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All Journal Jurnal Dinamika Pengabdian (JDP) Jurnal Mirai Management Hasanuddin Economics and Business Review Hasanuddin Journal of Applied Business and Entrepreneurship SEIKO : Journal of Management & Business YUME : Journal of Management Accounting Profession Journal (APAJI) Jurnal Pengabdian Masyarakat Bangsa IECON: International Economics and Business Conference Journal of Educational Studies
Siti Haerani
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Accounting Profession Journal (APAJI)

 1 
THE INFLUENCE OF RELATIONSHIP MARKETING AND BRAND IMAGE ON CUSTOMER LOYALTY AT ATHIFAH KENDARI SOUVENIR STORE Rachmani, Athifah; Haerani, Siti; Toaha, Muhammad
Accounting Profession Journal (APAJI) Vol. 6 No. 1 (2024): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v6i1.186

Abstract

This study aims to determine the effect of Relationship Marketing and Brand Image on Customer Loyalty at ATHIFAH Kendari SouvenirStore. This type of research uses quantitative research. The population in this study is the consumers of ATHIFAH Kendari SouvenirStore whose number is unknown (infinite). The sample in this study amounted to 50 respondents. The sampling technique in this research is by using purposive sampling. The method of data collection in this study was using an online questionnaire, namely through the google form. This study uses multiple linear regression analysis. The results of this study indicate that: (1) relationship marketing and brand image have a positive and significant effect on customer loyalty simultaneously (2) relationship marketing has a positive and significant effect on customer loyalty partially (3) brand image has a positive and significant effect on customer loyalty partially.
ANALYSIS COMPETENCE PARTICIPANTS YOUNG AGRICULTURAL ENTREPRENEUR GROWTH PROGRAM (CASE STUDYAT THE POLITEKNIK PEMBANGUNAN PERTANIAN GOWA) Baja, Wa Ode Nurlintang; Haerani, Siti; Hamid, Nurdjanah
Accounting Profession Journal (APAJI) Vol. 6 No. 1 (2024): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v6i1.194

Abstract

The objective study this, ie to describe the implementation of the PWMP program in Polbangtan Gowa and to analyze the competence PWMP program group. Sample research is the chairman of the PWMP Polbangtan Gowa and the PWMP group that has carried out three PWMP program stages. The method used,ie descriptive qualitative. Research results showthat the implementation of the PWMP program in Polbangtan Gowa has run with Enough GoodBecause stage awareness and growth, as well as stage development businessman, has been carried out.Whereas stage independence entrepreneurial activity includesthe development of network business and assistance not yet applied in a manner maximum. The cause because constrained by the distance between location effort and guidance. The competenceof the PWMP group was assessed as not enough Good in the operating effort. This is because there is a number of effort that is not sustainable and lack work The same for developingthe business so that needed assistance and mentoring periodically.
Co-Authors Aan Nurhasanah Abdul Razak Munir Agus Yulianto Ahmad Ahmad Amar, Muhammad Yunus Amiruddin Amrullah, Amiruddin Andi Farid Andi Rahmawati Andi Reni Andi Tenriarni Rahman Asdin Juniardi Baja, Wa Ode Nurlintang Darmawati Darmawati Dian A.S Parawansa Ekasari Dimbarokke Eli Hasmin Eliyanti, Marlina Fatchur Rohman Fatmawati Fatmawati Fauziah Umar Fitrah Aulia Faidh Hakim, Haeriah Hera Mutiara Arsyad Ilyas, Aliyah Indriani, Putri Irfan Kurniawan Julius Jillbert Mahlia Muis Mangilep, Muhammad Agung Ady Muhammad Idrus Taba Muhammad Ismail Nugraha, Andre Putra Nurdjanah Hamid Rachmani, Athifah Salsabila, Marisa Sopia Betaubun Stefanie Inggrid Gorap Syafari, Rahayu Tamrin Sattung Toaha, Muhammad Wardhani Hakim Wiranto, Muhammad Farid