According to data from the Indonesian Ministry of Religion in the last three years, the marriage rate in Indonesia has decreased drastically. Around two million marriages will decrease by 2024. Meanwhile, according to the 2018 in the Central Statistics Agency (BPS) report, the creative economy subsector contributes greatly to the national economy, with a contribution of 7.44% to Gross Domestic Product (GDP), one of the MSMEs in the creative economy subsector namely MSME EO. With the decline in the number of KUA registrations, MSMEs in the marriage sector are experiencing market saturation. Therefore, marketing performance (variable y) is required, including competitive advantage (variable z) as moderation and (variable x) namely digital marketing and market orientation. This research used quantitative and saturated sampling techniques. The population involved 101 MSME actors in the field of Event Organizer (EO) in DKI Jakarta. Employing SMART PLS 4.0, the results of this research indicate that digital marketing and market orientation have a significant influence on EO marketing performance in DKI Jakarta. However, competitive advantage cannot moderate digital marketing and market orientation.
Sales volume analysis through trust in manufacturing companies: Study on dynamix cement consumers Santosa, Djoko; Hadi, Prasetyo; Astuti, Miguna; Manggabarani, Alfatih Sikki
Jurnal Siasat Bisnis VOL 29, NO 1 (2025)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol29.iss1.art7

Abstract

Purpose – The purpose of this study is to find out and analyze whether trust, country of origin, brand image, and product quality influences sales volume both directly and indirectly through trust on consumers of Semen Dynamix in Indonesia.Design/methodology/approach – A quantitative approach was used with purposive sampling to select 210 respondents meeting the research criteria. Data were analyzed using the Structural Equation Modeling (SEM) method with the SmartPLS tool.Findings – The results show that country of origin, brand image, and product quality significantly influence sales volume, while the influence of country of origin is not statistically significant. Trust serves as a mediating factor in the indirect relationships between these variables and sales volume.Research limitations/implications – The limitation of this study is its sole focus on Semen Dynamix, which may restrict the generalizability of the findings. Future research could explore additional factors or apply similar methods across other product categories.Practical implications – The study suggests that enhancing trust by improving country of origin perceptions, brand image, and product quality can positively affect sales. Practical applications include marketing strategies that highlight these attributes to strengthen customer trust and, in turn, drive sales volume.Originality/value – This study offers a fresh perspective on trust, highlighting its active role in mediating the effects of brand-related factors on sales. Insights from this research can guide marketers and practitioners in developing brand and sales-oriented strategies.
PKM DIGITAL MARKETING: TRANSFORMATION OF MALSA CHOCOLATE BUSINESS IN MARA FOOD INDUSTRY COMPLEX, MALAYSIA Supriadi, Yudi Nur; Kusmana, Agus; Ali, Syarif; Hadi, Prasetyo; Manggabarani, Alfatih; Astuti, Amillia; Hanafia, Muhammad
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 3 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i3.191

Abstract

MSMEs in Malaysia are facing new challenges in market competition, especially in the rapidly growing digital marketing. Fierce competition requires business actors to adopt effective digital marketing strategies to increase competitiveness and business growth. This Community Service Program (PKM) aims to identify the right digital marketing techniques for the Malsa Chocolate business in the MARA Food Industry Complex, Malaysia. This study uses a descriptive qualitative method with data collection techniques through observation, interviews, and literature studies from various secondary sources such as books, articles, and journals. The results of PKM activities explained that digital marketing has been developed, its implementation is still limited. Many business actors in PANGAN MARA have not fully utilized their digital marketing strategies optimally, thus impacting their business productivity and competitiveness. Collaborative efforts are needed between business actors and stakeholders to improve understanding and implementation of digital marketing strategies. With structured assistance and optimal use of technology, MSMEs in PANGAN MARA can be more competitive in the digital market. This research provides recommendations for business actors to adopt more effective digital-based marketing strategies to increase business growth and sustainability
GREENING THE TOURISTS: ANALYZING THE DRIVERS OF ENVIRONMENTALLY RESPONSIBLE TOURISM BEHAVIOR Hadi, Prasetyo; Johan, Ahmad
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.11

Abstract

The concept of green tourism has started to gain attention since it is seen as a practice that can reduce carbon emissions, environmental degradation, and detrimental impacts on the environment and tourists' activities. As the main actors within the tourism industry, tourists are also encouraged to start to have concerns for the environment when they visit a destination. This study attempts to identify the driving factors of tourists' environmentally responsible behavior by examining how green mindfulness, green knowledge, and individual green value of tourists influence attitudes towards green tourism, which then affect their intention and conduct to participate in green tourism. Through the quantitative method, this study employs a survey administered to 330 respondents who visited tourist destinations in West Java Province, Indonesia. The data obtained is analyzed using Structural Equation Modeling with Partial Least Square (SEM-PLS). Green mindfulness, knowledge, and individual values positively influence tourists' attitudes toward green tourism. Furthermore, attitude toward green tourism leads to the intention to participate in green tourism and eventually to environmentally responsible tourism behavior. This study forms a framework that explains the formation of pro-environmental behavior from visitors who have positive views, perceptions, and values toward the environment. Managers of tourist attractions can look for ways or alternatives to increase green mindfulness, knowledge, and value from tourists. Even though the visitors themselves can own this, the manager can grow it by providing information about green tourism on their website, social media, brochures, or information channels. This study offers new insight into how to boost the environmentally responsible behavior of tourists while visiting tourism destinations by utilizing the extended theory of planned behavior. It sheds light on green tourism from the side of the tourists by establishing the model of green tourists' behavior.
Dampak Covid-19 terhadap Financial Market di Indonesia Hadi, Prasetyo; Primta Surbakti, Lidya; Nurmatias, Nurmatias
EQUITY Vol 25 No 1 (2022): EQUITY
Publisher : Department of Accounting, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34209/equ.v25i1.2733

Abstract

Covid-19 secara global lebih mengoncangkan ekonomi jika dibandingkan dengan the Great Financial Crisis pada 2007–2008. Hal ini dibuktikan dengan index harga saham gabungan (IHSG) di bursa efek Indonesia mengalami penurunan harga saham yang sangat signifikan.Tujuan penelitian ini adalah untuk mengetahui pengaruh covid-19 terhadap financial market di Indonesia.  Menggunakan Pooled data dan STATA 13 digunakan untuk menganalisis data. Sample penelitian ini adalah 44 IHSG harian dengan 9 sektor di Bursa Effek Indonesia untuk masa pembatasan sosial berskala besar (PSBB) dikarenakan Covid-19 ini dimulai 20 Maret 2020 sampai 29 Mei 2020. IHSG untuk semua sektor di BEI yang digunakan untuk mengukur financial market di Indonesia. Penelitian ini menemukan bahwa makin tinggi Covid19 maka semakin tinggi harga saham  pada sector agribisnis, sector industry kimia dasar, sector industry lainnya, sector barang konsumsi, sektor  sedangkan untuk sector perdagangan tidak ada pengaruhnya. Untuk sector property dan dan sector keuangan semakin tinggi Covid-19 semakin rendah harga saham. Investor mungkin dapat menggunakan temuan ini untuk memahami peran penting dari peningkatan Covid-19 di Indonesia.
Synthesis of Aragonite Polymorphs from Five Types of Sea Shells by Carbonation Method Hadi, Prasetyo; Hidayah, Wahyu; Sani, Sani; Muljani, Srie
G-Tech: Jurnal Teknologi Terapan Vol 9 No 3 (2025): G-Tech, Vol. 9 No. 3 July 2025
Publisher : Universitas Islam Raden Rahmat, Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/gtech.v9i3.6998

Abstract

Shell waste accumulates along the coastal areas of Surabaya and Sidoarjo, with various types of shells including blood shells, green shells, feather shells, kampak shells, and batik shells. Currently, the waste from these shells is not being utilized optimally. Marine shell waste contains more than 95% calcium carbonate (CaCO3), making it suitable for the production of aragonite crystals, which can serve as raw materials for applications such as bone regeneration, paper manufacturing, and as fillers in rubber and plastics. The objective of this research is to synthesize aragonite from five types of marine shells and to investigate the effect of carbonation temperature on the percentage of aragonite formation. The method employed for synthesizing aragonite crystals is carbonation. Initially, the CaCO3 derived from marine shells is calcined at 900°C to produce calcium oxide (CaO). This calcium oxide is then dissolved in hydrochloric acid (HCl) to form calcium chloride (CaCl2). Subsequently, sodium hydroxide (NaOH) is added to CaCl2, and carbon dioxide (CO2) gas is bubbled through the solution to precipitate CaCO3 along with by-products of NaCl and water. The variables examined include comparisons among five types of shells (blood shells, green shells, feather shells, kampak shells, and batik shells) at calcination temperatures of 30°C, 60°C, and 90°C. The best results were obtained from the synthesis using green shells, yielding an aragonite crystal polymorph percentage of 76.4% at a carbonation temperature of 90°C. Conversely, the smallest yield of aragonite crystal polymorph was observed with batik shells at 26.0%.
Co-Authors Agus Kusmana Alfatih S Manggabarani Ali, Syarif Anggi Angga Resti Anter Venus Astuti, Amillia Astuti, Miguna Bernadin Dwi M Budhi Martana Dewi Iryani Didik Suhariyanto Djoko Santosa Erna Hernawati, Erna Fahrudin Fahrudin Faisal Marzuki Hanafia, Muhammad Harta, Feri Suheri Hidayah, Wahyu Iwan Kresna Setiadi Johan, Ahmad JUBAEDAH JUBAEDAH, JUBAEDAH Lia Agustina, Lia Maliyana Maliyana Manggabarani, Alfatih Manggabarani, Alfatih S Manggabarani, Alfatih Sikki Niniek Hardini Nurmatias Nurmatias Primta Surbakti, Lidya Rosali Sembiring Rosali Sembiring S.Manggabarani, Alfatih Safitri, Nadia SANI SANI Sigit Pradana Simon Tumanggor Siroj Jibril Al Rasyidi SRIE MULJANI Sufyati HS Wiryanto, Fadhli Suko Yanti, Marni Dewi Yudhi Nugraha YUDI NUR SUPRIADI